POWERING RELEVANT,

CROSS-CHANNEL CONTENT DISCOVERY

2

OVERVIEW

On May 19, 2014 we publicly shed our VSW skin and we unveiled our new brand, NTENT, to the public.

We developed a multi-faceted approach to introduce NTENT.

Pre Launch Activity Snapshot:

• Corporate wide branding presentation

• Branding breakout sessions with individual teams

• Key messages training with management

• Current client email announcement

Launch Activities:

• IWNY Sponsorship & Speaking

• IAB Launch Party

• Press Release

• Digital media campaign:

• eMarketer

• Smartbrief

• Google AdWords

Rebranding Elements:

• New name

• New brand identity

• New logo

• New website

• New portal entry pages

• New social media pages

• Guiding Principles Solidification

• Key Messaging Development

• NTENT Welcome Packet for all employees

• New Branding for all materials

• New business cards

• New email communication templates

• New branded collateral for clients

• New client resource hub

www.ntent.com I @withntent I 877.861.2230

CONFIDENTIAL 3

A JOURNEY ROOTED IN INNOVATIONWe’ve always had one goal in mind: to save people time by giving them access to relevant information, faster.

2010

Web-scale search

tech company

+Content

Recommendation

Engine

(AdWords

Precursor)

2010

Integrated robust

search tech w/ ad

delivery system

2011

Launch search

advertising

platform

FeatureLink

B2B FeatureLink

VSWSearch

2012

Built distribution

channels

+

THOUSANDS

MORE

2013

Launched video

destination,

audience

acquisition, and

mobile search

FeatureTraffic

FeatureLink

MobiScout

2014+

Rebranded as:

Vertical Search Works emerges as the leading provider

of semantic search driven advertising solutions

Launched video

discovery engine

and developing

mobile intention

engine

NTENTreel

NTENT Engine

NTENT ads

NTENTlink

NTENTsearch

Uvidi

• NTENT’s semantic technology legacy dates back 20+ years

• Our technology was originally developed for national security and counter-terrorism purposes

• $150MM invested + hundreds of man hours

• Robust portfolio of patents around semantic search

CONFIDENTIAL 4

WE ARE EVOLVING

Over the last 14 months: 6 products with 6 different names + 70+ new employees

We aren’t just:

Search

Vertical

Advertising

We do many things:

FeatureLink

FeatureTraffic

MobiScout

MobiICE

We don’t just target:

Publishers

Advertisers

We work with:Publishers

Content Creators

Marketers

Businesses

Agencies

App Developers

Carriers

Telecommunications

Consumers

IT WAS TIME TO RETHINK WHO WE ARE

CONFIDENTIAL 5

3 Main Brand Goals:

• Unite the brand

• Develop a clear position

• Simplify our message

Rebranding Roadmap:

• Landscape assessment

• New identity

• New architecture

• Streamlined message

Desired Perceptions

Predictive

Accurate

Intent Driven

Informative

Personal

Cutting edge

Versatile

Inviting

CREATING A BRAND IDENTITY

CONFIDENTIAL 6

THE NAME: relates to the core aspects of

our technology – intent driven and

predictive.

THE COLOR: red is the foundation and nods

to our past. It represents energy and power.

THE ICON: the red globe represents the

digital eco-system; the white space

represents the infinite universe of content

and our “n” in the middle is the center force,

creating connections across platforms as

indicated by the ‘white swooshes’.

Logo Written

Similar to:

MISSION AND KEY TALKING POINTS

8

WHAT WE DO:

We surface information aligned with search activity and consumer intent with

unparalleled relevancy that saves time and increases value by enabling rapid

discovery of relevant content, products and services, on any device.

WHO WE ARE:

NTENT is a semantic technology company.

OUR VISION

To connect people to relevant content in real-time, anywhere and everywhere.

OUR MISSION

Deliver relevant content, in real-time, across all channels, based on known

interests, using our semantic search technology.

9

WHAT’S COOL AND NEW AT NTENT™?

NTENTionalist - Spotlight on Technology: We know you work hard. So, we’ve created

a monthly recognition program for NTENT technologies and the teams that build them.

