poultry digest june/july 2014

Cordina to open new food processing plant at Wyong on NSW Central Coast

poultrydigestJune/July 2014

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PIX/AMC 2014 attracts more than 1250 to ‘new look’ event

Nuffield Scholar’s long established broiler farm moves to RSPCA protocols

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Page 8: Nuffield Scholar’s long established broiler farm moves to RSPCA protocols Jodie Redcliffe’s interest in promoting her industry in the face of constant challenge gained her a Nuffield Scholarship. The latest development on her farm is the move to RSPCA broiler protocols.

4: What can broiler growers do to respond to challenges facing our industry?A special feature by Nuffield Scholarship winner Jodie Redcliffe.

Page 4: PIX/AMC 2014 attracts more than 1250 to a ‘new look’ event

Page 16: Cordina to open new food processing plant at Wyong on NSW Central Coast

Page 28: PIX Trade Show expands

Page 38: Australian chicken meat industry helps set global environmental guidelines for poultry

Page 46: ‘Supreme exporter’ Tegel has plans for further global growth

Volume 29, Number 6

Wayne and Jodie Redcliffe

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PIX/AMC 2014 attracts more than 1250 to a ‘new look’ event

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through the spread of diseases like AI. This is recognized in particular by the broiler industry and there were papers that addressed this issue.

On the opening Sunday, the trade exhibition had to compete not only with a brilliant late Autumn day with the ocean temperatures still in the lower twenties but also the internationally recognized Gold Coast Blues Festival raging on over the road.

In the first plenary session on May 25, Federal Agriculture Minister Barnaby Joyce appeared through a pre-recorded official opening speech.

“The poultry industry generated more than $5.5 bill in revenue, was worth $6 billion in assets, and employed 40,000 people directly as well as 100,000 indirectly,” the minister stated.

Among other things he recognised, were the challenges faced by the industry, including the ever more stringent demands from the more extreme animal rights groups.

“Whatever you do to address their concerns, it will never be enough because their real agenda is the destruction of your industry,’ he warned.

Brent Findlay, President of the National Farmers Federation (NFF) spoke about a ‘Blueprint for Australian agriculture’.

Mr Findlay called for all sections of agriculture to work together. “We have a choice, work collaboratively towards a strong future or continue with the fragmented industry by industry approach,” he said

“The ‘Blueprint’ is a starting point for discussion and for the sector to work together on issues that are shared right across the supply chain.

“Success won’t be easy and it will require strong leadership with coordinated effort and resources,” he concluded.

‘Building consumer trust and confidence in today’s modern Australian food systems’, was a critical topic explored by Greg Mills, now Communications Manager with the Australian Centre for Food Integrity and he spoke about the changes that have taken place in agriculture over the last century and how it affects farmers today. The ‘Social license to operate’ was a key theme of his paper.

Greg spoke the following day in

1. Brent Findlay, President of the National Farmers Federation. 2. Greg Mills, Communications Manager, Australian Centre for Food Integrity. 3. Philip Wilkinson, CEO of 2 Sisters Food Group UK. 4. Heather Neil, RSPCA.w

The Poultry Information Exchange (PIX) Australian Milling Conference (AMC) 2014 combined event held at the Gold Coast Convention Centre, Broadbeach Queensland on May 25-27 attracted more than 1250 attendees and 137 trade exhibitors who occupied the 300 available booths in the exhibition hall.

The formula of combining both the poultry industry and feed milling sectors in one exhibition and running the event in the same venue as the Pan Pacific Pork Expo held on May 21-22 proved popular again with exhibitors whose products and services are applicable to the pork, poultry and feed industries.

This idea was introduced for the first time in 2010 at the same venue and proved to be even more successful in 2012 as the increase in both attendees and exhibitor numbers demonstrated.

In a change to format that reflects the change in times, the traditional workshop on tunnel ventilation that had been a feature of previous events, was changed to a workshop on litter re-use.

More than 250 industry members attended this inaugural workshop and it was standing room only for some in the convention centre lecture room on the May 28 when the workshop was held.

The focal point of the many papers delivered in the plenary and concurrent sessions was the move to alternative and perceived ‘welfare’ production systems.

The change to these production methods follows the Wesfarmer’s take over of the Coles retail chain in 2007 and the subsequent requirement by retailers for more free range production and RSPCA code broiler protocols.

In 2011 Poultry Digest reported on the first significant integrator move to RSPCA broiler code production when Hazeldene’s sheds converted to provide RSPCA broiler chickens for Coles and that ran in our June/July 2011 edition. Go to:- http://poultrydigest.realviewtechnologies.com.

Broilers apart, the combination of Coles and Woolies declared move to cage free egg sales, and the restrictions placed on free range labeling for higher stocking density farms by the ACCC, is resulting in an increase in small scale free range layer farms.

These farms have the potential to threaten all forms of poultry production

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NEWSthe ‘Animal Welfare, Nutrition and Sustainability session on ‘The Council for sustainable egg farming’ which will cover the key issues of animal well being, food safety, food affordability, environment, worker safety, community, and food nutrition.

Philip Wilkinson, CEO of the 2 Sisters Food Group UK, and a driving force behind the Red Tractor food assurance scheme operating across a number of livestock industries including chicken meat in the UK, was the next keynote speaker.

His topic was ‘UK experiences with real outcomes of more stringent welfare standards’.

Philip traced the rise of chicken meat consumption in the UK to the present day where it represents 50% of meat sales, a result achieved by greater efficiencies in genetics, nutrition and housing.

“The key beneficiary in this process has been the consumer, where in the UK in 1976, 25% of average income was spent on food items, today it is only10%. In 1976 based on similar criteria, it took 43 minutes of labour to pay for a chicken; today 19 minutes,” he revealed.

Apart from welfare issues Philip predicted a future for functional food that better enhanced human nutrition through initiatives like DHA enrichment in poultry feed.

He spoke at length about the Red Tractor brand, an initiative generated by an industry response to BSE in the UK.

“Animal welfare and the constant pressure from a powerful and well resourced lobby in the UK’ used both political influence and celebrity support to push their cause,” he said.

“Had we not moved to codes like the RSPCA Freedom Foods protocols, the retailers would have required us to adopt similar protocols anyway.”

He concluded by emphasising the importance of overall standards and product traceability in light of the recent UK horsemeat scandal, a ‘once in a generation crisis’, that had a massive impact on consumer confidence in the UK, though Red Tractor products were not implicated.

“In the UK, poultry sector imports are a critical concern but promotion through initiatives like the Red Tractor scheme have increased consumer awareness of ‘buy British’.

“In 2007 55% of shoppers claimed they would opt for British if they could whereas by 2013 this had increased to 78% of consumers,” Philip revealed.

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1. Margaret McKenzie, Inghams. 2. Sandra Pegler, from FREPA.3. Peter Scott from Scolexia. 4. Rob Cumine, Agricultural Manger, Coles.

Following Phillip Wilkinson in the Poultry Plenary Session Heather Neil head of RSPCA Australia asked, ‘Has the introduction of RSPCA standards improved chicken welfare?’

“As more and more consumers become aware of the animal welfare issues in different production systems, they increasingly demand more animal welfare-friendly products. This triggers a change in production practices on farm to meet that demand, which results in more animals being farmed to higher welfare standards,” Ms Neil said.

“This is the key aim of the Approved Farming Scheme – to improve the conditions of as many farm animals as possible and create a pathway for continuous improvement, be it on farm, during transport or at slaughter.

“Transitioning from a conventional system to one meeting RSPCA standards is challenging for most producers.

“It may require adjustments to infrastructure, changes to on-farm procedures and more time and effort for stock workers to observe the birds and maintain their environment.

“This undertaking by producers should be recognised by all in the supply chain, including consumers.

“The task for all of us, including the RSPCA, is to provide the public with knowledge and understanding of higher welfare production systems and emphasise that spending a little extra on higher welfare food is a small price to pay when considering the big difference it makes to the life of the bird,” she concluded.

Industry leaders James Kellaway CEO of AECL and Dr Vivien Kite RIRDC and ACMF traced roadmaps for animal welfare standards in both egg and broiler industries.

Much of the subject matter in the conference sessions at PIX/AMC2014 for the poultry industry concerned animal welfare and the move to ‘welfare friendly alternative systems like RSPCA broiler code and free range.

Any change in long established rearing methods must be viewed from the food safety point of view as well.

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“The findings of Salmonella penetration and survival studies in CONTINUED ON PAGE 48 w

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Nuffield Scholar’s long established broiler farm moves to RSPCA protocols

conventional Rucon design, subsequently a fourth shed was added in 1995 and a fifth three years later. All are tunnel ventilated, either by conversion or built that way. Wayne and Jodie took over the farm from Wayne’s parents in 2003.

Jodie Redcliffe’s interest in promoting her industry in the face of constant challenge, gained her a Nuffield Scholarship that involved overseas travel to examine poultry industry issues in other countries.

The latest development on the Redcliffe’s farm is the move to RSPCA broiler protocols. Wayne and Jodie are adapting to the ‘welfare friendly’ requirements that have ultimately been driven by retailer interpretation of consumer concerns about how meat chickens are reared.

The sheds have been equipped with lighting and perches to comply with protocols and Wayne is pleased with the fact that they can multi-batch on litter with careful management.

When Poultry Digest visited in early July a batch had been cleared and the sheds were being readied for restocking.

In the empty shed, the litter after two batches was in good condition and although the curtain sided shed was still sealed and for July it was an unseasonably warm day, there was no discernable odour and it could be assumed ammonia levels were minimal.

“Litter costs are not inconsiderable,” Jodie said, “so being able to reuse our bedding material while maintaining high standards is a plus for the viability of our farming operation”.

Other critical on-farm costs are of course energy, and Wayne has looked at making use of Queensland’s plentiful supply of sunshine to generate power with PV roof panels.

“At the end of the day with all the restrictions and changes around renewable energy, particularly in this state we decided not to bother, and concentrate on achieving greater efficiencies in other areas.

“Obviously the move to RSPCA broiler protocols means a lower stocking density than under conventional production, but we are reasonably satisfied with our arrangements and just need to get on with our job,” Wayne said.

