powergard™ protection plan residential...- riding lawn equipment - utility vehicles - commercial...

PowerGard™ Protection Plan Residential

Dealership Training

2015

Extended Repair (Warranty) Plans

• Add 6 to 24 months repair service to factory warranty

• Comprehensive / No deductibles

• Provide transportation for covered repairs during factory & extended warranty periods

• Customers Eligible:

- Residential customers

- Large property owners

- Farmers / business owners for personal use

- US only

• Products Eligible – during factory warranty*:

- Riding Lawn Equipment

- Utility Vehicles

- Commercial Mowers

- Compact Utility Tractors

- Utility Tractors

* 6 months to 48 months depending on product type, series and model

John Deere Extended Service Plan

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John Deere Extended Service Plan Benefits

Customer

• Peace of mind

• Convenience

• Higher resale value

Dealership

• Provide plan sale margins

• Improve customer experience

• Provide extended warranty repair margins

• Provide travel reimbursement – factory & extended warranty repairs

• Lock customers to dealership for post warranty repairs

• Increase opportunity for added sales of products, attachments, accessories, merchandise, parts and labor

• Reduce special allowance costs

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JDESP Plan Sales

Fiscal Year 2014 Take Rates

• JD Product Buy Online Site: 23.1%

• Highest Performing Dealer Group: 19.4%

• Average Dealer Take Rate: 1.5%

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John Deere Extended Service Plan Dissatisfiers

1. Program name

2. Travel reimbursement

3. No diagnostic time reimbursement

4. Used machines not eligible

5. Previously rented or demonstrated machines not eligible

6. Website and applications different than PowerGard™ Protection Plan



Rebranding

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Rebranding

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New • 1 February 2015

- Increased travel reimbursement

o RLE: from $25 to $50

o Commercial Products (UVs, UTs, CUTs, Commercial Mowers): from $50 to $100

- 5000 Series Utility Tractors eligible

• 7 December 2014

- Diagnostic labor reimbursement – now PPPR repair coverage is the same as for factory warranty

- Previously rented or demonstrated product eligible

- Used products eligible while in factory warranty

- New PowerGard™ Residential Website

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Unique to PowerGard Residential

• Contract Purchase

- Dealership location selection

- Salesperson selection

- Contract selling date & price

• Machines With Residential Plans

- Contract cancellation

• Dealer Profile (PowerGard Residential Contact)

• New PowerGard Residential Brochure (DSPB62010)

• Pricing Pages

• State Requirements

- California

- Florida

• Contract Transfer Form

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012345

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Name : John Smith

Address : 1234 Main St.

Moline, IL 61265

Phone : 309-765-0389

Name : Hirsch Equipment LLC

Account Number : 012345

012345 – Moline, IL US – CP

012346 – East Moline, IL US – CP

012347 – Rock Island, IL US – CP

012348 – Milan, IL US – CP

012349 – Coal Valley, IL US – CP

012350 – Orion, IL US – CP

012351 – Warner, IL US – CP

012352 – Colona, IL US – CP

012353 – Edford, IL US – CP

012354 – Osborn, IL US – CP

012355 – Osco, IL US – CP

012356 – Sherrard, IL US – CP

012357 – Reynolds, IL US – CP

012358 – Edgington, IL US – CP

012359 – Buffalo, IA US – CP

012345 – Moline, IL U

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Adams, John

Arthur, Chester A

Buchanan, James

Cleveland, Grover

Fillmore, Millard

Garfield, James A

Grant, Ulysses S

Harrison, Benjamin

Harrison, William H

Hayes, Rutherford B

Jackson, Andrew

Jefferson, Thomas

John Q Adams

Johnson, Andrew

Lincoln, Abraham

Madison, James

Monroe, James

Pierce, Franklin

Polk, James K

Taylor, Zachary

Tyler, John

Van Buren, Martin

Washington, George



012345 – Moline, IL U

Name : John Smith


Moline, IL 61265

Phone : 309-765-0389

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Name : John Smith


Moline, IL 61265

Phone : 309-765-0389



Location : 012345 - Moline, IL US – CP

Sales Person : Adams, John

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Location : 012345 - Moline, IL US – CP

Sales Person : Adams, John

Name : John Smith


Moline, IL 61265

Phone : 309-765-0389

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Hirsch Equipment, LLC, 309-758-0489

Moline, IL

John Smith

1234 Main St, Moline, IL 61265-0123

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012345 – Moline, IL US – CP




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Customer : John Smith


Moline, IL 61265

Phone : 309-765-0389

Email : [email protected]

Begin Date : 18 Jun 2014

End Date : 10 Jun 2016

End Hours : 600

Contract Status : A

Contract Selling Dealer : 012345

Sold By : Dealer

Contract Customer : John Smith


Moline, IL 61265

Phone : 309-765-0389

012345

012345

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IL

IL

IL

IL

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Model PINResponsible

Dealer

Last Day

EligibleCustomer Name

Customer

Phone No.Customer Address Customer City

Customer

State/

Province

Customer

Postal

Code

Claims

Count

Claims

Total

Last

Claim

Date

1025R 1LV1025RKDH211089 13988 24-Jan-16 BUCHANAN, STEVENS 503-475-4441 PO BOX 5001 BELL BUCKLE TN 370205001 2 $167.05 2-Jun-14

1025R 1LV1025RTFH310060 13988 2-Feb-17 HANKINS, LARRY 256-446-5508 360 GATE 6 RD MUSCLE SHOALS AL 356614803 0 $0.00

3032E 1LV3032EKDH512526 13988 16-Jun-16 ROBERTSON, BILLY 571-359-3732 430 OLD FINGER RD HENDERSON TN 383404088 1 $47.74 17-Apr-14

3038E 1LV3038EEDH513774 13988 30-May-16 COX, LOUIE 931-987-0747 2904 CULLEOKA HWY CULLEOKA TN 384512752 3 $494.20 1-Jul-14

Eligible Machines for PowergardTM Residential Contract

COAL VALLEY IL

HAMPTON IL

DAVENPORT IA

LECLAIRE IA

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012345 – Moline, IL US - CP

Business Name : Hirsch Equipment LLC

Street Address : 1234 Main St.

City : Moline

State/Prov : IL

Zip/Postal : 61265

Phone No : 309-765-0389

FAX No : 309-765-0390

[email protected]

John Smith

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PowerGard™ Residential Brochure

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Other PowerGard Residential Topics

• Integration with JDQuote2

- Project underway – Apr’15

• PowerGard Residential eligibility

- Product end use code 89 (Residential)

- Gray area – light use / low hours

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Direct Marketing

2015

Direct Marketing Program

• Solicitation Methods

- Direct mail

- Email

• Purchase Options

- Dealership

- Return mail

- 800 number

- Website

- Smart phone – QR code

• Payment Options

- Check

- Credit Card

- Flex Pay

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PowerGard™ Residential Direct Marketing Program

PowerGard™ Residential Direct Marketing Program

• Launched – 17 February 2015

• Dealer notifications

- Customers solicited

- Plans purchased

• Direct marketing pricing

- 5% higher than list price

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IL

IL

IL

IL

IL

IL

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012345 012345 – Moline, IL US – CP




PowerGard Residential Direct Marketing Creative

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Thanks for your Support!!!

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