Target audience?

Male60% Teenagers

Social networkersMiddle class film loversFrom urban areas

Horror film lovers

How does your poster stand out?

The light from the torch in the centre of a dark background catches the eye well

White title stands out well against black background

Faceless character adds mystery

Darkness of the poster suggests horror genre

5 star reviews draw the audience’s eye, and they will stop for a second to read the short review.

If the particular audience is familiar with us (the cast) then the names will catch their eye

Have you created a memorable image that connects to the film?

The background image could work well as a trademark picture for the film, as the figure looking towards the camera with torch is quite a stereotypical image for the horror genre.

The title font and colour is quite simple, and not too bold, as it fades from brightness down to darkness, as if the torch is shining on it. The minimalism of the text would work well with the memorable photo, as a trademark image for the film.

Information

Ratings and reviews by top film critic magazine and website.

Age rating stands out against the darkness

Centre image sums up the whole film and it’s genre

Film production company

Directors producers and writers all at the bottom

All the necessary information can be seen, without any cluttering of the poster