Share with NTENT: Share industry insights and information on our internal information

exchange portal! https://convera.sharepoint.com (You can access it anywhere! Simply save

the Microsoft 365 link and log in using your NTENT username and password.)

Blogging Program: You’ve got a lot of knowledge. Why not blog about it? Our new

resource hub gives you a platform to share what you know and get it promoted (oh, it gives you

a few extra professional points, too!) join us on our mission and help socialize everything we

do. Share your knowledge with others—write a blog and we’ll share it.

10

WHAT’S COOL AND NEW AT NTENT™?

Learn with NTENT: fosters communication with management and between departments.

Do you have suggestions for a roundtable discussion or a industry topic you’d like to find out

more about?

Volunteer with NTENT: twice-a-year our team will come together in support of a great

cause!

Socialize with NTENT: companywide get-togethers to share some fun and good times!

Go Social with NTENT: Show some LOVE! Stop by any of our pages and share, like,

tweet or make a comment. Help us by socializing everything we do!

Twitter Google+ Facebook LinkedIn SlideShare Pinterest

NTENTIONALIST TASKFORCE TEAMS

NTENTionalists Hall of Fame: monthly recognition of employees who embody the NTENT Guiding Principles.• Taylor Smits• Amanda Hirsch• Steve McCafferty• Rebecca Balagia • Samantha Dohna• Addy Atienza

Socialize with NTENT™: NTENTionalists get together for some fun!

• Patrick Condo• Samantha Dohna • Amanda Hirsch • Addy Atienza• Taylor Smits• Steve McCafferty

Learn with NTENT™: fosters communication with management and across departments.

• Taylor Smits• Kerstin Recker • Patricia Garcia

Share with NTENT™: share industry

insights and information on our internal

information exchange portal.

• Greg Gossler

• Patricia Garcia

Blog and Social Media Committee: share

industry knowledge and help us by

socializing everything we do!

• Samantha Dohna

• Amanda Hirsch

• Rebecca Balagia

• Laura Tumulty

• Wu Mahmood

• Addy Atienza

Volunteer with NTENT™: we aren’t all

business, we also believe in having fun and

doing good things.

• Laura Tumulty

• Greg Gossler

• Taylor Smits

• Addy Atienza

• Kathy Palmentere

COOL STUFF FROM THE LAUNCH

NTENT + IWNY

Sponsorship Summary:

• IWNY Exclusive Video Interviews

• IWNY Speaking Engagement

• Branded Booth (value add)

• 9,000 visits to the IWNY

Internet Week supports New York’s vibrant tech-based economy and celebrates the entrepreneurial spirit and global impact

of technology on business, Entertainment and culture. The festival highlights the innovators building the new economy and

creating opportunity, in support of the tech community and the industries so important to global competitiveness.

www.ntent.com I @withntent I 877.861.2230 13

www.ntent.com I @withntent I 877.861.2230

14

NTENT + IAB and Ad Club of NYC

In celebration of the launch, NTENT hosted a “coming out” party with current clients and advertising enthusiast in NYC in

conjunction with the IAB and Ad Club of New York. This private event was featured as an official IWNY event, positioned amongst

other key industry events like: Vice, Google and eMarketer. Over 10,000 people reached via email invite outreach; 200

marketing, publishing and internet technology professionals attended.

www.ntent.com I @withntent I 877.861.2230

15

NTENT + PRESS

NTENT Press Release

300+ media pickups

174MM circulation

http://on.mktw.net/1sIoUFd

65K circulation

http://bit.ly/1iyWV6T

1 pick up; 873K circulation

http://bit.ly/1o7g6Ud190K circulation

http://bit.ly/1pnaGIn

300 pick ups

145MM

circulation

http://bit.ly/1li

4ARf

Leading up to, during and post launch we pushed out an “experts campaign” in the media. The goal: to position NTENT as industry

experts in the markets aligned with our solutions. This resulted in 5 total releases (1 press release, 4 bylines), over 600 media

outlet pickups and a circulation reach of 321MM.

www.ntent.com I @withntent I 877.861.2230

16

NTENT + MEDIA CAMPAIGN

To support the launch of the NTENT we

developed a digital campaign design to:

• Generate awareness of NTENT (display)

• Drive engagement to NTENT

• Generate leads (white paper promotion)

We used three separate platforms to

reach our target audience of advertisers,

publishers and semantic search

practitioners. Each partner was carefully

chosen based on their audience and

platform reach.

