2015/11 © 2015 ADATA Technology Co., Ltd.

─ Company Introduction

─ Competitive Advantages

─ Product Portfolios

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COMPANY

INTRODUCTION

Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen

Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company!

World’s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation

Total revenue: US$961 million (2014) Market capitalization: US$429 million

Team members: approx. 1,200 employees worldwide More than 500 patents owned

About ADATA

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History of Continuous Growth and Achievement

ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange)

ADATA named one of the world’s most effective rebrands in the 8th annual REBRAND 100® Global Awards, 2012

ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies, June 2010

ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands

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ADATA

ADATA Wins Taiwan Excellence Gold Award

ADATA’s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015

ADATA also received the Taiwan Excellence - Achievement Award in 2015. ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company’s founding

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ADATA Wins National Industrial Innovation Award

ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015

ADATA is the first memory company to win this prestigious award

Accolade was based on the "rebranding" theme as well as ADATA’s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices

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Award-Winning Innovations & Designs

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Computex Taipei Design & Innovation Award

Good Design Korea

Computex Taipei Best Choice Award

CES Best of Innovations Award

CES Innovations Design and Engineering Awards

Golden Pin Design Award

Retail No. 1 at Flash Drive

No. 3 for Taiwan Info Tech 100

Top 20 Taiwan Global Brands

Culture of Continuous Improvement as a Team

ADATA entered into the “Best Companies to Work for” 2014 listing

Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities

2009-2012 QCC

Quality Control Circle

2012-2013 CIP

Continuous Improvement Process

2014-present 6 Sigma

2013 2H

ADATA Quality Handbook

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ADATA Logo and Motto

Agile – responsive to market and customers

Swift – leading innovation and productivity

Exploring – seeking and exploring all possibilities

Lively – diverse and stylish product design

ADATA team spirit

We perform with agility and swiftness to enrich all of life’s precious moments

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ADATA – Global Promotion Channels

• Global Exhibitions

• Media Exposure

• Incentive Programs • Distributor Rebates • Market Expansion

• Sales Promotions

• Dealer Seminars

Distributors

Dealers

Worldwide Promotion

End User Experience

• Brand Packaging • POSM • Social media platforms

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Warranty

All DRAM modules, USB Flash drives, and memory cards have a lifetime warranty.

Five-year warranty for SX930 SSD and SX1000L / SR1010 server SSDs.

Other products have a three-year warranty.

ADATA responds quickly to Returned Materials Authorization (RMA) requests, ensuring

that each issue is handled with professionalism and technical competence.

World Class Customer Care

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Website Contact

Form

Website Contact Us (By Email)

Contact Us (By Phone)

Online Service Status

Live Chat Online

Customer Service

Social media

customer interaction

Authorized Service Center

Direct Retail Store

Customer Service Interface Channels

Customer Satisfaction

Our customers are our first priority. We place a high emphasis on outstanding customer

service, and act quickly on customer feedback to improve our operations and procedures.

2009 Mexico, Korea, and Russia branch offices opened

2010 Launched new corporate image (Hummingbird logo and slogan)

2011 Won iF Design Award (N004 USB drive) and opened ADATA flagship store in Taiwan

2012 - ADATA SSDs reach no. 1 share in Japan (BCN, Jan 2012)

- Launched DashDrive Air wireless product

2014 - 2nd largest vendor of memory modules in the world (DRAMeXchange)

- CE700 received Computex d&i award

- DDR4 XPG Z1 received Good Design award

2013 HE720 received Computex d&i, iF Design, and Taiwan Excellence awards

2015 - ADATA won National Industrial Innovation Award

- DDR4 XPG Z1 Won Taiwan Excellence Gold Award

- ADATA received Apple MFi manufacturing license

Milestones & Achievements

2006 - 2nd largest vendor of memory modules in the world (DRAMeXchange)

- No. 1 USB drive brand (GfK Research)

2004 ADATA 2nd memory company publicly listed

2007 Ranked 14th Taiwan Brand by Interbrand

2005 Ranked 3rd

in Taiwan’s Info Tech Top 100 companies

2001 ADATA founded 13

Revenue Breakdown by Product Type

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COMPETITIVE

ADVANTAGES

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Strategic Advantages

ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service.

• Strategic partnerships

• Offices worldwide

• Strong product development • Extensive patent portfolio • Automated production lines

• ISO 9001 • ISO 14001 • OHSAS 18001 • RoHS and WEEE

• Top 100 tech company

• Recognized globally

Quality

Valued Brand

Supply and Logistics

Technology Leadership

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Strategic Partners

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Integral relationships to enhance consistency and information flow

Technology integration for innovative and quality products

Enhanced customer satisfaction through consistent supply

Enhanced quality of products and customer service

Reduced costs in logistics, warehousing and manufacturing

Quality & Environmental Certifications

It is our commitment to provide finest quality and service for complete customer satisfaction.

