Education & Career Education* Career* Training

9-11 April 2015- Hall 11, Exhibition Center Atakent,Almaty/Kazakhstan

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________________________________Our Future, Unlimited Possibilities

POST SHOW REPORT

The longest running & most established education & career show in Kazakhstan

________________________POST SHOW REPORT

AT GLANCE

International Exhibition Company «Atakent Expo» were organised

sucessfully for the 15th year with exhibitors personally interactiong with the

parents and students making them aware of the carriculum, standarts and

facilities available in addition to the new technology and services that

faciliate the process both teaching and learning. The visitors had the

opprtunity to meet exhibitors from Belarus, Israel, Canada, Kyrgyzstan,

Latvia, Lithuania, Malaysia, Poland , Romania who participated to learn

about the market, register students, network or seek local representation,

and to show the latest innovations and improvements that serve the

educational sector.

Education & Career Education* Career* Training

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OFFICIAL PERSONS

The Exhibition grand opening ceremony was attended by more than 50 VIP

persons. Among whom:

Head of the Office for Youth Policy in Almaty – Mr. Bokayev S.O.

Head of the Department of Education Almaty- Mrs.Zhylkibayeva L.A.

President of the Association of Universities of the Republic of Kazakhstan –

Mr. Alshanov R.A.

Head of Education Department of the Bostandyk district of Almaty-

Mr. Bayekov E.S

Vice Minister of Education and Science of the Republic of Lithuania -

R.Vaytkus

Representative of the Ministry of Education and Science of the Republic of

Poland - A.K.Rigala

Extraordinary and Plenipotentiary Ambassador of the Republic of Lithuania

in Kazakhstan - R.Bernotas etc.

General Consul of the Republic of Poland in Almaty - A.Papezh

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Consul of the General Consulate of the Russian Federation, Head of Russian

Cooperation in Almaty - Pereversev IV

Counselor of the Embassy of the Republic of Belarus in

Almaty - Rusetsky AP

Counselor of the Embassy of the Republic of Belarus in Almaty

Rusetsky AP

First Secretary of the Israeli Embassy in the Republic of

Kazakhstan and Uzbekistan - E.Dali

Second Secretary for Economic Affairs of the Embassy of the

Republic of Kazakhstan - M.Savazh

Education & Career Education* Career* Training________________________

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Education & Career Education* Career*Training

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HISTORY

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SUPPORTERS

Ministry of Education and Science of the Republic of Kazakhstan

Almaty city Administration

Government Fund for Development of Youth Policy

Association of Universities of the Republic of Kazakhstan

EXHIBITION PROFILE

Pre-school and Secondary education

Bachelor’s, Master’s, PhD programs

Language courses, trainings

Education abroad and student exchange programs

Additional professional education, career planning and career development

consultancy

Scholarships in Foreign Universities

Information technologies in Education

Training literature, visual aids

Libraries, furniture for Educational institutions, stationary

Education & Career Exhibition is organized since 1999 year. Last year

1000sqm exhibition comprised of 150 local and international exhibitors across

15 countries presenting about 60 course placements and 35 exchange

programs. During the 3 day exhibition visitors and exhibitors benefited from 3-4

informative seminars, local and abroad exhibition options and exchange

programs from various industries.

Education & Career Education* Career* Training

___________________________Traditionally during 3 days National center of testing of the republic of

Kazakhstan carried out free trial test according to the united national testing for

the school students, lyceums, colleges that is the intermediate stage in preparing

University entrance to higher education in Kazakhstan.

The wide range of educational visual aids, stationery and training

meand for the organization of educational process were presented at the stands

of the participants.

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LAST EXHIBITORS

Education & Career Education* Career* Training

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COLLECTIVE EXHIBITOTS

Last year we got group presentation from Russia- about 45 universities, 18

higher schools from Lithuania, 13 leading universities of Poland.

This year we are expecting group participation from Russia, The Netherlands,

Poland and Korea.

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EXHIBITOR PROFILE

Kazakhstan

Russia

Kyrgyzstan

Lithuania

Poland

Belarus

Latvia

Romania

USA

Education & Career Education* Career* Training

___________________________EVENT OBJECTIVE

Educational Authorities

School Boards

Professionals

Students geared up to enroll

Teachers & head of Schools

VISITORS

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VISITORS PROFILE

During 3 days exhibition visited by 8598 people from Almaty and Almaty

region (75%), Aktau, Astana, Atyrau, Karaganda and Karaganda region,

Kostanay, Semey, Taraz and Zhambul region, Temirtau, Ust-Kamenogorsk,

Shymkent and also international visitors came from Kyrgyzstan, Latvia,

Russia, and Uzbekistan.

00,10,20,30,40,50,60,70,8

Ряд1

Ряд2

Education & Career Education* Career* Training

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VISITORS PROFILE

Government Officials

Parents of Potential students

Counselors

Primary and Secondary Education Policy- makers

Language Course Centers

Libraries

0 10 20 30 40 50 60

Almaty &Almaty region

Other cities of RK

Kyrgyzstan

Other countries

Russia

Uzbekistan

Ряд3

Ряд2

Ряд1

Education & Career Education* Career* Training

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- Respective scheduled email broadcasts to in-house database

- Email broadcasts sent via supporting media partners

- About 5000 emails were sent

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MARKETING & MEDIA COVERAGE

- Advertisements were placed in magazines via supporting media partners

Business World Kazakhstan, Publishing House Sadu, Vremya v Puti, Intl

Edu & Lang. magazine Optima study , City Vitrin

PRINT ADVERTISING MAGAZINES

EMAIL MARKETING

VISITORS’ INVITATION BOOKLET

- Booklets were sent out to all schools, universities, libraries, language

centers, government bodies, ministries, community development councils,

associations, and embassies.

- About 10 000 invitation tickets were sent by courier post

PRESS RELEASES

- Press releases were sent to all relevant organizations and supporting

media partners

ONLINE MARKETING ADVERTISING

- Web banner advertising via media partners' websites to event link

www.nur.kz www.entquick.kz www.abitur.ru www.uchi.kz

www.sozdik.kz

Web banners in our partners’ and association’s , universities, websites

with link to event

Education & Career Education* Career* Training

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Pre-registration was started before 3 weeks to exhibition

Online ticket was available

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MARKETING & MEDIA COVERAGE

- Advertising modules were placed in most read newspapers

Vacansiya, Vremya v Puti, Rabota Segodnya, Zolotaya Kniga,

Trudoustroystva I Obucheniye

PRINT ADVERTISING NEWSPAPER

ONLINE EVENT REGISTRATION, ONLINE TICKET

TV & RADIO BROADCASTING

- TV & RADIO advertisings were made

- 31 Channel, Love Radio, EuropePlus, KazRadio, HitFM

9-11 APRIL 2015

ATAKENT EXHIBITION VENUE

ALMATY/KAZAKHSTAN

NEXT EXHIBITION DATE

MARK YOUR CALENDARS FOR 2015!

By exhibition manager Malikova V (Ms.) +7 707 774 84 18 +7 701 477 84 18

venera@atakentexpo.kz www.eduexpo.kz exhibitions.fairs.kazakhstan@gmail.com

+7 727 2750911, 2751489 Skype: exhibitions.fairs.kazakhstan