post-closing business integration
TRANSCRIPT
POST-CLOSING BUSINESS INTEGRATIONPrivate Company M&A Boot Camp 2016
Premier date: June 22, 2016
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 2
Premier Date: JUNE 22, 2016
POST-CLOSING BUSINESS INTEGRATION
Private Company M&A Boot Camp 2016
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 3
meet the faculty
PANELISTS
Lori Anne Czepiel Meister Seelig & Fein
John Levitske Huron Consulting Group,
Commercial Dispute Advisory Services
Paul Valentine KCP Advisory
MODERATOR
Peter Feinberg,
Hoge Fenton
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 4
Practical and entertaining education for business owners and executives, accredited investors, and their legal and financial advisors. For more information, visit
www.financialpoise.com
DISCLAIMER:
THE MATERIAL IN THIS PRESENTATION IS FOR INFORMATIONAL PURPOSES ONLY. IT SHOULD NOT
BE CONSIDERED LEGAL ADVICE. YOU SHOULD CONSULT WITH AN ATTORNEY TO DETERMINE
WHAT MAY BE BEST FOR YOUR INDIVIDUAL NEEDS.
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 5
about this webinar
In a perfect deal world, the buyer buys, the seller sells, and
all the shareholders of both buyer and seller live happily
ever after. But the world is not perfect and sometimes
things do not go as planned. Perhaps the seller failed to
disclose some material liability or some other breach of a
rep or warranty. This webinar explores the issues most
likely to lead to litigation, offers tips to avoid them, and gives
a window into what such litigation may look like.
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 6
about this series
Corporate transactions (or “deals”) include many types of transactions. One of the most significant
types of transactions a company can enter into is a deal to buy another company or to sell itself. This
type of deal, a M&A (merger and acquisition) deal, typically requires more work from accountants and
attorneys than do many other deals. This webinar series features leading M&A attorneys and other
“deal” professionals speaking at a fairly basic level about key provisions in merger and acquisition
transactions, including those relating to the purchase price, representations and warranties, post-
closing covenants, closing conditions, indemnification and critical boilerplate. All of these issues are
discussed in plain English, and while the series is valuable for seasoned professionals in many fields
(law, accounting, investment banking, etc.) who practice in this area, it is also easily understandable for
business owners who have not previously been through this process.
As with all Financial Poise webinars, each episode in the series is designed to be viewed independently
of the other episodes, and listeners will enhance their knowledge of this area whether they attend one,
some, or all of the programs.
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 7
episodes in this series
EPISODE #1 Structuring and Planning the M&A Transaction 1/27/2016
EPISODE #2 Key Provisions in M&A Agreements 2/24/2016
EPISODE #3 The M&A Process
3/23/2016
EPISODE #4 Special Issues in M&A Deals 4/27/2016
EPISODE #5 Negotiating a M&A Deal 6/1/2016
EPISODE #6 Post-Closing Business Integration 6/22/2016
Dates above are premier dates All webinars also available On Demand through West LegalEd Center and Vimeo
8© 2016 DailyDAC, LLC d/b/a/ Financial Poise™
Post-Acquisition Integration = Merging operations, finances,
culture, etc. of acquired business with Buyer
9© 2016 DailyDAC, LLC d/b/a/ Financial Poise™
10© 2016 DailyDAC, LLC d/b/a/ Financial Poise™
Goal= Synergy
Asset or Equity Deal?
1. Asset Deal
• Does Buyer get Seller’s name?
• Who collects Seller’s A/R?
• Third party consents
2. Equity Deal (other than if merger)
• Does Target entity remain?
If not, issues related to transferring Target’s employees to benefits plans,
stock option plans, result
• Third party consents
11© 2016 DailyDAC, LLC d/b/a/ Financial Poise™
General Principles
1. Direction from the top
2. Begins pre-close
3. Move fast before day-to-day business issues overshadow integration efforts
4. Integration Manager (role should ideally start during due
diligence)
5. Role clarity
6. Don’t permit bad behavior
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The “First 100 Days”
1. Make decisions & set priorities
2. Communication is key
a) FAQs
b) What stays the same?
a) What changes?
