1. citrus is a creative agency built to elevatebrands into the hearts of people. We createpost-purchase experiences that foster adeeper, amplied interaction with your story.We offer the means and methodology tomake your customers more active, moretalkative and more likely to buy more. 2

2. Nike . Napa Valley Vintners . PeaceHealth . Caesars Las VegasLegalZoom . Coca-Cola . Providence Health & Services . PBSSunriver Resort . Nabisco . Dr. Martens . Montana Lottery . HPNorthwest Airlines . Adidas . Johnson & Johnson . Idaho PowerOregon State University . Old Spaghetti Factory . GrockitDigimarc . OHSU . General Mills . AOL . Microsoft . ChevroletEdge Wireless . Columbia Sportswear . Suzuki . QualcommSara Lee . Seaswirl Boats . University California Santa BarbaraBoise . Fred Meyer . Morrow . UN . Make-A-Wish3 3. PATH OF THE SHOPPERWOM FEEDBACK LOOP NEED STATERESEARCHPURCHASEPOST-PURCHASE PRE-TAILING RETAILINGPOST-TAILING4 4. The moment of truth has passed and your customer haschosen you. They have reached up and pulled your productoff the shelf. Now you get to go to the promised landyou are in their home.Up until now you have been limited in how you can extendthe shoppers journey once they get home. Your end of theconversation has been limited to whatever message youcould t in or on your packaging. At the very best, you wereable to open a dialogue with the occasional customer whobothered to remember and visit a URL. 5 5. DUMB BOXES Product packaging hasnt changed much over the last 40 years. New materials, sure, but the connection to the consumer has remained static. Manufacturers do include URLs, but the problem is people dont have their computer at the breakfast table. 6 6. SMART BOXESOpen up a whole newdimension to customerengagement. They allowyou to create a real-timeconversation centeredaround your product.7 7. PURCHASEWOW, THANKS!Make your boxes work harderwith our Talking Box systema customized mobile tag or THEwatermark that triggers a mobileevent specically designed to POST-PURCHASEenhance the post-puchase LOOPexperience. IN THE HOMEMOBILE EXPERIENCE COMPANION CONTENT8 8. WHY NOW?1. The continued growth of mobile tagging has opened a new channel to the consumer2. The use of mobile devices in the home. Always with me mindset.9 9. MOBILE TAGGINGMobile tags are becoming aregular xture in the retaillandscape. Nielson reports that Smartphone sales will exceed dumb phone sales this year. Over 85 million Americans use the mobile internet. Over 200 million users access FB through their mobile devices, 40% of all usage. 10 10. TYPES OF TAGS WE USEThere are several types of tags we can incorporate into your packaging. Whichone depends on your audience, strategy and the pay-off.MICROSOFTQRTAGINVISIBLEWATERMARKS Wider Adoption Big Brand Code is integrated Global Audience Customizable into artwork or text Open Source Adaptable Customizable Great Tracking Create a brandedBUT scanning app Ugly BUT Ugly Not as commonBUT Ugly as QR (but this is New tech=early changing)adopters Need to educateconsumers11 11. INVISIBLE WATERMARKS11Digital watermarks from citrusenable brands to trigger interactivemobile experiences withoutcompromising the brands identity. 12 12. INVISIBLE WATERMARKS (cont.) Proven watermarking technology that has been inuse for more than 16 years. Functionally similar to QR codes or tags but ishidden within images, text or audio. Account dashboard makes it easy to manage andtrack campaigns. Available SDK allows brands to create anddistribute their own scanning apps.13 13. THE NEXT STEPTHE POST-PURCHASE PAY-OFFWith Smartphones, Tablets and iPads,people are able to access contentWHILE they use your product. Creates a loop back to the brand Builds trust Provides new information Promotes a more knowledgeable and better use of your product. Promotes evangelism/WOM14 14. COMPANION CONTENT1:1 Connection 1:MANY (social) Smiles Word-of-mouth Inspiration Social Channels Connection Content Sharing Education Promotion Sharing How-to Video Community Support Entertainment Galleries Promotion Feedback Rewards15 15. contact:Peter Levitand: 503.943.5951c: 541.419.2309peter.levitan@hellocitrus.com