• eMarketer

• SmartBrief

• Google AdWords + Display Network (exclusively

targeted to business publication, advertising trades

and search journals)

Collective Campaign Overview: • Flight 5/21 – 6/19

• Impressions: 1.4MM+

• Average CTR: 0.19%

• Traffic: 3k+ unique (100k total during campaign)

• 33 WP download (15K content promo

impressions)

• 12 demos ($18K approx. account value)

www.ntent.com I @withntent I 877.861.2230 17

NTENT + SmartBrief

SmartBrief Audience:• 254,000 in total unique circulation

• 8 major media newsletters: • Social Business

• IAB Brief

• American Association of Advertising

Agencies

• American Advertising Federation

• Mobile Marketing Association

• Web Marketing Association

• BMA

• Work of Mouth Marketing

NTENT + eMarketer: • Flight 5/21 – 6/19

• Creative mix: display, content promo,

logo integration

• Impressions: 224k+

• CTR: 0.14% average (on par with

benchmark)

• 33 leads and white paper downloads

(average unit CTR 0.19%)

SUMMARY

9,200+ people exposed to

NTENT brand at on-the-ground

activities (IWNY + IAB) ; 50+ people in attendance at IWNY

speaking engagement

2,600+ NTENT branded video

impressions

100,000+ email subscribers

received IWNY/NTENT branded

email promoting the Progress

Studio

200 people (current and

prospective clients) attended the

NTENT launch party

6 media releases published pre,

during and post NTENT launch

18K+ unique users visited the

NTENT site the week of the launch

100K+ page views to NTENT site

1.4M+ search and display

impressions served; 0.16% average

CTR

2k+ clients sent NTENT

announcement

82K contacts sent 1st NTENT

promo

11% open rate, 2% CTR

80 demo requests through site; 42demos set

$120,000 estimated account value

38 number of calls generated from

marketing website +materials

www.ntent.com I @withntent I 877.861.2230 18

800+ minutes viewed of exclusive

NTENT interviews3x Demo Requests

19

WHAT’S COMING

• Updating technology pages and infusing more tech content throughout the site.

• Uvidi redesign and re-launch

• Colin and PR Team - Introductory Briefings with: Forrester | Gartner | Altimeter

Events

7/21 – 7/24 ILINTEC 2014

Max Petrenko and Erin Van Liemt will be traveling to Las Vegas to present a research paper created by Max, Erin and Gavin on “Building unified knowledge resources for multiple

applications”. We will be posting this to the NTENT Resource hub under technology post conference. Congratulations to Max, Erin and Gavin!

7/25 Content Council – Content Reimagined Conference

Exclusive sponsor of Roundtable Discussions (90 people)

Includes: Co curation of topic, RTD opening statement, logo integration online and on site, branded opportunities at RTD

Event attendees: CEOs, CMOs, presidents and other marketing experts

NTENT attendees: Colleen, Kevin C, Ken O’connor

Topic discussion: Content Amplification Strategies and Best Practices for the Future

8/10 B2B Webinar co hosted with Banking Technology (current B2B pub client)

Cohosted and presented NTENT + Banking Technology (note date may move)

Audience: BT B2B advertising clients

Featuring: Helen Grimshaw and Tim Banham, Head of Publishing Banking Technology

Topic: B2B Digital Marketing Best Practices

8/5 IAB Agency Internet Roundtable Discussion

Event co curated NTENT + IAB (25 Agency Execs)

Includes: exclusive sponsorship, exclusive branding, on site branding, NTENT discussion leaders, opening statements at the event, exclusive networking dinner

Event attendees: VP level and above agency execs.

