pov/petites brand design directionnordstromsupplier.com/npg/pdfs/design/2015/brand...pov/petites...

POV/PETITES

Brand Design Direction

Summer (May/June/July)2016

5.6.2015

SummEr 2016 rOck ThE caSBah

NOrDSTrOm PrODucT GrOuP - FOr INTErNaL uSE ONLY 2

CASLON - Summer 2016Trend DIRECTION

Inspired by the melting pot of influences at the intersection of East and West, where old world traditions and new modern artistry collide.Istanbul provides the inspiration from arabesques and mosaics for multi veiled print and pattern stories in layered volumes. A new mood for the soft bohemian spirit of summer.

LAYERED VOLUMES+ SOFT BOHEMIAN + EASTERN DECORATION = ROCK THE CASBAH

Casual utility jackets & vests, textured linen tunics, relaxed shorts and soft pants, embroidered woven & knit tops are key.


SummErrOck ThE caSBah

key LOOkS


Casual utility jackets, relaxed linen blazers and vests, easy pop over ponchos and casual denim jackets are key.


JackETS & 3rD PIEcE WOVENS

CASUAL UTILITY JACKET

WASHED LINEN/TENCEL BLAZERRELAXED PONCHO

LINEN UTILITY VEST CASUAL DENIM JKT

DRAPE FRONT VEST

CASUAL LINEN MOTO

4NOrDSTrOm PrODucT GrOuP - FOr INTErNaL uSE ONLY


Easy tunics and pop over blouses in textured linen stripes and embroidered cottons. Pintucks and surplice details.


SummEr rOck ThE caSBah

WOVEN ShIrTS

LENO STRIPE LINEN TUNICEMBROIDERED COTTON CHAMBRAY

CRINKLE GAUZE SHIRT

TICKING STRIPE SHIRT

PINTUCK TUNIC SHIRTBLOCK PRINTED LINEN SHIRT WINDOWPANE SURPLICE


Embroidered tunics and tanks, pretty eyelet tops and easy printed styles are key. Textured fabrics and washed tencel.

NOrDSTrOm PrODucT GrOuP - FOr INTErNaL uSE ONLY


WOVEN TOPS

6

EMBROIDERED TUNIC CAP SLV PRINTED POPOVER

PRETTY EYELET TOP DOUBLE GAUZE TANK WASHED CHAMBRAY TANKEMBROIDERED VOILE TANK

TEXTURED TRAPEZE TOP




kNIT TOPSPretty embroidered and embellished styles are key.

EMBROIDERED TANK EMBROIDERED PEASANT TOP

COTTON CROCHET TANK LACE TRIM LINEN TEEEMBELLISHED TEE


EMBROIDERED LINEN TEE

EMBROIDERED PEASANT TOP

Relaxed dolman and easy pop over styles in textured fabrics are key. Asymmetric, sharkbite and curved hi-lo hemline interest.


caSuaL kNITS


RELAXED DOLMAN STRIPE TEE TEXTURED KNIT

SLUB SHARKBITE HEM

RELAXED V NECK KNIT

ASYMMETRIC HEM TOPTEXTURED RELAXED KNITPOPCORN STRIPE KNIT SWING TEE


Scoop and V neck styles with side slit details, hi-lo and curved hemlines. Chevron and slub stripes. Trim details are key.


TEES & TaNkS


SLUB STRIPE TRIM TEEDOUBLE V LINEN TEE

SWINGY TANK

CHEVRON STRIPE SLUB TANK

SLUB STRIPE SIDE SLIT TANKDROP SHOULDER V NECKHI LO HEM SLOUCHY POCKET TEE


Play on stripe directions, engineered stripes, chevron stripes and printed burnout stripe tees.Curved and split hem line details.



STrIPE TEES

10

ENGINEERED STRIPE TEE SOLID/STRIPE TUNIC

DRAPE KIMONO STRIPE TEE SOLID/STRIPE SPLIT HEM TEE CHEVRON STRIPESLINEN CROSS STRIPE TEE

PRINTED BURNOUT STRIPE TEE


Casual pop over and relaxed cardi styles in textured knit fabrications.Stripes and spacedyes are key.


caSuaL 3rD PIEcE kNITS


SHEER KNIT EASY CARDISIDE ZIP PULLOVER

STRIPE KNIT VEST

DRAPE KNIT OPEN CARDI

COLD SHOULDER TRIM PONCHOTEXTURED KNIT POPOVERLONG DRAPE SHEER KNIT CARDI


Relaxed dolman, drop shoulder, poncho, tunic and easy pullover shapes. Textured open stitches, stripes and spacedyes are key.



