POST SHOW REPORT

CONTENTS

2 PostShow Report

4 6 8 10 13

15 17 19 20 22

EXHIBITION REVIEW 展会回顾

FACTS & FIGURES

CANTON FAIR, GLOBAL SHARE

ABOUT INTERNATIONAL PAVILION

CHINESE MAINLAND BUYER BUSINESS EVENTS 配套活动

DOMESTIC MARKET MATCH-MAKING

CUSTOMS SERVICE PROMOTION & MEDIA 展会推广

PROMOTION ON CLOUD

MEDIA COVERAGE ONLINE MARKETING SUPPORTING SERVICE 配套服务

DIVERSIFIED DISPLAY SERVICES

EXHIBITION

REVIEW

4 PostShow Report

FACTS & FIGURES

26,000+ Exhibitors

2,470,000+ Exhibits, 350,000+ more than 127th session

Visitors from 226 countries and regions register and visit the exhibition

During ten days, the showroom page visits of exhibitors reached 7,892,600 times

2.6247 35

226789.26

5 PostShow Report

19 Exhibition Sections For Overall Exhibition Experience

FACTS & FIGURES

19

CANTON FAIR GLOBAL SHARE

Online Products Display Video,Photo,3D Display, VR Booth

Multi-Platform Display Template

Instant Messaging Online Message, Instant Translation

Inquiry Management

Receive Potential Order, Release Supply Information, Intelligent Matching

Online Meeting

Meeting Schedule Management

Video, Audio, Text Message

PostShow Report 6

Basic Functions Introduction

CANTON FAIR GLOBAL SHARE

More New Launches

Virtual Exhibition Hall Business Cards Exchange

Various Display Templates Fast Intelligent Search

PostShow Report 7

“

16.2% KOREA

EXHIBITORS DISTRIBUTION

ABOUT INTERNATIONAL PAVILION

28.5% TURKEY

6.3% TAIWAN，CHINA

12.6% MALAYSIA

9.3% INDIA

EXHIBITORS

WITH 68% COUNTRIES

ALONG THE BELT AND ROAD

INTERNATIONAL COUNTRIES

AND REGIONS

PRODUCTS DEMONSTRATION

VS 127th session

+ 4%

390+

34

8,500+

We hope to open up the Chinese market through the platform

of Canton Fair. During the 128th Canton Fair, the page view

of our products is high, which attracted the market attention.

We look forward to more transactions in the future.

Ma Yufei

Official Representative of KING ORCHARDS INC in China

Exhibitor testimonial

TURKEY KOREA MALAYSIA INDIA TAIWAN,CHINA

PostShow Report 8

ELECTRONICS&HOUSEHOLD ELECTRICAL APPLIANCES

MACHINERY EQUIPMENT

BUILDING MATERIALS&HARDWARE

FOOD&DRINK

HOUSEHOLD ITEMS

FABRICS&HOME TEXTILES

6 Selected Categories 精 选 六 大 进 口 题 材

ABOUT INTERNATIONAL PAVILION

PostShow Report 9

“

CHINESE MAINLAND BUYER

13,700+

57,800+

1,025+

CHINESE MAINLAND BUYERS

TIMES

INSTANT MESSAGE INITIATED BY BUYERS

POTENTIAL ORDERS

Mobile terminal registration and interaction is more

convenient, in line with the use habits of Chinese mainland

users. Scan the QR code to complete the registration on the

mobile terminal, which is better than last session.

“Available for Domestic Sale” label helps Chinese

mainland buyers to quickly screen out domestic products,

reduce the communication cost with exhibitors, and

improve the business matching efficiency.

E-commerce Platforms 电商平台

Business Association 商协会

Supermarkets 大型商超

Visitor testimonial

PostShow Report 10

CHINESE MAINLAND BUYER

TOP 3 VISITORS’ PROVINCES

1. Guangdong Province 广东省

2. Zhejiang Province 浙江省 Shandong Province 山东省

3.

Chinese mainland buyers come from 30 provinces,

municipalities and autonomous regions, mostly

from east coast.

30

PostShow Report 11

BUSINESS

EVENTS

DOMESTIC MARKET MATCH-MAKING

采购团体代表

苏宁易购

京东

唯品会

华润万家

易初莲花

广百股份

广州友谊

Part of the buyers groups SUNING/JD/VIPSHOP/CR Vanguard/LOTUS MARKET/

GrandBuy/GUANGZHOU FRIENDSHIP GROUP CO.LTD.

100+ BUYING LEADS

40 100

Setting up 3 theme areas on site:

“Guangdong·life”“Guangdong·delicious”and“Guangdong·health”

Organizing direct negotiation between 40+ exhibitors and 100+

representatives from large supermarkets, chain stores, social e-commerce

platforms and professional business associations ;

Effectively promoting the foreign trade enterprises to connect with the

domestic market, strengthen their brands, and facilitate the optimization and

upgrading of trade structure.

PostShow Report 13

CUSTOMER SERVICE

Scene 1：Interpretation of Customs Cross-border E-commerce and Intellectual Property Protection Policy

Scene 2: Interpretation of Customs Credit Management and Policy of Domestic Sales of Commodities Originally Produced for Export

Scene 3: Supervision and Technical Service of Import and Export of Hot Commodities

PostShow Report 15

PROMOTION&

MEDIA

PROMOTION ON CLOUD

Nearly 40 promotion events were held in 37 countries and regions around the world to promote the

Canton Fair online in a timely and accurate manner.

20 promotion events were held in 19 countries along The Belt And Road, including Russia, Malaysia,

Sri Lanka and etc., to inject new impetus into The Belt And Road international cooperation.

PostShow Report 17

Overseas Promotion

On October 13, 2020, the Pre-exhibition Chinese Mainland

Buyer Promotion of the 128th Canton Fair was held online

to introduce the new functions of online platform, highlight

exhibits & exhibitors, registration process and so on of this

session.

More than 60 representatives of industry associations from

all over the country participated in and watched the live

broadcast of the online meeting.

Associations attended 60+

PostShow Report 18

PROMOTION ON CLOUD

Pre-exhibition Chinese Mainland Buyer Promotion

MEDIA COVERAGE

MEDIA COVERAGE

SOCIAL MEDIA ADVERTISIN + SEARCH ENGINE ADVERTISING

+

PostShow Report 19

ONLINE MARKETING

4,812,657 Total Exposure

534,739 Daily Exposure

7,893 Clicks

Social Media Attention

200,000+

500+

PR Newswire

Page views

Media Reprint Volume

PostShow Report 20

Email Marketing

EDM

Carry out EDM email marketing

Among that, 6 emails were accurately sent to guide registration and exhibition visits

Covering 330,000 person-times of buyers

SUPPORTING

SERVICES

DIVERSIFIED DISPLAY SERVICES

A series of bilingual exhibition guidelines & English training videos

Manuals of highlight exhibitors & exhibits

Conducting close communication with enterprises around the world

through email, instant messaging, online video and other channels.

PostShow Report 22

SAVE THE DATE