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The next 18 months
1. Implement decisions based on priorities
2. Integration teams
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Substantive Areas
1. IT
2. Branding
3. Risk management/insurance
4. Legal/compliance
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Measuring Success- short term
1. Usable IT system
2. Motivation/engagement
3. Knowledge transfer
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Measuring Success- longer term
Retention of…
1. Employees
2. Customers
3. Suppliers
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Imperatives For PMI Success According to the Boston Consulting Group
1. Define first principles- the objectives and philosophy of the merger-and design the PMI to reflect them
2. Manage the PMI as a discrete process, separate from the day-to-day running of the business
3. Organize PMI teams to mirror the value drivers of the merger- and staff with the best people
4. Insist on senior leadership that is active, committed, and highly visible
18© 2016 DailyDAC, LLC d/b/a/ Financial Poise™
Imperatives For PMI Success According to the Boston Consulting Group (con’t)
5. Maximize cost synergies but plan for revenue synergies as well
6. Define explicit cost and revenue targets and revisit them continually throughout the PMI
7. Retain current customers by making them an integral part of the PMI process
8. Manage talent- by selecting, retaining, and developing the best people for the new organization
19© 2016 DailyDAC, LLC d/b/a/ Financial Poise™
Imperatives For PMI Success According to the Boston Consulting Group (con’t)
9. Design a workable organization structure for the combined company
10.Recognize that PMI is an exercise in change management
11.Assume that it is better to have “too much” communication than too little
12.Manage the integration of organization culture with the same discipline and rigor as the operational and financial integration
20© 2016 DailyDAC, LLC d/b/a/ Financial Poise™
Earn-out issues?
Is there an earn-out in place, and if so, does it put any constraints on buyer in terms of hiring and firing
employees, amount of CapEx, etc.?
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Collection of Accounts Receivable (generally only applicable in an asset purchase)
• Who collects outstanding A/R as between Buyer and Seller?
• Are there restrictions in how collected A/R is to be accounted for?
• Additional payment to Seller as opposed to indemnification right for
Buyer (and if so, subject to cap and basket)?
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 22
Post-Closing True-Up/Balance Sheet adjustment
• Who does it and when?
• Right to contest
• Additional payment to Seller as opposed to indemnification right for
Buyer (and if so, subject to cap and basket)?
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 23
“Positive” employment- and consulting-related responsibilities
• Employment and consulting agreements
• Difficulty of getting primary shareholders to remain engaged post-
transaction?
• Non-employment and consulting transition services, such as any
assignments, customer and supplier introductions not done pre-closing,
etc.
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 24
“Negative” employment and consulting restrictions
• Covenants not to compete
• Restrictions on soliciting employees and customers
• Enforceability concerns?
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 25
Breaches of representations and warranties
• Anything in breach at the closing, and if so, is a suit cut off?
• How long are the representations and indemnifications in effect post-
closing?
• Monetary limits (cap and basket)
• Offset rights for Seller for Buyer’s insurance and tax recoveries
• Existing insurance (“occurrence”), tail or express M&A insurance?
• Any reason Buyer might want to not seek indemnification even if it was
or might be so entitled?
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 26
More About The Faculty:
D
PETER [email protected]
Peter Feinberg has almost 25 years’ experience representing primarily
middle market companies in all aspects and many sectors of merger and
acquisition transactions. Mr. Feinberg has successfully closed well over
100 merger and acquisition transactions, representing buyers and
sellers, public and privately held companies, multinational firms, family
owned businesses and private equity firms. He practices in Silicon
Valley at Hoge Fenton Jones & Appel, a more than 60 year old, 40+
attorney firm. He has previously been a partner at Thelen Reid & Priest
and Ferrari Ottoboni and has worked in house at NetApp and Clorox.
27© 2016 DailyDAC, LLC d/b/a/ Financial Poise™
More About The Faculty:
D
LORI ANNE CZEPIEL
Lori Anne is a partner at Meister Seelig & Fein, LLP.
Lori Anne counsels companies, boards, executives, shareholders and funds on business, fiduciary, governance, activism, strategy,
regulatory compliance, risk management, litigation/dispute resolution, executive compensation, intellectual property, entity formation, US
expansion, corporate, securities and SEC issues. She has 25 years of sophisticated experience leading M&A transactions, private equity
investments, joint ventures, reorganizations, financings, initial public offerings, securities and other capital raising transactions.
