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1/20/2017
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marketsingapore® | SHOP•COM
TM
marketsingapore® | SHOP•COM
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QUESTIONS?
HOUSEKEEPING
Download Handout atwww.unfranchisetraining.com
YOU ARE A BUSINESS OWNER!
Be aware of:
• Tools
• Features
• Resources
• Media
Leverage these to increase sales and
distribution
THE IMPORTANCE OF KNOWING WHAT YOU HAVE
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GROWING VISIBILITY
Leverage the media coverage with
your customers and prospects
SHOP.COM™ IS MAKING A NAME FOR ITSELF
marketsingapore® | SHOP•COM
18th Fastest Growing Mobile Retailer in
2015 Internet Retailer Mobile 500
#46 on Social Media on 2015 top 500
Internet Retailer Top 500
#57 Top 100 Web Retailers for 2014
Internet Retailer Top 500
Fastest Growing Mobile Commerce
Retailer Internet Retailer Mobile 500
INTERNET RETAILER
marketsingapore® | SHOP•COM
Market America & SHOP.COM™
receives the BBB Torch Award for
Marketplace Ethics.
BETTER BUSINESS BUREAU
marketsingapore® | SHOP•COM
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Market America & SHOP.COM™
ranked in the Top 50 performing
privately held companies.
TRIAD BUSINESS JOURNAL
marketsingapore® | SHOP•COM
Market America & SHOP.COM™
ranked in the Top 50 performing
privately held companies.
TRIAD BUSINESS JOURNAL
marketsingapore® | SHOP•COM
TIME SQUARE, NYC: JR Ridinger President
and CEO of Market America I SHOP.COM™
launches the Shopping Annuity® while walking a
high wire.
marketsingapore® | SHOP•COM
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You own one of the best ecommerce websites in the world!
SHOP.COM™
WINNING COMBINATION
BEGIN BY PREPPING YOUR BRAND
• Introduce yourself to your shoppers
• Lets shoppers know that they’ve
successfully landed on your page
BEGIN BY PREPPING YOUR BRAND
Why it is important to customize
marketsingapore® | SHOP•COM
marketsingapore® | SHOP•COM
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marketsingapore® | SHOP•COM
marketsingapore® | SHOP•COM
marketsingapore® | SHOP•COM
TM
marketsingapore® | SHOP•COM
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MORE OPTION TO CUSTOMIZE YOUR SHOP.COM™ WEBSITEIf people misspell your SHOP.COM/Name,
they are redirected to another SHOP
Consultant’s website.
Attach a domain name:
myawesomedomain.com
Your customer will be redirected to your
SHOP.COM™ website
• Less chance of misspelling
• Brands yourself
• Leverages the power of SHOP.COM™
name
marketsingapore® | SHOP•COM
marketsingapore® | SHOP•COM
WHY DO PEOPLE MAKE
RECOMMENDATIONS OR REFERRALS?
• Liked something• Had a good experience• Can help
You don’t recommendbooks you haven’t read or restaurants you haven’t tried.
Therefore, to make Solid Recommendations to your customers, you have to be a Product of the Product!
SIMPLE, THEY:
YOU ARE ALREADY SPENDING IT
By simply redirecting your
spending to SG.SHOP.COM,
1. You fund your
Shopping Annuity®2. Gain more experience
with products, therefore
making you a better
customer manager
*www.singstat.gov.sg/publications/publications-and papers/population#household_income
**www.singstat.gov.sg/publications/household-expenditure-survey/
AVERAGE FAMILY EARNS:
S$84,578*(AFTER TAXES)
AVERAGE FAMILY SPENDS:
S$56,640**
S$23,437.50 OR MORE
Of That Spending Could Be Redirected To
SG.Shop.com.
The Shopping Annuity® Assessment Helps You To
Identify How You Can Convert Your Spending
Into Earning
shoppingannuity.com
marketsingapore® | SHOP•COM
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SHOPPING ANNUITY®
BENEFITS
3,500+ Partner Stores to shop from
50+ million products
Cashback and IBV
Saving money with Daily Deals
Making you MORE money
marketsingapore® | SHOP•COM
COMPLETE THE SHOPPING ANNUITY®ONLINE ASSESSMENT
Identify:• Time Value
• Potential BV Products
• Potential spending that could be
redirected on a regular and annual basis
• Potential BV for your Major
• Your Shopping Annuity® at Maturity
UNFRANCHISE® &
APP STORE:Shopping Annuity
marketsingapore® | SHOP•COM
Brick and Mortar Click and Orderto
Change Your Shopping Habits
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marketsingapore® | SHOP•COM
B
DO YOU SPEND MONEY IN ANY OF THESE INDUSTRIES?
