Powering Developer Communities with Prize Challenges

Macro Trend. The Hub Economy.

Hub Players-A few digital players own the platforms that enable multiple sectors of the global economy. Consider Android Auto, Apple CarPlay, and OpenCar.

Network EffectThe more users of

software on the platforms the more attractive it

becomes for new stakeholders to make

their products compatible with the platform standards.

Harvard Business Review. Managing our Hub Economy.

The Hub Economy depends on…rapid and massive developer engagement and creation of 3rd party apps, integrations etc..

Marketing Trend. Developers as marketing channels.

Resulting ina big push for

Platform Evangelism

Understanding Developer Evangelism

What is it? Marketing focused on gaining a critical mass of developer activity. .

Who does it? A product marketer or technology champion with knowledge of a company’s suite of tools and APIs and connections to the developer community.

Why do it? To establish technology adoption, distribution, and technical standards for the purpose of gaining network effects.

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Product Marketers doing Developer Evangelism face challenges.

Driving massive developer adoption is hard to scale, measure, and optimize.

HACK-A-THONS & EVENTS

=NOT SCALABLE

Do free T-shirt’s lead to 3rd party apps?

T-shirts. Blogs. Events.

Developers on platform. API calls. 3rd Party Apps.

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Developers are motivated by Competition and Incentives.

Crowdsourcing Guarantees Developer Adoption.

For the Developer For the Product Marketer

ü Online = low barrier to participation.

ü Variety of coding contests and platforms to choose from.

ü Winners get cash, bragging rights, and training on new platforms.

ü Online = increased developer reach and engagement.

ü Ensures technical standards and platform tools are implemented for prize money to be awarded.

ü Winners create viable 3rd party apps and are much more likely to develop on the platform again.

Developer Evangelism for HHS Health IT Interoperability Standardsn n n

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Inviting the healthcare and innovation community to create an API solution that allows people to

authorize the seamless and secure flow of their health data across

health care provider IT networks.

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Phase 1

Phase 2

Phase 3

Patients Providers

Prize Pot: $250,000

Proposals

Prototype & Pilot

Scale &Implement

10 Winners, $5K each

5 Winners, $20K each

2 Winners, $50K each

Total Winning: $75,000

A secure system for users to seamlessly store and share their health data with trusted care providers. The authorization for sharing of data is accomplished through a Quick Response (QR) code scan and an OAuth 2.0 handshake.

Live and Leave Well™ provides both a consumer mediated exchange of end of life plans and creates a transportable package of data about that person’s end of life plans

ResultsChallenge Design

10 Commercially viable API Products developed

Inviting the developer and data science community to build working

prototypes using CDC’s Tracking Network API exploring connections

between the environment and health.

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Results Responsive Site Built by Developers for Developers

5 Data analytics and visualization tools created, enabling insights related to environments and heart disease, asthma, and pulmonary disease.

Challenge Winner

Envision the outcomes the enterprise needs and break apart

the scope of work into a series of contests.

Crowd Integration is developer evangelism

Execute contests paying only for performance while measuring

for engagement.

. Enable the capture of key learnings and evangelize

stakeholders on the business value and processes required to

operationalize crowd challenges.

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sensischallenges.comLet’s Ignite the Power of the Crowd