powerpoint presentation · founding sponsor of the huntsville ci assic our parent company, hexagon,...
TRANSCRIPT
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Digital billboard
Cover photo
Facebook post/ad
Website slider
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[your website]
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Talking points and scripting
Conversational What is the medium? Who is your audience?Why should they care?
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News release
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Media advisory
WhoWhatWhenWhereWhyInterview opportunities Special instructions
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Subject lines
Steer clear of fundraising verbiage, according to MailChimp
What works:• Personalization• Intriguing statements/questions• Showing thanks• Limit it to 50 characters or less 32
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The power of incorporating video
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The difference a $20 boost can make!
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Brand it!
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Facebook content calendar
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Twitter43
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Tracking earned media impressions
Utilize Google Alerts
Capture:OutletHeadlineDate Link Potential impressions
• similarweb.com
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Utilize bit.ly to track link clicks
Track everything quantifiable in Excel
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Facebook Insights
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Email AnalyticsAverage nonprofit benchmarks, according to MailChimp:
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Google Analytics
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