ppp trends and
TRANSCRIPT
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Individual paperManou Lourens
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Introduction
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Literature review
• benefits and disadvantages of printed and online magazines• opportunity and a threat
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Literature review
benefits of printed magazines:• promise• ‘a good friend’• the unlimited spreading force• ability to transfer emotions • strong reader-magazine binding
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Literature review
benefits of printed magazines:• opportunities to advertisers• covers • samples
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Literature review
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Literature review
benefits of online magazines:• increase sales• attract new customers all over the world at little extra cost
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Literature review
How will digital magazines affect demand for printed products?
• compliments • substitutes
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Proposal for further research
• What happens to the demand of printed magazines if magazines launch a website?
• new electronic communication technologies
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Proposal for further research
• printed magazine circulation and prices• magazine online• date website• distribution of the printed magazine• survey
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Proposal for further research
• Why do woman read the magazine and is it better to read the printed version or can it also be red online?
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Financial proposal
• junior researcher• medior researcher• senior researcher
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Management summary
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Critical reflection
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Literature list
• Peng, F.Y. & Tham, N.I. & Xiaoming, H. 1999. Trends in Online Newspapers: A Look at the US Web.
• Kaiser, U. 2001. The Effects of Website Provision on the Demand for German Women's Magazines. University of Southern Denmark - Faculty of Social Sciences; Center for Economic and Business Research (CEBR); Centre for European Economic Research.
• Nederlands Uitgeversverbond (NUV) 2009. Handboek ter bevordering van tijdschriftreclame. Amsterdam.
• Simon, D. 2007. The relationship between print and electronic content in the consumer magazine industry. Cornell University, Ithaca, NY.