POSTERBasic guide

Communicational ToolA poster is a piece of printed paper designed

to be attached to a wall or vertical surface

It is a very effective

What is a poster?

Communicational ToolA poster is a piece of printed paper designed

to be attached to a wall or vertical surface

It is a very effective

What is a poster?

Communicational ToolIt is a very effective

What is a poster?

A poster is a piece of printed paper designed

to be attached to a wall or vertical surface

POSTER: TEXT AND GRAPHICS

Purpose Color Font Background Layout Graphics

You need to consider:

Your message has to be clear.

Do some thumb stetches so you can decide how is the best way to impact with your message.

Purpose: What is your poster meant for?

When choosing colors for your poster, using 2-3 colors will give the best look.

The background and text should have a high contrast. To ensure this, use a light color for the background with a dark colored text or a darker background with light text.

Color

Background Often times a solid tone, or a very simple

gradient is the best option. Also, choose a color that will complement the

color you have chosen for your font. Avoid red-green combinations.

Titles should be readable from 6 m. away and the and body text from 2 m.

Headings and other text having the same level of importance should be the same font size.

Leave breathing space around your text.

Font

Be sure everything has its space. Leave enough space for titles, body text and

images. Remember to organize information from left

to right.

Layout

Graphics Visual information is essential The type of image The place that is uses in the format Its size

You only have a few seconds to catch people’s attention

Use them wisely