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Industry Certifications and Partnerships

ISO 9001

ISO 14001

OHSAS 18001

QC080000

B2B Green Partner

RoHS

WEEE

TUV

UL

FCC/CE

Manufacturing Facilities

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Established: January, 2004

Product Lines: DRAM Modules, USB Flash Drives,

Memory Cards, External Hard Drives,

Solid State Drives, LED Lighting

Established: May, 2001

Product Lines: DRAM Modules, USB Flash Drives,

Memory Cards, External Hard Drives,

Solid State Drives, LED Lighting

SMT Suzhou, China

New Taipei, Taiwan

12 Lines

6 Lines

Module / Monthly Suzhou, China

New Taipei, Taiwan

2.5M

1.5M

Flash / Monthly Suzhou, China

New Taipei, Taiwan

3.5M

1.6M

Suzhou, China New Taipei, Taiwan

Manufacturing Facilities (Suzhou, China)

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Segment Completion date Land space (m2) Floor space (m2)

1-Complete Q4 2006 20,380m2 57,460m2

2-Complete Q4 2010 7,357m2 26,121m2

3-Ongoing Q2 2017 16,480m2 35,130m2

Total 44,217m2 118,711m2

44,217m2 land space (m2) + 82,843m2 green space (m2) = 127,060m 2

Grade AA Enterprise – Highest Honor in China

ADATA Suzhou distinguished itself with state-of-the-art facilities and earned the AA-grade qualification, the highest honor in China. There are more than 2,000 enterprises in Suzhou Industrial Park, 95% are foreign investments from Europe, the USA, Japan, and Taiwan, and only 14 of them were granted AA grading. The honor of AA grading shows that ADATA’s logistics management and secure trading processes are well recognized by government agencies.

Company Location Enterprise Grade

ADATA Suzhou AA

Transcend Shanghai A

Kingston Shanghai A

Ultra-Efficient Automated Production Lines

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Global Service & Worldwide Presence

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PRODUCT

PORTFOLIOS

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Solid State Drives DRAM Modules

We are dedicated to the design, manufacturing, and sales of consumer, commercial, and enterprise product lines that make ADATA a complete memory, storage, and LED lighting solutions provider.

LED Lighting Products

Industrial & Enterprise Products

USB Flash Drives Memory Cards External Hard

Drives

PRODUCT LINES

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Mobile Accessories

Gaming Series Products

Apple Series Products

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Share Your Apple Save and share the sweetest slices of your iPhone/iPad

and Mac lifestyle! ADATA makes it happen.

Apple Series: Exclusive for iPhone/iPad & Mac!

External Hard Drives

Lightning OTG Flash Drives

Lightning Cables

For Mac For iPhone/iPad/iPod

APPLE SERIES PRODUCTS

ADATA storage, connectivity, and mobility products designed exclusively for iPod, iPhone, iPad, and Mac devices.

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EXTERNAL HARD DRIVE

HD710A

• Dustproof and waterproof (IP68)

• Shockproof (MIL-STD-810F)

• Rugged rubber case

• Wrap-around cable storage

• Blue LED power/data indicator

• Device interface: USB 3.0

• Capacity: 1TB, 2TB

• Dimensions: 132 x 99 x 22mm

(5.2 x 3.9 x 0.8in)

• Weight: 220g (7.8oz)

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STORAGE EXPANSION i-Memory Storage Expansion Card

• Durable sync MLC Flash

• Easy storage expansion

• High speed data transfer

• Compact design matches MacBook Air 13”

• COB process: waterproof and shock-resistant

• Interface: SDXC

• Capacity: 64GB – 256GB

• Dimensions: 23 x 24 x 5mm (0.9 x 0.9 x 0.2in)

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LIGHTNING FLASH DRIVE

i-Memory UE710

• Data mobility for iOS

• High speed data transfer

• Easy backup and storage

• Free app supports 4K video

• Slider design prevents cap loss

• Device interface: USB 3.0

• Capacity: 32GB – 128GB

• Dimensions: 61 x 33 x 10mm

(2.4 x 0.8 x 0.4in)

• Weight: 16g (0.56oz)

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TYPE-C OTG FLASH DRIVE

UC350

• New Type C reversible connector for OTG-supporting smartphones and tablets

• Allows for easy data exchange between mobile devices and PC

• Metal housing with strap mount

• Device interface: USB 3.1 Gen 1 Type-C + Type-A

• Capacity: 16GB – 64GB

• Dimensions: 29 x 19 x 8mm

(1.2 x 0.7 x 0.3in)

• Weight: 5g (0.18oz)

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LIGHTNING CARD READER

Read & Write

• The first Lightning card reader with support for read/write

• MFi-certified

• Built-in SD and microSD card slots

• Free app

• Easy capacity

• Multimedia playback

• System requirements: iOS 7.0 or later

• Dimensions: 132 x 39 x 8mm

(5.2 x 1.5 x 0.3in)

• Weight: 10g (0.35oz)

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LIGHTNING CABLE

Sync & Charge

• Multiple colors match your style

• Fast charging up to 2.4A

• High efficiency data transfer

• Apple MFi-certified

• Cable tie included

• Extra durable with tinned copper

• Multi-layered build stops harmful EMI

• 2-in-1 version includes Lightning and

microUSB ports for improved

convenience

• Length: 100cm

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i-Memory UE710 Lightning Flash Drive

HD710A External HDD

Apple Series Packaging

UC350 Type-C OTG Flash Drive

i-Memory Storage Expansion Card

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Lightning Cable

Apple Series Packaging

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Dustproof Shockproof Waterproof

Life Is An Adventure When you go beyond your limits, go rugged. We back you

all the way. Shoot, share, and store with ADATA.

