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POWERBLOGGING:SPECIALREPORT
POWERBLOGGING:SPECIALREPORT
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TableofContents
Introduction ............................................................................................................ 4
The Sticky Factor .................................................................................................. 6
The Essential Component ................................................................................... 10
Fast & Furious Strategies .................................................................................... 13
Create A Landing Page ....................................................................................... 17
Tips, Tricks & Strategies ..................................................................................... 19
Go The Extra Mile ............................................................................................... 22
Conclusion ........................................................................................................... 24
Resources ........................................................................................................... 26
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Introduction
I’llassumethatyouunderstandtheprofitabilityofbloggingandhow
manyhaveusedthisplatformtoestablishthemselveswithintheir
markets,whiledrivingconsistenttraffictotheiradvertisementsand
pages.You’rereadytostartmakingseriousmoney.
So,whatisyournextmove?
Turningthosevisitorsintoqualifiedleads!
Intruth,thisismucheasierthanyoumaythink.Ifyou’regenerating
targetedtraffictoyourblog,halftheworkisalreadydoneforyou.You
haveasteadyflowofvisitorswhoareinterestedinyourcontentsoall
youmustdonowisconvertthattrafficintosales.
Thankfully,therearemanydifferenteasywaystodothisquicklyand
easily,withoutaheftylearningcurveinvolved–oralotoftimeonyour
part.
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Thisreportwillshowyouexactlyhowtodothatwhilemaximizing
responserates,open-rates(becauseyoushouldbebuildinga
newsletter)andultimatelyskyrocketyoursales.
Let’sbegin!
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TheStickyFactor
Ifyouwanttoconvertvisitorsintoleadsyouultimatelyneedtoget
sticky.Inpublishing,the“stickyfactor”isatermusedwhenabookhits
highintherankingsandremainstherelongaftertheinitiallaunch.
Whenabookbecomessticky,itcontinuestogeneratemoneylongafter
thefirstwaveofmarketingandpromotionshaveended.Itbecomesa
passivemoney-makerwhiletheauthorfocusesoncreatingother
books.
Whenconvertingvisitorsintoleads,youwanttoimplementthesame
mindset:becomingsticky.Youwantyourvisitortoenjoyyourwebsite
somuchthattheybookmarkitsotheyremembertoreturntoittime
andtimeagain.
Whenyoubecomesticky,youwillneedtoputhalfasmucheffortinto
marketingyourwebsitebecausethoseyouhavealreadyintroducedto
yourbrandwillcomebackregularly.
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Becomingstickyalsomeansyouwillimmediatelyincreaseyourincome.
Thoserepeatcustomerswillstarttoreadmoreofyourcontent,
respondtoyouroffers,andbuyyourproducts(orproductsyousell
throughaffiliatemarketing).
So,howdoyoubecomesticky?
Youneedtogivevisitorsareasontoreturntoyourblog!
Youknowtheimportanceofqualityinformation,right?Yourblogcan’t
justrehashthesamethingthatdozensofotherblogsaretalkingabout.
Youneedtoputafreshspinoncurrentlyhottopicssothatyouare
providingadifferentperspective,somethingnew;somethingunique–
areasonforthemtoreadyourcontentandreturnformore.
Thisbeginswithcraftingthebestcontentmachinespossible.Ifyou’re
anexperiencedwriter,thisiseasyforyou.Justreviewthetop10blogs
inyourmarket,payingcloseattentiontotheblogpoststhatreceivethe
mostfeedbackandinteractionfromvisitors’andthencreatesimilar
contentforyourblog.
Thiskindofcontentisoftenreferredtoas:pillarcontent.
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Pillarcontentiswhatessentiallyholdsyourblogtogether.Itformsa
strongfoundation(justasthetermimplies)thatencouragesvisitor
interactionthroughcommentsandfeedback,butalsothroughsharing.
Thesearethekindofarticlesandcontentthatgoviral.Peoplejustcan’t
helpthemselves–theywanttoshareitwitheveryonetheyknow.
Ifyouaren’taproficientwriteryoucaneasilyoutsourcethisto
qualifiedprofessionalsonsiteslikewww.Upwork.comataffordable
rates.Besuretoaskfor3-4samplesofwritingontopicsinyourniche
beforehiringsomeonetomakesuretheirvoiceandstylematchesyour
brandandfitsyouraudience.
Aimfor5hotpiecesofcontent,tostart.Then,buildfromthere.These
5articles(orvideos,Infographicsorothercontentformats)willform
yourpillar/foundation.
Ifyoudoyourjobofcreatingkillercontentthatwillappealtomajority
ofyouraudience,you’llbethatmuchclosertobecomingsticky.This
willrequireresearch!
