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LOAC2019Introduction to AdCellerant
Who We Are
About AdCellerant
COMPANY | AdCellerant is an award winning Tech Enabled Services Company focused on bring Madison
Avenue level digital marketing solutions to Main Street Businesses.
TEAM | AdCellerant’s team is made up of 50 individuals who are purposeful in their execution of the
company’s mission. The make up of the team is 3 Executive Positions, 3 Business Development, 9 in Account
Management, 7 in agency services, 8 in Product and Technology, and 20 in Operations.
TECHNOLOGY | AdCellerant’s has a proprietary software solution that helps Partner’s scale sales, operations,
and reporting within a single toolkit.
PARTNER NETWORK | AdCellerant’s products and services are being leveraged by over 150 Partners in 5
countries and 300+ cities around the world.
What We Do
What We Do
Sales Enablement
Execution Reporting
DISPLAY /
MOBILE
VIDEO
STREAMING
RADIO
CONNECTE
DTV
NATIVE
GEO-
FENCING
PRE-ROLL
PAID
SEARCH
LOCAL SEOEMAIL
MARKETING
ORGANIC
SEARCH
Who We Work With
The Problem We’re Solving
SUCCESS METRICS| Focusing on what can be controlled aiming for excellence
AdCellerant’s best practices and focus on achieving perfection has made the AdCellerant team the best in the
professional services industry. The team measures and reports these numbers weekly with the single focus of improving
on these base line numbers.
99.65%
CAMPAIGN
FULFILLMENT
Month in and month out
AdCellerant campaign
management team
deliver nearly 100% of
their campaigns
completely.
99.52%
ACCURACY
RATE
AdCellerant’s proprietary
technology and approach
ensure that your
campaign will be setup
exactly as your customer
ordered.
96.23% 92.4%
DISPLAY ONLY RENEWAL
RATE
AdCellerant is able to
boast 92% retention
rates on Display only
campaigns due to the
effective management
and execution.
+98%
MULTI-PLATFORM
RENEWAL RATE
The proposal process,
tight fulfillment, and
multi-platform
campaigns renew 96% of
the time or 2% more
often that Google’s
retention rates.
QUALITY
TRAFFIC
According to ComScore
ad tags, a consistent
+98% human traffic vs
bot traffic is delivered
every month due to
AdCellerant’s focus on
quality.
Case Study
Case study – Mid-sized Media Company
PARTNER SUCCESS | AdCellerant products and support delivered a multi-million dollar revenue stream
Partner assigned sellers to generate 2 proposal per week with the goal of netting up 1-2 new digital services clients monthly. In the first 12 months they were able to create a $2MM business from these products.
PIPELINE - $6,570,063 95%
CONTRACTED REVENUE - $2,140,979 75%
AVERAGE DEAL SIZE 50%
PRODUCTS PER DEAL 40%
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PROPOSAL ACTIVITY
Sales team did 2 proposals / week
CLOSING
Sales team closed an average of 23.4% of
proposals
Sales Team closed an average
of 5 month campaigns at a monthly size of
$1,232/mo
Multi-Platform
Team added almost a full product per
sale to their deal size ending at an
average of 2.1 products per sale
Results
HOME
REMODELING|
5,700 clicks,
.14%ctr, & 100’s of
G/A conversions
Programmatic
marketing is about
driving trackable
campaign results. This
B2B campaign provides
a simple to see and
simple to understand
ROI for the client.
Results
SKI & SNOW|
Drove 100’s of
visitors to the
mountain
No matter what the
campaign goal is your
AdCellerant Account
Manager will help you
build the proposal,
order the campaign,
and manage the
relationship on an
ongoing basis. We are
in the fight with you
working to achieve
whatever the desired
campaign objective is.
What We Did
Sales Support
White Label Materials
Documents
Reporting
Google (GA)
Case Studies
Ops Docs
Proposals
Training
Onsite
Webex
Online
Ongoing Ed
Newsletters
Sales Incentives
Gift Cards
Vacations
Advertiser
Tickets/Events
Sales Calls
In-Market
Via Phone
Webex
Client Events
Proposals
Proposals Creation
Dedicated Support
SEO Audits
Dedicated Support
Award Winning Account Team
Award Winning Campaign Support
Retention Planning
Proposals & Sales Enablement
SALES PROCESS| Goal based, industry specific, high retention proposals
Most campaigns fall short during the sales process. The proposal should be designed to achieve a client goal,
meet their expectations, and those things should be agreed to during the sales process. AdCellerant’s sales
enablement strategy makes sure this happens on every order.
14
PROPOSAL GENERATION
SALES BENEFITS
COMPANY BENEFITS
Campaign Optimization
OPTIMIZATION| People and technology = Perfect marriage
AdCellerant’s Campaign Managers use sophisticated algorithms, proprietary tools, technology, and their
collective experience to manage millions of potential combinations ultimately delivering client results.
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CLIENT GOALS
Every campaign includes a goal and
every setup will be focused on
executing towards that goal.
TARGET CONSUMERS
Each campaign has a blend of different
targets allowing the Campaign Manager to
optimize towards whatever achieves the
client’s goals.
CHANNELS
The team focused on the top 5,000 websites
but will optimize among 10,000’s of different
sites to achieve success.
LEVERS
The Campaign Manager has many different
levers they can pull to optimize a campaign.
These levers are monitored and adjusted as
often as daily to achieve campaign goals.
CLIENT RESULTS
The team is paid, like a salesperson, to
achieve the client’s goals. Every campaign
is different and every campaign is treated
with a white glove.
3 Goals 5 Targets 10K’s Channels 12 Levers Results
Reporting Dashboard
TRANSPARENCY | Provide consistent, transparent reporting via the dashboard
According to a Google study on churned campaigns the number one reason campaigns churn is reporting. 63%
of respondents point to reporting as the primary reason they cancelled or did not renew their campaign.
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WHITE LABEL DASHBOARD
TRANSPARENCY
MULTIPLATFORM SCALE
AdCellerant’s Account Management
Every partner is assigned an Account Manager and
Coordinator to help with proposal generation, ideas,
sales, and much more.
Galen Kerr
Sr. AMElle Dean
Coordinator
Chris VanZandt
Sr. AMJulie Eisen
Coordinator
Fatima Manning
Sr. AMJessica Maher
Coordinator
Caitlin Logue
Sr. AMMelissa Sheehan
VP of Sales
Award Winning Team
SALES ENABLEMENT| Extension of your team to support your sales process and execution
In the last year the AdCellerant team has been recognized as the best Account Management team (Gold Medal),
Top Professional Services Company, or Best in Customer Services for Marketing and Advertising.
THANK YOU