By PETER BEDWELL

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W ayne and Jodie Redcliffe are

second generation broiler contract growers for Inghams with a five shed broiler farm at Wamuran in Queensland’s ‘Chicken Belt’.

Chanticlear farm, as it is known today, was established by Wayne’s parents back in 1987 when they moved from Deception Bay to establish a new farm where they could expand well away from encroaching residential development.

The first three sheds were

Potential for expansion of long established Rucon sheds on Wayne and Jodie Redcliffe’s farm.

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“There is an opportunity for increasing our bird capacity by lengthening three of the sheds and we are considering that,” he added.

“We have a good relationship with our local council and we welcome council members onto the farm to see precisely how we raise our chickens within a now well established ‘welfare friendly’ method,” Jodie said.

“Working within RSPCA guidelines has created the need for a bit more help, particularly when it comes to managing litter so instead of a part time worker we have created a full time job.”

Wayne has also acquired an extra Bobcat tele-handler and bucket which was delivered the day Poultry Digest visited.

In many ways Wayne, Jodie and their family of three children Dimity, Nic and Pippa, are typical second generation broiler growers but in recent times Jodie in particular, has added a dimension that is less typical of most contract growers. She has become an activist not only for chicken growers but Australian farmers overall.

As President of the Queensland Chicken Growers Federation she has become more aware of issues affecting her industry and how we may manage these issues in the future.

“We are happy at Chanticlear farms to work to RSPCA protocols because simply in today’s retail environment we have to, if we and our long time integrator want to stay in business,” she said.

“We have to ask ourselves however, why the chicken meat and indeed other farming activities require such scrutiny when there are already well established laws governing the keeping of farm animals.

“Despite the fact that Australians are amongst the leaders in chicken meat and egg consumption globally, our industry seems to be under constant threat from extreme animal rights groups and sections of the political sphere that can get themselves noticed by supporting this vocal minority.

“Maybe, while we have done a good job of becoming highly efficient at rearing a safe, affordable and popular source of nutrition, we haven’t done such a good job of selling ourselves to consumers,” Jodie suggested.

Jodie decided to do something about this and her efforts lead to her being awarded a Nuffield Scholarship which enabled her to travel overseas and see first hand how farmers tackled perception issues in other markets.

“It’s a detail, but we describe ourselves as ‘growers’ and we are farmers, just like those who grow our massive grain crops, our fabulous grapes and the beef we export in such huge quantities,” she pointed out.

“Once farmers were recognised as

1. Jodie with children Nic and Pippa on the farm. 2. Beautifully maintained farm enters a new phase as an RSPCA protocol broiler code business. 3. Jodie, who is President of the Queensland Chicken Growers Federation is sporting her Nuffield Scholarship logo. 4. Water quality maintenance is always an important issue.

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being pillars of our society and industry but now they are the target of constant criticism by vocal minorities who operate out of self interest as well as a concern for animal welfare.

“Today, in Australia, there are more people working just for Woolworths than there are farmers,” she said.

Jodie returned from her travels full of ideas and set to work figuring out ways to generate a more positive attitude to poultry farming.

Recently she wrote a feature article for Brisbane’s Courier Mail explaining to a huge readership what a modern broiler farm was all about.

One of the take home messages she got from the UK was the success of the ‘Red Tractor’ initiative in establishing an identity for British farmers which has helped in the battle against imports in that market.

Keynote speaker at PIX/AMC 2014 Philip Wilkinson, CEO of the UK based 2 Sisters Food Group, explained the advantages of the Red Tractor brand and how it came into being through cooperation across a number of agricultural sectors in the UK. His paper is available on Primary Media’s website. It’s really worth a look.

Instead of purely defending UK products against imports, particularly from other regions of the EU, the ‘Red Tractor’, like the RSPCA brand, gives retailers a product identity that consumers value.

Jodie has the idea to try to achieve a similar ‘farmers brand’ for Australia so that in a market crowded by imports and private labels, consumers can instantly recognise produce grown by fellow Australians and is now chairing an Australia Chicken Growers Council sub-committee to look into the concept.

If it works in a highly competitive market like the UK, where just four out of many supermarket groups control more than 80% of the market, it has a fair chance of working in a more prosperous Australia.

In this issue of Poultry Digest we are running a condensed version of Jodie’s Nuffield Report ‘Something to crow about: How perceptions of the poultry industry should be addressed to respond to pressures facing farmers’ that was first presented at PIX/AMC 2014 in May this year.

The Nuffield Scholarship for young farmers globally is a fabulous resource and currently there are two of its scholars presenting the results of their research to industry.

Apart from Jodie Redcliffe’s broiler farmer’s view, Kate Mason a free range layer farmer from WA, also presented at PIX 2014 and we look forward to running her final paper later this year.

Broiler farming in the 21st Century will involve working not only with livestock but the engineering,

1. RSPCA mandated perches are seen here winched up into the ceiling space. 2. Wayne, who is a PIX Committee Member, with his new Bobcat which helps with manure, litter management and other tasks. 3. Litter seen here in good condition after two batches. Added depth to suit RSPCA requirements.

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construction and product innovation that makes for the production of safe and affordable food.

At Chanticlear Farms, Wayne’s got his new Bobcat and all the kit that goes with it to help to maintain his sheds

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take such things on board and as a result we are careful to emphasise that we are an Australian producer,” Louise explained.

John Cordina pointed out that as a smaller scale grower in, what is today a big industry dominated by two big integrators as well as two large retail groups, creating a point of difference is vital for survival.

“We were early adopters of the RSPCA broiler protocols and that initiative, though not without some

NEWS

Top: John and Louise Cordina in the state of the art kitchen. Above: The new food processing plant at Wyong on the NSW Central Coast.

Cordina Farms is probably Australia’s oldest large scale broiler chicken meat integrator and was incorporated by Rosario and Joe Cordina back in 1948, although its orginal beginnings were in the 1930s.

With 68 years of tradition behind it, Cordina Chicken Farms is an Australian owned family business which set up its original processing plant at Girraween, NSW, where it still operates today.

Rosario Cordina and his son Joseph grew the business in the early days by exporting chicken meat to the UK where its chicken helped to alleviate chronic food shortages in the UK that prevailed for some years after WW2.

The next generation lead today by John Cordina, has been very much involved with shifting the focus to the growing Australian domestic market and now a new generation of the Cordina family is taking the business to the next level.

In August this year Cordina will open a brand new food manufacturing plant at Wyong on the NSW Central Coast, which will take fresh conventional and RSPCA broiler code chicken cuts from the Girraween plant and turn them into a range of new pre-prepared meals.

Louise Cordina is responsible for developing the new concept and gave Poultry Digest some insights into the philosophy behind the new product initiative.

“We already work closely with Coles in the development of our existing RSPCA Approved product and we know the value of market research in generating the right product for today’s consumer,” she said.

“When we conducted focus group sessions to better understand the consumer mindset and perceptions, apart from the predictable concerns over animal welfare, food quality, convenience, etc, we were surprised to find that there was a perception that chicken meat was substantially imported into Australia.

“This is a particularly irony as our family business was actually built on exporting chicken but still we have to

Cordina to open new food processing plant at Wyong on NSW Central Coast

CONTINUED ON PAGE 20 w

effort on behalf of Cordina and our loyal growers, has paid dividends and now we are able to build on that advantage with our new RSPCA approved ‘Freedom Farms’ range of products,” he said.

Building a major new processing plant and developing an entire new food product range requires major commitment both financially and logistically but John recognises the assistance the company has received

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from both the state government and local Wyong council.

On July 4, 2014 Acting Premier and Minister for Regional Infrastructure and Services Andrew Stoner, issued a statement relating to the Wyong Cordina development.

He announced that the NSW Government will support a major poultry processing company to build a multi-million dollar plant on the Central Coast and create up to 93 new jobs.

Mr Stoner said Cordina Chicken Farms Pty Ltd, with assistance from the NSW Government’s Regional Industries Investment Fund (RIIF), would build a food manufacturing facility at North Wyong to produce fresh and frozen, ready-to-eat gourmet products.

“This will be the first facility of its kind in Australia and it represents a level of innovation never seen before in the Australian chicken and meat manufacturing industries,” Mr Stoner said.

“Cordina is already working with a major supermarket chain to launch a large range of products which will come from the new facility. The new plant is expected to create up to 93 new jobs and this is great news for Wyong and the Central Coast.”

Mr Stoner said Cordina Farms was a family owned business currently employing more than 500 staff.

“Cordina already sources a substantial amount of its chicken produce from broiler farms on the Central Coast but the North Wyong project is its first major project in the region,” Mr Stoner said.

“The new job opportunities will help to lift confidence in the region after the recent job losses at Inghams Chickens in Mangrove Mountain, Kelloggs at Charmhaven and Carlton United Brewery (Bluetongue) at Warnervale.

“The arrival of Cordina will also provide a climate of greater stability for chicken broiler farms, further strengthening this industry sector which is worth between one million and six million to the Central Coast economy each year.”

Apart from labels which describe the dishes and ingredients consistent with regulatory requirements, the Cordina Freedom Farms product range goes into some detail about the rearing methods under which the foundation ingredient (chicken meat) is reared.

“Consumers have a lot of expectations and false conceptions about the broiler industry and we have

Below: Louise Cordina, who is responsible for developing the new food product range holding a conept pack. Bottom: It’s important to make sure consumers know that this is Australian chicken, not imported.

v CONTINUED FROM PAGE 16 gone to some lengths to explain the key features about the RSPCA protocols and our own philosophy as food providers,” Louise explained.

“This is essential not only for Cordina’s interests but also for our retailer customers who are at the sharp end of consumer expectations,” she said.

Cordina’s expansion into value added ‘welfare friendly’ chicken products and the considerable investment involved should be beneficial not only to the long established Cordina company, but its growers and the industry as a whole.

Adding a new dimension to what has become a volume commodity product will generate new interest among consumers in Australia’s favourite meat and provide more security for its network of contract growers.

