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Presentation to Clinton Global Initiative UniversityTRANSCRIPT
Finding money in the etherFacts and strategies for
social entrepreneurs
Online and mobile fundraising
for the 21st Century
Email results: online gifts up by 3% in Q4, 30% of total giving
Mobile results: too soon for data, but good start
The trends: SMS will grow rapidly; direct mail will slide; email will remain level
What to expect: mobile costs will come down, small gifts will go up
Assessing the ether
• Target your ask to a specific audience • Make your fundraising goal simple and
meaningful. • Give people a way to track their contributions. • Develop a Voice. • Make It Pretty, but Not Too Pretty.• Time it right. - earlier in the week is better,• Track everything• Include actual hyperlinks, not embedded links. • Develop an email and online content calendar
Email fund raising
Websites: the donate button
•Donate button on every page•Home page: video, donor photos•Photos of donations in action•Photos of donors in action•Links to directly to a donate page •Limited copy on donate page•Streamline the donate form
Connect the person. Connect the thought.
The donate page: keep it clean
Social media
• Orgs that use social media raise 40% more $• But little money raised on social media sites• Keeps cause in front of donors • Coordinate with other fund raising channels• .Create a virtual hub– a FB page or fan page• Match the platform's demographics to yours. • Help the network expand your audience. • Pay attention: update daily • Post rich content. Photos, videos links• Use widgets and badges, contests, karma points
Raising money with video online
• Visitors expect video• Use video to tell your story of how the money is
used and how donors enjoy giving• Use video to create viral recognition – post on your
site, Youtube, blogs, Facebook• The two-step ask – user generated video for extra
money
Online event sales, online auctions
• Online auction: low cost, high profit• Great way to energize volunteers• Theme offerings to mission• Think ahead for fulfillment –who records winners
and ships products• Use networks to promote widely – FB, email,
Twitter are key
Viral fundraising
• Plan a strategy- how to promote• Video works best – Start with Youtube • Coordinate FB, Twitter, website, email blast,
Google groups• All networks to recommend and download• Check out the surf dog
Mobile giving
• Status: from Katrina to Haiti: $40 million raised in a few weeks
• Text giving: Set up fee + $500- $1500 month, some other costs
• Promoting text giving- the key to success – TV, Twitter, events
• What to expect – depends on promotion
Nuts and bolts
• Credit cards, Paypal and bank fees• Email vendors• Online fund raising systems• Professional vs. in-house video• Using Social networks• Widgets and badges• FB Causes and games• FB Causes, Charity Dynamics, Causeworld,
TwitCause, Shopkick, Foursquare, Gowalla
Resources
• FB Causes• Care2• Good2Give• Convio• FB games• Others
Mobile activism
• Behind the lines in Burma
• Crowd-sourcing volunteers – does it work
• Aps: what they can do and how to do them
Mobile Resources
• www.mobilecommons.com
• http://textgiving.com
• www.Mgive.com
• TechSoup, TechSoup Global
• N2 – remixing the web for social change
• Where does online or mobile fit in your fund raising
• Where does mobile fit in your communication
• Where does mobile fit in your activism
• Are you an activist, an entrepreneur, a development director
Putting it all together