THE POYNTER INSTITUTE FOR MEDIA STUDIES

Parallax scroll storytelling for good and evil

THE POYNTER INSTITUTE FOR MEDIA STUDIES

Parallax scroll storytelling for good and evilHow do combinations of scroll events, rich media and parallax flash affect the way someone reads a big story?

Of all the ways to present an interactive story …

… which combinations really work best?

How can you knowwhat works at all?

We’ve done research.

How does scroll affect reading?

How does scroll affect reading?

Does it enhance the experience?

How does scroll affect reading?

Does it enhance the experience?

Does interactivity help peopleunderstand and remember?

How does scroll affect reading?

Does it enhance the experience?

Does interactivity help peopleunderstand and remember?

Is there a point where too much just gets in the way?

Since 1990, the Poynter Institute has studied how people interact with news …

… in print, online, tablet and mobile.

Let’s talk about the best use of parallax scrolling.

David StantonSara Quinn

@saraquinn @gotoplanb

Find out more aboutour research atPoynter.org