Cordina’s production of new chicken based products goes well beyond just a marketing initiative. The company has recently engaged Sheridan Alfiravich from the Zootechny Consultancy to assist with the necessary veterinary and scientific input to make sure safe welfare assured production stays on track as the company expands.

Sheridan’s research and skills were further established by support from the Poultry CRC and she spoke recently at the APVA workshop conducted after the PIX/AMC 2014 conference on her experience with the broiler industries conversion to RSPCA protocols.

The recent Coles TV advertising campaign ran with the slogan ‘RSPCA chicken tastes better and Cordina’s new product range initiative will go further to make that claim have ‘a bit more meat on its bones’.

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FREE RANGE SHEDDING AND EQUIPMENTFOR SALE 2 x 1000m2 (40’x252’) layer houses, for free range or cage free fitted out each with:Vencomatic single tear twin outside belt nest, with out front pacing table and astro turf nest inserts.Vencomatic plastic slats wall to wall with support system.Chore-Time x 4 lines pan feeders per houseCross auger and silo system.Lubing nipples renewed two batches ago x 4 lines.Gain-Track computer controller 8 track50 inch x 6 extraction fansEvaporative cooling pad system 1 x paper, 1 x plasticDimmable fluro lights up graded 2 batches ago x 2 lines.The above two houses were put into operation in early 2000 and have been extensively modified over their working lifemaking them highly efficient up to date houses that have successfully housed 10,000 hens per house over a number of years and are in excellent working order.

1 x 1500m2 (14m x 108m) high rise layer house for free range or cage free egg production fitted out with:SKA two tier nesting system with center belt egg collection system with nigraSKA wall to wall plastic slats and support systemChore-time x 4 lines pan feedersCross auger, in feed auger and 2 x 14t chore time silosLubing nipples x 4 linesComputer controller50 inch x 10 extraction fansEvaporative cooling pads system, plastic x 2Dimmable fluro lights x 2 linesThe above equipment was put into operation in 2010 and is in as new condition.Also for sale - other numerous bits and pieces, just ask.

STAALKAT ALPHA 125EGG GRADER FOR SALEStaalkat Alpha 125 ,11 lane egg grader (45000 eph) With Multi Loader and Khul washer with boilerAuto candler with leaker detection, dirt detection , crack detection, blood detection , UV sterilisation with electronic scales the grader is supported with a ultra high speed printer with the capacity to print farm, grader and lane info on each egg. Ten auto pack lanes are supported with seven auto closers, each lane is supported with accumulators and electronic diverters to ensure smooth high speed running. Eight lanes of GG Sterling oil injectors ensure maximum egg quality, while the closers are supported with VISY printers for best before dates, farm and lane info for traceability, four NUOVO printers are available for lane branding. One tray lane is supported with a tray stacker for ease of operation. The grader is set up to wash only dirty eggs, while the majority of eggs are only UV sterilized, however all eggs could be washed. The grader is supported by gas strutted parabolic tables on eight lanes to ensure effortless transfer of full boxes onto the cross conveyor.A U shaped conveyor feeds full boxes from the grader to the SITA (50 boxes per minute) carton closing and tapeing machine via a scanner and VISY labeller for TUN , product description and traceability. The grader is currently in operation, with only 2000 grading hours performed. The grader and conveyors are of stainless steel and are in new condition, a 25 kva ups is also part of the package. The Staalkat Alpha 125 is the current model fully optioned , suiting a new buyer at a reasonable cost.

VENCOMATIC slatted egg conveyor with height and direction change hardware.G G STERLING oil injection x 6 inline oiler system.New Staalkat egg packer with return line conveyor and tray stacker. CONTACT: [email protected] or 0417 488 404

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Back in June/July 2010 the Poultry Digest grower story, ‘Free Range Layer Farm Thrives in Suburbia’, featured Phillip Gely’s free range farm located on a major highway at Quaker’s Hill, now a busy suburb on Sydney’s north western suburban fringe. Go to: poultrydigest.realviewtechnologies.com/?iid=38389 to revisit that story.

Suburbia has finally closed in and the free range farm on a four lane highway, with its own set of traffic lights, is to be re-developed for residential purposes.

As the land is soon to be cleared, all the equipment that has made a modern commercial free range layer farm a commercial success, is for sale.

Prior to becoming a full time layer farmer, Phillip was a scientist and his approach to setting up and running his free range layer farm reflects that background.

Consequently the equipment for sale represents a forensic approach to best possible performance and labour saving consistent with reasonable outlay.

At a time when the layer industry in Australia is inevitably moving toward cage free protocols, the sale of Chanteclair’s equipment represents a huge potential saving for anyone converting to barn laid/free range or setting up a new farm.

Though the three sheds have seen a long life, the equipment in them is modern with plenty of efficient production life left in them.

“The Staalkat Alpha 125 egg handling system is a state of the art unit that is only three years old and handles 45,000 eggs per hour,” said Phillip.

“This 11 lane machine is the current model and would suit a new buyer,” he said.

The machine has 10 lanes plus a re-set lane and is fully automated with loader, washer and many other critical features.

It’s worth visiting the manufacturer’s website to read the full information on the leaker, dirt, crack and blood spot detection systems:- www.sanovogroup.com/media/-300010/files/staalkat_alpha.pdf

Phillip’s Staalkat Alpha 125 system also features electronic scales, a high speed printer, eight closing lanes and a

one tray stacker on the open lane.The set up is fully equipped with

box holders, parabolic tables and conveyors to the turn box labelling and closer machine.

GE Sterling Egg oilers operate on eight lanes and there is a VISY ‘Use By Date’ printer and four overfirm logo printers.

Apart from the sophisticated egg handling system, there is a 15,000 bird capacity SKA nest and slat system from one shed and two fully automated Vencomatic systems from the other two for sale.

“The two 40 x 252 ft sheds and packing sheds are all in good condition,” Phillip said.

“They would be ideal for either a free range or barn laid operation and are fully climate controlled.

“There are feed conveyancing systems and silos and many other items consistent with a modern layer farm housing and operation as well,” he added.

“After 51 years of poultry farming including 25 years next to suburbia, it’s time to pay homage to the inevitable residential pressures but we have enjoyed tolerant neighbours who have supported our business for a long period,” he added.

Apart from its unusual position deep in the heart of suburbia, Phillip’s farm became known for its state of the art nutritional innovations. Phillip spent time working with the CSIRO and his scientific mind was applied to his layer farming operations.

Philip’s email address is [email protected] and his mobile is 0417 488 404.

NEWS

1. Layer farmer, Phil Gely. 2. Staalkat Alpha 125 egg handling system. 3. Leaker, crack and blood spot detection system.4. Staalkat Alpha 125 system is only three years old.

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Chanteclair Free Range Eggs calls it a day – major layer shed equipment sale

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Call for a quote: Etienne Misfud on Mob: 0428 481 811 or 0417 481 811 Office: (02) 4774 8764

Fax: (02) 4774 8415 Email: [email protected]

R & E SHEDSBuilt to Last

• Over 20 years experience in building poultry and machinery sheds• All styles of sheds – conventional, free range and tunnel sheds• Well known reputation for fast and efficient erection time without

compromising good quality workmanship• As the owner of R&E Sheds, Etienne Misfud oversees the whole job from

start to finish• Repairs, extensions, insurance work to any existing sheds• All sheds can be customised to suit any clients’ needs• All structural steel work manufactured at R&E Sheds, so no delays on

completion of the project• No project too small or large• We travel to all areas of Australia and New Zealand• Fully licenced to build interstate or overseas

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Call for a quote: Etienne Mifsud on Mob: 0428 481 811or 0417 481 811 Office: (02) 4774 8764

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R & E SHEDSR & E SHEDSBuilt to Last

• Over 20 years experience in building poultry and machinery sheds• All styles of sheds – conventional, free range and tunnel sheds• Well known reputation for fast and efficient erection time without

compromising good quality workmanship• As the owner of R&E Sheds, Etienne Mifsud oversees the whole job from

start to finish• Repairs, extensions, insurance work to any existing sheds• All sheds can be customised to suit any client’s needs• All structural steel work manufactured at R&E Sheds, so no delays on

completion of the project• No project too small or large• We travel to all areas of Australia and New Zealand• Fully licenced to build interstate and overseas

Project5:R&E Shedsfinal 25/03/14 2:26 PM Page 1

Santrev_DVD Cover 2_O.indd 1 28/02/11 5:14 PM

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1. TuffASS Frantumix rotavator.2. Pro-Wash Priefert litter saver. 3. Martin Liese from Skiold VacMill.4. Karl Wolf, (left) and Daniel Apap (centre) from Wolf Engineering and Andreas Weber from Multicracker Systems. 5. LtoR: Greg Hargreaves, Ken Broughton and Brett Price from Agricultural Appointments. 6. Luke Mansey (right) from City Generators. 7. LtoR: Glenn Redman, Kimberley Duke and Tammy Sheather. 7

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Without doubt the focal point of the PIX/AMC 2014 event was the trade exhibition where more than120 exhibitors occupied more than 300 booths and display spaces.

There were a number of new exhibitors at this event and there were many new products on display that clearly illustrated the move to alternative rearing systems like RSPCA and other ‘animal welfare friendly codes’.

The increasing popularity amongst broiler growers for litter re-use, and the equipment needed by growers to manage litter in a new environment, resulted in new exhibitors Pro Wash with their Litter Saver and Grillo rotavator attracting attention, as did the TuffASS Frantumix tractor rotavator.

Similarly Chemiplas with its Stalosan product which has been successful in tackling ammonia levels in livestock housing overseas, was a first time PIX participant.

Bioproton, a research company with international roots now based in Queensland, was another first time participant with its Naturzyme product.

The move to compact feed milling equipment suitable for medium to large layer operations and small batch milling for broiler integrators, saw two first timers at PIX/AMC 2014.

They were Martin Liese’s Skiold and Vacuum Milling Solutions disc mill and Karl Wolf (Wolf Engineering) displaying the German made energy frugal Multicracker unit.

Andreas Webber from Multicracker Systems was one of many overseas visitors who attended the PIX/AMC event.