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YouneedtofocusonTHEhottesttopicsinyourmarketsuchas:
answeringtheburningquestionsfromthoseinyourniche,providean
alternativeperspectiveonatopicoranewwaytosolvea
problem/completeatask.
Andunlikegettinghoneyonyourfingers,orpancakesyruponyour
face;thiskindofstickyisagoodthing.;)
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TheEssentialComponent
Inordertoconvertvisitorsintoleads,youneedtofirstidentifyyour
trafficsourcesandqualifythattraffic.
Whatdoesthismean?
Toomanybloggersarefocusingondrivingtraffictotheirwebsite,
regardlessofthesource.Inreality,it’sthequalityofyourtrafficthat
reallymakesadifferenceinyourabilitytoconvertthattrafficinto
leads.
Thinkaboutit:Ifyouaresendingaswarmofuntargeted,irrelevant
traffictoyourwebsitethatiscomprisedofpeoplewhoaren’t
interestedinthekindofcontentyouareoffering,what’sthepoint?
Thosepeoplearen’tgoingtobeinterestedinyourcontent,your
recommendationsoryourproducts.
Youwon’tbeabletoconvertthistrafficnomatterwhatyoudo.
So,thekeyistostartwithpinpointingandevaluatingyourtraffic
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sources.Youneedtoidentitytheprimeavenuesoftrafficinyour
marketandtapintothattargetednetworkofrelevantleads.
Forexample,ifyourblogiswithintheInternetMarketing,
entrepreneurship,orself-starter’sbusinessniche,youmightfind
qualifiedtrafficfromrelatedbusinessforumswherenewbusiness
ownersandmarketersgoforhelpingettingstarted.
Ifyourblogisfocusedoncleaneating,LCHF,weightlossorfitness,you
willlikelyfindastrongsourceoftrafficinself-improvement
communities,socialmediasitessearchingforrelevantkeywords
(#weightloss#lchf),andagain,forums.(Forumsaretrulyanincredible
sourceofqualitytrafficinanynichebecauseit’sbasicallyacommunity
ofprospectshangingout,lookingforandsharingveryspecific
information).
Byidentifyingpremiumtrafficsourcesthatyoucanfunnelintoyour
blog,youhavecutyourworkinhalf.Nolongerareyoutryingto
convertunknowntrafficintoleads.Instead,youalreadyhaveidentified
thatthemajorityofyourtrafficiscomingfromrelevantsources,
leavingyoufreetoputyourtimeandenergyintoprovidingexceptional
valuethatwillpushthoseleadsintobecomingcustomers.
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Thisalsocomesdowntoknowingyouraudience.Whenyoukeepa
pulseonyourmarket,youwillnotonlyknowexactlywhatyour
prospectsarelookingforandmostinterestedin,butyou’llalsostayup
todatewithcurrenttrendsandhottopicsthatyoucanfeatureonyour
bloginordertodriveinevenmoretraffic.
Inthenextchapter,I’llshowyouafewfastandeasystrategiesthatwill
helpyoufloodyourblogwithhighly-targetedtrafficthatwillconvert.
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Fast&FuriousStrategies
Weknowthatitallbeginsbyfocusingonthehighestqualitytraffic
possible.So,howcanyoufloodyourwebsitewithtrafficthatwill
convert?
Hereareafewwaysprobloggersgetitdone:
GuestBlogging
Thisiswhereyouagreetopostuseful,highlyinformativecontenton
someone’sblog.Whywouldyoudothisinsteadofpostingitonyour
own?
Becausebybeingafeaturedcontributoronestablishedblogs,youcan
notonlypiggybackofftheauthorityandcredibilityofsomeoneinyour
market,butyoucansiphontheirtrafficontoyourblogforfree!
Thealternativeistoapproachleadingblogsinyournicheandaskif
theyofferpaidadvertisementsorsponsorships,butinreality;thiswill
neverproducetheresultsthatguestbloggingcan.
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Thinkaboutit:Youarenotonlygiventheopportunitytotransfertraffic
fromauthorityblogsontoyourown,butbybeingfeaturedontheir
websiteyouaregainingtractioninyourmarketwhileestablishing
yourselfasanauthorityinyourniche!
Guestbloggingalsohelpsyouexpandyouroutreachviasocialmediaas
quiteoftenthesepostswillbesharedthroughRSSfeeds,twitter,
Facebookandthroughnewsletterupdates.
There’snothingquitelikeit.Guestbloggingwillcatapultyoureffortsto
generatepremiumtrafficthatwillconvertwhilealsohelpingyou
developpowerfulnetworkingopportunitiesandpartnershipsinyour
industry.
So,youarelikeasking:“howdoIfindguestbloggingopportunities?”
