potpourri: everything we wish we could have covered
DESCRIPTION
Potpourri: Everything We Wish We Could Have Covered. By: John Lynn - @ techguy and @ ehrandhit. Potpourri #1. Sales Funnel. Sales Funnel. Traffic. Leads. Customers. Bunch of Buckets. Traffic “Buckets” Social Media Paid Media Earned Media Humor Marketing Blogging - PowerPoint PPT PresentationTRANSCRIPT
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Potpourri: Everything We Wish We Could Have Covered
By: John Lynn - @techguy and @ehrandhit
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Potpourri #1
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Sales Funnel
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Sales Funnel
Traffic Lead
sCustomers
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Bunch of Buckets Traffic “Buckets”
Social Media Paid Media Earned Media Humor Marketing Blogging Influencer Marketing SEO Trade Shows Content Marketing Display Advertising
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Bunch of Buckets Leads “Buckets”
Contact Form Whitepaper Download Webinar Registration Trade Show Contact Demo Request Social Media Follower
Quality of Lead RFP Considering Future
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Key Concept
We focus too much on filling the bucket and not enough on moving them from one bucket to the next bucket.
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Too Simple!
Traffic Lead
sCustomers
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Too Simple!
Traffic Lead
sCustomers
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Potpourri #2
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Secrets to Pitching Keep it Short Links are Good Make It Easy
Be Interesting Be Personal
Know Quirks Time Zone Friendly
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Live Up to Adjectives
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Large Company Advice
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Be Right Get Name Right HIPPA and HIMMS Freudian
"Trial (trail) of paperwork“ "those indicted (indicated) below“ "We invite embers of the media invited to attend"
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Potpourri #3
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Video Marketing
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Why and How? Why?
Great for SEO More Tools for Watching Videos Memorable
How? Be Creative Be Interesting Be Useful Platform that has Distribution
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Potpourri #4
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Whitepapers
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Potpurri #5
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Don’t Underestimate Email
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Types of Email Lists Your List
Segmented (think buckets) Cheap
Borrowed List Easy
Purchased List One Time Unlimited Use
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Potpourri #6
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Missed Opportunities? Mobile Marketing Image Marketing A/B Testing – Proper Landing Pages
Why Don’t We Do Them More?
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Potpourri #7
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Future of Marketing Content Marketing
Requires Great Content Distribution More Influencers
Display Advertising Reminder Feels Like Content
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Every Company isa Media Company
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TortoiseAND Hare