ppc is more than search !
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© 2010 Net Media Planet
PPC is more than Search
Sri Sharma, Managing DirectorOctober 2010
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© 2010 Net Media Planet
Introducing Net Media Planet
Operate across 29 markets and 22 languagesOver £80 million in client revenue annuallyPassionate about PPC
We are an award winning paid search marketing agency operating on a performance basis
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© 2010 Net Media Planet
Conversions from display: YouTube
Use existing features more effectively
Be creative in your use of Social Media
Create conversion opportunities from Mobile
Understand customer behaviour
1.2.
3.
Agenda
4.
5.
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© 2010 Net Media Planet
Conversions from Display: YouTube1.
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© 2010 Net Media Planet
Targeting: Sex and the City
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© 2010 Net Media Planet
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© 2010 Net Media Planet
An increase in awareness and conversions
Search Network clicks & impressions
You Tube clicks & impressions
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© 2010 Net Media Planet
Placement targeted video searchTarget your products on a granular levelTake advantage of social media buzz
Consider ...
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© 2010 Net Media Planet
Use existing features more effectively2.
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© 2010 Net Media Planet
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© 2010 Net Media Planet
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© 2010 Net Media Planet
Brand Terms e.g. ‘acer’ -> SitelinksProduct terms e.g. ‘acer inspire’ -> Product extensionsGeneric terms e.g. ‘compare laptops’ -> Sitelinks
Consider ...
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© 2010 Net Media Planet
Be creative in your use of Social Media3.
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© 2010 Net Media Planet
Test targeted lead generationBe granular in your approachTarget demographic niches or markets where CPCs are still low
Consider ...
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© 2010 Net Media Planet
4. Create conversion opportunities from Mobile
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© 2010 Net Media Planet
Click to Call affiliate opportunities
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© 2010 Net Media Planet
Click to call lead generation opportunitiesMore brands are mobile transacting, means more affiliate opportunities
Consider ...
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© 2010 Net Media Planet
Daily Sales at Christmas 2009
November Payday (25th - 27th)
Cyber Monday(7th December)
Last delivery date (18th- 22nd December)
Christmas Day
Post Christmas Sales (Boxing Day)
Source: Net Media Planet (Retail Vertical)
Understand customer behaviour5.
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© 2010 Net Media Planet
Analyse your trends for Christmas 2009Use your merchant research to understand what is hot for Christmas 2010 e.g. increase in product reviews, reviews read, social media buzzFocus your budget on peak times/geographic areas
Consider ...
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© 2010 Net Media Planet
Make the most of existing search engine featuresUnderstand customer behaviourBe creative in the use of new channels
Top 3 Takeaways ...
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© 2010 Net Media Planet
Thank youDo you have any questions?Sri SharmaManaging DirectorE. [email protected]. +44 (0) 203 008 [email protected]