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14 January 2014

Post Show Report

West Africa's flagship event WACEE' 13:

Teaming up for partnership in RE & environmental protection

95.8% of the exhibitors would recommend WACEE ‘13

92.8% of the exhibitors were satisfied or very satisfied with WACEE’13 as a whole

70.3 % of the 1,051 visitors were decision makers

WACEE ’13 has been a real success for exhibitors

and visitors alike. From 12 – 14 November 2013

international market- and technology leaders

showcased their latest technologies and top-

level ministers, diplomats and speakers gave

WACEE ’13 a fantastic kick-off.

West Africa’s flagship event for energy, electrical

engineering and environmental protection was

organised by AHK Ghana-Delegation of German

Industry and Commerce in Ghana and the

German trade fair specialists fairtrade.

After 3 days of professional meetings, lectures

and debates bringing together 1,051 professional

visitors from 22 countries, 41 exhibitors and more

than 70 speakers at the conferences, exhibitors

praised the high quality of the visitorat. No

wonder, as WACEE '13 has reached a new high

with 1,051 visitors (450 in 2012, +133%)

participating in this event.

According to the visitors’ survey, 70.3 % of the

visitors were decision makers. The visitors came

from Australia, Benin, Brazil, Canada, France,

Ghana, Germany, India, Ireland, Italy, Ivory

Coast, Netherlands, Niger, Nigeria, Norway,

Senegal, South Africa, Switzerland, Ukraine,

United Kingdom and USA.

In addition, the “Ghanaian-German Renewables

Business Forum – Setting the Ground for

Sustainable Energy Development” and the

conference under the title “Achieving more with

less: Resource and energy efficiency for a

greener future” was held alongside the trade fair,

organised in cooperation between giz and AHK.

See all pictures at the gallery!

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14 January 2014

Read what they said:

Hon. Vincent Oppong Asamoah,

Dep. Minister for Water Resources, Works and Housing:

“We sincerely wish to thank our German friends and partners of GIZ for the

immense contribution on co-organizing the conferences as well as the German

Federal Ministry of Economics and Technology (BMWI) in the context of the

“renewables – Made in Germany” initiative.”

H.E. Thomas Wimmer,

Acting Ambassador, Embassy of the Federal Republic of Germany to Ghana:

“Ghana is a frontrunner for renewable energy in West Africa, as Germany is

within the G20. So both countries did a natural thing: Ghana and Germany

have teamed up for a partnership in Renewable Energy on various levels.”

Mr Siegfried Leffler, Country Director Ghana, GIZ:

“In Ghana, we have recently opened a new renewable energy chapter in our

well-established, long-standing and excellent cooperation with the

Government of Ghana in the fields of agriculture, sustainable economic

development, decentralization, good financial governance as well as peace

and security.”

Mr William Asante, Plant Manager, Energiebau-Sunergy Ghana Ltd:

“This exhibition and conference gives us the opportunity to help advocate of

solar systems as a viable source of energy. We are absolutely satisfied with the

quantity and quality of contacts at our booth.”

Mr Heinz Bergmann jr., Heinz Bergmann e.Kfm.:

“We see a huge potential for our products and solutions in West Africa. 10-15 %

of the visitors at our booth were very promising leads. They came from all over

West Africa, especially from Nigeria and Ghana.”

Mr Ebenezer Antwi, Senior Electrical Engineer, Volta River Authority:

“This conference showcases an ideal platform to share ideas, find out the

needs, solve problems and avoid mistakes that were already done before. I

realize a high standard among the speakers and attendees of this conference.

The discussions were absolutely solution-driven.”

See all testimonials: www.wacee.info

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14 January 2014

Evaluation of the visitor statistics of WACEE ‘13

The organisers once again succeeded to attract a highly professional visitorat

– 70.3% of them were decision makers!

All 1,051 visitors were required to register and fill in a questionnaire.

