1. 1. PPA Tech Talk Apple News What do we know about Apple News so far, and what does it mean for publishers? #TechTalks@pagelizard
2. 2. Agenda #TechTalks@pagelizard Run the Apple video State known facts Consider some issues these facts & rumours might bring Look at wider media stream developments Collate questions that remain unanswered Explore follow-up process
3. 3. #TechTalks@pagelizard Apple News app
4. 4. The News app #TechTalks@pagelizard Pre installed on all iOS 9 devices English only at launch - USA - UK - Aus Brings together news, magazines and blog articles Anybody can publish - with Apple approval Free distribution of content RSS feed at start Apple news format later for styled adaptive content Ads through RSS or iAD Content available to all News users
5. 5. Were working on bringing you a brand new format you can use to create signature content for News. With Apple News Format, youll be able to create beautifully crafted layouts with custom typography, rich photo galleries, videos, and animations. Author once and News will optimize your content for all iOS devices.
6. 6. Consumer experience #TechTalks@pagelizard Choose publisher channels and/or topics For you view based on choices Additional content based on Apple algorithms Explore option with millions of topics Toolbar sharing & bookmarking Apple news format offers rich styling and interactivity Video and animation enabled Adaptive to all iOS 9 screen sizes
7. 7. News publisher #TechTalks@pagelizard Apples CMS Manage your RSS feeds Create branded channels, sections and topics Up to 25 sections per channel Sections can take multiple feeds Text based logo required
8. 8. Apple news format #TechTalks@pagelizard New format Author once and automatically format for all screens Enables formated layouts Allows style typography Photo galleries, videos and animations
9. 9. Advertising #TechTalks@pagelizard Monetise Apple news feeds through iAd 100% if publisher sells in articles or channels 70% if iAd sells for you RSS ads are not monetised in Apple News format Ads must conform to iAD specifications iAd producer enables rich formats iAd workbench enables Ad campaigns Broad rage of AD types banners, video, native etc.
10. 10. Rumours Publishers will be able to promote subscriptions, newsletters etc. to readers Content may be curated by a human editor rather than algorithms Social wont play a driving part in it could lose out to Flipboard here Seamless integration with any existing paywalls/subscriptions #TechTalks@pagelizard
11. 11. Issues to consider #TechTalks@pagelizard Loss of control over content Deconstruction of magazine via articles Security around publicly placed RSS feeds New format exclusively for Apple devices Privacy Apple wont release reader data Human feed curating skewed perspective Territorial issues only UK, USA, Aus T&C row emails to publishers indicates opt-outs system with legal implications
12. 12. Facebooks Instant Articles #TechTalks@pagelizard
13. 13. How it works Similar article breakdown to Apple News, but hosted in Facebook rather than a separate app Aim is to reduce article loading times for users in Newsfeed Rollout only to certain groups in USA at the moment for beta testing Opt-in basis for publishers Same ad revenue proportions as Apple, but Facebook shares more detailed ad analytics with publisher Publishers can enhance existing content with HTML tags through FB #TechTalks@pagelizard
14. 14. Other media channels Google Play Newsstand Googles version of Apple Newsstand No major development announcements Linkedin Pulse Articles published directly to site & curated in Pulse Users follow professional interests No major development announcements Flipboard Popular article curation tool (100 million active users) Recently launched compose for iOS where readers ask questions, comment, add personal stories Android rollout to follow Designed to be used with social media Rumours that itll be acquired by Twitter
15. 15. www.pagelizard.com info@pagelizard.com (+44) 0207 183 3690 @pagelizard Questions to be considered What questions remain unanswered? How are we going to follow this up?
16. 16. www.pagelizard.com info@pagelizard.com (+44) 0207 183 3690 @pagelizard Thank you