power blogging
TRANSCRIPT
Power Blogging
Indiana Aerospace UniversityApril 26, 2014
Cebu
#EdTech in the ClassroomLet’s get to know each other.
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• How to identify, grow and find success in your blog’s niche
• How to craft the perfect blog post
• How to gain readership and a loyal following
• How to promote your blog posts on social media
• How to behave online
Power Blogging: What to expect
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This is going to be a four-hour experiential sharing.
Discussion + Exercises + Group Sharing + Games + Output (Blog)
Power Blogging: What to expect
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• Blogger• Advocate• Teacher• Professional Writer• Business Owner
Who is your facilitator?
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#EdTech in the ClassroomWhat is a blog?
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#EdTech in the ClassroomWhat is a blog?
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A type of website usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom.
www.problogger.net
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• Navigation• Header, footer, content• Sidebar• Categories of posts• Archives• Content + images = blog post• Contact page• About page
www.blogbasics.com
Characteristics of a blog
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#EdTech in the ClassroomAn example of a blog
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#EdTech in the ClassroomAn example of a blog
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#EdTech in the ClassroomAn example of a blog
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#EdTech in the ClassroomAn example of a blog
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#EdTech in the ClassroomTo summarize
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• Reflect and write down: Why do you want to blog?
• Group sharing
Exercise
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• Share your passion?• Make money?• Build your personal brand?• Just for the fun?• For business?
Why do you blog?
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#EdTech in the ClassroomWhy do you blog?
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#EdTech in the ClassroomWhy do you blog?
Saptarshi RoyChaudhury
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#EdTech in the ClassroomIn my case
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Blogging for Passion
(Writing)
Blogging for Advocacies
Blogging for Education
Blogging for Branding
Blogging for Business
Collaborations
Teaching
Services
#EdTech in the ClassroomPlanning is key
• Start Now – A number of people regret spending too much time thinking about blogging and not actually blogging.
• Plan – Some regretted that they didn’t put a little more thought into their blogging before they started.
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#EdTech in the ClassroomRemember
Too much planning can kill a blog (or at least can kill the opportunity for your blog to become established as first and can kill your passion for a topic).
Not enough planning can lead to a blog that doesn’t reach it’s potential because its foundations are shaky.
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• Reflect and write– Define your mission (why blog?)– Paint a picture of your vision – What do you want to achieve with
your blog? – What do you want to say? – How will you say it?– Devise a strategy and action plan
Exercise
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#EdTech in the ClassroomExercise
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#EdTech in the ClassroomGame
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#EdTech in the ClassroomChoosing your blog niche
• What is niche?– A niche market is the subset of
the market on which a specific product is focusing
– STAR Sport and ESPN target a niche of sports enthusiasts.
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• What is niche blogging?– Targeted to a niche market– Casual fashion tips for teens,
book reviews for enthusiasts of paranormal romance
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Choosing your blog niche
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• Is your blogging niche broad or narrow?
• Could you talk about your niche morning, noon, and night?
• Don’t be afraid to tweak your niche along the way
Finding your blog’s niche
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Finding your blog’s niche
#EdTech in the ClassroomExercise
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• Think of a niche you want for your blog.• Write it down and encircle.
#EdTech in the ClassroomCreating your blog’s topics
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#EdTech in the ClassroomAn example
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• Reflect and map out the topics that your chose niche can generate.
Exercise
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#EdTech in the ClassroomCreating a blog editorial calender
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#EdTech in the ClassroomCreating a blog editorial calender
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• Select four topics from your mind map
• Arrange them according to degree of interest
• Create a blog editorial calendar using this table:
Exercise
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#EdTech in the ClassroomExercise
Date to be published
Working title
Inspiration/ examples
Keywords to target
Call to action
Status
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#EdTech in the ClassroomChoosing the platform
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#EdTech in the ClassroomDeciding on your domain name
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• Plan before you write• Avoid editing while writing• Don’t go straight from writing into
editing• Edit the big picture first
Writing your first blog post
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• Cut down your introduction• Add a call to action• Don’t let Spellcheck do your
proofreading• Don’t agonize over making it
perfect• Preview your post and check the
formatting
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Writing your first blog post
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• They're vs. Their vs. There– They're going to love going there.
I heard their food is the best! • Your vs. You're
– You made it around the track in under a minute -- you're fast!
– How's your fast going? Are you hungry?
• Its vs. It's
Common grammar mistakes
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• Incomplete Comparisons– Our car model is faster,
better, stronger. • Passive Voice • Dangling Modifiers
– After declining for months, Jean tried a new tactic to increase ROI. (?)
– Jean tried a new tactic to increase ROI after it had been declining for months.
Common grammar mistakes
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#EdTech in the ClassroomSee what I mean?
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#EdTech in the ClassroomGetting readers to visit your blog
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#EdTech in the ClassroomBe responsible.
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#EdTech in the ClassroomExercise
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Date to be published Working title To be shared on
(social media)
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Pay it forward.
Then you’re getting visitors…
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• Create a habit of this entire process.
Be a power blogger!
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#EdTech in the Classroom“It’s still magic even if you know how it’s done.”
–Terry Pratchett
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#EdTech in the ClassroomThank you.
Nancy CudisProprietor | Professional WriterThe Memoriter Writing Service
[email protected] @nrcudis