POWER-GEN EUROPE 2008 POWER-GEN EUROPE 2008 FACTS AND FIGURESFACTS AND FIGURES

3 - 5 June 20083 - 5 June 2008

Fiera Milano City, Milan, ItalyFiera Milano City, Milan, Italy

COLLABORATECOLLABORATE

CONVERGECONVERGE

CONNECTCONNECT

EUROPE’S CENTRE EUROPE’S CENTRE POINT FOR POWERPOINT FOR POWER

POWER-GEN EUROPE IN POWER-GEN EUROPE IN PICTURESPICTURES

ATTENDEE COMPANIESATTENDEE COMPANIESGovernment Energy DeptGovernment Energy Dept 0.6%0.6%

Original Equipment Manufacturer SpecifierOriginal Equipment Manufacturer Specifier 14.1%14.1%

Service/SupplyService/Supply 0.5%0.5%

Consulting Engineer or Constructor FirmConsulting Engineer or Constructor Firm 17.8%17.8%

Energy AssociationEnergy Association 1.9%1.9%

Energy TraderEnergy Trader 3.8%3.8%

Equipment Operation & MaintenanceEquipment Operation & Maintenance 6.8%6.8%

University/Research CentreUniversity/Research Centre 4.2%4.2%

Electric Utility or Power Generation Electric Utility or Power Generation CompanyCompany 21.6%21.6%

IPP Industrial/CogenerationIPP Industrial/Cogeneration 4.3%4.3%

OtherOther 24.4%24.4%

PRIMARY JOB FUNCTIONPRIMARY JOB FUNCTIONPresident, VP/Owner, CEO, MD, GMPresident, VP/Owner, CEO, MD, GM 15.5%15.5%

Manager/SupervisorManager/Supervisor 20.8%20.8%

Engineer (Design, Planning & Engineer (Design, Planning & Specify, Consulting)Specify, Consulting) 21.5%21.5%

Operations & MaintenanceOperations & Maintenance 3.5%3.5%

Sales/MarketingSales/Marketing 23.2%23.2%

ConsultantConsultant 4.6%4.6%

Administration ManagerAdministration Manager 0.9%0.9%

PurchasingPurchasing 4.3%4.3%

Other Other 5.8%5.8%

SECTORS OF INTERESTSECTORS OF INTEREST

Hydro PlantsHydro Plants 12.5%12.5%

Renewable EnergyRenewable Energy 21.4%21.4%

NuclearNuclear 8.5%8.5%

Waste to EnergyWaste to Energy 14.6%14.6%

Information TechnologyInformation Technology 6.1%6.1%

Transmission & DistributionTransmission & Distribution 1.8%1.8%

Thermal PlantsThermal Plants 23.6%23.6%

Transmission & DistributionTransmission & Distribution 8.9%8.9%

OtherOther 2.6%2.6%

COUNTRIES REPRESENTEDCOUNTRIES REPRESENTEDAlbania - Algeria - Argentina - Austria - Australia - Azerbaijan - Bahrain - Bosnia and Herzegovina - Burkina Faso - Belgium -

Bangladesh - Brazil - Bulgaria - Cameroon - Canada - Cote D'ivoire - People's Republic of China - Chile - Congo - Colombia - Croatia - Cyprus - Czech Republic - Denmark - Egypt - England - Estonia - El Salvador - Finland - France - France, Metropolitan - FYROM - Gambia - Georgia - Germany - Ghana - Greece - Hong Kong -

Hungary - India - Ireland - Iran - Iraq - Israel - Italy - Japan - Jordan - Korea, South - Kuwait - Latvia - Liechtenstein - Lebanon - Libyan

Arab Jamahiriya - Lithuania - Luxembourg - Madagascar - Malaysia - Mexico - Macedonia - Malta - Moldova - Monaco -

Morocco - Nepal - Netherlands - Nigeria - Norway - Netherlands Antilles - New Zealand - Pakistan - Palestine - Philippines - Poland - Portugal - Qatar - Romania - Russian Federation - South Africa -

Saudi Arabia - Montenegro - Scotland - Senegal - Singapore - Sierra Leone - Slovenia - Spain - Sri Lanka - Slovakia - Sweden - Switzerland - Syrian Arab Republic - Taiwan - Tanzania - Thailand

- Tunisia - Turkey - United Arab Emirates - United Kingdom - Ukraine - United States - Uzbekistan - Venezuela - Serbia

ATTENDEE STATISTICSATTENDEE STATISTICS• Over 12,500 attendees across the three events from 103 Over 12,500 attendees across the three events from 103

countries:countries:

– 47 % Italy47 % Italy– 10 % Germany10 % Germany– 5.4 % USA5.4 % USA– 5.3 % UK5.3 % UK

