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WELCOME EVERYONE!!

THANK YOU FOR ATTENDING

OUR SEMINAR TODAY!!

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“STUFF THAT WORKS”

INTRODUCTION

MASSAGE THERAPY PRACTICE BUILDING

SEMINARS

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You Can Scratch With The Chickens

Or Soar With The Eagles

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YOU CAN DO IT TOO!

THEN SHE BECAME AN LMT

BUILT a VERY SUCCESSFUL MEDICAL MASSAGE PRACTICE

THEN BEGAN SHARING HOW YOU CAN TOO

We will cover 8 different topics to

“Stuff That Works” to Build your Massage Business

that will make you money!

With less than 2 hours we ask you to please hold your questions and understand this is ONLY

an introductory class04/15/2023 8

A Massage Business Variety Seminar

To Make & Save You Money

“STUFF THAT WORKS” To Make You Money & to Grow

Your Practice to All NEW Heights

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“STUFF THAT WORKS”

The ONLY Massage Related Business Course That Covers

EVERYTHING from A to Z with Starting, Building, Running, and

Maintaining Your Massage Business.

“STUFF THAT WORKS”6 to 12 CE Credits

+ 3 Business & Professional Ethics

9 CE’s Approved by FL BOMTUnfortunately only 6 + Ethics Counts

3 Ethics Approved by FL BOMT

All credits approved by NCBTMBand accepted by AMTA & ABMP

DAY ONE - 6 CE Credits

PRACTICE BUILDING + SET UP SUGGESTIONS

ALL ABOUT MEDICAL REFERRALS

TERMINOLOGY, Legal, Medical & Insurance

INSURANCE ACCEPTANCE & BILLING A – Z

TOOLS of the TRADE NEEDED to BEGIN 

Day Two - 6 + 3 Ethics

MARKETING , ADVERTISING & PROMOTION +Marketing Socially & Class Participation

TAXES, The IRS & Dept. of Labor

Independent Contractor or Employee? Ethics & HIPAA & Privacy Requirements

Question and Answer Sessions

DAY ONE ONLY $124.00

GET DAY 2 FREE

DAY TWO ONLY $78.00

GOAL OF COURSE

Covering in depth the Following 9 Topics:

Practice Building Start –Up Marketing, Advertising & Promotion Independent Contractor or Employee? Taxes & The IRS Insurance Billing A to Z - & (FL PIP Case (if

applicable) Terminology, Medical, Legal & Insurance Tools of the Trade Business & Professional Ethics (Incorporated all along)

Common Sense Issues

PRACTICE BUILDING

SUGGESTIONS and

IDEAS

LOCATION of BUSINESS

Where do you want to be?

What do you need to start your business?

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MARKETING

ADVERTISING

PROMOTION

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MARKETING

WHAT IS MARKETING? Marketing is letting people know who and where you are.

Marketing is making people aware you have a product or service.

Marketing is not only obtaining new clients but doing things that keep them coming back to you.

There Are Only Three Ways to Grow a Business

Did you know that there are only three ways to grow a business?

1. Increase the number of customers. 2. Increase the average transaction value.

3. Increase the frequency of repurchase or return of customers

KEEP IT SIMPLE

Important marketing "secret“When it comes to selling, keep it simple.

Stick to the Basics

If what you are doing works, don’t change it!!

If it is not working, change your course of action!!

ADVERTISING

WHAT IS ADVERTISING ?

Advertising is placing ads in journals, newspapers, magazines and other outlets.

It is placing ads or information on the air, websites, billboards, benches, etc.

Advertising is rewarding someone to tell others about you and your services

PROMOTION

WHAT IS PROMOTION?Promotion Can be Fun & Easy

Sharing, Showing, Caring Intro Letter to Doctors Welcome package to ALL Client Newsletters Client Surveys Creative Business Cards Subtle Marketing Strategies

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It’s Been Said That 90% of time and money goes into trying to get new clients.

That is why it’s important to do what you can to retain those you have and promote from within.

RETAIN THE CLIENTS YOU DO GET

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DON’T BUILD A BUSINESS!

Build a Reputation &

Your Business Builds Itself

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WHAT ARE YOU? What are those working for

you?

Are YOU an Independent Contractor?

Are YOU an Employee?

Are YOU Self –Employed?

Who Is An Independent Contractor?

The general rule is that the payer, has the right to control or direct only the result of the work done by an independent contractor

and not the means and methods of accomplishing the result.

WHO IS AN EMPLOYEE?

Employee has their taxes paid by employer paying 50% (7.65).

The other 50% (7.65) of every dollar is taken from employee’s wages.

Type of Relationship

Type of Relationship – Facts that show the type of relationship include:

Written contracts describing the relationship the parties intended to create

Whether the worker is provided with employee-type benefits

Contractor AGREEMENT

You Should Have an Written Independent Contractor Agreement to Protect All Parties Involved.

Should be Written as a Win Win Situation for All Involved

Caution: If you incorrectly classify an employee

as an independent contractor, you can be held liable for employment taxes for that worker, plus penalties and interest.