SWEaTErS

12

STRIPE SWEATER PONCHO LONGER LENGTH TUNIC

OPEN STITCH FRINGE PONCHO BOAT NECK OPEN STITCH COTTON SLUB TANKDRAPE POCKET BOAT NECK SWEATER

INDIGO MELANGE HOODIE


Easy open and longer length cardigans continue. Textured yarns, open stitches and ottoman ribs are key.



carDIGaNS

13

EASY DOLMAN CARDI OPEN STITCH CARDI

EASY COCOON CARDI SLOUCHY POCKET VEST DRAPE OPEN CARDICOTTON BLEND EASY OPEN CARDI

OTTOMAN MESH CARDI


Relaxed tapered pants, culottes and cargo pant styles in linen, rayon & tencel are key. Gathered waists, rolled cuffs and utility pocket details.


SummErrOck ThE caSBah WOVEN BOTTOmS

14

RELAXED TENCEL PANT TAPERED STRIPE LINEN PANT

RELAXED CARGO PANT SOFT PRINTED PANT RELAXED PRINTED PANTSOFT DRAPE PANT

LINEN CULOTTE


Relaxed casual shorts & bermuda styles in washed tencel & linen. Stripes & pattern interest continue.



ShOrTS

15

RELAXED LINEN BERMUDA DITSY PRINT BERMUDA

CASUAL TIE WAIST SHORT CASUAL CHAMBRAY SHORT LINEN STRIPE SHORTSCASUAL TENCEL SHORT

INDIGO STRIPE SHORT


Relaxed tunic and shirtdresses. Pattern and embroidery details are key.



WOVEN DrESSES

16

PRINTED SHIRTDRESS RELAXED TUNIC DRESS SLEEVELESS SHIRT DRESS EASY PRINTED DRESS EMBROIDERED CHAMBRAY DRESS


Easy tee, midi and maxi length knit dresses continue. Mixed media and stripe interest.


kNIT DrESSES


EASY STRIPE TEE DRESS WOVEN/KNIT MIX DRESS EASY KNIT CAFTAN SIDE SLITS EASY TANK DRESS EASY LINEN TANK DRESS


Relaxed jumpsuits and rompers in double gauze and rayon. Print & pattern interest is key.


JumPSuITS/rOmPErS


PRINTED ROMPER KNIT TANK ROMPER SOFT PRINTED JUMPSUIT DOUBLE GAUZE JUMPSUIT PRINTED JUMPSUIT


Casual tencel & linen skirts with drawstring waist details. Easy pull on knits skirts in pencil and maxi lengths.



SkIrTS

19

LINEN UTILITY SKIRT DOUBLE GAUZE SMOCKED WAIST

RELAXED TENCEL SKIRT EASY KNIT MAXI SIDE RUCHED PENCILEASY PRINTED MAXI

DOUBLE LAYER PENCIL




maTErIaLS + DETaILS

STRIPE LINENDOUBLE GAUZETEXTURED STRIPESWASHED TENCELINDIGO LINEN TICKING STRIPE LINENRAYON TWILLWASHED CHAMBRAY

SLUB STRIPE KNITSTEXTURED SLUB KNITSENGINEERED STRIPESPOINTELLE KNITSTEXTURED STRIPE KNITSPACEDYE KNITSCOTTON SLUB KNITSTEXTURED LINEN STRIPES

CROCHET/OPEN STITCHESLINEN SLUB YARNSSPACE DYE/MARLSNUBBY COTTON YARNSLINEN /SPANDEXDELICATE EMBROIDERYLACE/CROCHET


INDIGO SLUB STRIPES

Pretty floral prints, block prints, mosaic tile and geo prints, patchwork and eastern embroideries are key.


PrINT & PaTTErN - maY



1. 2.

6.

3. 4.

5.7.

1. pretty florals2. patchwork tiles3. eastern embroidery 4. mosaic tiles5. geo tiles6. block prints7. geometric

Block prints, mosaic tile and geo prints, patchwork and eastern embroideries are key.


