ppc week 4 part 2
TRANSCRIPT
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USING PAY-PER-CLICK MARKETING
PROFITABLYJeff Coleman
Internet Marketing Geek
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Measuring Campaign Success Know your visitor value
Conversion rate x profit per customer Track your conversions Regular reports
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Google AdWords Reporting Think about what matters most to your
business Generate regular reports - email Know your normal variations Act on your new knowledge
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Google AdWords Reporting
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Keeping PPC Profitable
Target exact & phrase match Add negative keywords Peel & stick Lower positions Use your ad to screen searchers
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Analytics
Provides insights into site visitors Not just for PPC Google offers free package Most can be tied to Google Adwords
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Valuable Resources
Join a mailing list or two perrymarshall.com
The Definitive Guide to Google Adwords glennlivingston.com askhowie.com
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Next steps
Take the quiz Take the final exam Try a campaign Read a book or e-book Keep learning, testing and improving
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Thank You
Feedback is appreciatedFirst online course
Feel free to email me questionsYou get questions answeredI learn what to cover or focus on more