THE POWER OF GOOGLE ANALYTICS

THOMAS BOSILEVACDIR. GLOBAL MEASUREMENT STRATEGIES

It is awe-inspiring,calming, and !"antic

WE LOVE TO STARE AT THE STARS

BUT NOT VERY PRODUCTIVE

It is awe-inspiring,calming, and !"antic

WE LOVE TO STARE AT THE STARS

...UNLESS YOU KNOW WHAT YOU ARE LOOKING FOR

AWARE ENGAGE

CONVERTNURTURE SOCIAL

WE USE CONSTELLATIONS TO ORGANIZE

NORMAL REPORTING

AWARENESS REPORTS

HOW ARE USERS COMING TO THE SITE?

WHICH TERMS ARE PEOPLE USING TO FIND

YOU?

HOW WELL IS ADVERTISING

PERFORMING?

ARE WE GAINING VISITORS OR JUST THE

SAME ONES?

WHAT DEVICES SHOULD I WORRY ABOUT?

AWARENESS REPORTS

HOW ARE USERS COMING TO THE SITE?

WHY

WHICH TERMS ARE PEOPLE USING TO FIND

YOU?

HOW WELL IS ADVERTISING

PERFORMING?

ARE WE GAINING VISITORS OR JUST THE

SAME ONES?

WHAT DEVICES SHOULD I WORRY ABOUT?

AWARENESS REPORTS

HOW ARE USERS COMING TO THE SITE?

WHY

WHICH TERMS ARE PEOPLE USING TO FIND

YOU?

HOW WELL IS ADVERTISING

PERFORMING?

ARE WE GAINING VISITORS OR JUST THE

SAME ONES?

WHAT DEVICES SHOULD I WORRY ABOUT?

AWARENESS REPORTS

HOW ARE USERS COMING TO THE SITE?

WHY

WHICH TERMS ARE PEOPLE USING TO FIND

YOU?

HOW WELL IS ADVERTISING

PERFORMING?

ARE WE GAINING VISITORS OR JUST THE

SAME ONES?

WHAT DEVICES SHOULD I WORRY ABOUT?

AWARENESS REPORTS

HOW ARE USERS COMING TO THE SITE?

WHY

WHICH TERMS ARE PEOPLE USING TO FIND

YOU?

HOW WELL IS ADVERTISING

PERFORMING?

ARE WE GAINING VISITORS OR JUST THE

SAME ONES?

WHAT DEVICES SHOULD I WORRY ABOUT?

ENGAGEMENT REPORTSWHAT ARE USERS

INTERESTED IN?

HOW MANY PAGES DO VISITORS STAY FOR?

WHICH EVENTS* ARE VISITORS UTILIZING?

HOW MUCH TIME IS BEING SPENT ON THE

WEBSITE?

WHAT IS THE FLOW OF MY USERS?

ENGAGEMENT REPORTS

WHAT ARE USERS INTERESTED IN?

HOW MANY PAGES DO VISITORS STAY FOR?

WHICH EVENTS ARE VISITORS UTILIZING?

HOW MUCH TIME IS BEING SPENT ON THE

WEBSITE?

WHAT IS THE FLOW OF MY USERS?

ENGAGEMENT REPORTS

WHAT ARE USERS INTERESTED IN?

HOW MANY PAGES DO VISITORS STAY FOR?

WHICH EVENTS ARE VISITORS UTILIZING?

HOW MUCH TIME IS BEING SPENT ON THE

WEBSITE?

WHAT IS THE FLOW OF MY USERS?

ENGAGEMENT REPORTS

WHAT ARE USERS INTERESTED IN?

HOW MANY PAGES DO VISITORS STAY FOR?

WHICH EVENTS ARE VISITORS UTILIZING?

HOW MUCH TIME IS BEING SPENT ON THE

WEBSITE?

WHAT IS THE FLOW OF MY USERS?

ENGAGEMENT REPORTS

WHAT ARE USERS INTERESTED IN?

HOW MANY PAGES DO VISITORS STAY FOR?

WHICH EVENTS ARE VISITORS UTILIZING?

HOW MUCH TIME IS BEING SPENT ON THE

WEBSITE?

WHAT IS THE FLOW OF MY USERS?

CONVERSION REPORTSWHY

WHERE ARE MY CONVERSIONS COMING

FROM? DO VISITORS BUY ON THE FIRST OR OTHER

VISITS?

WHICH CONVERSIONS ARE PROVIDING THE

MOST ROI?

IS THERE A LINK BETWEEN ORGANIC AND

PAID ADVERTISING ON CONVERSIONS?

WHERE ARE MY CONVERSIONS COMING

FROM?

DO VISITORS BUY ON THE FIRST OR OTHER

VISITS?

WHICH CONVERSIONS ARE PROVIDING THE

MOST ROI?

IS THERE A LINK BETWEEN ORGANIC AND

PAID ADVERTISING ON CONVERSIONS?

CONVERSION REPORTS

WHERE ARE MY CONVERSIONS COMING

FROM?

DO VISITORS BUY ON THE FIRST OR OTHER

VISITS?

WHICH CONVERSIONS ARE PROVIDING THE

MOST ROI?

IS THERE A LINK BETWEEN ORGANIC AND

PAID ADVERTISING ON CONVERSIONS?

CONVERSION REPORTS

WHERE ARE MY CONVERSIONS COMING

FROM?

DO VISITORS BUY ON THE FIRST OR OTHER

VISITS?

WHICH CONVERSIONS ARE PROVIDING THE

MOST ROI?

IS THERE A LINK BETWEEN ORGANIC AND

PAID ADVERTISING ON CONVERSIONS?

CONVERSION REPORTS

WHERE ARE MY CONVERSIONS COMING

FROM?

DO VISITORS BUY ON THE FIRST OR OTHER

VISITS?

WHICH CONVERSIONS ARE PROVIDING THE

MOST ROI?

IS THERE A LINK BETWEEN ORGANIC AND

PAID ADVERTISING ON CONVERSIONS?

CONVERSION REPORTS

ADVANCED FEATURES

VIEWING THE GALAXY

CUSTOM REPORTS

ADVANCED SEGMENTS

SETTING UP GOALS

USING EVENTS

SOCIAL REPORTS

USING GOALS / CONVERSIONS

USING GOALS / CONVERSIONS

USING GOALS / CONVERSIONS

CUSTOM REPORTS

SOCIAL REPORTS

SETTING UP EVENTS

ADVANCED SEGMENTS

POWER FEATURES

CROSS CHANNEL ATTRIBUTION

GOOGLE API’S

CONTENT EXPERIMENTS

CROSS-CHANNEL ATTRIBUTION

CONTENT EXPERIMENTS

GOOGLE ANALYTICS API

IN SUMMARYGetting into O!bit

USE STANDARD REPORTS AS BUILDING

BLOCKS

USE ADVANCED FEATURES TO ENHANCE REPORTING

USE POWER FEATURES TO FIND DIAMONDS IN THE RUFF

REPORTS FEATURES

POWER FUNCTIONS