powerpoint: everyman's guide to coffee

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A brief presentation on the basics of coffee-based beverages and their accompanying lingo.


Everymans Guide to CoffeeKnow What You Are Ordering By Hannah ShugartA previous cafe novice, certified barista since 2012 March 2014


It is inhumane, in my opinion, to force people who have a genuine medical need for coffee to wait in line behind people who apparently view it as some kind of recreational activity.Dave Barry, humor columnist and author


America Clings to the Coffee Bean2.5 million pounds of coffee beans are imported into the United States each year (Harrington). Americans collectively drink about 400 million cups of coffee each day (Harrington). According to the National Coffee Drinking Study, over 75% of U.S. adults drink coffee, and 58% reported drinking it daily (Coffee Shop Research Report).

The average American spends $1,092 a year on coffee drinks (Russo).



Know These Basics



Autodrip Brew Manual Brew (Pour Over)

Average Size: 8 oz. - 30 oz. cup Technique: A machine automatically funnels a measured amount of hot water through a large amount of fine coffee grounds held in a filter. Wait Time: Immediate to 3 minutes

Average Size: 12 oz. cupNote: This is chemistry & a larger size will change its intended taste

Technique: A barista uses a circular motion to manually pour a small amount of hot water through enough fine coffee grounds for one cup. Wait Time: 3 - 4 minutes Average Size: 8 oz. - 32 oz. cupNote: Most gourmet coffee shops sell this method in larger sizes

French Press

Technique: Coarse coffee grounds are soaked in hot water for a short time until a manual filter pushes them down to the bottom of the press. Wait Time: 3 - 4 minutes


Every roast of coffee is unique. It is fun and easy to educate yourself on the tendencies of your own personal preference. Explore the profile of each roast through these characteristics:Body: Light to Heavy (Full)Describes the weight, heaviness, richness, or thickness one feels on the palate when one tastes coffee (Coffee Definitions).

Acidity: Low to HighDefines the pleasant tartness of a great cup of coffee. Acidity in coffee is a good thing. It indicates the coffee is bright. Acidity in coffee is not to be confused with bitterness (Coffee Definitions).

Sweet Winey Smooth Bold

Light with Low Acidity Light with High Acidity Heavy with Low Acidity Heavy with High Acidity

EspressosA well-made espresso shot will have a strong bite followed by a uniquely sweet aftertaste. It has a lifespan of seconds and should be drunk immediately.

Double-shot Espresso (Doppio)

Average Size: 2-3 oz. of espresso Technique: About 30 grams of fine coffee grounds are packed down with a tamp and flushed through with very hot water. Wait Time: 30 seconds - 1 minute Average Size: 2-3 oz. of espresso + a few scoops of steamed milk foam on top Technique: A double-shot of espresso is pulled while a very small amount of milk is steamed. Three spoonfuls of foam are placed on the espresso. Wait Time: 30 seconds - 1 minute Average Size: 2-3 oz. of espresso + topping Technique: A double-shot of espresso is pulled and topped off with a dollop of whipped cream. Wait Time: 30 seconds - 1 minute

Espresso Macchiato

Espresso Con Panna


Average Size: 8 oz. - 30 oz. cup Technique: Shots of espresso are pulled and added to a cup of hot water. Usually, a 12 oz. cup receives a double-shot of espresso, a 16 oz. cup receives a triple-shot, and so forth. Wait Time: 30 seconds - 1 minute Note: Like with regular coffee, you should specify whether you would like cream or sugar added to it. Also, add a few ice cubes to it in order to drink immediately.

This is a low-calorie alternative to a latte

LattesIcedAverage Size: 12 oz. - 30 oz. cup Technique: A double-shot of espresso is pulled and then stirred into 8(+) oz. of cold, un-steamed milk along with any specified flavored syrups. A few cubes of ice are added. Wait Time: 2 - 3 minutes

HotAverage Size: 12 oz. - 30 oz. cup Technique: A double-shot of espresso is pulled while 8(+) oz. of milk are steamed to 140 degrees (any hotter and the sweetness of the milk is lost). The two, along with any specified flavored syrups, are poured together. Wait Time: 2 - 3 minutes Note: Most cafes offer decaf lattes, as well as ones made with 2%, skim, or soy milk. Almond milk does not steam well, so most places do not carry it.

