powerpoint presentation · 2014 2015 2016 2017 1t18 2t18 3t18 presencial anima 71.049 72.740 80.507...
TRANSCRIPT
![Page 1: PowerPoint Presentation · 2014 2015 2016 2017 1T18 2T18 3T18 Presencial Anima 71.049 72.740 80.507 83.045 96.256 89.567 91.963 Estacio 290.200 318.700 329.400 314.100 316.700 321.100](https://reader035.vdocuments.mx/reader035/viewer/2022071022/5fd684eaedc7ac03f3348c54/html5/thumbnails/1.jpg)
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?
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![Page 4: PowerPoint Presentation · 2014 2015 2016 2017 1T18 2T18 3T18 Presencial Anima 71.049 72.740 80.507 83.045 96.256 89.567 91.963 Estacio 290.200 318.700 329.400 314.100 316.700 321.100](https://reader035.vdocuments.mx/reader035/viewer/2022071022/5fd684eaedc7ac03f3348c54/html5/thumbnails/4.jpg)
O aluno não sumi
u...
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O aluno mudou o
comportamento...
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E-6
O novo aluno compara oportunidades
https://exame.abril.com.br/negocios/na-crise-empresas-de-bolsas-de-estudo-ganham-mercado/
Comportamento do mercado
sendo alterado
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O novo aluno valoriza a Experiência
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O novo aluno busca radicalidades:
1 - Utilidade
2 - Usabilidade
3 - Conveniência
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Como encantar o novo aluno:
1 – Mobile First
2 – AVA Transversal, Pleno
3 – Vídeos + Gamification
4 – Learning Analytics
5 – Feedback inteligente
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O novo aluno tem opções
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O novo aluno tem opções
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O aluno não sumiu... Mudou o destino
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2014 2015 2016 2017 1T18 2T18 3T18
Presencial
Anima 71.049 72.740 80.507 83.045 96.256 89.567 91.963
Estacio 290.200 318.700 329.400 314.100 316.700 321.100 302.506
Kroton 422.783 437.633 412.247 375.413 406.040 385.684 369.869
Ser 101.410 123.988 131.092 133.945 135.694 138.670 123.268
EAD
Estacio 93.200 109.500 106.900 127.600 152.400 156.800 169.463
Kroton 507.673 531.881 464.786 465.851 551.874 515.981 501.855
Ser 2.048 3.089 6.102 9.462 15.832 14.700 14.169
Crescimento e Queda de aunos nas IES listadas
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Porém... Na linha do tempo teremos menos candidatos
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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016Concluintes Ensino Médio 1.909.123 1.855.035 1.742.620 1.761.555 1.797.434 1.793.167 1.825.974 1.877.960 1.838.101 1.979.876 1.869.726 1.829.076
Ingressantes - Ead e Presencial; Público e Privado. 1.524.295 1.660.755 1.785.292 1.936.048 1.819.728 1.922.240 2.093.368 2.478.660 2.425.816 2.802.497 2.583.697 2.639.814
Fonte: INEP MEC- Hoper
Evolução dos Concluíntes de Ensino Médio e Diferentes Recortes de Ingressantes segundo Rede e Modalidade - Brasil
Como explicar estas curvas?
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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016Concluintes Ensino Médio 1.909.123 1.855.035 1.742.620 1.761.555 1.797.434 1.793.167 1.825.974 1.877.960 1.838.101 1.979.876 1.869.726 1.829.076
Ingressantes - Ead e Presencial; Público e Privado. 1.524.295 1.660.755 1.785.292 1.936.048 1.819.728 1.922.240 2.093.368 2.478.660 2.425.816 2.802.497 2.583.697 2.639.814
Fonte: INEP MEC- Hoper
Evolução dos Concluíntes de Ensino Médio e Diferentes Recortes de Ingressantes segundo Rede e Modalidade - Brasil
Tem como manter a ‘boca do jacaré’?