ppc vs. seo: which is better?
DESCRIPTION
In this presentation, I show how it should not be an either-or choice between AdWords (PPC) or organic (SEO) for your business. It really comes down to two questions: how much "real estate" do you need to occupy on a search engine results page to get the customers you need to grow your business? For some things (in the travel/hospitality industry, for example), PPC accounts for 80% of all results, whereas in others (personal branding) SEO accounts for 100% of results. Deciding which is right for you should involve looking at how Google is treating the search engine results pages (SERPs) that you want to be a part of.TRANSCRIPT
- 1. Will Marlow, LLC ADWORDS VS. SEO
- 2. AdWords or SEO? Analyze the SERPs AdWords or SEO? Depending on your industry, Google gives preference to AdWords Depending on your goals (do you want to inuence people or sell things), Google gives preference to AdWords Look at the % of the search engine results page that Google gives to each for your industry it varies dramaCcally
- 3. Construc3on: Local Home Builders 50% AdWords vs. 50% SEO AdWords SEO SEO SEO SEO AdWords
- 4. Consumer Products: iPad 50% AdWords vs. 50% SEO AdWords AdWords SEO
- 5. Consumer Products: Nike Shoes 50% AdWords vs. 50% SEO AdWords SEO AdWords SEO
- 6. Consumer Products: Nike Shoes 50% AdWords vs. 50% SEO AdWords SEO AdWords SEO
- 7. Travel & Hospitality: hotels dc cheap 80% AdWords vs. 20% SEO AdWords AdWords SEO AdWords
- 8. Personal Branding: Will Marlow 0% AdWords vs. 100% SEO SEO SEO SEO SEO SEO SEO
- 9. AdWords or SEO? Analyze the SERPs More than 65% of people cant tell the dierence between an ad and an organic result Without AdWords, you are typically ceding at least 50% of the real estate of a search engine results page to the compeCCon.
- 10. AdWords or SEO? Analyze the SERPs Thank you. If you have any questions or would like help in deciding if AdWords or SEO is right for you, please contact: Will Marlow [email protected] w. 202.577.3350