post show report - international motorcycle …...oct 31-nov 1 nov 6-8 nov 20-22 dec 11-13 jan 8-10...
TRANSCRIPT
PORTLAND SACRAMENTO LONG BEACH NEW YORK MIAMI DALLAS OHIO MINNEAPOLIS CHICAGO PHOENIX OCT 31-NOV 1 NOV 6-8 NOV 20-22 DEC 11-13 JAN 8-10 JAN 22-24 JAN 29-31 FEB 5-8 FEB 12-14 FEB 20-21
POST SHOW REPORT
SHOW SUMMARYThe 7th stop on 2015/2016 Progressive International Motorcycle Shows tour was in Cleveland, Ohio, January 29 - 31, 2016 at the I-X Center. We saw a 4% increase in attendance over last year with nearly 50,000 consumers. The average spend of buyers at the show also increased, compared to 2015, to $170. The Ohio market welcomed the largest attendee segment of Offroad, ATV/UTV and SxS vehicle owners that we have seen thus far on the tour.
ATTENDEE SNAPSHOT
MEDIA HIGHLIGHTS
SHOW HIGHLIGHTS
ATTENDANCE
49,35874% RETURNING | 26% NEW
MONEY SPENT
$170AVG. SPENT BY 45% OF PPL
90% ACTIVELY RIDE 28% ARE NEW RIDERS, HAVE BEEN RIDERS FOR 5 YEARS OR LESS 72% HAVE BEEN RIDING 6 OR MORE YEARS.
MORE THAN 35 REGIONAL AND NATIONAL PRESS ATTENDED THE OHIO SHOW. KEY PRESS IN ATTENDANCE: FOX8 TV, WKCY3 TV, MOTORCYCLE AND POWERSPORTS NEWS, THE SET MAGAZINE, 2 WHEEL POWER HOUR MOTORCYCLE SHOW, RIDIN’ ON MOTORYCLE MAGAZINE, EL SOL DE CLEVELAND, THUNDER ROADS, AMONG OTHERS.
FOX8 FILMED A LIVE MORNING NEWS SEGMENT FROM THE SHOW ON FRIDAY, AS WELL AS AN IN-STUDIO INTERVIEW ON NEW DAY CLEVELAND WITH A PROGRESSIVE® INTERNATIONAL MOTORCYCLE SHOW® SPOKESPERSON. WKCY3 NEWS AIRED A SEGMENT ON THE SHOW ON SATURDAY.
53% ARE IN THE MARKET TO PURCHASE A VEHICLE WITHIN THE NEXT 12 MONTHS
45% BOUGHT PRODUCTS OR PLACED ORDERS AT THE SHOW 78% SAID THE SHOW WILL INFLUENCE THEIR FUTURE PURCHASES
IMS PARTNERED WITH WHISKEY GRADE, A LOCAL CLOTHING AND GEAR SHOP, TO PUT ON A SHOW PRE-PARTY ON THURSDAY. ATTENDEES WERE TREATED TO A HELMET RAFFLE, TICKET GIVEAWAYS AND MORE.
CLICK THE BELOW IMAGE TO VIEW THE FOX8 LIVE NEWS SEGMENT THAT AIRED ON FRIDAY, JANUARY 29TH.
OVER 49,000 PEOPLE PACKED THE SHOW FLOOR, A 4% INCREASE OVER LAST YEAR AND THE THIRD LARGEST ATTENDANCE THUS FAR ON THE 2015/2016 TOUR.
CRUISER46%
OFFROAD/ATV/UTV/SxS22%
SPORTBIKE20%
TOURING25%
ADVENTURE/DUAL SPORT
11%
VEHICLE OWNERSHIP:
*ATTENDEE DATA TAKEN FROM EXIT SURVEY