The following data is based on this survey.

Visitors by function:

Managing directors and presidents constituted 29% of the total of visitors thus proving the

extraordinarily high quality of visitors at this event. All-in-all 70.3% of the visitors were decision

makers!

1%

1%

1%

2%

2%

4%

4%

5%

8%

10%

10%

12%

13%

29%

Purchasing director

Teacher

Financial director

IT director

Production manager

Technical manager

Press

Engineering syst. & mainten.

Sales & marketing director

Project manager

Consultant

Student

Other

CEO / General manager

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14 January 2014

Visitors by interest*:

*multiple responses possible

2%

3%

3%

3%

3%

3%

4%

4%

4%

5%

7%

8%

8%

9%

9%

10%

16%

Other

Sites and soils

Measurement, regulating and control equipment

Process automation, factory automation, industrial

building automation

Analysis measurement monitoring

Risks and regulation

Air

Light

Transmission and distribution of power

House and building automation

Sustainable development

Water

Energy efficiency for buildings

Power generation, transformation and storage

Waste recycling

Energy saving

Renewable energy

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14 January 2014

Evaluation of the exhibitor survey of WACEE ’13:

All exhibitors were required to fill in a questionnaire on the last day of the event.

The following evaluation is based on this survey.

Achievement of main targets for participating:

(multiple responses possible)

44%

50%

50%

54%

56%

64%

71%

71%

73%

77%

79%

79%

44%

44%

50%

46%

44%

36%

29%

25%

27%

23%

11%

16%

11%

6%

0%

0%

0%

0%

0%

4%

0%

0%

11%

5%

increase market share

orientation in the present market

check the competitive position

extend the distribution network

update market place understading

introduce product innovations

maintain business contacts

extend business contacts

maintain the distribution network

test acceptance on the market

raise degree of the company's popularity

raise degree of the product's popularity

yes partially no

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14 January 2014

Satisfaction rate of the exhibitors concerning the following parameter…

Would you recommend WACEE to other companies?

96%

93%

89%

86%

79%

75%

72%

64%

Organization by AHK & fairtrade

Whole fair

Infrastructure of the exhibition site

Number of visitors

Business contacts initiated

Quality of visitor contacts

Online market place - helpful to promote

your business and products

Chances of business after the fair

yes

96%

no

4%

Thank You !

organisers

fairtrade GmbH & Co. KGKurfürsten-Anlage 36D-69115 Heidelberg - Germany

Tel : +49-62 21-45 65-0Fax : +49-62 21-45 65-25info@fairtrade-messe.dewww.fairtrade-messe.de

PMB 25 TUC – AccraOffice: Mezzanine Floor World Trade CentreNo. 29 Independence Avenue Accra-Ghana

Tel. + 233-302 631681-3Fax: + 233-302 631684info@ghana.ahk.demarketingofficer@ghana.ahk.de

Delegation der Deutschen Wirtschaftin GhanaDelegation of German Industry andCommerce in Ghana

PaTron PLaTinuM sPonsors siLVer sPonsor LogisTiCs ParTner

eVenT ParTners

Media ParTnerS

Ministry for Foreign affairs and regional integrationMinistry for energy and PetroleumMinistry for Water resources, Works and housing

Ministry for Local government and rural developmentMinistry for environment, science and Technology

german Federal Ministry of economics and Technology (BMWi) and the ”renewables – Made in germany” initiativeembassy of germanyThe german Federal state of north-rhine WestphaliagiZeu delegation to ghanaembassy of denmark

african sustainable energy associationeconomic Community of West african states (eCoWas)energy Commissionenvironmental Protection agencyghana Chamber of Mines gnPCPublic utilities regulatory Commission

on behalf of the entire organising team, we would like to extend our gratitude to all who have contributed to the success of the event, exhibitors, trade visitors, supporting authorities, sponsors, organisers of pavilions, agents, media partners, media, journalists, …