Easy.SearchGoogle!
Usesearchtermslike:
keyword“submitaguestpost”
keywordguestblogging”
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keywordacceptingguestposts”
keyword“guestpostby”.
You’llbeabletofindcountlessopportunitiesjustbeusingsearch
operators.Hereareafewothers:
Keyword+“guestblogging”
Keyword+“writeforus”
Youcanalsofindguestpostingopportunitiesbyevaluatingthe
backlinksfromcompetingblogs.
Usetoolssuchashttps://www.semrush.comorhttps://majestic.com/
tocrawlthroughbacklinks,andfindotherblogsthatyourcompetitors
havewrittenfor.
Hereisanotherusefulresourcetohelpyougetstarted:
MyBlogGuest:http://myblogguest.com/
So,asidefromguestblogging–whatelsecanyoutodrivetargeted
traffictoyourwebsite?
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Offersomethingforfree!
Theeasiestwaytomakealotofmoneyandconverttrafficintoleadsis
byofferingsomethingforfreethatotherswouldsell.
Everyonelovesfreestuff.It’stheeasiestwaytoearnthetrustof
potentialleads,andtoencouragethemtogiveyouachancetoearn
theirbusiness.Notonlythatbutyoucangetincrediblesocialmedia
shares(canyousayVIRAL?)byofferingsomethingextremelyvaluable
atabsolutelynocost.
Nottomentionthatwhenothersstarttoshareyourofferyou’ll
generatemassiveamountsofinboundlinkstoyourblog–ultimately,
increasingyourtrafficforFREE.
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CreateALandingPage
Ifyoutrulywanttoincreaseconversions,youneedtoimmediatelystop
sendingtraffictoyourblog’smainpage,ifyouaretryingtocapture
leadsandbuildamailinglist.
Instead,createahighlytargetedlandingpageforthataudience!
Theselandingpagescanbeeasilylinkedandfeaturedwithinyour
navigationmenusothateventhosewhodolandonthefrontpage(or
findthemselvesarrivingwithinaninternalpageonyoursite)canstill
findthepage.
Theobjectiveofalandingpageistooutlineclearvalue,engagea
potentialvisitorandconvertthemintoalead.Landingpagesaren’t
designedtonecessarilysellaproduct.It’sthefront-lineinyourmission
ofconvertingavisitorintoalead.Thatshouldbeitsonlyobjective.
Yourlandingpageshouldfeatureyourmailinglistopt-informupfront
andcenter,andaleadmagnet.
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LeadMagnets:
• Freereportordigitalbook(eBook)
• Casestudies
• Infographics
• Weeklynewsletter
Basically,afree,yetvaluableresourcethatwillkickthemintoaction
andconvincethemtotakeachanceonyou.
ProTip:Getyourhandsonacopyofwww.PostGopher.comandlet
yourvisitorsturnyourcontentintodownloadablePDFfiles!Letthem
readyourmaterialattheirleisure,encouragingread-throughand
returnvisits.
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Tips,Tricks&Strategies
Herearesomeothertips,tricksandstrategiestoincreasingconversion
rates,andturningthosevisitorsintoqualifiedleads:
Cutdownontheclutter:
Youneedtosimplifytheprocessofconvertingavisitorintoalead
whichstartsbydeclutteringyourblog’sinterface.Youdon’twantitto
feeltoobusy,orcomplicateauser’sabilitytonavigatethroughoutyour
website.
So,removeanythingthatisn’tnecessary.Eliminatedistractionssothat
yourvisitorsarefocusedonwhereyouchoosetoleadthem(signingup
foryournewsletter,purchasingaproduct,sharingapieceofcontent).
I’vepreviouslymentionedhowit’simportanttocreatelandingpages
foryourblogandthisisyetanotherreasonwhy.Landingpageskeep
youraudiencefocusedonyourdigitalmarketingandwillultimately
increaseyourconversionrates.
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Defineindividualpageobjectives:
Everypageonyourblogshouldhaveaclearobjective.Thismeansthat
ifyourintentionistoconvertleadsintosubscribers,your“OPTIN
PAGE”shouldfeaturenothingbutyouropt-inboxandrelevant
informationsuchasthebenefitsofjoiningyournewsletter.
It’simportanttosetanobjectiveforeverypagesothatyourblogisnot
onlyeasytonavigate,butthateverysinglepageandareaonyour
websiteisfocusedonthetaskathand.Doingthiswillalsokeepyour
blogorganizedandpagesclutter-free,minimizingdistractionsand
providingyourvisitorwithapositiveexperience.
