ppc’s mainboard & platform new product plan 2h,2006

24
PPC’s Mainboard & Platform New Product Plan 2H,2006 Jason.Liu 刘刘刘 Product Manager PPC,ADLINK July 27, 2006

Upload: hova

Post on 13-Feb-2016

54 views

Category:

Documents


0 download

DESCRIPTION

PPC’s Mainboard & Platform New Product Plan 2H,2006. Jason.Liu 刘建军 Product Manager PPC,ADLINK July 27, 2006. You will get…. Adlink (Taipei) NuPRO Series Schedule NuPRO Full-sized SBC roadmap Industrial M/B Roadmap Adlink (China) PPC Mainboard Platform Embedded Platform Roadmap - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: PPC’s Mainboard & Platform  New Product Plan 2H,2006

PPC’s Mainboard & Platform New Product Plan 2H,2006

Jason.Liu 刘建军Product Manager

PPC,ADLINK

July 27, 2006

Page 2: PPC’s Mainboard & Platform  New Product Plan 2H,2006

You will get…

Adlink (Taipei) NuPRO Series ScheduleNuPRO Full-sized SBC roadmapIndustrial M/B Roadmap

Adlink (China) PPC Mainboard PlatformEmbedded Platform RoadmapIndustrial M/B RoadmapEmbedded Platform Market-orientation

Page 3: PPC’s Mainboard & Platform  New Product Plan 2H,2006

Prodcut Planning - IPC RoadmapFu

ll-si

ze C

ard

MIX-I8551C/MIX-I8521C855GM/852GMPentium M/ Celeron M 6001GB DDRLAN/LVDS/CF/1394USB2.0/Audio1xPCI slot for Riser Card

低端商用主板845GV ChipsetIntel Socket478 P42GB DDRLAN/USB2.0/Audio3xPCI slot

M-I9451C945G ChipsetLGA775 Pentium D2GB DDRGigaLAN/Audio/4SATA/4COM/8USB2.01PCI-Ex16/5PCI

Ready

Ongoing

’06,08

Low Power Fanless SolutionChange by final Spec.

Mot

herb

oard

sM

iniIT

X

Value Mainstream Performance

’06,Q4

’06,08’06,08

Planning

PIII or AMD LX800Change by final Spec.

MIX-I9451C945GMCore Duo 1GB DDR3xGigaLAN/LVDS/SATA IIUSB2.0/Audio/6xCOM1xPCI slot/1xPCI-Ex161xPCI-Ex1

’06,Q4 ’06,Q4

Page 4: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MiniITX Series Strategy

Page 5: PPC’s Mainboard & Platform  New Product Plan 2H,2006

Why MiniITX?

170mm×170mm Compact sizeRear I/O connector provide standard connecting modeMounting hole compatible each otherHigh integrationHave ability to provide all kinds of platform from low-end to high-endLowest BOM cost between all these embedded solutionsEasy to find chassis

Page 6: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MiniITX Step by stepPe

rform

anc

e

MIX-ALX81C

AMD LX800CS5536 Chipset

Price

MIX-I8551C/MIX-I8521C855GM/852GMPentium M/ Celeron M 6001GB DDRLAN/LVDS/CF/1394USB2.0/Audio1xPCI slot for Riser Card

MIX-I9451C945GM/Core Duo 1GB DDR3xGigaLAN/LVDS/SATA IIUSB2.0/Audio/6xCOM1xPCI slot/1xPCI-Ex161xPCI-Ex1

Page 7: PPC’s Mainboard & Platform  New Product Plan 2H,2006

What is M-I8521C?

KB/MSVGA/COM1/LPTLAN/USBx2USBx2COMx3

PCI Slot

CF

DIMM Slot

IDEx2

LVDS

Power

Cel M 800

852GM

Floppy

1394 Chip

Page 8: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MIX-I8521C Features and Advantages

Intel Celeron-M 800MHz~1.5GHzHigh cost performance, low power, excellent compatibility

Intel i852GME Laptop ChipsetBig video memory, dual pipe support independence display on VGA&LVDS

DDR 333 upto 1GBMainstream configuration, best cost performance

PCI expansion slotSupport two device, compact system height

8xUSB2.0 Provide high speed data transmission

1394Support high performance device and lower CPU loading

Intel Celeron-M based MiniITX board

Page 9: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MIX-I8521C Market-orientation

Information TerminalKIOSK, Intelligent telephone, IC/IP card machine

Self-service Finance TerminalATM, CDM, 圈存机, Night Treasury , Foreign Currency Exchange

ITSAFC, e-Cop, GPS

Multimedia DeviceIPTV, Set-top Box, Home Entertainment

Focused Marketplace

Page 10: PPC’s Mainboard & Platform  New Product Plan 2H,2006

What is MIX-I8551C

KB/MSVGA/COM1/LPTLAN/USBx2USBx2COMx3

PCI Slot

CF

DIMM Slot

IDEx2

LVDS

Power

Pentium M

855GM

Floppy

1394 Chip

Page 11: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MIX-I8551C Features and Advantages

Intel Pentium-M 1.5GHz ~ 2.26GHzHigh cost performance, low power, excellent compatibility