PLUS BOTH IRS and Dept of Labor, (if I/C is

reassessed as employee) can make you pay back due FUTA, SS & Medicare Taxes and Worker’s Compensation if applicable.

“NOT THE IRS AGAIN!!”

 TAXES ARE AN INTEGRAL PART

OF OPERATING A BUSINESS

TAXES, TAXES, TAXES

ALL SORTS OF TAXES

Do You Know Them All?

TAXES and YOUR RIGHTS!

“Anyone may arrange his affairs so that his taxes shall be as low as possible; he is not bound to choose that pattern which best pays the treasury. There is not even a patriotic

duty to increase one's taxes.

Over and over again the Courts have said that there is nothing sinister in so arranging affairs as to keep taxes as low as possible. Everyone does it, rich and poor alike and all

do right, for nobody owes any public duty to pay more than the law demands.“

~Judge Learned Hand-U.S. Supreme Court Justice

It’s Your Money, Hang On To It,

By Better Understanding Taxes

“To Avoid is Legal, to Evade is Illegal”

So plan to avoid paying taxesby early planning and

preparation.

What Can I Deduct?

To be deductible, a business expense must be both ordinary and necessary.

An ordinary expense is one that is common and accepted in your trade or business. A necessary expense is one that is helpful and appropriate for your trade or business. An expense does not have to be indispensable to be considered necessary.

THREE WAYS TO INVITE AN AUDIT By Wallet Pop on AOL

Not Showing All of Your Income

Filing a Small Business Loss, When Hobby

Claiming a Home Office Incorrectly

Audit Free Tips

File at deadline date or extend to Oct. 15th But always pay due amounts by April 15th.

Flag potential problem areas in your return yourself. Send questionable deduction receipts with the return so the IRS can check & move on.

Sign and date your return, be sure SS# is correct. Research tax information, stay informed!

BUSINESS & PROFESSIONAL ETHICS

Definition of Ethical –

“Being in accordance with the accepted principle of right and wrong that govern the conduct of the profession.”

FSMTA-NCBTMB –AMTA-ABMPAll have ethical standards to abide by

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ACCEPTING

INSURANCE CLIENTS

for

PAYMENT of SERVICES

Why Should I Accept Insurance?

To help those needing therapy Help those who cannot afford it To increase your income Build Independence & Freedom Build a future of your own… Referrals come more often If you don’t your competition will!

WILL IT PAY ME TO TAKE

on DOCTOR REFERRALS

and INSURANCE CASES?

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IS ACCEPTING INSURANCE WORTH IT? HERE’S JUST ONE EXAMPLE

$30.00 each 15 minutes /units, times 4 units (or

one hour) equals $120.00

At an average of $120.00 Per Visit

Times 4 Patient Visits a Day

Equals $480.00 a Day

Times 5 Days a Week (20 Patient Visits a Week)

Working Approximately 35 Hours a Week

JUST 4 PATIENT VISITS A DAY at $120.00

Equals $ 2,400.00 a Week

Times 4 Weeks a Month

Equals $ 9,600.00 a Month

50 Weeks a Year Totals $120,000 A Year !

DO YOU THINK IT’S WORTH IT ? 54

9 SIMPLE STEPS to ACCEPTING

MEDICAL REFERRALS1. Advanced Preparation2. Patient Welcoming /Patient

Interview3. Paperwork / Signatures4. Authorization /Verification of

Coverage5. Treating the Patient6. Documenting the Treatment7. Submitting the Claims8. Recording payments and balances

due9. Collections if necessary

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INSURANCE IS A GAME

• KNOW THE PLAYERS• PLAY TO WIN• KNOW THE RULES• STICK TO RULES • ACCEPT A CHALLENGE• WIN Some LOSE Some• CUT YOUR LOSSES• MOVE ON TO NEXT!• GET AWAY & BEGIN

ANEW 56

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TERMINOLOGY

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TERMINOLOGYLegal, Medical & Insurance

SOME KEY TERMS TO KNOW

100 terms in Insurance Manual

INSURED ADJUSTER PROVIDER ERISA PRESCRIPTION 1500 Claim Form VERIFICATION AUTHORIZATION

Advanced PreparationIs Vital to Your $ucce$$

Tools of the trade, what you’ll need

Advanced preparation of Files / Folders

Know what types of cases to accept

Know & understand terminology & where to find definitions; (Legal, Medical, & Insurance)

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MUST INVEST IN TOOLS OF THE TRADE

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PHONE FAX MACHINE COPY MACHINE ACCEPT CREDIT

CARDS OFFICE FILES

/FOLDERS LOCKING FILE

CABINET OFFICE SUPPLIES INSURANCE

MANUAL With All FORMS, CODES & GUIDELINES

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This Manual is an All Inclusive Guide

Insurance Billing Procedures Practice Building Marketing Strategies IRS & Taxes Independent Contractors vs

Employees

Business & Professional Ethics & More!!!

Vivian’s Now Gone Looney!

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Looney Tunes that is…

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LEARN in a FLASH!MANUAL on DISNEY FLASH DRIVE

You can now have all you need to run your business wrapped around your little finger or on key chain.

How cool is that?