The move to lower density housing systems will probably result in a need for more sheds to satisfy Australia’s ever growing demand for chicken – more sheds means more silos and GE Silos’ Jason Comer was another first time PIX exhibitor .

More sheds mean more back-up generators, and Brisbane based City Generators were another first timer at PIX. The small portable unit on their stand sold on the first day!

The people side of the poultry business is as important as the equipment used in the industry and recruitment and personnel specialists, Australia Personnel Global, and Agricultural Appointments were both present from the recruitment sector for

NEWS

PIX/AMC 2014 trade exhibition expands

DOL 539 Free-Range Climate and Production Computer

• Large graphic touch screen - navigation via icons on the screen• Special free-range functions

• Automatic change between free-range ventilation and normal ventilation• CO2 control, also in free-range mode• Basic and broiler production facilities

• Pop-holes to be opened automatically or manually (sensor on doors if manually)• Automatic ventilation turned off in free-range mode• Automatic change of alarm for high/low temperature

• CO2 ventilation active in free-range mode (will start ventilation if CO2 is too high)• Pressure alarm

• Fans only operate if needed (too high temperature or too high CO2)• When pop-hole door closes, the program changes back to “Normal ventilation”

All the required functions for ensuring optimum production under any climatic conditions.

Features

SKOV Free-Range Ventilation

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the first time at a PIX event.PIX/AMC regulars Imexco had the

latest version of the CMC Industries Apollo Broiler Harvester as well as its popular CMC Agile telehandler.

Imexco’s Doug Peters and his crew, as always were kept busy with enquiries.

The cage free policies of big retail may not be popular in many parts of the layer sector, but for Mike Button of UK Potters Poultry the move to cage-free certainly generates interest in their equipment. Mike, who first came to PIX/AMC in 2012, was back again this year.

There has been a lot of discussion, particularly amongst participants of both PIX and the Pan Pacific Pork Expo (PPPE) about combining the PPPE which ran on 20/21 May but for now it seems likely the PPPE /PIX/AMC format running concurrently with a two day break seems likely to continue.

Though some regard the two days in between the two events as ‘wasted days’ there is plenty of opportunity for visitors to both events to catch up with colleagues , customers – or heaven forbid, relax ,and do the tourist things for which the Gold Coast excels.

Speaking of relaxation the social events like the welcome dinner on the opening Sunday night, the Gala Dinner, and PIX/AMC Industry Breakfast, are a vital part of the overall mix and always much enjoyed by attendees.

This year Poultry Digest senior was well qualified for the James Bond Casino Royal themed dinner (i.e. dress up like a tosser and drink a lot!).

It was a great night. Apart from the fun of the event, the food was excellent!

Being less qualified for the PIX Industry Breakfast Poultry Digest Snr left it to Poultry Digest Jnr to attend.

The comments from exhibitors, and in particular new attendees to the PIX/AMC Trade Exhibition was very positive.

One idea that has emerged from smaller companies (or single attendees travelling from overseas) was for smaller less expensive exhibition spaces being made available.

Prior to PIX leaving its original home in the ANA Hotel car-park up the road there were booths for the smaller operator. Realistically the cost of those small display spaces can’t be replicated today but maybe an opportunity for just a table, chair and display panel at $1500?

This could give small scale start up companies a chance to get into the growing and highly effective PIX/AMC event which benefits not only suppliers but the industry as a whole; a simple premises that was the idea of the Poultry Information Exchange (PIX) in the first place.

1. Imexco’s CMC Apollo chicken harvester. 2. Darryl Meaney from Zoetis and Leanne Jones from Embrex. 3. Mike Pritchard from Lienerts. 4. John Cox (left) with the Spanlift crew. 5. Alex McCorquedale from Rivalea (left) with Jonothon Doubleday (centre)and Christine Clark from Auspac. 6. Imexco CMC Agile telehandler unit.

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Whatever changes or improvements are contemplated in the future, the current formatPIX/AMC works fine.

The PIX/AMC 2014 committee has taken a regional event run by volunteers, that started back in 1969, to an exhibition and conference product that rates with the best held anywhere – and it is still largely still run by volunteers with a lot of help from Danielle Bolton of Event Management.

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Highly effective againstAvian Influenza including H7

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NEWS

Jack Houweling Achievement Award

Roy Sutherland is this year’s winner of the Jack Houweling Achievement Award wich is presented every year at PIX. He has been involved in the poultry industry in the Griffith and Coleambally regions since April 2007, where he began as a Graduate in the Bartter Enterprises Graduate program before becoming a Breeder Husbandry Manager in late 2007.

During this time he had the opportunity to work with the breeder production and rearing sites based at Coleambally.

Roy was also invited to travel to the Aviagen Production Management School held in Huntsville Alabama. There, he received highest honours in a class consisting of Poultry Managers from all over the world.

In September 2012, he joined the Hanwood Broiler Department as a Broiler Husbandry Manager, in which time was exposed to bird performance and the quality systems. He was also heavily involved in shaping the welfare standards of Hanwood’s broiler flock with the implementation of the RSPCA compliance on all farms. Roy was involved with developing environmental enrichment, perching and litter management systems that would be beneficial for the broiler bird and also practical for the farmers to manage on a daily basis.

During April 2014, he transitioned back to the breeder division to undertake a role to implement the highest quality assurance systems and improved animal welfare standards throughout the broiler breeder division.

As Roy accommodates an increasing desire from his customers to manage broiler breeders with the highest welfare standards in mind, he will take this opportunity to travel to the United Kingdom and through Europe, learning about new technologies which aid in maximising performance, improved hygiene of products and also optimising the best welfare standards possible breeder flocks.

During this study tour, he will be able to visit poultry producing companies and suppliers of technologies to gain a better understanding of what is currently implemented in the field and also where the future direction of broiler breeder management will lead to within the Australian poultry sector.

Though he is only of 28 years of age, this opportunity will allow him to develop a better understanding of breeder technologies and management strategies.

Peter Mathews from AAS Pty Ltd presents the award to Roy sutherland at the PIX Welcome Dinner.

Aviagen Management EssentialsNortje De WetTechnical Service Manager, Aviagen Australia, New Zealand, and Asia

De Wet has 23 years experience in the poultry industry. He managed the breeding department of a large integrated company in South Africa, before joining Aviagen ANZ in 2012

De Wet comments, "Floor eggs have a huge impact on the overall production performance of a flock and on the quality of chicks we send to the broiler farm. Floor eggs must be minimized through the life of the flock."

Floor EggsObjectiveManage floor egg levels to optimize chick output and quality.

Key Points

During the rearing period install nest frames or perches so the birds get used to perching. (Figures 1 and 2).

1.

Have all nests prepared and ready prior to bird arrival to the production facility.

2.

Ensure sufficient nest space is provided.3.Minimize any corners and gaps where birds may lay on the floor and pay particular attention to these areas when collecting floor eggs. (Figure 3)Maintain sufficient and uniform lighting to ensure there are no shadow areas.

4.

Birds should be fed within 30 minutes after lights are turned on or at 6 hours after lights have been turned on.

5.

Birds should be placed directly on to the nest box slats if transferring from a rearing facility.

6.

From first egg, open nest boxes and start frequent floor walks.

7.

Auto-nest boxes should be opened 30 minutes prior to lights on and closed 30 minutes prior to lights off.

8.

Initially all next box flaps should be open so the birds get used to the nests. Gradually close the flaps down over a 2 week period after 1st egg is laid and all birds are using the nests.

9.

Drinkers and feeders on the slatted area should be at least half a meter from the nest opening.

10.

Ramps from house floor to the slat edge may be added.

11.

Avoid disrupting the nest area, the bird needs to know that the nest box is a safe and relaxed place.

12.

Fig.1

13.

Fig.2

Fig.3 Pay close attention to corners, gaps and between nest frames

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NEWS

New appointmentsNick Nettle, Sales Director of Novus Nutrition Pty Ltd has announced the appointment of Nick Rogers as regional sales manager for the Novus Australian operations at PIX/AMC 2014.

Stuart Wilkinson is now putting his considerable research skills to good use at Feedworks. Stuart spoke at PIX/AMC 2014 in the Animal Welfare, Nutrition, Sustainability session on May 27. His topic, ‘Optimising calcium (phosphorous and phytase) formulation in layer diets.

Lindsay Bell AwardAt the PIX Welcome Dinner May 25, 2014 the Lindsay Bell Award was given to Geoff Runge, Past President of PIX, committee member of PIX/AMC 2014 and today still deeply involved with the industry as leader of ‘Skills Training Development with AECL.

Jeff Ironside, AECL Chairman, handed the award to Geoff and recognised his many years of contribution to the industry in many roles including PIX which was established in 1969 and has endured and expanded through 26 events.

Jeff also recognised the contribution of Bronwyn Runge who was vital to keeping PIX on the rails as the event grew in scope and stature.

Top: Jeff Ironside, AECL Chairman, presents the Lindsay Bell Award to Geoff Runge. Right: Bronwyn Runge.

Left: Nick Rogers joins Novus.Right: Stuart Wilkinson joins Feedworks.

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SPECIAL FEATUREWhat can boiler growers do to respond to challenges facing our industry? Speaking up for ourselves to address consumer perceptions and demands and competition for resources

message was that farmers are not telling people what they do and how, and that they need to. This struck a chord with me.

The chicken industry – an intensive animal industry – receives a large and growing amount of consumer and activist attention. In particular, animal welfare issues have exploded. Whilst this has always been the root of everything we do, now it is not enough to do it, it is being regulated, documented and audited.

I am fairly sure that in general we agree about the most efficient way to grow a chook, as technology in our industry has truly transcended company and country boundaries. But we have not included consumers in that conversation. So consumers are now romantically harking back to the 'good old days' of farming, where chickens peck through green pasture and cows do the same.

So I see the need to change both the psychology of farmers and the psychology of consumers. Farmers need to be concerned about what consumers want and what they understand about our farming, and consumers need to follow what they say they want with what they buy. My hope by focusing on this topic is to get the conversations going.