CappuccinosWhat is the difference between a latte and a cappuccino? AIR

Average Size: 5 oz. - 8 oz. Technique: A single or double-shot of espresso is pulled while 3(+) oz. of milk is steamed, aerated longer than that of a latte. The two, along with any specified flavored syrup, are poured together and mixed. Wait Time: 2 - 3 minutes Note: Although vendors like Starbucks offer cappuccinos in larger sizes, a traditional cappuccino is either 5 oz. (1 espresso shot) or 8 oz. (a double-shot of espresso).

Cappuccinos contain the same ingredients as lattes. They simply have more foam and less heavy milk.

OTHER CAFE TERMSIced CoffeeBrewed coffee grounds and water-- like regular coffee, only cold. It may be brewed hot and then chilled with ice, or it may be brewed with cold water ( a longer process).

CortadoOne or two shots of espresso added to a small amount of hot milk. This is similar to an espresso macchiato, but with slightly more milk that is less foamy.

Affogato Red Eye & Black Eye:A Red Eye is a a regular brewed coffee that contains one espresso shot. A Black Eye is a regular brewed coffee that contains two espresso shots. One scoop of vanilla ice cream topped with an espresso shot.

Half Caff.An espresso shot or cup of coffee that is comprised of both caffeinated and decaffeinated beans.

Cafe Au Lait1/2 - 2/3 cup of brewed coffee with 1/2 - 1/3 cup of steamed milk.

SkinnyA latte or cappuccino that is made with fat-free milk, sugar-free syrups, and no whipped cream.

Dry/WetDry refers to steamed milk that is light and frothy, filled with air. Wet refers to steamed milk that is velvety, aerated only a little.

Swiss Water ProcessA process by which coffee beans and tea leaves are decaffeinated through soaking in water, rather than being stripped of caffeine through a chemical process.

BreveA latte made with espresso and steamed half and half, rather than milk.

Red EspressoFinely ground Rooibos, a naturally decaffeinated tea, that is pulled through an espresso machine. It can be added to water or steamed milk to make a drink similar to an americano or latte, with a distinctly sweet taste.

MochaA common flavored latte made with espresso, steamed milk, and chocolate; often topped with whipped cream.

Lost in TranslationIt is important to remember that the culture of Starbucks has affected coffee terminology throughout the United States. The lingo often changes from place to place... TIPS

Review the menu before getting in line. Be polite.

Ask questions and entertain suggestions.Remain polite. Use their terminology while in their restaurant on future visits.

Sweet Saint CaffeineAlthough caffeine levels of different bean roasts vary, it is a common misconception that espresso-based drinks contain more caffeine than plain coffee. In fact, many contain less.

Most people cannot taste a difference between regular and decaf coffee. A loss of taste actually occurs during the roasting of the bean, if done incorrectly, and not during the decaffeinating process.If you are need of a jolt but dislike coffee, tea and tea lattes are equally caffeinated alternatives. A normal intake of caffeine does not dehydrate you, despite popular belief.

Latte ArtIf at a gourmet coffee shop or cafe, keep your eye out for latte art.

Technique: 1. Milk is steamed in a pitcher to the desirable velvety consistency and tapped on the bottom for the release of all bubbles. 2. It is poured slowly, from a few inches height, into the center of a mug holding fresh espresso shots. 3. As the mug becomes full, and only foam is left in the milk pitcher, it is lowered towards the mug with a slow movement back and forth produces a simple design.


REVIEWThere is a world of coffee beverages, ready for the tasting.

COFFEES ESPRESSOS AMERICANOS LATTES CAPPUCCINOSLight to Heavy Body Low to High Acidity Sweet, Winey, Smooth, or Bold Hot or Iced Wet or Dry


WHY IT MATTERSFor YouEducated coffee drinkers can have the joy of ordering their beverage confidently and concisely, knowing exactly how to simultaneously satisfy their caffeine and taste bud cravings.

For OthersEducated coffee drinkers make the lives of baristas simpler, enabling them to do their job better. Educated coffee drinkers save other consumers time and stress in coffee shop lines.


"Coffee Definitions." Java Planet. Java Planet, Organic Coffee Roasters, n.d. Web. 04 Apr. 2013. "Coffee Shop Research Report 2012." SBDCNet. SBDC Clearinghouse, n.d. Web. 04 Apr. 2013. Harrington, Daniel. "All About Coffee." Gourmet Coffee Lovers. N.p., n.d. Web. 05 Apr. 2013.

Russo, Maria. "How Much Do Americans Spend on Coffee?" TheCultureist. Cultureist Magazine, 26 Jan. 2012. Web. 06 Apr. 2013.