• 21.6 % were 21.6 % were Electric Utility or Power Generation Electric Utility or Power Generation CompaniesCompanies

• 14.1 % were OEM’s14.1 % were OEM’s• 15.5 % were 15.5 % were President, VP/Owner, CEO, MD, GMPresident, VP/Owner, CEO, MD, GM• 21.5 % were engineers21.5 % were engineers• 23.6 % were interested in Thermal plants23.6 % were interested in Thermal plants• 21.4 % were interested in Renewable Energy21.4 % were interested in Renewable Energy

CONFERENCE STATISTICSCONFERENCE STATISTICS

• 46 sessions across the three conferences46 sessions across the three conferences• 240 individual speakers240 individual speakers• Keynote session attracted over 500 attendeesKeynote session attracted over 500 attendees• Plenary session attracted over 300 attendeesPlenary session attracted over 300 attendees• Most popular conference sessions:Most popular conference sessions:

– Gas turbine technology Gas turbine technology – Low to zero C02Low to zero C02

DELEGATE GROWTHDELEGATE GROWTH2001 - 20072001 - 2007

• 2001:2001:978978• 20022002 965965• 2003:2003:862862• 2004:2004:11381138• 2005:2005:10611061• 2006:2006:967967• 2007:2007:1591 1591 (PGE: 1346, REE: 116, PGRID: 129)(PGE: 1346, REE: 116, PGRID: 129)

• 2008:2008:13641364 ((PGE: 1149, REWE: 97 PGRID: 118)PGE: 1149, REWE: 97 PGRID: 118)

EXHIBITOR FEEDBACKEXHIBITOR FEEDBACKReason for ExhibitingReason for Exhibiting

To establish a presence in a new market 38.5%

To establish new business sales contacts 76.9%

To support local agent or existing clients 28.2%

To sell products and/or services in long term 38.5%

To sell products and/or services in short term 25.6%

To establish new political contacts 7.7%

To monitor activity of competitors 10.3%

PRESS ATTENDEESPRESS ATTENDEES

e-gazette - ACE - freelance - Provati e Consigliati.net - Piacere, Ace e-gazette - ACE - freelance - Provati e Consigliati.net - Piacere, Ace Europe - Turbomachinery International - Drug Agency - Worldwide Europe - Turbomachinery International - Drug Agency - Worldwide Indipendent Power - Gas Turbine World - Financial Times - Power Indipendent Power - Gas Turbine World - Financial Times - Power Products Int'L - Nordisk Energi - Elettrica Megazzini Srl - Enotime Products Int'L - Nordisk Energi - Elettrica Megazzini Srl - Enotime

Magazine - Editoriale Delfino Srl - Hurriyet - Business Week - Magazine - Editoriale Delfino Srl - Hurriyet - Business Week - Taknilkka&Talous, Energia - - Clean Economy Magazine - Tecnologie Taknilkka&Talous, Energia - - Clean Economy Magazine - Tecnologie

Conciarie - Financial Times - Impiantistica Italiana - AIGO - ACER - Conciarie - Financial Times - Impiantistica Italiana - AIGO - ACER - Acqua&Aria - AGICI - Ambiente Risorse Salute - ANIE - Ass. naz. Per Acqua&Aria - AGICI - Ambiente Risorse Salute - ANIE - Ass. naz. Per

l'energia - ATI - Assoc. Termotecnica Italiana - CasaEnergia - L' l'energia - ATI - Assoc. Termotecnica Italiana - CasaEnergia - L' ENERGIA ELETTRICA - Galileo - Qualenergia - La Termotecnica - IL ENERGIA ELETTRICA - Galileo - Qualenergia - La Termotecnica - IL MESSAGGERO - CORRIERE DELLA SERA - Corriere della Sera - MESSAGGERO - CORRIERE DELLA SERA - Corriere della Sera -

Roma - Il Sole 24 ore - Avvenire - L'Unità - milano - L'unità - Italia Oggi Roma - Il Sole 24 ore - Avvenire - L'Unità - milano - L'unità - Italia Oggi (sette) - Italia Oggi - Il Giornale - Libero - Il giorno - redazione - La (sette) - Italia Oggi - Il Giornale - Libero - Il giorno - redazione - La

Repubblica - Nova 24 - Il Sole 24 ore - Tuttoscienze - La Stampa - Le Repubblica - Nova 24 - Il Sole 24 ore - Tuttoscienze - La Stampa - Le scienze - Corriere Magazine - Specchio - La Stampa - D - La Repubblica scienze - Corriere Magazine - Specchio - La Stampa - D - La Repubblica