NTENT attendees: Colleen, Bill, plus 2 (finalizing this week)

Topic discussion: Programmatic Buying Today & Tomorrow

9/29 – 10/3 Advertising Week NYC

Colin will be speaking on a panel (currently in discovery discussions) covered on Ad Week publications online

Includes: participation in Ad Week social media team, on site branding, online banners, full page ad in guide, passes to the event

POWERING RELEVANT,

CROSS-CHANNEL CONTENT DISCOVERY

CONFIDENTIAL 21

NTENT: THE FACTS

NTENT™ is a leading semantic search technology company that creates valuable, cross

channel digital experiences by matching content and sponsored messages to consumer’s

passions and interests.

LEVERAGING THE SCIENCE OF SEMANTICS:

• Give users a better, more relevant way to discover content

• Provide better answers to web queries and content matching faster

• Provide web publishers more revenue through semantically matched ads

• Deliver higher ROI and better engagement rates for online advertisers

OUR MISSION: Deliver relevant content, in real-time, across all channels, based on users known

interests, using our proprietary semantic search technology.

SOLUTIONS OVERVIEW

CONFIDENTIAL 22

MARKETING & MONETIZATIONVIDEO MESSAGING

MOBILESEARCH

NTENTlink

NTENT Audience Amplification

Uvidi

NTENTreel

(Video Discovery Engine)

NTENTION Engine

NTENTlink

NTENTION Engine

NTENTsearch

NTENTsearch

(cross platform)

NTENT™ provides innovative solutions in search, video, messaging, mobile and marketing which major online

publishers and global brands are using to create more relevant digital experiences, generate marketing

efficiencies and boost monetization opportunities.

NTENT’S SEMANTIC TECHNOLOGY

CONFIDENTIAL 23

Our search technology comprehends words like a human mind, by understanding how the conceptual

relationships between words determine their meaning.

This capability results in more accurate, more relevant search results, content extractions and ad

targeting.

SENTENCE REASONING DEDUCTION

I need a cup of

java to wake up.

I am going to Java

for vacation.

I learned Java in

my computing

class.

Cup, wake – morning, liquid, breakfast - coffee

To go, vacation – leisure, travel - Java Island

Learn, computing – programming - Java language

NTENT’S SUITE OF SEMANTIC SOLUTIONS

CONFIDENTIAL 24

Semantic Search & Optimization Engine

DISTRIBUTION CHANNELS

Marketing

Monetization

Uvidi: Video Destination

NTENTreel: Video Recommendations

NTENTION Engine: Messaging

Cross Platform Search

Internal Ad Inventory and Third-party Supply

CONTENT DEVICES

Web

Content

Video

Chat

All

PARTNERSHIP SNAPSHOT

CONFIDENTIAL 25

NTENT™

NETWORK

150MM+UNIQUES

HOME FOOD

TRAVEL

FAMILY

LIFESTYLE

GARDEN

AUTOMOTIVE

NTENT-DRIVEN

SOLUTIONS

NTENT CROSS PLATFORM SEARCH

CONFIDENTIAL 27

Site or Browser Install In-App Mobile Browsers

We’ve created a semantic search engine to analyze millions of expressions and billions of concepts

for each query. Our cross-platform search API is easily integrated within mobile or tablet

applications, on websites and directly onto browsers.

NTENT’s semantic search technology can understand the unstructured data that comprises over 60% of all online content, including messaging, posts and tweets.

MARKETING AND MONETIZATION: NTENTLINK

CONFIDENTIAL

DISCOVER

Equipped with the ability to

understand: user-intent, context

and content, our semantic

search technology matches

sponsor ads and content with

unparalleled relevance based

on users known interests.

SEARCH

93% of all interactions on the web

begin with a search engine. 94% of

the time users bypass the paid ads.TARGET

NTENT ads are selected

and served based on the

conceptual relationships

between publisher pages

and advertiser landing

pages.

MARKETING AND MONETIZATION: NTENTLINK

CONFIDENTIAL 29

Semantic ad matching technology

scans publisher and advertiser

pages to extract content and

context just like the human mind.

