Sweet Factory

Media Plan

Maintain positive, steady, growth each month

Increase sales by 40% in three months

Php 500,000 ??

Metro Cebu

2.55 Million

Below 35 yrs. old

Pre-Launching Event

Facebook Sponsored Post

FB Nth Liker Reward

Opening Soon Banner

Flyers

4/7 4/14 4/21 4/28 5/5 5/12

Pre-Launching Event

Launching Event

April 13,2014

Post-launching event

Newspaper Article 1

Free Tasting

Blog Sponsorship 1

Green Screen Photobooth

Kadaugan Street Party Sponsorship

Blog Sponsorship 2

Facebook Photo Contest

Blog Sponsorship 3

Blog Sponsorship 4

"Name the Pastry" Contest

Facebook Sponsored Post 2

Blog Sponsorship 5

4/14 4/21 4/28 5/5 5/12 5/19 5/26 6/2 6/9 6/16 6/23 6/30 7/7

Post-launching event