Knowyouraudiencebetterthantheythinkyoudo:
Nooneblogisaone-size-fits-all.It’simportanttoknowwhoyour
audienceisbeforeyouevenbegintocreateablog,muchlesslanding
andproductpages.
Noonehasevermanagedtocreateablogthatappealstoallaudiences
orsolvesallproblems,sodon’twasteyourtimetrying.Createalaser
targetedblogthatspeakstoonespecificaudience,andlearneverything
youcanaboutthem.
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Takeadvantageofthepowerofsocialproof:
Socialproofcanbreakdownbarriersandencouragepeopleintotaking
action.Insimpleterms,socialproofreinforcestrustinyourbrand,
showcasesyourabilitytoprovidevalueanddemonstratesthatother
peoplehavefaithinyourbusiness.
Socialproofcaninclude:
• Testimonials
• CaseStudies
• Comments
• Likes(yes!Aren’tyoumorelikelytoLIKEaFacebookpagethat
hashundredsofotherlikes?)
• Partnerships(logosofotherblogs,etc)
Featuresocialproofthroughoutyourblogpageswheneverpossible.If
youhaveyettogenerateanyformofsocialproofconsideraskingan
experttocommentononeofyourarticles,oroffertoguestblogon
authoritywebsitesandthenaskpermissiontofeaturethatblog’slogo
ortitleonyourblogasaplaceyouhavecontributedto.
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GoTheExtraMile
Doyoureallywanttokickstartyoureffortsatconvertingvisitorsinto
leads?Considertakingthingstothenextlevel!
Hereareafewotherwaystodothat:
ImplementLiveChat:
Giveyourvisitorsadirectlineofcommunicationwheretheycanask
questionsorcontactyou.Whilethiscanbetime-consuming,mostlive
chatsoftwarewillallowyoutoturnitonoroffduringspecifictimes,so
ifyouhaveanhourtosparehereandtherethroughouttheweek,it
couldbetheextrapushvisitorsneedtojoinyournewsletter,service,
etc.
Evenbetter,livechatsoftwaretypicallycomesbundledwithpowerful
analyticswhichcanhelpyoubetterunderstandyouraudience.
Fromwhatpages’yourvisitorsspendthemosttimeon,whatwebsite
theyhavecomefromaswellaswheretheygowhentheyleaveyour
blog,towhattypesofcontenttheyaremostresponsiveto(orhow
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oftentheyshareit!),you’llbeabletogainvaluableinsightstohowyour
visitorsinteractwhileonyourblog.
Tools:https://www.boldchat.com/
Providetheoptiontodownloadyourcontent:
Installonacopyofthewww.PostGopher.comWordpressplugin,and
letyourvisitorsturnyourcontentintodownloadablePDFfiles!Let
themreadyourmaterialattheirleisure,encouragingread-throughand
returnvisits.
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Conclusion
Transformingyourtrafficintoqualifiedleadsisn’tthatdifficultwhen
youstartwithevaluatingyourtrafficsourcesensuringthatyouare
focusingondrivingrelevant,targetedprospectstoyourblog.
Tappingintoallformsofcommunicationsuchassocialmedia,forums,
competingblogsandnewsletters,areallpowerfulwaystofunnelfresh,
qualitytraffictoyourblogthatwilleasilyconvert.
Boostyourexposureandsetyourselfapartfromthecompetitionby
offeringaddedincentiveforvisitorstosubscribetoyournewsletterand
revisityourwebsite.
Focusonthehottest,tightly-writtencontentpossibleprovidingvisitors
withmanydifferentcontentformats(videos,infographics,contentthat
isavailableinPDFformatsotheycandownloaditforlateruse),and
stayactivewithinyournichebyengagingwithprospectsandleads
wherevertheycongregate.
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Initiallylaunchingandgettingyourblogoffthegroundrequiresthe
mostwork,butonceyouhavedevelopedanetworkofpremium,
relevanttrafficsourcesthatwillfunnelprospectsintoyourblogpages,
you’llbeabletoturnthosevisitorsintohighlyqualifiedleads.
Yougotthis!
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Resources
Herearelinkstotheresourcesfoundinthisguide:
FindGuestBloggingOpportunities:
MyBlogGuest:http://myblogguest.com/
LiveChatSoftware:
https://www.boldchat.com/
https://www.liveperson.com/
https://www.zopim.com/
PostGopherWordpressPlugin:
Installonacopyofthewww.PostGopher.comWordpressplugin,and
letyourvisitorsturnyourcontentintodownloadablePDFfiles!Let
themreadyourmaterialattheirleisure,encouragingread-throughand
returnvisits.
BacklinkTools:
https://www.semrush.com
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https://majestic.com/tocrawlthroughbacklinks,andfindotherblogs
thatyourcompetitorshavewrittenfor.