NTENT matches and targets the most relevant ads to the

web page. Geographic targeting provides advertisers with

advanced targeting opportunities.

MARKETERS PUBLISHERS

NTENTlink gives advertisers the opportunity to

promote paid, earned and owned media with

unparalleled relevance and concept targeting

persicion via exclusive and unique ad placements on

our Content Network.

NTENTlink enables publishers to monetize their

content by giving them access to additional ad

revenue and provides their users with a more

relevant ad experience.

http://survivallife.com/2014/07/18/what-happens-when-power-goes-out/

CONTENT MONETIZATION: NTENTREEL (video discovery engine)

CONFIDENTIAL 30

NTENTreel is a video recommendation

engine that allows users to experience

personalized video discovery based on their

own passions and interests.

Powered with our proprietary semantic search

technology, our Video Recommendation

Engine continuously analyzes user interests

and the context of content to fuel intelligent

predictions that deliver personalized video

recommendations in real-time.

http://www.recipe.com/beef-chimichurri-sauce/

CONFIDENTIAL 31

CONTENT MONETIZATION: NTENTREEL (video discovery engine)

Two ways to access NTENTreel:

• Users: Browser Install

• Publishers: Easily integrate our video recommendation API into their site, providing users with an

engaging way to discover relevant content, while increasing video views and revenue.

1. Semantic Analysis:

Our semantic engine

conducts page-level content

and user engagement

analysis

2. Personalization:

NTENT’s widget surfaces relevant

video recommendations based on

user interest

3. Engagement and Monetization:

Users click to play, an overlay

expands and a video pre-roll is served

prior to the main video content

CONFIDENTIAL 32

CONENT SYNDICATION: UVIDI

UVidi is a leading video destination delivering premium videos, curated and distributed to

a highly engaged audience.

Ranked 21stby ComScore

262 MM+

Video Streams

14.8 MM+

Unique

PUBLISHERS AND CONTENT CREATORS:

UVIDI provides advertisers and content providers

the boost they need to extend their reach and

elevate their brand by driving qualified traffic to

select video content.

MARKETERS:

UVIDI connects brands to a engaged and relevant

audience through flexible sponsorship opportunities

that are promoted via NTENT’s content discovery

platform (NTENTlink), powered by our proprietary

semantic technology, distributed across our Content

Network.

CONFIDENTIAL 33

CONENT SYNDICATION: NTENT AUDIENCE AMPLIFICATION

OUR STRATEGY:

• Content promotion

• Relevant, brand-safe targeting

• Premium network of sites

• Engaged audience

• Qualified and verified clicks

NTENT NETWORK PARTNERS• 150M+ Uniques • 6B + Pageviews Monthly

+

Publishers, content creators and brands promote their content and grow their audience with NTENT’s

Audience Amplification Platform. Our team creates hand-tailored campaigns that reach, qualify and

deliver a relevant audience sourced from our distribution network.

CLIENT CONTENT SITE

http://www.uvidi.com/

WHAT’S NEXT: NTENTION ENGINE FOR OTT & MESSAGING SOLUTIONS

CONFIDENTIAL 34

Real-time analysis of

intentions

With one simple tap users

can access information

that’s relevant to them

Relevant results and sponsored

messaging appear as the

conversation unfolds

Transforming the way people connect with content and brands by infusing NTENT’s engine directly into

messaging applications. Our engine acts like a human—one that intimately understands users, delivering

highly contextual, intent-based results and sponsored messages directly into chat streams.

IMPACTFUL RESULTS

RESULTS TO DATE

CONFIDENTIAL 36

• Launched in 2013, the video content site

skyrocketed to over 14.5M unique monthly

users by May 2014 (comScore)

• 260M video streams in May 2014, among

the Top 20 US video sites (comScore)

0

40

80

120

160

Dec 2012 Dec 2013

0

250

500

750

1,000

2011 2012 2013

Video Views

(millions)

Avg. Page Views per

Month (millions)

Unique Users

(millions)

Source: ntent internal metrics

0

40

80

120

160

200

240

280

Mar-13 May-14

877.861.2230