ppi awards - packaging innovation award winner: case study ... · 3/5/2018 · ppi awards -...

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©2018 Graphic Packaging International, Inc.

PPI Awards - Packaging Innovation Award Winner: Case Study Of FruitPack™

RISI European Conference | Packaging Seminar |

Catalonia Barcelona Plaza Hotel, Barcelona | March 5th, 2018 |



WHO ARE WE?





GPI Worldwide at a Glance



A CENTRALISED & INTEGRATED GLOBAL SUPPLY CHAIN

• Paper Production

Packaging Solutions for our Consumers

• Global Innovation & Design

• Carton Converting

• Packaging Machinery

• Fiber Supply



WHY ARE WE HERE?



The winner of this award will be the team that has

researched, designed, produced and marketed a product that demonstrably

opens up new markets and opportunities.

One particular area of note is clearly demonstrating

where paper and paperboard can take over the role of plastic.

THE PACKAGING INNOVATION AWARD 2017



METHODOLOGY



BRAINSTORMING AND CONCEPTUAL EVALUATION

• Is our idea viable?

•Will it meet all needs?



BRAINSTORMING AND CONCEPTUAL EVALUATION

• Is it worth developing further?



WHO ARE THE KEY STAKEHOLDERS, AND WHAT DO THEY REQUIRE?

Growers Packers

Marketers Retailers

Consumers

Right Price

Through scoping out the project we soon realised

we needed to satisfy a number of criteria within 4

specific groups:



Trays Code/ Traceability

Pallet Stacking

• Fresh product is either packed in the fields by the growers, or by cooperative packers

• Requirements of both are very different, leading to 2 distinct versions of Fruitpack from an early stage

• Small growers require: Small quantities of packs that can be cost effectively transported

Packs that are pre-erected and ready to be filled

Small quantities and many small growers lead to the development of generic artwork by product

GROWERS/COOPERATIVES:

Product Handling



Line Speed Pallet Specs Code/ Traceability

GROWERS/COOPERATIVES:

• Cooperative packers are primarily interested in:

Output and productivity

Waste

Flexibility on our/their products/packaging

It was clear from an early stage that GPI would have to develop packaging machinery options that would meet the need of the co-packers to support the packaging concept

Product Handling

Product Diversification



Shelf Ready Standard Size

RETAILERS/MARKETING:

Packaging with a great billboard

Effective protection whilst allowing product visibility

Shelf-ready packaging for easier product handling

Increased marketing opportunities

Packaging providing an in-home, post-purchase, branding opportunity

Packaging that is environmentally friendly, and easy to recycle

Seasonal Promotions

Premium/ Eco Communication

Product Diversification



Distinguishable Visibility Easy Pick Up Protected Touch

CONSUMERS:

Packaging that is environmentally friendly, and easy to recycle

Protects the product during purchase, the journey home, and at home

Packaging that provides secondary usage opportunity

Easy to recognize and see the product

Eco-Friendly



Premium look/ same logistic

Temp/ Humidity Change

Pallet Stacked Same Price

The new pack has to be competitive on price

Utilisation of existing distribution channels, and transportation

Maintain or increase the product life in storage

Mono material, and easy to recycle according the tax rates

COST EFFECTIVE:

Standard Size



THE CHALLENGE:

Develop a packaging solution that:

• Offers range of solutions to meet the growers needs

• Can be automatically erected, and packed

• Meets the supply chain needs

• Improves product recognition

• Differentiates on-shelf, and disrupts the market

• Improves consumer experience

• Mono material and eco-friendly

Growers Packers

Marketers Retailers

Consumers

Right Price



Low migration inks - food contact

Develop a new machine(s) to be integrated into customer lines

FRUITPACK™ DEVELOPMENTAL CONSIDERATIONS:

Withstand changes in humidity and temperature

Palletization specs

Patentable solution

Integrity test: handle and

compression

Create a solid Structure that is easy for converting



FIRST FRUITPACK™ TESTING: KEY LEARNINGS:



FRUITPACK™ DISTRIBUTED AND READY FOR PURCHASING:



FruitPack™



FRUITPACK™

Formats: 750g / 1kg / 1,5kg /2kg

Automatic and hand pack cartons



FRUITPACK™: THE NEW PACKAGING SOLUTION

Manual and automatic options to fit different production needs, whilst offering the same benefits

Manual

Automatic

Fruit-Box fits in the standard produce shipping trays: 60x40 and 40x30, optimizing the transport and

logistics



FRUITPACK™: FULLY-AUTOMATED MACHINE



FRUITPACK™: AN APPEALING FORMAT FOR FRESH PRODUCE

Premium natural appearance

Large graphic display promotes easy product

recognition

An attractive pack with large graphic area to reinforce

communication, whilst offering a premium appearance



THE SOLUTION: FRUITPACK™ Supply Chain and Shelf Ready Packaging

Shelf-ready packaging for easier product handling

Clear product identification

Effective protection whilst allowing product visibility

Increased marketing opportunities

Packaging provides an in-home, post-purchase, branding opportunity

Environmentally friendly packaging, that is easy to recycle



THE SOLUTION: FRUITPACK™ Convenient Consumer Packaging

Comfortable handle

Handle doesn’t lose functionality once the

opening feature is activated

Environmentally friendly, and easy to recycle

Convenient and functional

Opportunity for secondary usage

Protects the product during purchase, the journey home and at home

Double opening feature



THE SOLUTION: FRUITPACK™ COST EFFECTIVE Total price on line of existing packaging

Uses same channels of distribution and transport

Maintains the product life in storage

Mono material and easy to recycle, beneficial according taxes rates

FruitPack™ fits on the standard fruit trays sizes: 60x40 and 40x30, optimizing the

transport and logistics



PACKAGING GOALS ACHIEVED

Natural/Sophisticated Premium Image

Easy Product Identification

Handle for Easy Carrying

Mono-material Structure 100% Sustainable

Wide Branding Flexibility

Renewable & Recyclable Resources

Shelf-Ready Packaging

Easy Opening Feature

Product Differentiation

Growers Packers

Marketers Retailers

Consumers

Right Price

Good Product Visibility

Attractive Design

Opportunity for Secondary Use

Internally Strengthened Corners (Optional)

Uses Standard Fruit Trays and Logistics

Automatic and Handpack Versions

Effective Product Protection

Maintains The Product Life In Storage Formats: 750g / 1kg / 1,5kg /2kg

Automatic and hand pack cartons



THE NEXT GENERATION:

FruitPack™ was the catalyst for a family of fresh produce packaging solutions that continue to evolve

Common Benefits:

• Mono-material Structure

• 100% Sustainable

• Carbon Neutral Footprint

• Shelf-ready Packaging

• Great branding /premium image

• Easy to carry

• Renewable & recyclable resources



Thank You!

ppi awards - packaging innovation award winner: case study ... · 3/5/2018 · ppi awards -...

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