PrINT & PaTTErN - JuNE



1. block prints2. patchwork prints3. border prints4. embroidered stripes5. mosaic tiles6. geo florals7. tile repeats8. eastern embroidery

1. 2. 3. 4.

5.

6. 7.

8.

Delicate and ditsy floral prints, geometric, mosaic tiles and block prints are key.


PrINT & PaTTErN - JuLY



1. 2.

6.

3. 4.

5. 7.

1. delicate florals2. geo tiles3. eastern patterns 4. block tiles5. patchwork tiles6. tiles repeats7. pretty florals8. paisley & geo motifs

8.



maY cOLOr

A pretty summer palette of Coral pale, Green Ambrosia and Purple Feminine are accented by pops of Orange Celosia and Pink Cyclamen.


15-3620 TCXPurple-

Feminine

19-1528 TCXBurgundy-

London

18-3712 TCXPurple-Sage

16-1133 TCXTan-Mustard

19-4020 TCXNavy-

Sapphire

18-3718 TCXPurple-Haze

12-0915 TCXCoral-Pale

18-1536 TCXRed Sauce

11-0601 TCXWhite

12-0109 TCXGreen-

Ambrosia

13-5304 TCXBeige-Rainy

Day

19-0622 TCXOlive-Italy

17-1360 TCXOrange-Celosia

17-2624 TCXPink-

Cyclamen



18-3945 TCXBlue-Amparo

19-2432 TCXPurple-Fuchsia

19-3728 TCXPurple-

Vine

Rich jewel tones of Blue Amparo, Purple Vine and Purple Fushsia are accented by Green Golf and Red Barberry.


JuNE cOLOr

12-5409 TCXTeal-Fair

18-5642 TCXGreen-Golf

18-1760 TCXRed-

Barberry

18-5105 TCXGrey-Sedona

11-0601 TCXWhite

19-0419 TCXGreen-

Zen

15-1304 TCXBeige-Humus

19-4229 TCXBlue-Orion



14-3949 TCXBlue-Xenon

12-0643 TCXYellow-Blaze

White, Blue Hydrangea and Navy Sapphire are accented by bright pops of Blue Mazarine, Yellow Blaze and Red Fiery.


JuLY cOLOr

18-0119 TCXGreen-Willow

16-0730 TCXBlue-

Hydrangea

18-2320 TCXPurple-Clover

18-1664 TCXRed-Fiery

19-3864 TCXBlue-

Mazarine

11-0601 TCXWhite

13-5304 TCXBeige-Rainy

Day

19-4020 TCXNavy-

Sapphire


SPrING


NEuTraLS + CoreSEASONAL NEUTRAL

SEASONAL CORE

16-1640 TCXCoral-Sugar

17-1755 TCXPink-Paradise

18-3533 TCXPurple-

Dewberry

18-2320 TCXPurple-Clover

17-2624 TCXPink-Cyclamen

19-2514 TCXPurple-Italian

18-1763 TCXRed-Bloom

17-1558 TCXRed-Grenadine

19-3864 TCXBlue-Mazarine

18-5642 TCXGreen-Golf

11-4201 TCXIvory-Cloud

13-0907 TCXBeige-Beach

13-5304 TCXBeige-Rainy Day

11-0601 TCXWhite

14-0708 TCXBeige-Cement

15-1306 TCXTan-Oxford

18-1304 TCXBrown-Falcon

Morel

16-3850 TCXGrey-Sconce

17-0909 TCXTan-Fossil

16-3801 TCXGrey-Opal

14-4105 TCXGrey-Micro

16-1407 TCXTan-

Cobblestone

19-1111 TCXBrown-Bean

19-4104 TCXGrey-Ebony

19-3920 TCXNavy-Peacoat

19-0822 TCXOlive-Tarmac

CW-27Black

15-1304 TCXBeige-Humus

18-0201 TCXGrey-Castlerock

17-1502 TCXGrey-Cloudburst

C-26-3001Olive-Tuscan

19-4025 TCXNavy-Indigo

13-0756 TCXYellow-Zest

15-0538 TCXOlive-Paradise

18-4252 TCXBlue-Aster

16-4728 TCXTeal-Plumage

19-4916 TCXTeal-Pacific

17-1644 TCXCoral-Spice

17-3930 TCXLilac-Jacaranda

pov/petites brand design directionnordstromsupplier.com/npg/pdfs/design/2015/brand...pov/petites...

Documents