Intel i852GME Laptop ChipsetBig video memory, dual pipe support independence display on VGA&LVDS

DDR 333 upto 1GBMainstream configuration, best cost performance

PCI expansion slotSupport two device, compact system height

8xUSB2.0 Provide high speed data transmission

1394Support high performance device and lower CPU loading

Intel Pentium-M based MiniITX board

Page 12: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MIX-I8551C Market-orientation

Information TerminalKIOSK, Intelligent telephone, IC/IP card machine

Self-service Finance TerminalATM, CDM, 圈存机, Night Treasury , Foreign Currency Exchange

ITSAFC, e-Cop., GPS

Multimedia DeviceIPTV, Set-top Box, Home Entertainment

Focused Marketplace

Page 13: PPC’s Mainboard & Platform  New Product Plan 2H,2006

What is MIX-I9451C

Page 14: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MIX-I9451C Features and Advantages

Intel Core Duo up to T2700 (2.33GHz)Dual-core, Higher performance than Xeon 3.06GHz+E7501 platform

3xPCI-E interface GigaLANSupport higher throughput than traditional PCI interface LAN chip

DDR2 667 up to 1GBMainstream configuration, best cost performance

PCI-Ex16 expansion slotSupport high speed VGA card

6xCOM portConnect all kinds of device freely by customer idea

1394Support high performance device and lower CPU loading

Intel Core Duo based MiniITX board

Page 15: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MIX-I9451C Market-orientation

VideoVideo Server, Indoor/Outdoor Video Poster

Multimedia DeviceIPTV, Set-top Box, Home Entertainment

Networking-similar ApplianceOverIP DVR, VOIP Video Conference, Security Gateway

Focused Marketplace

Page 16: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MiniITX Series Marketing Strategy

行业 产品

KIOSK 售卡机 ATMCDM

圈存机夜间金库

AFC 电子警察 GPS IPTV 机顶盒 家庭娱乐 嵌入式 DVR Networking 高端视讯

MIX-I8521C

MIX-I8551C

MIX-I9451C

优势市场:意指可覆盖该行业中 / 低端客户,性价比具有优势策略市场:意指只可满足该行业低端或高端需求,性价比一般,可策略性关注

For your reference

Page 17: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MiniITX Series Marketing Strategy( Cont.)Product ITS General Marketing High-end Video Networking

MIX-I8521C 搭配 RK-850 机箱 ,以系统为切入点

搭配 Outsourcing Box为主 ,RK-850 为辅

MIX-I8551C 搭配 RK-850 机箱 ,以系统为切入点

搭配 Outsourcing Box为主 ,RK-850 为辅

MIX-I9451C 专案专谈,以 ODM/OEM 为主要方

向专案专谈,

以 ODM/OEM 为主要方向

MIX-I8521C+RK-850 w/800MHz/80G/256M=Sales Price RMB5425MIX-I8551C+RK-850 w/1.6GHz/80G/256M=Sales Price RMB7193

Page 18: PPC’s Mainboard & Platform  New Product Plan 2H,2006

Industry MB Introduction

Page 19: PPC’s Mainboard & Platform  New Product Plan 2H,2006

IMB Step by stepPe

rform

anc

e

Price

IP-M915A915GVLGA775 Pentium 42GB DDRII 5334SATA/4COM/8USB2.02PCI-Ex1/4xPCI

M-I9451C945G ChipsetLGA775 Pentium D2GB DDRII 667GigaLAN/Audio/4SATAII/4COM/8USB2.01PCI-Ex16/5PCI

Page 20: PPC’s Mainboard & Platform  New Product Plan 2H,2006

M-I9451C Features and Advantages

Intel Pentium D 8XX and 9XX seriesDual-core, Highest performance MB by end of this year

945GMax.1066MHz FSB, big video memory up to 224MB

DDR2 667 up to 2GBMainstream configuration, best cost performance

PCI-Ex16 expansion slotSupport high speed VGA card for DVI and independence video memory request

4xCOM portConnect all kinds of device freely by customer idea

Speed controllable FanFan speed will follow CPU loading to change

Intel Pentium D based ATX board

Page 21: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MIX-I9451C Market-orientation

High-end VideoVideo Server, Indoor/Outdoor Video PosterFor example:

Tinghua TongFang: Airport baggage scannerUse to monitor scanned image

ALCATE: Subway video serverUse to playback HDTV video content

Focused Marketplace

Page 22: PPC’s Mainboard & Platform  New Product Plan 2H,2006

IMB Marketing Strategy

搭配支持 Motherboard 的机箱出货,如 610A 、 615 、 451Configuration Price

M-I9451C+610A w/Pentium D 930/1G/250G HDD ¥ 8607M-I9451C+610A w/Pentium D 930/512M/160G HDD ¥ 7749M-I9451C+610A w/Pentium 4 630/1G/250G HDD ¥ 7904M-I9451C+610A w/Pentium 4 630/512M/160G HDD ¥ 7046

Page 23: PPC’s Mainboard & Platform  New Product Plan 2H,2006

Networking Solution

Page 24: PPC’s Mainboard & Platform  New Product Plan 2H,2006

MS-9641