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DesignBusinessInnovation

Daniella Valente Professor Klinkowstein

Selected Business Article:

Apple to offer 5.5-inch iphone 6: Will it steal iPad mini sales?

Article

Daniella Valente ProfessorKlinkowstein

http://www.zdnet.com/apple-to-offer-5-5-inch-iphone-6-will-it-steal-ipad-mini-sales-7000033433/


Picture

Apple allows third-parties designers to obtain specifications about the IPhone.


Summary

Iphone 6 is 3x the retina display (2208 x 1242 resolution or 461 pixels per inch)


Summary

Will this new product actually get the company’s margins up & profits through the roof?


Summary

Setting / Activity for Ethnographic Observation:

You may see students around campus with many different Apple devices.



Ethnographic Research, Student using their phone to communicate with others.


Ethnographic Research, Student using their phone to communicate with others


Ethnographic Research, Student using their phones


Ethnographic Research, Student using their ipad to do school work.


Ethnographic Research, Student using their ipadconnect with social media.


Ethnographic Research, Student using their ipad to do school work.


Ethnographic Research, Student using their phone play games.

Students used their devices for emailing, texting, gaming and keeping up with social media.


Ethnographic Research Observations

Students constantly complain about having low battery.



Students needed a larger screen when trying to do work with the devices.



When students were communicating through social media, they had no problem using a smaller screen.



Each student remained focused on their devices while there were conversations going on around them.



Using our new case will fix most of consumers issues with the new iPhone 6 and will prove to be the best case on the market.


Ethnographic Research Findings

Ethnographic Research Proposal

Inventing a sleek case that will improve the sturdiness of the iPhone will ensure a larger revenue margin for that product. (as well as our new product)


Improving the battery life of the iPhone within the case will also ease customers minds and convince more people to invest in not only one but possibly both products.



Providing a new product that will benefit the clients along with a promised increase in sales of the iPhone 6



Examples

–Apple: Think different

–Verizon: Can you hear me now?

–Toshiba: Take Toshiba, Take the World.


Tagline Study:Tagline Research

iPhone 6 Case Tagline:

– Power & Reassurance means Everything


Tagline Study:New Tagline


Tagline Study:Raw Background Images


Tagline Study:Blurred Background Images


Tagline Study:Image and Tagline Study

Infographic Elements

• Rechargeable battery

• A Back Pocket

• Scented

• Variety of Colors


Infographic Sketches


Infographic Elements Process
