PPC education

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Post on 17-Jul-2015




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<ul><li><p>Pay Per Click</p></li><li><p>Publishers &amp; NetworkPublishersNetwork</p><p>GoogleAdwords</p><p>FacebookFB Ad manager</p><p>LinkedinLinkedin Ad managerAgency (We)</p></li><li><p>Advantage Of Doing PPC Immediate Visibility You only pay when some one clicks on the ad only. Goal leads Oriented Channel (Conversion/leads) Proper Trackability (Quality &amp; Quantity) Control &amp; flexibility Guaranteed Ranking unlike SEO Accountability &amp; maintainability Niche Targeting (Direct targeting to the needy people) No pre-defined investment. Maximum Exposes. Quick Results Quick Time Decission Branding (Brand awareness/Recalling)</p></li><li><p>Understand the target Audience#1. People who need theProduct/Service &amp; Readyto Pay</p><p>#2. People Who haveneed but not ready topay now</p><p>#3.People dont haveNeed or Not able topay</p></li><li><p>Channels Of PPC Search Engine Advertisement (Buying Intent Targeting) Google Bing Social Media Advertisement (Profile Targeting) Facebook Linkedin Retargeting Remarketing Brand Recall</p></li><li><p>Google AdsGoogle adwords is a three layer ad network</p></li><li><p>Google AdsAccount setting level (Standard/MCC)1. Currency2. Billing info3. Time ZoneCampaign Level1. Properties Budget Scheduling Location2. Different types of campaign Search &amp; Display Campaign (CPC &amp; CPM) Search Campaign (CPC) Display Campaign (CPM &amp; CPC) Video Campaign (CPV) Google Shopping (CPC)Ad Group Keywords Ad copy</p></li><li><p>Online Business ObjectiveIndustry TypesTargetCompany</p><p>E-CommerceSalesFlipkartServiceGenerate LeadsBPDContent MarketingShow adsBloggerInformation/SupportTo help people to get infoGovt sitesBrandingEngagementOnline/Offline Store</p></li><li><p>Goal Conversion PPC helps us to buy the traffic for the business but to convert them into final customer is the ultimate goal &amp; to achieve the goal the following things need to be taken care of:</p><p>1. The site should be marketing ready website to get the conversions2. The website should have WOW feel3. The site should be in structured way4. Conversion rate optimization - Landing page optimization</p><p>Note: If the site is not marketing ready (points 1-3) then we would be happy to recommend our suggestion. For landing page optimization our PPC team works on it dedicatedly.</p></li><li><p>Landing Page Design/OptimizationWhat is Landing Page?- A web page which serves as the entry point for a website or a particular section of a website. It is also known as lead capture page" or a "lander. The general goal of a landing page is to convert site visitors into sales or leads</p><p>What Is landing page optimization?- Landing page optimization (LPO) is one part of a broader Internet marketing process called conversion optimization, or conversion rate optimization (CRO), with the goal of improving the percentage of visitors to the website that become sales leads and customers.</p><p>Some Example:</p></li><li><p>Why landing page OptimizationThe landing page is necessay for each &amp; every advertisement. It should also be optimized to convert the traffic into the customer.</p></li></ul>