Switch to your
exclusive brands Highest BV
Cashback
Best quality, best price
marketsingapore® | SHOP•COM
DO YOU SPEND MONEY IN ANY OF THESE AREAS?SHOP Partners 1-10% IBV
Cashback
Good price
ASK YOURSELF:
1. Are you converting your spending?
2. Are you using SG.SHOP.COM?
3. Which tools have you used?
4. Which ones will you try?
The more you fund your Shopping Annuity®,
the more belief you build and the stronger
recommendations you can make.
marketsingapore® | SHOP•COM
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IDENTIFYING CUSTOMER NEEDSWhat is your customer
interested in and how
can you recommend the
appropriate feature to get
them hooked?
CUSTOMER INTEREST
• Better Deal
• Better Price
• Save and Earn
Money
marketsingapore® | SHOP•COM
marketsingapore® | SHOP•COM
GET PAID TO SHOP
EARN CASHBACK ON YOUR PURCHASES
REFER A FRIEND AND EARN 1/2 % CASHBACK ON ALL OF THEIR PURCHASES
CASHBACKDEAL
You and your customers can
earn CashBack on purchases
from over 3,500 stores.
• Free to Join
• Request cash out once
you earn at least S$20
• Apply Cashback toward
One Cart Store purchases
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marketsingapore® | SHOP•COM
To share the
Cashback
Program, click on
“Learn More”
Enter your email
address and
click “Go”.
marketsingapore® | SHOP•COM
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You have
successfully
registered!
Your customer can log back in by clicking
“Sign In” on the top right
Click on “My
Account” to
manage
passwords,
Cashback, orders
and more
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Click “My Account” and then “Your
Cashback Account”
REQUEST A CHECK
Using your CashBack
TRACKINGYOUR SHOP.COM
ORDERS?FOR CUSTOMERS INQUIRING ABOUT CASHBACK EARNED?
FOR YOUR ELIGIBLE SABP ORDERS?
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DIDN’T GET CREDIT?
If your order didn’t get
credit, no problem. We
will help you find it!
No need to call, fill out
the form to research
your order
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CHECKOUTCASHBACKFAQ.COM
Find trouble shooting help on order tracking.
Tips and Tricks on how cashback tracking works.
IT STARTS WITH YOU: USE YOUR SITE
DUPLICATE WITHYOUR TEAM & CUSTOMERS
THE KEY IS TO BE SPECIFIC:START CONVERSATIONS
LISTEN FOR OPPORTUNITIES TO HELP SOMEONE
USE SG.SHOP.COMGROW YOUR BUSINESS
EX: YOUR FRIEND IS PLANNING A VACATION
ASK: “WHERE ARE YOU BOOKING YOUR AIR TICKET?”
Likely we have a Partner Store.
Show them how they can earn Cashback.
USE A SPECIFIC
STORES AS A
HOOK
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ENCOURAGE
YOUR
CUSTOMERS TO
SHOP ONLINE
DELIVERING
PRODUCT?
Sign up your
customer as a PC
so they can earn
cashback
Help your
customers earn
more cashback
HELP THEM
MAKE THEIR
FIRST
PURCHASE
SHOW
ADDITIONAL
STORES OR A
FEW
FEATURES
marketsingapore® | SHOP•COM
MAKING A PURCHASE? WOULD YOU RATHER WAIT FOR IT TO GO ON SALE?
marketsingapore® | SHOP•COM
iPad
Search for you
product here
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marketsingapore® | SHOP•COM
• What are the Top 10 stores that you regularly shop at?
• Could you be shopping through your site instead?
• Are there other stores that sell the same product that offer higher IBV or Cashback?