- Corriere Economia - La Repubblica Affari & Finanza - Venerdì di - Corriere Economia - La Repubblica Affari & Finanza - Venerdì di Repubblica - Panorama - l'Espresso - MI - l'Espresso - Il Mondo - Milano Repubblica - Panorama - l'Espresso - MI - l'Espresso - Il Mondo - Milano Finanza - Finanza e Mercati - QuiCasa / quicasa.it - Energia 24 - Il Sole Finanza - Finanza e Mercati - QuiCasa / quicasa.it - Energia 24 - Il Sole 24 Ore - Ambiente&Sicurezza-IlSole24Ore - LABTEC - Il Sole 24 ore - 24 Ore - Ambiente&Sicurezza-IlSole24Ore - LABTEC - Il Sole 24 ore -

Quotidiano Energia - Educazione Sostenibile and many moreQuotidiano Energia - Educazione Sostenibile and many more

EXHIBITOR FEEDBACKEXHIBITOR FEEDBACKMeeting Objectives Meeting Objectives

Very successful 15.38%

Successful 66.67%

EXHIBITOR FEEDBACKEXHIBITOR FEEDBACKSuccess of EventSuccess of Event

Generating sales in the short term 25.64%

Establishing contacts for future sales 84.62%

Improving business prospects in the region 61.54%

EXHIBITOR FEEDBACKEXHIBITOR FEEDBACKOverall RatingOverall Rating

Very Good 23.08%

Good 43.59%

Satisfactory 28.21%

PRAISE FOR POWER-GEN PRAISE FOR POWER-GEN EUROPEEUROPE

““I think that POWER-Gen Europe 2008 in Milan was a I think that POWER-Gen Europe 2008 in Milan was a fantastic event because of the mix of inspiring keynote fantastic event because of the mix of inspiring keynote presentations during the opening session, very presentations during the opening session, very interesting track sessions on a broad variety of topics interesting track sessions on a broad variety of topics and the exciting high-level panel discussion on the and the exciting high-level panel discussion on the challenges of climate change.”challenges of climate change.”  Falko Parthey Falko Parthey Environmental ManagerEnvironmental Manager Siemens AGSiemens AG Energy SectorEnergy Sector

PRAISE FOR POWER-GEN PRAISE FOR POWER-GEN EUROPEEUROPE

““POWER-GEN Europe is definitely the most important POWER-GEN Europe is definitely the most important show for Ansaldo Energia. We had a great and highly show for Ansaldo Energia. We had a great and highly qualified attendance at the show and we trust that this qualified attendance at the show and we trust that this will bring good returns for Ansaldo Energia.”will bring good returns for Ansaldo Energia.”

Paola TarditiPaola TarditiExternal RelationsExternal RelationsAnsaldo EnergiaAnsaldo Energia

PRAISE FOR POWER-GEN PRAISE FOR POWER-GEN EUROPEEUROPE

““POWER-GEN Europe is the place to be. When we POWER-GEN Europe is the place to be. When we exhibited in Milan before it was excellent, Milan 2008 exhibited in Milan before it was excellent, Milan 2008 was even better. We had a great week at POWER-was even better. We had a great week at POWER-GEN Europe and the show has reaffirmed our position GEN Europe and the show has reaffirmed our position in Europe and underlined our commitment to the in Europe and underlined our commitment to the region.”region.”

Suzanne ChildSuzanne ChildMarketing ManagerMarketing ManagerPratt & Whitney Power SystemsPratt & Whitney Power Systems

PRAISE FOR POWER-GEN PRAISE FOR POWER-GEN EUROPEEUROPE

““POWER-GEN Europe has been very good for us, attracting POWER-GEN Europe has been very good for us, attracting visitors who are genuinely interested in our technology and visitors who are genuinely interested in our technology and the products we have to offer. With the power generation the products we have to offer. With the power generation industry growing exponentially, there has to be a step change industry growing exponentially, there has to be a step change and visitors to POWER-GEN Europe want to know how we and visitors to POWER-GEN Europe want to know how we can support them. With our portfolio we are confident that we can support them. With our portfolio we are confident that we have solutions that meet the needs of the conventional and have solutions that meet the needs of the conventional and renewable power sector. POWER-GEN Europe provides us renewable power sector. POWER-GEN Europe provides us with the platform to achieve this.”with the platform to achieve this.”

Gordon McMurdo Gordon McMurdo Sales Manager Sales Manager GE Energy GE Energy

MEETING THE ENERGY

CHALLENGE

CONFERENCE AND EXHIBITION26 – 28 May 2009KoelnMesse, Cologne, Germany

99% Rebooking

99% Rebooking

For Exhibition

For Exhibition

WE LOOK FORWARD TO

SEEING YOU IN COLOGNE IN

2009

CONFERENCE AND EXHIBITION26 – 28 May 2009KoelnMesse, Cologne, Germany