The objectives of this report are: • To understand the perceptions of the chicken meat industry and who drives them • To understand how perceptions of chicken farming have led to the main pressures farmers face. • To investigate determinants for productivity, growth, and competiveness, based on the above pressures, and how growers can embrace necessary changes. • Understanding farmers as part of the bigger whole: examining who should be setting the agenda for change

The rise and rise of the chicken

“The globe-spanning chicken is an epic story of evolutionary, agricultural

and culinary success, outnumbering human beings on the planet by nearly three to one.” (Adler & Lawler, 2012).

The ubiquitous nature of chicken meat globally is a phenomenal success story of commercial poultry meat production. In the past 30 years, chicken meat production has risen dramatically, with a long list of positives: improvements in feed conversion efficiencies from breeding, nutrition and husbandry have meant efficient use of land and feed resources, pinpoint control of the environment, increasingly automated poultry plants, availability of product all year round at low cost and high value for money.

Concurrently, consumption has risen dramatically, due to price competitiveness, increasing product diversity, improved quality and safety, better consistency and targeted marketing (Australian Chicken Meat Federation Inc., 2013).

It is the very strengths of the chicken industry that make it vulnerable to criticisms such as the march of big business, factory farming, unnatural breeding, GMO feeds, a nostalgia for old-fashioned farming.

In Australia criticisms are exacerbated by the tall poppy syndrome, a natural taciturnity of farmers, issues of society affluence and overregulation.

The hypothesis of this report is that the perceptions of our industry are not

This presentation is a version of what will eventually become my Nuffield report.

My journey to Nuffield began more than 10 years ago when I was asked by my Rabobank manager (Rabobank is a great supporter of the Nuffield program worldwide) to apply. It was never going to work then, with small children at home, and having just purchased our farm from Wayne’s parents, but the idea never left me.

With a degree in psychology, and having run my own small business for 15 years, the idea of lifelong learning is an important one to me, so when Jim Geltch arrived at our PIX conference in 2012, the confluence of influence prompted me to finally apply.

As President of the Queensland Chicken Growers’ Association for the past three years, I have been exposed to many of the industry’s issues, and originally approached the Nuffield opportunity to look at ways to reduce input costs, particularly alternative bedding materials.

When I was successful in my scholarship application however, the first thing my 22-year-old marketing-student daughter said was, “Oh Mum, you’ll have to think of a better topic than that, sawdust is not sexy!"

I think this was my first ‘taste’ of the importance of perception in agriculture, and ultimately that is what my Nuffield topic has evolved to. We live in a world where everything is marketing spin, perception is reality, and others are shaping what people think of our farming practices.

As I travelled the world for my Nuffield Contemporary Scholars Conference (CSC) and Global Focus Tour (GFP), I was given a global outlook on agriculture. I was struck by how similar the issues around the world are. There was overwhelming positivity about the future of agricultural pursuits and the ability to feed the world.

But there were commonalities in feelings of misunderstanding and misinformation. When we talked about pressures on farmers, the take-home

By JODIE REDCLIFFE, Chanticlear Pty Ltd

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SPECIAL FEATUREdriven by those who know, but by those who do not: animal activists, and ill-informed consumers, often in the social media space. This report discusses whether the consumer has control over their choices, and also discusses the importance of defining and bolstering the perception of ourselves. The (often erroneous) perceptions lead to pressures in the areas of animal welfare, competition for resources, sustainability, waste management, control over our farming decisions and food safety.

This report discusses what needs to change and how farmers can best do this: by speaking up for ourselves, changing where the consumer sits in the supply chain, attracting talented people, R&D and funding, expanding markets, using governmental influence and achieving balance.

Finally, this report opens up the discussion of who should be setting the agenda for change: the role of the farmers, farming organisations, processors, extension services, retailers, and government agencies.

Perceptions and misonceptions

The positives of the chicken meat industry detailed in the introduction do not feature in the perceptions of our industry at all. As farmers we need to understand what perceptions are held and why, before we can engage (and we must). a) Animal activists b) The social media space c) The consumer d) Self-perceptions

Pressures and demands

The perceptions detailed in the preceding section have led to the main areas of concern being faced by the chicken industry. a) Animal Welfare b) Competition for resources

• Land • Water • Investment • People

c) Sustainability d) Waste management e) Value in the chain: Systems thinking f) Food Safety

Changing and coping: determinants for productivity, growth and

competitiveness

The key is that perception is reality. It does not matter what the industry

is doing, it is what the industry is seen to be doing that is paramount. If consumers are left in the dark about industry practices, extremists and activists fuelled by junk science will fill the space.

Farmers, and chicken farmers in particular, have been content to do what they do, and not be concerned about the opinions of the end-users of our product. By assuming that if chicken farmers supply a high-quality, safe, low-cost product, that consumers will understand and respect the way that the farm operates, poultry farmers have done themselves a disservice. When agriculture does not speak up, it gets vilified.

In many instances it is only a crisis that leads farmers to do something, and it should not be. We have been coping with perhaps some unnecessary pain by not telling people what and how we farm.

The factors that drive effective strategy for change are: a) Speaking up for ourselves b) Changing where the consumer sits in the supply chain c) Attracting talented people d) Influencing government e) R&D and innovation f) Developing markets: niche and traditional g) Attracting funding h) Achieving balance

Setting the program for change

There has never been a time when it is easier to make food but harder to make a profit. The end result of speaking up is increased profitability. We do nothing unless it is profitable, and that is not a negative (as the activists, and big-business-bashers portray).

We need to get value from the attributes that are in demand, and we need to make sure all the intersectors in farming understand that.

The overwhelming need is for information sharing and engagement with our consumers, with roles to be fulfilled in a number of quarters: a) The role of farmers b) The role of farming organisations c) The role of corporates d) The role of government e) The role of extension f) The role of retailers

Conclusion

What is it worth to grow our own

food? When we are in a country where we cannot produce everything we need, we need to protect the industries we have, and the things we can grow.

If, as farmers, we do not value what we do, we will lose the competition for resources, and we will lose the competition to supply chicken to our consumers.

Poultry farmers need to get the message out to consumers, that along with the importance of biosecurity and food safety, we have high animal welfare standards, responsible waste management, a high value-low cost product, and a sustainable, valuable system.

We bring the economic multiplier of our industry, the quality of life we can have and we can generate, the environmental management and stewardship we can contribute to.

We need to shift our thinking of what it means to be a farmer. Agriculture is changing and evolving, and issues like food security and climate change mean that there is different thinking about long-term sustainability, and new farmers are more and more likely to be urbanites, with different dynamics to bring to the game.

These are the messages we need to tell people, in simple, evocative ways that will stick, so that others can recognise and respect what we do, and we will educate and advocate by getting out in front of the pack.

The reach and importance of the Nuffield organisaiton is quite astounding, and it is not until you are within it that you realize what you have been missing out on.

I would like to particularly thank Jim Geltch with whom I had the pleasure of sharing the Ukrainian leg of our GFP, and the Nuffield13 scholars worldwide.

I have often reflected upon the luck or circumstance that now makes us a tribe. I would also like to acknowledge the generous support of the Sylvia and Charles Veirtel Charitable Foundation that has allowed me to expand my horizons on my Nuffield journey.

I encourage all chicken farmers to consider getting out in front of the pack by applying for a Nuffield scholarship.

References

Adler, J & Lawler, A. (2012). How the chicken conquered the world. www.smithsonianmag.com/history/how-the-chicken-conquered-the-world-87583657/?page=1 http://www.chicken.org.au

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NEWS

The Australian chicken meat industry and the Rural Industries R&D Corporation (RIRDC) have partnered with the International Poultry Council and International Egg Commission to bring Australia’s expertise and experience to the table in the development of guidelines for assessing the environmental burdens of poultry production.

The Industry’s expertise in Life Cycle Assessment methodology, conducted previously at a local level, was of great benefit to the development of the global Food and Agriculture Organization of the United Nations (FAO) draft guidelines, which have recently been released for public review.

The international guidelines provide a consistent approach for assessing the environmental impacts of livestock supply chains. The guidelines for poultry are one of three guidelines developed as part of the FAO led LEAP (Livestock Environmental Assessment Performance) project, the other

two covering animal feed and small ruminants.

As the largest supplier of meat for domestic consumption in Australia, the chicken meat industry recognises the significant responsibility it has for ensuring its environmental impacts are minimized, while at the same time ensuring that food security is not compromised.

In responding to this challenge, the industry undertook a project to quantify the environmental impacts of Australian chicken meat, using a Life Cycle Assessment (LCA) approach. The project was funded by the RIRDC Chicken Meat Program.

The research quantified the greenhouse gas emissions, and energy and water use from chicken meat production in Australia. It thus provided the industry with an understanding of where it could make the biggest difference in terms of reducing impacts in the future.

This background research,

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published two years ago, placed the Australian chicken meat industry in a prime position to contribute to the development of global guidelines for the assessment of environmental impacts in the sector.

Integral to the Australian LCA research and a member of the Technical Advisory Group for Poultry on the FAO project, is Australian based Stephen Wiedemann, an agricultural scientist with FSA Consulting.

Mr Wiedemann comments, “LCA is a method to calculate environmental burden of a whole system, for example, poultry production, and so far there has been no consistency globally in the way that assessments have been conducted.

“The FAO project has significant benefits. Firstly it provides guidelines that will underpin future research and allow harmonisation within the poultry sector in terms of how environmental impacts are conducted.

“Secondly, these guidelines provide a framework that can underpin possible future product environmental footprinting of food products, and for monitoring improvements in industry performance in terms of its environmental impacts.”

Commenting further Mr Wiedemann says, “The collaboration and funding provided by the RIRDC Chicken Meat Program, the International Poultry Council and the International Egg Commission for the international project, together with the collaboration of experts from a range of countries, has been invaluable in helping to advance research methods in this complex area.

“Furthermore, the direct involvement of Australian experts has ensured maximum comparability between Australian and global research methodologies.”

The ACMF is the peak coordinating body for participants in the chicken meat industries in Australia and recognised as the industry representative by the Australian Government.

39

NEWS

Danisco Animal Nutrition, a business subsidiary of DuPont Industrial Biociences, has announced a number of key global and local appointments to support customer demand for its nutrition-led animal health solutions:

Sue Dunham, a microbials expert, joins the US team as a Technical Service Representative specialising in poultry probiotic and enzyme/probiotic combination solutions (the Enviva and Syncra range respectively).

