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Proprietary and Confidential Challenges Hitting a small window with a big solution Must be live and ready before the holiday shutdown (< 3 months) Integration with existing Teradata/ARM systems Maximize real-time data to drive customer interactions Results Live and running in time for holiday rush 36 IP addresses warmed up 12 users (technical & marketing) trained Volume exceeding 275M per month & growing 10M messages per hour “burst” capability 99% delivery rate OVERSTOCK.COM: STRONGSTART IMPLEMENTATION “Very impressed and pleased…concerned that there may not be any bandwidth left for the actual website.” Project Manager—Overstock.com D e a l S i g n e d I n s t a l l a t i o n I n t e g r a t i o n & M i g r a t i o n T r a i n i n g L i v e July August September October Project launched Migration plan Integration plan Install/Config hardware Install/Config software Teradata integration Content migration End user training Admin training IP warm-up Test Full production

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