Ruggedized Series: Your Partner on the Adventure!

USB Flash Drives External Hard Drives

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EXTERNAL HARD DRIVES

Premium functionality and speed for business professionals

Extra-rugged designs for added protection both inside and outdoors

Stylish looks add a touch of flair to personal storage

Choice Elite Durable Affordable and dependable data access

Classic

Outstanding designs and consumer features enrich this product line.

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USB FLASH DRIVES

Premium functionality and speed for business professionals

Extra-rugged designs for added protection both inside and outdoors

Stylish looks add a touch of flair to personal storage

Affordable and dependable data access

We exceed consumer expectations with user-focused designs, competitive pricing, and superb performance.

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Choice Elite Durable Classic

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No Limits To Your Memories When you need to charge up and save all your precious memories, ADATA is right there on the road with you.

Mobile Series: Sharing the Journey of Life!

USB OTG Flash Drives Power Banks Memory Cards

Smartphone Laptop Camera Video Recorder Tablet PC

Power Banks USB OTG Flash Drive

MOBILE ACCESSORIES

The ADATA mobile accessory family implements the latest technologies to provide outstanding convenience and functionality to users of smartphones and tablets.

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MEMORY CARDS

XPG Premier Pro Premier

microReader SDXC/SDHC microSDXC/SDHC

Premier Pro Premier

ADATA Flash memory cards are the ideal storage solution for digital cameras, mobile phones, game consoles, PDAs and many other digital devices.

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Unleash Your Speed Demon When you crave screaming performance and thrill-

seeking speed, ADATA pushes you to the limit.

Solid State Drives DRAM Modules

Gaming Series: Making Your Best - Better!

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Solid State Drives DRAM Modules

GAMING SERIES PRODUCTS

Xtreme Performance Gear (XPG) is an ADATA brand that offers the highest-performing components for PC DIY enthusiasts, overclockers, and dedicated gamers.

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2.5” SATA SSD

XPG SX930

• JMicron controller

• 5 year warranty

• Optimized performance for gamers and

enthusiasts

• R/W performance up to 560/460 MB/s

• 4K random R/W up to 75K/72K IOPS

• TRIM command and NCQ support

• Interface: 2.5” SATA 6Gb/s

• Capacity: 120GB – 480GB

• Dimensions: 100.45 x 69.85 x 7mm

• Weight: 68g

3D Gaming Workstation

DRAM Module

XPG Z1

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DDR4 3333/3300/3200/3000/2800/2666/2400/2133 Kits: 4GBx2, 4GBx4, 8GBx2, 8GBx4

XPG Z1 DDR4 overclocking memory is designed as the ultimate upgrade for overclockers, enthusiasts, and gamers thanks to its remarkable performance and power efficiency. Even with speeds of up to 2800MHz and a transfer bandwidth reaching up to 22GB/s, the XPG Z1 consumes 20% less power when compared to DDR3.

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XPG Z1 DDR4 Memory Modules

Gaming Series Packaging

XPG SX930 SSD

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SOLID STATE DRIVES

2.5” SATA 6Gb/s M.2 6Gb/s mSATA 6Gb/s

2.5” SATA 6Gb/s

Premier Premier Pro

Leading SSD solutions with outstanding performance.

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DRAM MODULES

Desktop Notebook

SO-DIMM ECC U-DIMM

Apple Premier R-DIMM ECC SO-DIMM

Server

Your total memory solution provider. All products in strict compliance with environmental safety standards.

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LED LIGHTING PRODUCTS

ADATA provides LED solutions to replace traditional lighting fixtures in both indoor and outdoor spaces. LED lighting products offer significant energy savings and a superior lighting environment.

LED Desk Lamp LED Bulb LED T8 Tube

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INDUSTRIAL & ENTERPRISE PRODUCTS

Half-Slim SSD DRAM Module 2.5” SATA SSD mSATA SSD

Micro SSD DOM Memory Card

With an unwavering dedication to top quality and industry-leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions.

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eMMC/eUSB

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ADATA’s strengths are evident in the company’s remarkably swift growth and globally-recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe.

By working with us, you and your organization reap the benefits of cooperating with a friendly and dynamic company – one that places as much emphasis on people and relationships as it does on business and commerce.

Partner with ADATA