A QUICK EXERCISE TO DO
AS A TEAM AFTER THE ASSESSMENT
• Everyone creates a list of their
favorite stores and then locates
them on SG.SHOP.COM
• If everyone transitioned their
shopping from even just their
favorite stores over to
SG.SHOP.COM, the whole team
would win.
marketsingapore® | SHOP•COM
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View featured stores or search by name,
category or type
Search for your favorite stores!
Easily browse any category!
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Find all the stores with Hot Deals!
Sort by
Cashback
and IBV from
highest to
lowest
Plus, download a complete list of all our stores
with Cashback and IBV!
REMEMBER THE MORE SHOPPING YOU
DO ON YOUR OWN SITE, THE MORE:
You fund your
Shopping
Annuity®
Familiar you
become with
your website
Examples you
will have to
share with
customers
Effective you
will be as a
UFO and
Customer
Manager
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TRY DOING A
“SHOPPER’S
ANALYSIS”
HAVE YOUR
CUSTOMERS
SAVE THEIR
RECEIPTS
FOR 2 WEEKS.
LOCATE ALL THE
STORES ON
SG.SHOP.COM
AND
DETERMINE:
How much cashback
could they have
earned and
how much money
could they have
saved?
GO OVER YOUR
RESULTS WITH
YOUR
CUSTOMER
Make sure they are
signed up as a PC so
they can start saving
and earning right
away!
marketsingapore® | SHOP•COM
marketsingapore® | SHOP•COM
Using the new Shopping
Essentials page, you can
find all of your day-to-
day necessities in 1 easy
place!
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More Intelligent
SearchUsing
Analytics
TYPE SEARCH/ SEARCH HINT
Matching Stores to
your Product Searches
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Deeper Attribution
6.75 Attributes per
product
RESULTS SO FARWe’re always optimizing to provide the best
customer experience.
Search views up 20%
Affiliate product views up 50%
Better story of
product details
with more visual
examples of use.
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REVIEWS
Product
Review
Instead of a generic gift
card, you can give a more
personal gift by selecting a
few choices for your
recipient to choose from.
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DO YOU HAVE LOYAL CUSTOMERS WHO PURCHASE FROM YOU ON AN ONGOING BASES?Include a free product to try as a
sample to generate interest in other
products
Send a few product selections in an
eGift to give them a choice of what
they’d like to try
YOU CAN USE EGIFTS TO FACILITATE A CUSTOMER INCENTIVE OR SPECIAL.
For example, “This month only, when you purchase 4 large OPC-3, you’ll get your fifth
one free” and you send the e-gift as the method to give the customer the free one."
JUST PLAIN STUMPED?
Rather than giving a
gift that you’re not
sure if they will like,
select a few choices
and let your recipient
choose whichever
one they like best.
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marketsingapore® | SHOP•COM
marketsingapore® | SHOP•COM
marketsingapore® | SHOP•COM
LOOKING
FOR THE
PERFECT
GIFT?
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WEDDINGS &
CELEBRATIONS
BIRTHDAYS,
GRADUATIONS OR
GRAND OPENINGS
HOUSE
WARMINGS
BIRTHS, HOLIDAYS
& MORE!
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Sometimes people ask you for your
recommendations and it requires you
to recommend multiple products.
Sometimes, you host an event and
people don’t purchase everything that
is recommended to them…but may do
so online when they get home. How
do you make the product
recommendation & purchase easier?
TREND SHOPS
To make product
recommendations
As a follow up tool to
remind prospects
which products they
were interested in
SO HOW DO YOU DO IT?Click on “Trends” at the top of your SHOP.COM website. Click on “Create A Trend”
CREATE A NEW TRENDChoose a name that is relevant to the customer it’s intended for, give it a description / message
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ADD PRODUCTSSearch for products on the right, drag the pictures of the products you want into the trend shop
“SAVE” and “PUBLISH”Once you’ve added all of the products you want, save it and publish it! Click on “view trend”
CHECK OUT YOUR AWESOME TREND SHOP!Nice little collage, awesome description, easy to order products in one place!
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SHARE YOUR TREND SHOPSend them a link to your page or click on “Share this trend”, great way to send a product
recommendations or to share your favorite products
MIX AND MATCH BV & IBV PRODUCTSIt’s the exact same process!
USING TREND SHOPS TO BUILD
SHARE OF CUSTOMER
WORKSHOP:LET’S BUILD A TREND SHOP