post exhibition report - tbilisi health...

Organized by:

MEDICAL TECHNOLOGY · DENTISTRY · AESTHETIC MEDICINE

THF’18 - TBILISI HEALTH FORUM

CAUCASUS HEALTHCARE International Exhibition of Medical Technology and Equipment

TBILISI BEAUTYInternational Exhibition of Aesthetic Medicine and Products

TBILISI DENTAL SHOWInternational Exhibition of Dentistry and Dental Equipment

OCTOBER 25-27, 2018Tbilisi, Georgia

3rd International Exhibition of Medical Technology and Equipment, Aesthetic Medicine, Stomatology and Dental Equipment

POST EXHIBITION REPORT

TBILISI HEALTH FORUM 2018 - POST SHOW REPORT

TBILISI HEALTH FORUM 2018

EXHIBITION PROFILE

Launch Year: 2016

Organizer: Exhibition Centre ExpoGeorgia

Venue: Exhibition Centre ExpoGeorgia

Dates: October 25-27, 2018

Working Hours: 10:00-18:00

Frequency: Annual

Duration: 3 days

KEY EXHIBITION DATA

496 m2

13

TOTAL EXHIBITION SPACE

INTERNATIONAL PARTICIPANTS

33LOCAL

PARTICIPANTS

9PARTICIPANT COUNTRIES

463 235NUMBER OF

PARTICIPANTSNUMBER OF

VISITORS

PRODUCT LISTCAUCASUS HEALTHCARE TBILISI BEAUTY TBILISI DENTAL SHOW

• Pharmacology• Medical Technology and

Equipment• Laboratory and Diagnostics• Hospitals and Medical

Institutions• Publications and Services

• Aesthetic Medicine• Treatment and Decorative

Cosmetics• Skin Care and Skin Care

Equipment• Nail Design and Care• Hairdressing Products and

Hair Cosmetics• Perfumes• Spa’s and Aromatherapy• Education and Training

• Dental Medicine and Dentistry

• Dental Equipment and Technology

• Dental Preparations and Materials


ABOUT EXHIBITIONExpoGeorgia is the only exhibition centre in Georgia and one of the leading centres in the Caucasus region. The company organizes exhibitions, various conferences, conventions and events. The exhibition centre was founded in 1958.

ExpoGeorgia’s Tbilisi Health Forum was created by the merging of two previous international exhibitions, Caucasus Healthcare and Tbilisi Beauty.

Products and services presented at the exhibition included the health, aesthetics and dentistry industries. In parallel to THF 2018, the Association of Georgian Stomatologists held a conference on topical issues of stomatology and presented the Integrative Medicine Forum.

The main purpose of the exhibition is to bring together representatives of these sectors to introduce innovations and new technology, find business partners and to present new products. The event promotes and represents Georgian and foreign companies in the local and regional markets.

The above mentioned conference became the concluding event of the Tbilisi Health Care Forum in which all professional and interested individuals participated.

SUMMARY OF THE EXHIBITION

OPENING CEREMONYThe 3rd International Exhibition of Medical Technology, Equipment, Aesthetic Medicine, Dentistry and Dental Equipment was held at ExpoGeorgia and was officially opened by the

General Director Resani Kikava, and the President of the Georgian Stomatologists Association, Ketevan Gogilashvili.

Georgia• Unimedi• Milano LTD• Geo Pharma• Solid Ortopedi Ltd• Power & Beauty• LTD Elite Motors• Molisan• The school of nail

design by EKATERINA MIROSHNICHENKO / E.Mi

• Medical World LLC• Medical Market LTD• MEDSOFT - Hospital

Information System / Clinerion - Clinical Research and Real World Data Solutions

• IRANEHYA• Neopharmi L.t.d.• Leonardo Georgia• Vitalitys Georgia• LTD LINEMAPHARM

• Elegant Pauer• Clarus, official representative

for Casmata Cosmetics in Georgia

• GEA LTD• TOOTIA GROUP• Prime Insurance• LTD NATALI GROUP• Risk Management &

Insurance Company Global Benefits Georgia

• More Beauty• Beauty and the Box• Gebi Dental• Buyers• Malu Witz - Happy Beauty• Medica• Piel Naturals• Weleda• SapovnelaGeorgia / Costa Rica• SKIN CARE LLC