Sue, who has a Bachelor of Science in Medical Technology, brings an already strong understanding of the company’s healthy nutrition probiotic solutions from her previous position with DuPont Nutrition and Health’s Innovation Lab.

Mahmoud Fawzy Abd El Aziz Yousef has been appointed Business Manager for the Middle East. Based in Cairo, Mahmoud will be responsible for supporting customers and distributors in the region across the company’s enzyme, betaine and probiotic portfolio.

As a graduate of Veterinarian Medicine and having worked for Pfizer Animal Health, a business unit of Pfizer, for the last nine years, he brings strong healthy nutrition experience to the company. Like Susan, his particular area of expertise is in poultry nutrition and health.

Kirsty Kemmett joins the UK-based global technical services team to provide support on Enviva probiotic and Syncra AVI enzyme/probiotic combination solutions.

Kirsty has a specialist microbiological background that includes a BSc in Veterinary Pathogenesis and a PhD focussed on the epidemiology, molecular and pathogenic characterisation of avian pathogenic E.coli in broiler chickens.

Alex Wealleans, whose PhD was centred on the effects of tannin-containing feeds on growth performance and meat quality in pigs, is tasked with analyzing worldwide trial data to provide local customers with strong evidence to back up performance and digestibility claims for our probiotic, enzyme and betaine solutions.

Andrew Harker, Global Industry Leader for Animal Nutrition, commented, “The market is challenged

A commitment to maintaining sound operational practices and performance, compliance with internal controls and statutory requirements, combined with consistent year on year growth has led to the creation of this key role.

This highly influential opportunity provides advice to the CEO across a broad range of operational matters, coincident with developing and building farm teams to ensure best practise performance of ProTen’s Broiler Chicken Farms.

In managing the livestock business you have the autonomy to develop the role in your own style, as a part of a well established, successful, expanding company, which is actively pursuing growth.

Your critical thinking and negotiation skills will contribute to maintaining the existing operations, in addition your astuteness and oversight of new projects is crucial.

Knowledge, Skills and Experience:

We need your extensive poultry industry management experience plus systematic approaches to business, affinity for numbers, performance metrics and efficient process, in addition a degree qualifications is essential.

We are seeking an influential leader who has proven their ability to coach, mentor, develop and motivate. You do need to be somewhat creative in your thinking and problem solving style. As well as being across the complex details of operational issues, you must be able to implement plans, see the bigger strategic picture and relate that to all stakeholders.

For further details and to take this opportunity further please direct all enquiries to Matthew Mitchell on +61 2 8247 5427 or +61 416 027 694 or forward details to [email protected] quoting Ref MSM2001910.

Strategic leadershipAutonomy and influenceCareer opportunity

National Operations Manager

Danisco Animal Nutrition strengthens worldwide team for animal health solutions

by the growing consumer demand for antibiotic-free, high quality protein at a low cost.

“To help address these issues, we are strengthening our on the ground

and global team with additional experts in microbiology and animal health, and continue to invest heavily in probiotic and other solutions that are proven to support healthy animal performance.”

40

The Poultry Education Foundation (PEF), an initiative aimed at empowering a younger generation with accurate knowledge about the egg industry, was launched at the PIX/AMC 2014 conference and trade exhibition held on May 24-26 on the Gold Coast.

Behind the initiative is Tanya Nagle, well known for her work as coordinator of the World Poultry Science (Australia) WPSA School’s Poultry Education Competition, and JoJo Jackson from

the Australian Egg Corporation Limited (AECL).

Both Tanya and JoJo were on hand at PIX/AMC 2014 to promote the idea: “we believe that high school students should have access to accurate knowledge about the Australian egg industry to foster community engagement and career awareness thus building the future of the egg industry,” Tanya said.

“The foundation is seeking

NEWS

Tanya Nagle (left) and JoJo Jackson (right) on hand at PIX/AMC.

Dr Greg Underwood appointed Group R&D ManagerBioproperties has announced the appointment of Dr Greg Underwood to the position of Group Research and Development Manager for Bioproperties and Eimeria companies in Australia.

He takes over the control of a dynamic pipeline developing new products and supporting existing products to support the intensive animal industries in Australia and the world.

Greg is a veterinarian with a PhD studying the immunology of Marek’s virus infection. He has previously worked in many positions in the Australian poultry industries in the last twodecades.

Indeed he has previously worked for Bioproperties and then was a major customer of Bioproperties. Greg will be based in Melbourne.

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sponsorship for the PEF from our industry that will benefit from a better understanding of the egg industry gained by school children which they can carry into adulthood as they become consumers,” she added.

“PEF members will benefit from exclusive media releases in industry newsletters, magazines and blogs, and cross promotions at significant events including RAS competitions.

“Reports will be available to use in company press releases and we grant a license to use the PEF logo for 12 months from commencement of sponsorship,” Tanya stated.

For more information contact Tanya Nagle: [email protected] or Jojo Jackson : [email protected]

41

PRODUCT NEWSPoly Silos: perfect for intensive farmingNeed to store bulk feed on farm?

“The team at Enmach Industries is proud to bring to you their Smart Storage range of Poly Silos. From one ton to 46 ton, we have your storage needs covered,” said Jon Bowder from Enmach Industries.

“The harsh Australian climate can have a devastating impact on the equipment we use to maintain our outdoor occupation and lifestyle.

“Enmach Industries has used Polyethylene to reinvent products usually made of materials such as steel, aluminum and fiberglass to extend the life of everyday items.

“Our poly products are lighter, have one of the worlds best UV protection ratings, resist rust and have compounded colour that won’t fade or scratch off. Ultimately, Enmach Industries has created the poly advantage – unbeatable durability.

“Enmach Industries’ innovative Poly Silos have revolutionized feed, grain and fertilizer storage. Sweating is greatly reduced or removed as the insulation properties of poly-ethylene keeps your feed cooler resulting in reduced incidence of sweating.

“All silos heat up during the day and then at nightfall the outer steel skin of a steel silo cools rapidly. The feed stored inside retains a high temperature and causes condensation or sweating to form on the interior of the roof of the silo.

“Poly silos are thicker than steel, 10-30mm thick to be exact. This thickness helps to keep your feed cooler during the day and then on nightfall, the temperature change is more gradual resulting in a slower dissipation of stored heat and less or no incidence of sweating.

“Another issue with sweating is rust. Traditional steel silos are susceptible to rust. The Poly Multi Silo gives you peace of mind by removing the threat of degeneration through rusting.

“The poly silo bin sits in a galvanized steel frame with a stainless steel knife gate at the base of the silo and is delivered fully assembled. Any bolts through the silo wall are all stainless steel to further enhance the ‘no corrosion’ claim.

“Another great feature of the Poly Silo range is the ability to expand the silo in the future by simply having rings added allowing you to grow your silo with your storage needs.

“The Poly Multi Silo’s incredible durability and innovative expansion capabilities offer flexible and long lasting storage solutions for all types of industries and products,” Jon said.

Enmach Industries has a range of storage options available. There is the 1.6 cubic metre Stakka Silo that can easily store one ton of feed at the point of use, the 4.3 cubic metre Multi Feeder and the Poly-Multi Silo system which includes the 1800mm diameter round silos which hold from three ton to 10.5

ton, the 2700mm diameter round silos which hold from 5 ton to 25 ton and the 3400mm diameter silos that hold from 28 ton and 46 ton.

Other products include a range of water troughs, rain water tanks from 1000 liters to 29500 liters, hay racks and many other Poly items.

You can contact Enmach Industries at email: [email protected] or go to the web: www.enmachind.com.au or freecall 1800502267 and find out more about these products today.

42

NEWS

BEC Breakfast PIX/AMC 2014On the early morning of May 26 at the PIX/AMC 2014 event held at the Gold Coast in Queensland, the ever growing feed and nutrition company BEC held a breakfast seminar.

The theme was, ‘The rooster may crow but the feed delivers the goods!”

Will Kemp, BEC Marketing Coordinator, got proceedings going and Dr Avril Grieve (Technical Sales BEC) was the first speaker who gave a brief history of antibiotic use in animals commencing during WW2.

“Consumer attitudes are important including the perception that ‘in particular chickens’ are fed a lot of antibiotics and that this may lead to antibiotic resistance in the general population,” she said.

Dr Grieve pointed out that there had been scientific studies suggesting a link between antibiotic use in food animals and antibiotic resistance in humans.

“In Sweden there was no use of antibiotic growth promoters, and in the USA there was still wide use but without AB use there would be a shortfall of 452 million birds to reach current levels of production,” she said.

“China had the widest use of ABs and in Australia there was a range of AB based products in use,” she concluded.

Dr Tiffany Dobbs (Technical Sales BEC) discussed alternatives to antibiotics, including prebiotics, probiotics and acidifiers.

“Acidifiers have a direct action on bacteria, while medium chain fatty acids (MCFAs) had an effect on the integrity of the digestive tract: essential oils (phytogenics) also had an anti-bacterial function,” she said.

“In dealing with essential oils, selection of the correct molecules from a variety of sources was critical.”

On effects of phytogenic feed additives in poultry nutrition Dr Dobbs pointed to “improved gut bacteria and overall health status, improved immunity, improved growth and better FCR, higher feed intake, decreased wet droppings, improved mortality rate and less resistance,” she said.

Next she described Australian trials on Phytogenics – ENTX, on a free range layer farm with 39,000 birds where the aim was to reduce coccidioses and other bacterial infections with the addition of ENTX and to improve overall gut health.

“The results after three months demonstrated we achieved our aims.”

Cam Wright, Nutritionist at BEC spoke about “Selisseo – a new source of organic selenium for poultry.”

“The key role of selenium in poultry production was to increase the oxidative stability of the tissue and egg, and to maintain antioxidant defenses, minimise the effect of stress and other health challenges,” he said

“It is also important for semen quality and it contributes to improved hatchability and chick survival rates. It also improves meat quality and shelf life,” he said.

