power to your message talk for authentic leadership summit
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www.mbfprofessionaldevelopment.com - Support slides for Power to Your Message: How to Speak So They Can't Help But Listen. As is always the case with my slides, these are not intended to make complete sense on their own. The most important content comes from my mouth real time. Enjoy the mystery!TRANSCRIPT
Michelle Barry FrancoMBF Professional Development & Consulting
Power to Your Message
How to speak so they can’t help but listen
This is how we do it:
1. Get Their Attention2. Keep Their Attention3. Inspire Action
Join the Revolution.
GET THEIR ATTENTION
What’s In It For Them (WIIFT)
What’s In It For Them (WIIFT)
Audience Analysis
1. Who are they?
2. Why are they here at my talk (for real?)
3. What keeps them up at night?
4. How does my talk help with that?
The Real Power is Beyond Self-Interest
Speak to Esteemed Identity and Principles
Connect with
Something
They Already
Care About
KEEP THEIR ATTENTION
Earn Attention
Every
10 Minutes
Our Brains Love A Puzzle
{Pause}
INSPIRE ACTION
Repeat 3 Times
Simple & Specific
“Use strategic initiatives to meet our goals”
“Put a man on the moon and return him safely by the end of the decade.”
John F. Kennedy
Concrete
Concrete
Truck
Stories
Speaking of unexpected… [check this out]
Remind Them Why They Care
http://www.mbfprofessionaldevelopment.co/AuthLead
Password: *shh…I’ll tell you in the presentation*
A bounty of fabulous resources – video links, websites, handouts & surprises await…
Image CreditsLion Voice by Tambako the Jaguar on FlickrLaying Lion by Ian Sane on FlickrGuy in cubicle by Auxesis on FlickrBike jump by bikephotomusic on FlickrDaughter Exploring Nature by jonF728 on FlickrBeer Bottles by BFS Man on FlickrFootball (mesmerized men) by Katina Lynn on FlickrClock by Deux-ChiPuzzle Heart Pile by Horia Varian on FlickrBirds on wire by visual panic on FlickrRed 1945 Chevy stepside truck by Sids1 on FlickrGiraffe crossing road by Ben Heine on FlickrGirl with lollipop by symic on FlickrAlone on stage by omaniblog on FlickrGuy in high heels by Lisa Norwood on Flickr
Lion Voice by Tambako the Jaguar on FlickrLaying Lion by Ian Sane on FlickrGuy in cubicle by Auxesis on FlickrBike jump by bikephotomusic on FlickrDaughter Exploring Nature by jonF728 on FlickrBeer Bottles by BFS Man on FlickrFootball (mesmerized men) by Katina Lynn on FlickrClock by Deux-ChiPuzzle Heart Pile by Horia Varian on FlickrBirds on wire by visual panic on FlickrRed 1945 Chevy stepside truck by Sids1 on FlickrGiraffe crossing road by Ben Heine on FlickrGirl with lollipop by symic on FlickrAlone on stage by omaniblog on FlickrGuy in high heels by Lisa Norwood on Flickr