Easily identifiable! Always handy! FSMTA Special

$78.00!04/15/2023 71

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Your

Complete

Office

All in One!

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Now ALL NEW PRO Version 3

Making business life easier!

If you’re going to be professional and earn income like professionals

then be ready to invest in professional products to do it right

from the beginning04/15/2023 74

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Steve Kreger, CEO Island Software Co.

ALL NEW –ADDED FEATURES

* Electronic Billing Capabilities* Treatment Advisor (Susan Salvo)

* Expense Tracking* Gift Certificate Tracking

* Claim Form Visible on Screen MUCH MORE

* BEST Customer ServiceCan work on MAC but BEST on PC

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ACCEPT CREDIT CARDS

Many Easy Ways –Don’t Rent or Buy a Machine!!

PAY PAL/ SquareAuthorize.net Gateway FIRST DATA MERCHANT SERVICES

CONTACT: HENRY HAUNGPH: 1- 877-457-2615

Option #1 Ext # 6931

Tell him you heard of him in my class!!79

EASILY INCREASES YOUR INCOME

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Documentation SOAP CHARTS

KENT HEALTH SYSTEMS

Professionalize Your Assessments and Charting

Five Chart Wall Set includes Muscle Movement Charts

Professional Plumb Bob and Set-Up Kit

David is a practicing therapist and his clinic Muscular Pain Relief Center is in Deltona, Florida, where he receives referrals from medical practices, chiropractors and other healthcare providers.

David is known as for his high energy that keeps his students alert and focused by integrating visual, auditory and kinesthetic experiences into every class.

To learn more please call toll free 888-574-5600

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ACCEPTING

INSURANCE

FOR

REIMBURSEMENT

AFFORDABLE HEALTH CARE

What Might the Future Hold For State Licensed or Certified

Health Care Providers?

Recent Health Care Reform Might Have an Answer

Upheld by the Supreme Court

Affordable Health Care Law

Non-DiscriminationSection 2706

But how it will benefit us remains to be seen

I will keep you posted if I have your email address and if you

read them89

The provider non-discrimination provision (Section 2706) enacted into law reads in part:

"A group health plan and a health insurance issuer

offering group or individual health insurance coverage

shall not discriminate ..

CAM / DISCOUNT PROGRAMS (Complimentary Alternative Medicine)

My opinion: This sort of plan is not fair to providers

Because Insurance Companies Establish Your Fees and More….

Examples of this sort of program is, American Specialty Network, Oxford, Healthways

CAM: WHAT IS CAM ?Complementary Alternative Medicine

When these therapies are used to replace conventional medicine, they are termed "alternative.“

When the treatments are used with standard medical practice,

they are termed "complementary."

AUTO INJURY CASES

Check Your State’s Requirements

12 No Fault States!

Submit Bills Timely

Can Make a lot of $$

Can Lose a lot of $$

WORKERS’ COMPENSATION

• INJURED WORKER

• ADJUSTER

• AUTHORIZATION

• CODES

• FEES

POLICY PROOF CASES

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Most Reasons for Denial

Causes of Delays or DenialsR

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More Reasons For Denials

VERY LATEST ON PIP

Case is now in Appellate Court

* All legal briefs have been filed by both sides

* Attorneys are waiting on Appellate Court to set date for Attorneys to present Oral Arguments once again to be able to

keep the injunction in place while legal proceedings continue.

* Insurers are denying most claims by LMTs

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* Attorneys are preparing letter to FL Dept. of Insurance Regulations (OIR), the regulatory agency over insurance companies because they didn’t notify insurers that they need to follow court order.

Attorneys say insurers are acting in bad faith & in violation of court order!

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Can you bill PIP NOW?

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We still need tons of AffidavitsEmail request: vivianmadison@aol.com

We are in need of legal donations.

www.flpipdefensefund.com to stay up to the minute on PIP

and know all donations are sincerely appreciated to keep

attorneys helping us to retain our rights!

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FORMS

and

FILE PREPARATION

KNOW THE FORMS

KNOW WHEN TO USE THEM

KNOW HOW TO FILE THEM

FORMS YOU WILL NEED

FORMSFORMS ARE BROKEN DOWN INTO  

FIVE (5) CATEGORIES

1. Patient Orientation / Initial Evaluation /Intake Forms

2. Insurance Company Contact Form

3. Documentation Forms

4. 1500 Claim or Billing Form

5. Collection Forms

PRESCRIPTION FORM

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The Checks DO Come!!!

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8/7/2005 26204/15/2023 114

Oh God, Looks Like Too Much Work !!!!

2/6/2007 802/6/2007 704/15/2023 115

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Covered in Depth in Seminar but NOT COVERED Here in this PP Presentation

Codes (DX & CPT) All About Fees Documenting Legally & Safely Successfully Interviewing a Patient Completing Claim Forms Correctly Submitting Claim Forms And so much more on EACH Subject that is covered

thoroughly in live seminar or in my 27 CE Home Study Course which can be found on www.massageinsurancebilling.com 117

For a seminar in your area OR if you would like to get

this seminar and manual on flash drive for FREE call me

at865-436-3573 or email me

atvivianmadison@aol.com in

subject line type “Promoter”

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