powerpoint presentation€¦ · powerpoint presentation author: murilo created date: 10/29/2019...
TRANSCRIPT
![Page 1: PowerPoint Presentation€¦ · PowerPoint Presentation Author: Murilo Created Date: 10/29/2019 10:37:34 AM](https://reader031.vdocuments.mx/reader031/viewer/2022012922/5f50c0bdb0960f3dad7a789a/html5/thumbnails/1.jpg)
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(eevee)
Design de Embalagem
=
Disrupção
em Home Care
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1 2 3 4
~ BRL 20 bln
Cresce acima da inflação
Players globais
2 dos 4 maiores anunciantes do mundo
HOME CARE no Brasil
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PROBLEMA 1
embalagens
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PROBLEMA 1
embalagem
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PROBLEMA 2
ingredientes
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PROBLEMA 2
ingredientes
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PROBLEMA 3 Experiência de
compra e
armazenagem
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PROBLEMA 3 Experiência de
compra e
armazenagem
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PROBLEMA 1 embalagem
PROBLEMA 2 ingredientes
PROBLEMA 3 Experiência de compra
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E como resolver?
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(eevee)
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Não precisamos
sujar o planeta
para limpar nossas casas
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SOLUÇÃO 1
embalagem
Apenas 1/3 do plástico
COMPETITORS YVY
Produtos concentrados
Resolver o problema de diluição
Não parecer um produto de limpeza
Ser “bonito”
Briefing
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SOLUÇÃO 1
embalagem
Apenas 1/3 do plástico
COMPETITORS YVY
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SOLUÇÃO 1
embalagem
Apenas 1/3 do plástico
COMPETITORS YVY
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SOLUÇÃO 1
embalagem
Apenas 1/3 do plástico
COMPETITORS YVY
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OFERTA YVY
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OFERTA YVY
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SOLUÇÃO 2
ingredientes
100% natural
Upcycling de
cítricos
Óleos
essenciais
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SOLUÇÃO 3
purchasing
experience
assinatura
easy to store reduce CO2
emission Fácil de
guardar
natural
acessível
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Como Funciona a YVY
Order online Home delivery Unbox Tap water
3, 2, 1… Yes ! Clean safe Be happy
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Melhor pro Planeta -2/3 de plástico
Melhor pra Você 100% natural
Mais conveniente (cápsulas + assinatura)
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OFERTA YVY
multiuso limpeza
pesada
limpador
de banheiro Lava-louças Lava-roupas
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VALIDATION
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VALIDATION
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VALIDATION
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VALIDATION
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VALIDATION
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VALIDATION
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VALIDATION
… Definição de EC
… Nascer circular ajuda muito
… Design é fundamental
… É preciso manter a coerência
… É complexo mas necessário
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Bora mudar nosso
jeito de estar no
mundo ?
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Bem vindo ao novo mundo da limpeza!
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42
PATROCINADORES
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APOIADORES
43
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