A substantial portion of Lori Anne’s practice involves general business counseling. She acts as outside general counsel to cl ients,
providing practical guidance on commercial, compliance, contract and risk management issues in close collaboration with lawyers in
other firm practices (such as IP/technology, real estate, employment/labor, litigation and finance). Lori Anne’s straightforward business-
oriented perspective in part derives from in house experience as acting General Counsel for a global computer products distribution
company, and as a member of the board of directors of an international nonprofit business.
Lori Anne also has deep experience with cross border deals and business spanning 50 countries in Europe, Asia, Latin America and
Canada.
Previously Lori Anne was a partner with an international law firm. She frequently is invited to speak and write about corporate,
governance, securities and other topics (PLI, New York City Bar, American Management Association, S&P, ABA, etc.), and was selected
to serve on the New York City Bar M&A committee for nine years and currently serves on the Emerging Companies committee. She has
been recognized as a Super Lawyer.
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 28
More About The Faculty:
D
JOHN LEVITSKE
John Levitske is a Senior Director in the Commercial Dispute Advisory Services practice of Huron
Consulting Group. He has more than 30 years of experience in business valuation and forensic
accounting. John focuses on complex business valuation, economic damages, and forensic
accounting matters, and the resolution of valuation and accounting disputes arising from M&A
transactions, commercial and shareholder litigation, business divorce, and private company
controversies. He serves as a consultant, expert witness or neutral arbitrator in domestic and
international dispute matters.
Prior to joining Huron, John served in senior positions with international financial advisory and Big
Four accounting firms where he provided expert consulting and testimony in the U.S. and Europe in
depositions and court trials, plus n ICC, SCC, AAA, JAMS, FINRA and ad hoc arbitrations. He also
served as the arbitrator/neutral accountant or appraiser in which he conducted the dispute resolution
process and rendered binding decisions.
In addition, John currently serves as the National Immediate Past President of the Forensic Expert
Witness Association and Vice Chair of the American Bar Association, Business Law Section, Dispute
Resolution Committee. He is also a practitioner member of the New York International Arbitration
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 29
More About The Faculty:
D
PAUL VALENTINE
Paul Valentine is a Senior Managing Director at KCP Advisory Group.
He specializes in the management, development and operation of high-quality, fast-growth, small-to-mid-size
organizations. Mr. Valentine brings a diverse industry background to KCP, including roles in healthcare services,
medical devices, retail products and manufacturing. His formal education in accounting and finance is further
enhanced by his corporate roles in sales, operations and product development, as well as a number of officer roles
including the chief executive position. Mr. Valentine focuses his case matters on Performance Improvement and
Corporate Renewal, providing his clients with strategic and marketing advice, while maintaining a solid focus on
financial structure and operational efficiencies.
Mr. Valentine has published many articles and papers. He holds a Bachelor of Science degree in Accounting and a
Master of Business Administration degree in Finance and Entrepreneurship, both from Babson College, Wellesley,
MA. He is a member of the Turnaround Management Association.
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 30
EisnerAmper. Let's Get Down to Business®
EisnerAmper LLP is a leading full-service advisory and accounting firm, and is among the largest in the United States. We provide audit, accounting, and tax services, as well as corporate finance, internal audit and risk management, litigation services, consulting, private business services, employee
benefit plan audits, forensic accounting, and other professional advisory services to a broad range of clients across many industries. We work with high net worth individuals, family offices, closely held businesses, start-ups, middle market and Fortune 500 companies. EisnerAmper is PCAOB-registered and provides services to more than 200 public companies and to thousands of entities spanning the hedge, private equity, brokerage and insurance
space in the financial services marketplace. As companies grow we help them reach their goals every step of the way.With offices in New York (NY), New Jersey (NJ), Pennsylvania (PA), California (CA), and the Cayman Islands, and as an independent member of Allinial
Global, EisnerAmper serves clients worldwide.
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Important Notes
• THE MATERIAL IN THIS PRESENTATION IS FOR GENERAL EDUCATIONAL PURPOSES ONLY.
• IT SHOULD NOT BE CONSIDERED LEGAL, INVESTMENT, FINANCIAL, OR ANY OTHER TYPE OF ADVICE ON WHICH YOU SHOULD RELY.
• YOU SHOULD CONSULT WITH AN APPROPRIATE PROFESSIONAL ADVISOR TO DETERMINE WHAT MAY BE BEST FOR YOUR INDIVIDUAL NEEDS.
© 2016 DailyDAC, LLC d/b/a/ Financial Poise™ 38