India• BiomedicareIran• A.J Co.Kazakhstan• Micro Solutions LLPPoland• Winncare Polska sp. z o.o.Russia• JSC TATCHEMPHARM-

PREPARATY• Forma• Johnson & JohnsonTurkey• Original Medical• BERTAS TEKNIK VE TIBBI

MALZEME SAN. VE TIC. A.S.• Medikal Oluşum San. ve Tic.

Ltd. Şti. (MOSLAB)USA• ZERO GRAVITY SKIN• TRECK AMERICA INC.

PARTICIPATING COMPANIES AND ORGANIZATIONS


PARTICIPANT SATISFACTION PARTICIPANT SATISFACTION

WILL YOU PARTICIPATE IN THE EXHIBITION NEXT YEAR?

HAVE YOU ACHIEVED YOUR GOAL?

• Finding new business contacts: 36%• Introducing product / service to the public, PR /

Promotion: 24%• Introducing competitors and observing them:

5%

• Finding new users/customers/clients: 35%

• Other: 0%

Yes

58%

Possibly

37%

No

5%

(Based on a scale of 1 to 10)

14%

27%

15%

7%4%

10 9 8 7 6

PARTICIPANT SURVEY

Participants who achieved their goals

Participants satisfied with the number of visitors

Participants who will participate again next year

67%

48%

58%


VISITOR SURVEY

3 235 8%TOTAL NUMBER

OF VISITORSFOREIGN VISITORS

92% 53%LOCAL

VISITORSINDUSTRY

PROFESSIONALS

DISTRIBUTION OF VISITORS BY EMPLOYMENT FIELD

DISTRIBUTION OF VISITORS BY COUNTRIES

THE PURPOSE OF COMING TO THE EXHIBITION

• DENTISTRY: 14%

• AESTHETIC MEDICINE: 14%• HOSPITALS AND MEDICAL INSTITUTIONS:

25%

• OTHER: 47%

• Industry Study: 12%

• Finding Specific Product or Service: 7%

• Establishing Business Relationships: 32%

• Competitor Study: 5%

• Other: 44%

Visitors pleased with the exhibition

Visitors who will visit the exhibition next year

Visitor expectations justified

100%

93%

100%


ADDITIONAL EVENTS

• Presentations / Seminars / Master Classes

• During the exhibition, the participants offered a variety of presentations, seminars and master classes that attracted great interest from visitors. Presentations were made on the following topics:

- New Epilating Procedures and Equipment;

- Facial Care Procedures; Non-damaging Face Masks (presented on all three days);

- Siberian Wellness Food Supplements; Body Cleansing, Cleansing Methods, Sports Nutrition, Hygiene and Cosmetics;

- New Epilation Techniques and Cosmetics.

EXHIBIT COVERAGE

• Text messages sent - 100 000

• Posters - 2 000

• Online website banners: Hotsale.ge

• News agencies and portals to disseminate information: Internet broadcasting via live streaming

• Active Facebook Campaign (4 weeks before the exhibition)

• Visits to leading TV show

The main target audience was reached through:

IMMEDIATE AND DIRECT MARKETING

MARKETING EVENTS

6 000 2 000ELECTRONIC MESSAGES PHONE CALLS

1 800INVITATIONS

UP TO UP TO UP TO

HOPE TO SEE YOU NEXT YEAR

TBILISI HEALTH FORUM 2019

DON’T MISS OUTCHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR

www.healthcareexpo.ge

FOR ADDITIONAL INQUIRY PLEASE CONTACT US:

Exhibition Center ExpoGeorgiaAddress: 118 A. Tsereteli Ave., 0119

Tbilisi, GeorgiaTel: +995 3 2 234 11 00

E-mail: [email protected]: www.expogeorgia.ge

Sales Department:E-mail: [email protected]

Marketing Department:E-mail: [email protected]

post exhibition report - tbilisi health...

Documents