pp brand abhilekh mfm1st semester

8/11/2019 PP Brand Abhilekh Mfm1st Semester.

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BY

Abhilekh AggarwalMFM 1stsemester


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Adolf Dassler (1900-1978)

Founder of Adidas Sportswear

Adidas was founded in 1948 by AdolfDassler.

Adolf "Adi" Dasslerstarted to produce hisown sports shoes in his mother's washkitchen inBavariaafter his return fromWorld War I. In July 1924, his brotherRudolf returned to Bavaria to join hisyounger brother's business, whichbecame Dassler Brothers Shoe Factory andprospered.


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Time Line for Adolf Dassler

1900

Adolf Dasslerwas born inHerzogenaurach, Bavaria,Germany onNovember 3

1920

AdolfDasslermadehis firstshoeafter

the FirstWorldWar

1924

Adolf Dasslerand his brotherRudolf Dasslerstarted a showmanufacturingcompany, theDasslerBrothers Ltd.

1948

TheDasslerBrothersLtd. Cameto an endas Adolf

and Rudolfhad aseriousargument

1949

The official nameof the companyback then wasAdolf DassleradidasSportschufabrik.

Rudolf Dassleropened a sportsbrandPUMA.

Adidas clothingand sports shoesstarted having

the logo withthree parallelstripes

Sep.

6,1978

AdolfDasslerdied atage 78aftersuffering a

heartattack.But hislegacylivesthroughhis

company


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Adolf Dasslers

shoe design

1. Adolf made an effort to attend everymajor sporting event to try to encourageathletes to wear his shoes.

2. By 1928 Olympics in Amsterdam, severalathletes were wearing special shoes fromthe Dassler workshop.

3. By the early 1930s, the company wasmaking 30 different shoe brands for 11

different sports and had nearly 100employees.4. Adolf also manufactured boots for the

Nazi Soldiers for World War II


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By the 1926 Summer Olympics, Adi Dassler drovefrom Bavaria on one of the world's first motorways tothe Olympic village with a suitcase full of spikes andpersuaded U.S. sprinter Jesse Owensto use them.

Following Owens's haul of four gold medals, hissuccess cemented the good reputation of Dasslershoes among the world's most famous sportsmen.

Letters from around the world landed on the

brothers' desks, and the trainers of other nationalteams were all interested in their shoes.

Business boomed and the Dasslers were selling200,000 pairs of shoes each year before World War II.


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Adolf and Rudolf worked together, until the rise ofHitler.

Rudolf was a more devoted Nazi than Adolf.When the allies bombed Bavaria where they wereliving Adolf and his wife climbed into a bombshelter that Rudolf and his family were already in.

The damage between them was never repaired.

Adolf vs. Rudolf

Adidas vs. Puma


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Adidas has global corporate headquarters in Germany.

Has business locations around the world such as Portland, Hong Kong,Toronto, Taiwan, England, Japan, Australia, and Spain.

Mainly sold in the U.S., Adidas makes lots of assets from these countries andis expanding to more oversea countries.


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Adidas Clothing

Three stripesis a registered trademark of Adidas since 1949.

.

Adidas the brand


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Impossible is nothing captures in one short phrasethe essence of Adidas as a brand, and the attitudethat is known and shared by all athletes around theworld. Impossible is nothing, is the concept behindour brand positioning forever sports that clearly and

emotionally communicates our passion for sport. Asan athlete you always strive to go further, break newground, surpass your limits. So do we as a brand, toachieve our mission to be the leading sports brand inthe world. President of Adidas

Adidas in the Present


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"Adidas is all in"is the current global marketing strategy for Adidas.

The slogan aims to tie all brands and labels together, presenting a unifiedimage to consumers interested in sports, fashion, street, music and popculture.


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In 2009, Adidas runs mobile campaignto promote sportswear :

Adidas tapped mobile ad networkAdMob and ad agency Isobarfor a mobileadvertising campaign to promote its Originals collection of vintage clothing, retroshoes and urban wear that blend '70s and '80s designs with sports styles

AdMobran graphical banner ads and text link ads targeted toward collegestudents and consumers in its Downloads and Communities Channels acrossselect sites in its network, including MovieTickets.com and CBS Sports Mobile.

AdMob's graphical banner ads and text link ads drove traffic to the Adidas

Originals mobile Web site.

"Adidas' overall goal for the campaign was to build brand awareness and developthe brand associations of originality and self expression with the Adidas Superstarbrand,"said Nicole Leverich, director of corporate communications for AdMob,

San Mateo, CA

Joint ventures


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Bill Boards ad


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In 2005, Adidas introduced theAdidas 1, the first everproduction shoe to utilize a microprocessor. Dubbed by the

company "The Worlds First Intelligent Shoe"


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