post graduate diploma in healthcare operations management (pgdhom) batch 02
TRANSCRIPT
Post Graduate Diploma in Healthcare Operations
Management (PGDHOM) Batch 02
Contents
Broad Contours
Who Should Attend
Unique Features of the program
Program Modules
Detailed Program Contents
Program FeaturesPedagogy
• Designed with a mix of case discussions, assignments and projects besides the lectures in class and online modules
Practical Exposur
e
• 6 Days of hands on learning in Apollo Hospitals
Certification
• Post Graduate Diploma awarded by Apollo Hospitals Education and Research Foundation (AHERF)
Peer
Learning
• Opportunity to Network and Learn from a national classroom
Placeme
nt Assistance
• Placement assistance shall be provided to all eligible candidates
Broad Contours
Program Directors : Dr P Srinivasa Rao (Head – Operations, Medvarsity Online Limited) and Dr Himabindu (Manager – Content Development, Medvarsity Online Limited)
Duration : 1 year
Eligibility : Graduates (10+2+3 or equivalent) with minimum 3 years work Experience (one years relaxation for medical/paramedical/allied healthcare degree holders)
Schedule : Wednesday – 7:00 to 9:30 pm
Fees : Rs: 1,50,000/- + 12.36% Service Tax = Rs. 1,68,540/- (Payable in installments)(Education loans can be availed)
Who should attend
Professionals seeking career in Healthcare Management
Executives in Hospitals Management and Healthcare services sector
Professionals who have completed their education in Medicine, Pharma or Allied sciences, seeking to add management concepts to their knowledge base
Program Benefits
This program focuses on providing
• Strong conceptual and technical knowledge in management to medical and non medical professionals
• Cutting-edge inputs in the area of healthcare operations, using latest pedagogy, to refine and sharpen skills
• Prepare qualified and efficient administrators to manage hospitals
Program DesignProgram is 14 modules divided into 3 trimesters• First Trimester : Fundamental Modules• Second Trimester : Intermediate Modules• Third Trimester : Advanced Modules
Online modules + 50 online video lectures
6 days of Hospital contact classes at end of the program
Program Modules
Trimester One
Business Communication
Quantitative Techniques for Management
Understanding a Healthcare Organization
Marketing Healthcare Services
CRM in Healthcare
Trimester Two
Information Technology in Healthcare
Accounting and financial management
in Healthcare
Planning for Healthcare Service Delivery
Healthcare Operations Management
Healthcare Laws & Medical Ethics
Trimester Three
Logistics in Healthcare
Quality Management in Healthcare
Strategic Management
Risk and Disaster Management
Modules in detailBusiness Communication
• Introduction• Organizational Communication
Process• Communication Channels• Business Correspondence• Reports
Quantitative Techniques for Management
• Functions & Progressions• Basic Calculus • Matrix • Data collection, Presentation of Data• Measures of Variation• Skewness• Correlation & Regression• Time series analysis• Probability Distribution-Concepts• Binomial & Poission• Normal Distribution• Decision Tree analysis• Sampling• Testing of Hypothesis• Chi Square Testing
Modules in detailUnderstanding a Healthcare Organization
• Organizations-Deliver Healthcare Services• Need and Context for healthcare
organization• Leadership in Healthcare• Organizational Behaviour in service
organization• Hospital as a organization• Healthcare Environment Policy• Patient Care Management• Medical Tourism• Pharmaceuticals Management• Role of Hospital Administrator• Enterprenuership in Healthcare
Marketing Healthcare Services
• Role of marketing in health care organizations
• Defining health care system and its trade-offs
• Health care industry & marketing environment
• Determinants of utilization of health care• Strategy and market planning • How health care buyers make choices • Using market information systems &
marketing research• Market segmentation, targeting,
positioning, and Competition• Shaping & managing product & service
offerings• Developing and branding new offerings • Designing and managing health care
marketing channels• Designing and managing integrated
marketing communications• Personal marketing communications
Modules in detailCRM in Healthcare
• Conceptual Framework of Customer• Implications of Globalization on CRM• Effective Customer Relation
Management• Issues and Strategies• Winning Markets through Effective CRM• Changing Patterns of eCRM Solutions• How to Structure a Customer Focus• Framework for Deploying CR• Deriving Value of Customer Relationship• The Evolution of Relationships • Implementing a Technology Based CRM• The Past Present and Future of CRM• Characteristics of a Good Customer• Give ‘em’ What They Want • Organizing for Customer Relationship
Information Technology in Healthcare
• System Overview & Concepts• Networks & Databases• Design Tools• Information systems• Project Life Cycle• Healthcare Management Information
Systems• Decision Support Systems• Hospital Information systems• Electronic Medical Records
Modules in detailAccounting and financial management
in Healthcare
• Introduction• Decisions on Investments• Decisions on Financing• Working Capital Mgmt• Tax Planning and Basics of Auditing • Management Control Structure • Management Control Process• MCS in Service Industry
Planning for Healthcare Service Delivery
• Introduction to Hospital Services & Planning
• Public Health Service• Emergency Services • Outpatient Services• Nursing Services• Laboratory Services• The Operating Department• Dietary Services• Central Sterilization and Supply
Department• Linen and Laundry Service• Radiologic Services• Hospital Waste Management• Hospital Hygiene and Infection
Control
Modules in detailHealthcare Operations Management
