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“Process Overview”

Presented by Ms Christina Stercken, Partner of EAC

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Supporting inmarket entry

(Facilitation Phase)

The roll out of the MIIM program starts with the company selection and on-boarding – in the second stage market entry support will be facilitated

2

Business Support Program: Roll Out Steps

Source: EAC

“Program Owner” “Knowledge Partner”

2Company

selection and on-boarding

(Preparatory Phase)

Detailed understanding of company requirements

Design and implementation jointly with program partners

1

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Identification of 30 MIIM focus companies will be done on pre-defined criteria based on the analysis of the questionnaire which has been sent out

3

Questionnaire: MIIM Focus Companies

Source: MIIM Program

If you have not yet sent back the questionnaire, please do it asap!For some enrolled companies, first round of meetings scheduled right from next week

General Information/ Business

Revenues and employees

Geographical split of revenues

Business scope

Business model and international exposure

MIIM Expectations

Expectations Support needs Level of

engagement

Identify necessities

Market Know-how

Familiarity India Reasons for

market entry Targets/

concerns

Know how and investment plan India

Infrastructure

Number of manufacturing sites

Asia/India presence

International set up and Asia/India experience

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4

Selection of MIIM companies will be based on a “first come – first serve” basis

Source: EAC

Selection of MIIM Companies

Selection

Based on pre-defined criteria according to questionnaire feedback

Meetings set up

Follow up

Analysis

Enrolment (‘First-come, first-serve’ basis)

Categorization

New companies will be enrolled in the program when existing companies leave after successful market entry (rolling admission process)

ManufacturingSet up of operations

in India

Trading

Technology

Service

Trading, sourcing, export/import India

Looking for technology cooperation with India

Service business in India

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5Source: EAC

MIIM Program Roll-Out and Implementation (1/2)

Hotline/E-mail account Hotline:

+49-30- 25795514

Fax: +49-30-25795520

Email: miim@indianembassy.de

Exchange Platform Exchange

platform for all MIIM companies will be conducted half yearly

Discussion and experience sharing

Network event

ConductWorkshops 6 bi-monthly

workshops-open and free to all enrolled companies

Topics of interest to all, key notes by program experts

On request individualized workshops will be provided

DedicatedWorkshops/Projects For specific

requirements of companies, customized workshops/projects are offered

Will be designed and executed by respective MIIM program partners

Based on the company segregation and support requirement, customized solutions will be implemented with the support of all MIIM program partners

Case-by-case support is offered in four different ways: hotline, workshops common for all and projects/individual workshops for MIIM companies

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6Source: EAC

Company 1

Program ManagerHotline

Common

Indivi-dualized

Execution

If extensive support is needed….

On request and demand of individual company;

Performed by program partner

Work-plan for individual company

Details

Handling of request

Company 1 Company n

Bi monthly Workshops

Exchange Platform

Common interests and exchange

MIIM Program Roll-Out and Implementation (2/2)

The personal meetings during on-boarding and the hotline are key to identify common needs and individualized support areas

CustomisedWorkshops

Projects

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7

The entire program will be guided by the Embassy of India supported by KP – a steering committee and partner network secures access to all relevant resources

Team MIIM- Programme Partner Structure

Steering Committee1)

Programme Owner:

Embassy of India, Berlin

Knowledge Partner:

Euro Asia Consulting

Facilitation Partners

Invest India

6 State Governments of India

Tax & Legal Partners

Chamber of Commerce

Indo-German Chamber of Commerce

Khaitan & Co. India

Rödl & Partner,Germany

Technology Partner

Global Innovation and Technology Alliance

Banking Partners

LBBW

Sate Bank of India

KFW DEG

Incubation partner

German Centre Delhi Gurgaon (GCDG)

Co

mm

un

icat

ion

Coordination

Co

op

eration

1) Headed by Ambassador of India to Germany; representatives of Govt., relevant Partners

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8

The program will last for a year and we all should aim to make it a success

Source: MIIM Program

Timeline

Time Line

Project activities

2015 2016

Phase I Phase II Phase III Phase IV

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep

Enrolment of Companies

Execution of project plan

Continuous engagementI. Exchange platforms

II.Common workshops

Enrollment

Execution (Hotline Q&A/Workshops/Projects)

MIIM: Making you MAKE IN INDIA v is ion a real i ty

Rolling admission process

Preparation of workplans