VERPACKUNG Austria 2011 BUSINESS AND INFORMATION PLATFORM FOR FOR PACKAGING SOLUTIONS IN AUSTRIA

POST-SHOW REPORT easyFairs® VERPACKUNG Austria 2011

Background information and evaluation

Exclusively for exhibitors

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VERPACKUNG 2011 BUSINESS AND INFORMATION PLATFORM FOR FOR PACKAGING SOLUTIONS IN AUSTRIA

easyFairs® VERPACKUNG Austria 2011 in numbers

• 2 show days • 140 exhibitors (25% increase compared to show in 2010, in Wels) • 1,887 trade visitors • 15% trade visitors from abroad (neighbouring countries) • Cost free mini seminars – learnShopsTM programme • First Creative Packaging Conference, parallel to the show

1. Some of the renowned firms who decided to benefit from the show and find information on the latest developments in packaging solutions:

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VERPACKUNG 2011 BUSINESS AND INFORMATION PLATFORM FOR FOR PACKAGING SOLUTIONS IN AUSTRIA

A1 Telekom Austria AG AGRANA Zucker GmbH Alfred Kärcher GmbH Allclick Austria GmbH Almdudler Austria Email AG Austrian Airlines AG Avery Dennison Deutschland GmbH Bacardi Martini BASF Österreich GmbH Boehringer-Ingelheim Bosch Rexroth GmbH Canon Austria GmbH Coca Cola D. Swarovski & Co. DB Schenker Diamant Nahrungsmittel GmbH & Co. KG Ericsson Austria GmbH Fashion by Nikola Fechter GmbH Franz Haas Waffel-& Keksanlagen-Industrie GMBH Frisch & Frost Nahrungsmittel-Gesellschaft M.B.H. Fronius International GmbH Global Express Hairdreams Haarhandels GmbH Hapag-Lloyd Austria GesmbH Sharp Central & Eastern Europe Henkel Hewlett-Packard GmbH Hilti Austria

igus® GmbH Infineon Technologies Ingram Micro GmbH Johnson & Johnson GmbH Lindt & Sprüngli (Austria) L'OREAL Osterreich GmbH MARS austria Merck Austria Gmbh Mitsubishi Polyester Film GmbH Montanuniversität Leoben Motorola GrnbH Österreich Nespresso Osterreich GMBH & Co Ohg ÖBB-Infrastruktur AG Österreichische Post AG Parker Hannifin Manufacturing Austria GmbH REWE International AG Siemens AG Österreich SPAR Österreichische Warenhandels AG, Produktionsstätte TANN Staples Austria GmbH Steyr Motors GmbH Sun Chemical AG Toyota Material Handling Austria GMBH Triumph Int. AG UniCredit Bank Austria UPM Kymmene Austria GmbH Voestalpine Standortservice GmbH Xerox Austria GmbH

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VERPACKUNG 2011 BUSINESS AND INFORMATION PLATFORM FOR FOR PACKAGING SOLUTIONS IN AUSTRIA

II. easyFairs® VERPACKUNG Austria 2011 attracts high quality trade visitors: 82% of all visitors were decision-makers

Yes, directly responsible No

Visitor survey question: “Are you involved in purchasing decisions for your company?”

Yes, I influence decision-making

Visitor job functions: 28 % Company management/ executives 19 % Purchasing/ procurement 14 % Import/ Export 12 % Product development/ product management 9 % Marketing and trade management 7 % Inventory/ warehouse management 5 % Brand management 3 % Logistics/ Supply Chain Management 3 % Quality control and management 1 % Production/ General / Plant management

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VERPACKUNG 2011 BUSINESS AND INFORMATION PLATFORM FOR FOR PACKAGING SOLUTIONS IN AUSTRIA

24% Food & beverages

18% Paper industry/ Packaging industry

16% Wholesale, retail & mail order selling

14% Cosmetics and beauty care

12% Pharmaceutical industry

6% Other consumer goods

Visitor survey question: “Is your company planning to invest in the products and/or services you saw at the show?”