Leon Hall, Industry Manager of Animal Nutrition for BASF, spoke on the topic of ‘How the use of organic acids can improve the bottom line of poultry producers.’ He posed the question, ‘Why liquid organic acids?’

“Time spent in handling powdered products is saved when using liquids, and less packaging and waste products like IBC drums can be sold or re-used.

“With liquid products, spraying delivers optimal wetting of feed particles and reduces risk of separation – all this improves the ultimate effectiveness.

“Further, acids need an aqueous environment to work and in the dry form, the acid has to be freed from the granulated formulation or disassociated from its salt to become chemically active,” Leon explained.

He then presented details of trials conducted on Lupro-Mix NC on the acidification of drinking water.

“Food poisoning is on the rise. The rate of salmonella infection in Australia has jumped by almost 80% over the last 20 years and campylobacter is up 20%,” he said and explained how feed could become contaminated by Salmonella.

“Combating Salmonella and other zoonosis is a focus area in poultry production and the pressure on farmers and feed millers to reduce Salmonella in the feed chain has increased significantly in recent years.

“Treating feed with organic (mainly acid) is an effective way to reduce contamination and recontamination of Salmonella.

“The protection is long acting from the feed mill to the feed trough.

“BASF’s buffered formic acid, Amasil NA is recommended to treat incoming protein meals and all outgoing feed against recontamination at a rate of 3 to 4 kg/ton and recontamination at 20kg/ton,” Leon recommended.

1

2

3

4

1. Cam Wright, Nutritionist (BEC). 2. Dr Avril Grieve, Technical Sales. 3. Dr Tiffany Dobbs, Technical Sales, both from BEC Feed Solutions. 4. Leon Hall, Industry Manager of Animal Nutrition, BASF.

43

NEWS

New automated RLED light dimmer system controlling energy saving lamps.

Their CUBO floor drying fans and drip minimising Plasson drinker nipple systems are designed for all forms of broiler sheds in cluding ‘RSPCA’.

“They are particularly effective where growers are practising litter re-use,” Martin stated.

“It is an irony in a time where

heating bills are about to go ‘through the roof’ that the CUBO pulls inaccessible hot air from the ceiling and expels it at floor level,” he said.

TSA will continue to act as the distributor for the revolutionary Israeli designed and built Agrotop poultry sheds.

Change of name for OEC to TSAOEC’s attendence at PIX/AMC 2014 would be the last time for the OEC name to appear at the event.

OEC has moved and has a new name. The new name is Technical Systems Australia and the company is now located at 86 Beerburrum/Donnybrook Road, Donnybrook 4510. (PO Box 25 Donnybrook 4510). The new phone is (07) 5429 2028, the fax is (07) 5429 2038.

The downsized operation is still very much in business and reflects the recent changes in broiler poultry production.

OEC has been a leader in poultry shed technology with a business based on automating shed climates with advanced computer based control and linked fan systems.

Now Martin and Rita Simmons are at the forefront of providing solutions for growers moving into RSPCA broiler protocols.

They now supply products critical in the process of assisting growers to transition to RSPCA protocols including winches for perches and automated RLED light dimmer system controlling energy savings lamps.

Poultry meat preferred by UK consumers Almost 70% of UK consumers buy and consume more poultry meat than any other, research from industry association the British Poultry Council has revealed.

The study found that poultry meat is the most popular meat to buy and eat for 69% of consumers in the UK. Only 16% of respondents replied that beef was their first choice, 11% said that it was pork, while 4% chose lamb.

The findings also revealed that three-quarters of women eat poultry more than other meats, compared with less than two-thirds of men. Poultry was also the younger respondents’ meat of choice and 60% of those age 65 and over all eating more poultry than any other meat. The study is in line with separate research findings relating to UK consumption habits at Easter.

FREE RANGE POULTRY SURVEY 2014 FARM DEMOGRAPHICS AND PRACTICES

This survey gives free range producers an opportunity to guide Free Range Research. A nation-wide collaboration of researchers will work on the priorities that you identify:

Range and its management Nutrition Environmental load Health and welfare Production Adoption

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What influences your free range system ?

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For more information please contact: Mini Singh | Poultry Research Foundation The University of Sydney | 425 Werombi Road, Camden, NSW 2570 E: [email protected] | P: +61 2 9351 1639 | M: 0451 669 479

Imposed v9_Layout 1 15/05/2014 1:42 PM Page 1

45

CRC free range poultry survey 2014NEWS

This project has been commissioned by the Poultry CRC in collaboration with a number of research partner institutes to conduct a ‘Free Range Poultry Survey 2014’.

This is a first attempt at gathering baseline information on existing free range practices and the real challenges on farm.

Information on geographical location, demographics, management practices, vegetation cover, nutrition, health, environmental load and range access along with level of adoption by farmers, will be gathered to take informed decisions on the future direction of free range poultry research in Australia.

Anonymity of farmers will be maintained at all times, and consent will be sought before issuing the survey. This information would then be used to provide a survey report to all stakeholders and researchers.

The objective is to use the

generated data to develop a multidisciplinary integrated but targeted approach to priority areas of free range research.

The flyer on the opposite page has a link to the survey and also a QR code that can be scanned to access a poultry hub page with links to the survey.

“I will be very happy to answer any queries or provide further information if needed,” said researcher Mini Singh.

“We as researchers are very excited to have this opportunity to interact with the farmers and integrators and discuss their issues on farm, not only on the welfare side of things but an array of other issues that have not been explored so far,” she said.

“We hope to have your support and collaboration in this undertaking.

“A nationwide collaboration of researchers will be able to come together to work on the problems that are identified by free range farmers, “ Ms Singh said.

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46

NEWS

‘Supreme exporter’ Tegel has plans for further global growthHot on the heels of being named New Zealand’s ‘Supreme Exporter’, Tegel intends to continue its spectacular growth offshore.

The iconic Kiwi brand, renowned for producing healthy, safe chicken and turkey, has seen its exports more than double in the past three years to more than $100 million a year.

That success was a major factor in the company winning the Supreme Award at the 2014 Air New Zealand Cargo Export NZ Auckland export awards last week.

The judges said Tegel had been an iconic brand in New Zealand for more than 50 years and began developing export markets 11 years ago.

“The company’s growth has come about following significant capital investment in plant and people, and adopting a structured export growth plan...Tegel’s export growth over the past three years has been spectacular and future growth prospects appear very strong,” said the panel.

Tegel also won the BDO Food & Beverage Exporter of the Year category award.

“We’re absolutely delighted to win these awards, which honour our team’s incredible hard work and the focus and investment we have put into developing our export markets,” said Tegel’s General Manager Sales and Marketing

Christine Cash, who accepted the award from Prime Minister John Key.

The company has launched Tegel premium New Zealand chicken in Japan, Hong Kong and United Arab Emirates in the past three years, expanding beyond its original home markets of New Zealand, Australia and the Pacific.

The export potential saw the opening of a new $20 million production line at Tegel’s Henderson plant in 2012 and the creation of 500 new jobs in New Zealand.

“We now have our sights set on launching Tegel into other emerging markets in Asia, Africa and the Middle East,” says Ms Cash.

“By combining our strength in primary industry with high-tech engineering and food technology, we are able to create high value branded exports, elevating our customer and consumer offer from an otherwise commodity market.”

Now offering more than 1,200 product lines, Tegel premium quality chicken is raised in open plan barns, with a high quality grain rich diet. Tegel proudly delivers pure New Zealand premium chicken that is:• Free from growth hormones• Barn raised (cage free)• Free from any injections or immunisations.

Tasmanian farmer’s free range farm rejected by local council

Christine Cash from Tegel accepts the award from NZ Prime Minister John Key.

A Tasmanian farmer is disappointed his bid to run a free-range egg farm with thousands of birds has been rejected by the local council.

Richard Barnes wanted to house 2,500 birds over an area of five hectares, giving them about 23 square metres each.

He was aiming to produce certified organic eggs because about 90 per cent of Tasmania’s supply comes from interstate.

But the Southern Midlands Council rejected the application after receiving a number of objections relating to noise, smell, run-off and the possible effect on neighbouring property values.

Mr Barnes says he is puzzled by the decision.

“It was very disappointing to be told that we bought this land with the right zoning and yet we can’t actually run a chook farm the way we wanted to,” he said.

“So it’s yes it’s disappointing and also perplexing.”

The Southern Midlands Mayor, Tony Bisdee, says an independent report recommended the council reject the application.

“The advice we received pointed out to us a number of areas that were of concern; mainly the number of chooks on the property, the issues regarding water quality and the surety of the water supply and in summer, dust problems,” he said.

“We very much welcome all kinds of businesses whether they are large or small in the southern midlands or in Tasmania.

“We certainly badly need it but we have a duty of care to our ratepayers and to his neighbours.”

Neighbour Matt Wickham was worried about run-off and the impact the farm might have on local property values.

“If we were buying the land now we probably wouldn’t buy it if we were going to buy it next to a chook farm, an intensive chook farm, you wouldn’t buy the land,” he said.

47

NEWS

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Broilers and wet litterDry, friable litter is desirable for broiler welfare and production efficiency. While many factors contribute to excess litter moisture or ‘wet litter’, including bird density, litter type, drinker type and condition, ventilation, bird health and feed, rapidly growing broilers excrete large volumes of water under commercial conditions.

For example, a shed of 20,000 broilers at six weeks of age excretes about 2.5 tonnes of water per day.

Wet litter seems to be an increasing problem around the world, partly due to faster broiler growth.

Litter quality in Australia is coming under greater scrutiny with the introduction of standards such as RSPCA approved meat chicken standards.

Given this background, wet litter was a major topic at this year’s Poultry Information Exchange (PIX) and associated Australian Veterinary Poultry Association (AVPA) held at the Gold Coast in late May.

Many delegates attended a full day Litter Management Workshop for presentations and discussion on many aspects of litter management and disposal.

Three Poultry CRC researchers gave presentations on various aspects of litter.

Mark Dunlop reviewed information on litter material type and characteristics. Mark pointed out that litter materials cannot absorb the amount of water produced each day and that most must be evaporated from the litter and removed from the shed by air movement (ventilation).