• Introduction• Process Engineering and Optimization• Optimizing Patient and Process Flows• Productivity & Performance Management• Project and Change Management• Planning for Operational Excellence• Return on Investment Models• Supply Chain Management• Purchasing and Materials Management• Inventory Management and Accounting• Classifying and Managing Products• Supply Chain Collaboration• Pharmaceutical Operations Management• Operations Research- Introduction• Linear Programming, Transportation &
assignment• Network analysis• Inventory & WaitingLine Models• Queueing Models• Game Theory & Simulation
Healthcare Laws & Medical Ethics
• Medical audit• Medical Coding• Laws applicable to Hospital• Medical ethics
Modules in detailLogistics in Healthcare
• Overview, Concept & Objectives• External & Internal SC• Logistics Management• Hospital Supply Chain • Components of SCM• Sourcing
Strategic Management
• The Nature of Strategic Management• Understanding and Analyzing the
General Environment and the Health Care Environment
• Service Area Competitor Analysis• Internal Environmental Analysis and
Competitive Advantage• Directional Strategies• Developing Strategic Alternatives• Evaluation of Alternatives and Strategic
Choice• Value Adding Service Delivery Strategies• Value Adding Support Strategies• Communicating the Strategy and
Developing Action Plans• The Annual Strategic Plan Update• Encouraging Strategic Thinking• Future Challenges for Strategic Planning
and Planners
Modules in detail
Quality Management in Healthcare
• Benchmarking• Business Process
Reengineering• Six Sigma• Quality Circles• Kaizen• ISO• JCI• NABH
Risk & Disaster Management
• Hospital acquired Infection• Fire Hazard• Radiation Hazard• Security Organization and
Management in healthcare
• Safety in hospitals• Disaster Management
Classification• Process, spectrum of
disaster management, planning & others
PGDHOM
Last Batch Profile (Batch 01)• Experience level: 2 years to 26 years• Organizations:
- Johnson & Johnson- Star Hospitals- Global Healthcare- Apollo Hospitals- Max Hospitals- Grecion Hospital- Indian Army- Medi Assist India
• Role Profiles: - Dental Officer- Specialist In Pathology- Sr. Staff Nurse- Admin And Facility Manager- Oncologist- Sr. Optometrist- Emergency Incharge- Duty Doctor- Practitioner
Selection Process
• Eligible applicants will be selected on the basis of – Performance in the Healthcare
Management Aptitude Test (HMAT) to be conducted by NIIT Imperia
– The assessment of background and motivation (Statement of Purpose-Annexure I of the application form) based on the application form submitted.
Attendance Criteria & Fee Pattern• Attendance Criteria for Successful Completion of the
program– Minimum 50% Attendance in each module– Minimum 80% Attendance in the entire program
• Program Fee: Rs. 1,50,000/- plus 12.36% Service Tax Rs. 168,540/-– The fee above is inclusive of all academic charges,
examinations, textbooks, study material– All fees are non-refundable. Fees can be paid by cash,
or cheque/demand draft drawn in favour of ‘Medvarsity Online Ltd’
– A deferred payment facility exists.• Students wanting to avail education loans click here
Eligibility Criteria
Working Professionals/self-employed
Graduates (10+2+3 or equivalent) in any discipline recognized by UGC/AICTE/DEC/MCI
Minimum 3 years of work experience (full-time paid employment) post graduation as on Jul 1, 2012 (one year relaxed for MBBS, BAMS, BHMS, BDS, Unani degree holders)
Sample Certificate
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How to applyApplication period• Last date for applying 22nd June, 2012
Application forms• Application forms can be obtained fromwww.niitimperia.com/www.medvarsity.com or at local NIIT IMPERIA/Medvarsity Centres Class would commence on or after July 2012
Documents Required for Application• 2 Passport size photo affixed [Latest photo with light
backdrop]• Proof of Date of Birth [DOB Certificate / 10th Std Mark
sheet]• Proof of Graduation Completion [Provisional / Degree
Certificate]• Proof of Graduation % [Graduation Marks sheets for all
years]• Proof of Experience [Experience Certificates as supporting
documents for all the jobs mentioned in the form]• Proof of Current Employment [Letter from the HR with
current date / Latest Pay slip]
Placements• Placement opportunities for PGDHOM graduates exist in
– Hospitals– Clinics– Insurance companies– Diagnostic centers– NGO’s and International Organizations– Clinical research organizations– Medical tourism– Pharmaceutical industry– Healthcare IT and Medical device companies– Market research firms
• Placement assistance through Medvarsity’s placement cell provided to successful candidates
About Medvarsity• Medvarsity, India’s first Medical e-learning venture was
established in April 2000, and launched its official online portal www.medvarsity.com in October 2000. It is an initiative by Apollo Hospitals Group, the leader in healthcare in Asia Pacific Region, having the first JCI accredited hospital in India. Medvarsity has already entered into MOUs with four medical colleges and has nearly 25000 medical students and doctors registered on its platform.
• For more information visit http://www.medvarsity.com
NIIT Imperia – Technology Edge• Classrooms in 21 cities• Direct one-to-one interaction is ensured through
individual ICT systems for each student:• High-performance PCs• Webcam• Audio system and microphone at each
workstation, connected directly to faculty at institutes
• Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom.
• Learning Management System (LMS):• supplementary e-learning• program-specific notices• online submission of assignments• reminder services• online testing• student records
• Click here to view a virtual tour of Imperia classroom.