No 25%

Visitor industries:

Visitor Company size (employees):

Trade visitors’ disposition to invest:

Yes 75%

More than 1000

501 to 1000

251 to 500

101 to 250

51 to 100

26 to 50

11 to 25

1 to 10

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VERPACKUNG 2011 BUSINESS AND INFORMATION PLATFORM FOR FOR PACKAGING SOLUTIONS IN AUSTRIA

38%

25%

13%

10%

2%

17%

0% 5% 10% 15% 20% 25% 30% 35% 40%

up to €10,000

€10,000 - €20,000

€20,000 - €30,000

€30,000 - €40,000

€40,000 - €50,000

Over €50,000

23%

18%

13%

13%

13%

12%

11%

9%

6%

Packaging means

Packaging made of plastic, paper, cardboard,

corrugated cardboard, carton, metal, glas, wood

Packaging for food, health care products,

cosmetics, techn. products

Packaging aids

Labell ing technology

Packaging machines and equipment

Package Printing

Design

Services

Level of planned investments

Visitor product interest:

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VERPACKUNG 2011 BUSINESS AND INFORMATION PLATFORM FOR FOR PACKAGING SOLUTIONS IN AUSTRIA

III. Seminars and expert talks for trade visitors at easyFairs® VERPACKUNG Austria 2011 86% of visitors rated the learnShopsTM programme as “good” or “excellent”

learnShops topics 2011 - Auto ID technology in packaging technology - Food - Design versus production - Reports from the field

Visitor acceptance of learnShops’ topics

1 – Excellent

2 – Good

3 – Satisfactory

4 – Sufficient

5 – Inadequate

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VERPACKUNG 2011 BUSINESS AND INFORMATION PLATFORM FOR FOR PACKAGING SOLUTIONS IN AUSTRIA

IV. Visitor promotion for easyFairs® VERPACKUNG Austria 2011 Targeting decision-makers: ���� Direct marketing campaigns reach 58,000 potential trade visitors • Multi-stage direct mailings of visitor brochures to more than 29,000 qualified decision-makers • Multi-stage e-mail marketing addressed to target groups with the possibility for immediate registration to the show

• In addition, 29,000 visitor tickets sent out by our partners, associations and exhibitors • VIP invitations extended to around 1,000 visitors of the previous shows

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VERPACKUNG 2011 BUSINESS AND INFORMATION PLATFORM FOR FOR PACKAGING SOLUTIONS IN AUSTRIA

���� Advertising campaigns and supplements in leading trade magazines: Media reach around 140,000 readers

���� Visitor oriented online presentation helps trade visitors plan their visit to the show. Instruments we provide for all interested trade visitors:

• extensive exhibitor profiles • product information • product news • interactive online floor plan • NEW: Booster Pack option brings higher visibility • Online option for making appointments at the show in advance

����easyFairs® learnShopsTM – expert talks in short time slots, focussing on current trends and the latest technologies, cost free for trade visitors. ����Supporting programme – special shows initiated by and developed with the help of our cooperating partners.

• Green Packaging Star Award: Austria’s most important sustainable packaging competition is organised by OFI, ARA and Kompack. NEW: starting in 2011, the competition includes the category “Exemplary Packaging” by ARA.

• Live demonstration organised by OFI: Intelligent packaging as well as age-based packaging

were tested on site.

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VERPACKUNG 2011 BUSINESS AND INFORMATION PLATFORM FOR FOR PACKAGING SOLUTIONS IN AUSTRIA

• CREATIVE PACKAGING Conference: The conference took place parallel to the show. It was organised by the trade magazine 4c, published by Industriemagazin Verlag.

• Top 5 – School project “Creative Waste”: Students from Upper Austrian schools created

works of art out of plastic waste.

• PRO CARTON: The winners of the Pro Carton ECMA Carton Award 2010 were invited to exhibit their products.

���� Public Relations • Media partnerships with leading publishing houses:

- Industriemagazin Verlag - austropack - Kompack - Medianet - Packaging Austria - Pack & Log - X-Media

• Continuous press cooperation with trade magazines as well as the regional daily press and business press – before, during and after the show • Online platforms were kept up to date with general and current information on the show • Press information was sent out periodically to more than 100 editorial offices and journalists • Visits to editorial offices of the daily and business press previous to the start of the show • Small media partnerships with:

- Feliciter – Hungary/Rumania - Fleischerfachzeitschrift (Trade Magazine for Meat Producers) – Austria - Pack Report – Deutschland - VerpackungsRundschau (Packaging Review) – Germany - Zukunftsbranchen (on future-oriented branches) – Austria

���� Other • Kick-off meeting for exhibitors and potential new exhibitors previous to the show • Contact to embassies to promote the shows for trade visitors from neighbouring countries.

Marketing contact

Ms Ulrike Strohschnitter Phone: +49 (0)89 -127 165 185 E-mail: ulrike.strohschnitter@easyfairs.com