Peak water deposition for a typical broiler flock is above four litres per square metre per day. The moisture content of dry and friable litter is typically 15-30%.

If litter moisture rises above about 40% and ‘cakes’ (surface crust formed), water removal becomes difficult requiring management interventions such as rotary hoeing.

Matt Reading spoke about the fertiliser value of broiler litter and Poultry CRC research on increasing the value of spent litter.

Michael Cressman, a former CRC post-graduate student spoke about aspects of litter reuse.

A full morning session of the AVPA scientific meeting was committed to wet litter with presentations on causes of

wet litter. Tim Walker from Poultry CRC spoke on what nutritionists can do to prevent wet litter.

Litter management is now a prominent issue for the broiler industry. Solutions will require a multi-disciplinary approach involving growers, engineers, veterinarians, nutritionists and others.

The Poultry CRC will include wet litter as one of the key discussion topics at its upcoming Ideas Exchange 2014 in September.This article was reproduced with permission from the Poultry CRC.

Danisco launches new value-add servicesDanisco Animal Nutrition, a business division of DuPont Industrial Biosciences, has announced the global launch of two exclusive, value-add services for customers.

The online Optimize Feed Service is an easy-to-use tool that enables customers to maximise profitability from the use of the company’s bio-efficacious phytase products - Axtra PHY and Phyzyme XP - and its Betafin natural betaine.

The service uses accurate and well-researched matrix values based on animal species, diet variation, substrate levels and the age of the animal to help its customers determine the right dose of:• Phytase to maximise uptake of phosphorus, reducing the need for costly inorganic phosphorus supplementation and balancing calcium levels.

It also helps minimise the impact of phytate and other anti-nutrients on the diet using extensive global data on raw material substrates. • Betaine to allow accurate and safe replacement of costly methionine and choline, and to support production stress, maximizing profitability.

In addition, the company’s new semi-quantitative Axtra PHY FASTkit assay quickly detects the presence of active Axtra PHY phytase in the feed, saving valuable production time.

48

NEWS

washed and unwashed eggs indicated that, if eggs are stored at 20°C or 37°C, various Salmonella serovars can survive on the eggshells for three weeks following contamination.

“This finding underlines the importance of appropriate storage of eggs as well as careful handling of eggs in the food industry and the domestic environment.

“Eggshell penetration was significantly higher in washed eggs than unwashed eggs, which could be due to damage to the cuticle by egg washing chemicals,” he said.

The next paper, “strategies for Salmonella prevention on egg farms’ researched and delivered by Dr Peter Scott from the Scolexia practice.

His conclusion was that: - “The technical knowhow, the laboratory testing, the feed additives and the vaccines are all available in Australia to achieve a successful outcome for a salmonella control program.

“The impediments that exist to do this are in part historical, cultural and cost sensitive.

“It is important for the industry to take charge of its own salmonella control program and not allow ongoing food poisoning outbreaks to enforce regulatory control outside the industry.

“The egg industry through its governing bodies should facilitate the implementation of industry minimum standards for control of salmonella.

“This should be undertaken in conjunction with the food authorities in regard to the education of consumers and food handlers in safe food procedures”, Dr Scott concluded.

In the AMC conference session Food and Feed for Asia held on 26th May, Professor Frank Dunshea (University of Melbourne) spoke about, ‘innovation and production of high value foods for China.”

Amongst other things, he recommended that:- “Overcoming the failure of market entry into Asia requires Australia’s food industry to depart from its European market paradigm and understand consumer markets using attitudinal frameworks, leading to an understanding of Asian attitudes, preferences, subjective norms and ultimatley behaviours,” he said.

Next, Rob Cumine Agriculture Manager at Coles spoke on ‘What matters to consumers.’

Coles, which sells more than 1.5 million birds and 5.7 million eggs a week through its stores, has incredible

1. Sheridan Alfirevich from Zootechny Australia. 2. PIX would not be possible without all these sponsors. 3. Nuffield Scholarship winner Kate Mason. 4. LtoR: Derek Detzler, Rod Jenner, President of PIX with Wayne Bradshaw, JEFO.

consumer survey capacity, so it’s a fair bet the information it gathers is an accurate reflection of consumer attitudes.

Out of ten criteria of ‘what matters to consumers,’ Rob revealed that No 1 by a clear margin at 44% was ‘Australian first’ followed by No 2 at 33% ‘natural food’ while at No 5 at 17% was ‘caring for animals’ – interesting.

"Equally of note, although there was a clear focus on the industry change to animal welfare friendly protocols as well as the biosecurity/food safety ramifications as a result of changes to rearing methodology, there was only one paper on ‘Reducing antibiotic use in commercial poultry production’, that was delivered by Canadian visitor Derek Detzler.

Derek, a third generation poultry farmer and now a consultant for Canadian based Jefo (Jefo Australia sponsored his visit to PIX), spoke about his own experiences in reducing antibiotic use on the family farm.

According to Wayne Bradshaw, who runs Jefo Australia, his company wants to focus on solving many of the issues raised by Derek in his paper, and work with the poultry industry to help resolve some of the next challenges it may face in the near future.

In the Chicken Meat-Energy and Environment session on May 25, three papers, Moisture Management in Litter (Alo Mohan), Controlling the spread of ILT ( Guillermo Zavala), and Retrofitting Sheds to RSPCA Standards (Steve Teitzel), all addressed issues currently important to the broiler industry.

On May 27, following the PIX and AMC Industry Breakfast in the Chicken Meat, Energy and Environment session, Steve Wiedeman’s topic was ‘International Environmental Benchmarking of Livestock Supply Chains, flowed by Eugene McGahan

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NEWS‘Optimising Energy Use - both speakers are from FSA Consulting’.

Solar Guidelines for the Australian Chicken Meat Industry were encapsulated by Chris Davies, then Mark Dunlop spoke about ‘Studies on odour emissions and their impact’, followed by Grant Brown with ‘Environmental emissions and nutrient management from free range farms’.

In the Chicken Meat, Food Safety and Biosecurity session, Andrew Wilson spoke about Meat Chicken Safety Initiatives and Maxcy Nolan from the US gave an in-depth and practical guide to ‘Vectors and the risks they pose to disease control’.

While Greg Underwood in the Concurrent Egg Industry session spoke about Avian Influenza eradication in practice, and Peter Scott, ‘Minimising the risk of Avian Influenza on free range farms’, Ingham’s Margaret McKenzie spoke about ‘Range management for disease control’.

In questions following this important guide to keeping free range broiler farms disease free, Dr McKenzie outlined the staggering costs involved w

1. Guy Hebblewhite, Nuffield Scholar. 2. Jack Houweling Award winner for 2012, Joel Kopanica. 3. Roos Molenaar from Turi Foods.

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NEWSif the broiler sector was hit by a widespread AI outbreak.

Would government be as willing to help bear the burden of the incredible financial costs associated with such an event was raised in discussion.

Clearly the possible expansion in the number of small-scale free range layer farms poses additional potential risk for both existing layer and broiler large-scale commercial operations.

Sandra Pegler from FREPA followed with ‘A guide to range management in practice’.

In the Chicken Plenary (and Closing) session PIX past president Geof Runge introduced and announced the award presentations. First PIX2012 Jack Houweling Award winner Joel Kopanica gave an account of his research.

He travelled to the UK and visited a number of production facilities there.

His conclusions were that, “Australia appears to be following the trend of he UK with regards to the increase in demand for a higher welfare product.

“This would suggest that the UK is

a good place to look at where we are heading as an industry, and the current trends, “Joel said.

“The Jack Houweling Achievers Award has enabled me to observe several prominent poultry producers in the UK, which has led to a greater understanding of poultry production and customer requirements on a world scale,” he concluded.

Next Nuffield Scholars presented their experiences travelling in search of information and answers to modern poultry production.

Kate Mason a frantically busy free range layer farmer whose property also produces organic oats gave a brief account of her experiences.

Wamuran broiler farmer and Nuffield Scholar Jodie Redcliffe’s paper runs in full elsewhere in this issue.

Broiler farmer and Nuffield Scholar Guy Hebblewhite (sponsored by the RIRDC) is keen on renewables even if Australian government is not.

His research, ‘Broiler management & cost reduction using renewables’ and

suggested “Cheap meats but costs are going up - including the price of the 600,000kw farm power bill!”

His visits to renewable energy initiatives ranged from a basic but effective set up in rural India to a sophisticated operation in the US have obviously fired his further enthusiasm for the potential of renewable energy on Australian poultry farms.

Following the PIX/AMC 2014 event of May 28, the Litter Re-use Workshop – a first at PIX was a sell out - hardly surprising given that litter re-use seems to have become synonymous with RSPCA broiler protocols.

The concurrent APVA Scientific Program run on May 28/29 featured some thought provoking papers not least from Dr Peter Scott (Scolexia).

“How can biosecurity measures prevent AI outbreaks?” he asked.

He pointed out that Australia does not have an active surveillance program – only passive, and that Low Pathogenic AI (LPAI) can rapidly become HPAI (except in ducks).

One of his warnings of future impacts around the AI debate included ‘ Causing nervousness in the financial markets for funding egg farm developments - it did at the start of Bird Flu, he said.

Roos Molenaar from Turi Foods in her paper ‘Hatching and brooding chickens – innovations’ explained some of the recent development from Hatchtech and Vencomatic in Europe including the new X Treck system that give birds a better start in life.

Sheridan Alfirevich in her paper “RSPCA Accreditation of Meat Chickens – A Veterinary Perspective concluded that “Further research is required in order to substantiate claims that RSPCA chicken meat is a higher welfare product and to understand how the standards directly impact on bird health and welfare”.

There was a lot of great material delivered in the PIX and AMC conference session as well as the litter re-use workshop and APVA Scientific Program.

We are running abstracts from the various papers on our website and urge readers to read what is relevant to them.

Livestock industry conference sessions are all too often limited in their scope to the scientific community and established industry experts. Most of the material delivered at PIX/AMC and even the APVA and litter reuse workshops are relevant to growers and those who work on farms producing our broiler meat and eggs.

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