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Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. ! S""E#A" A$% S!C!"' P()*!E% !( %S!*U!E+ PU*"S)+ (,,E ,( SA"E+ "CE$SE ( SU*"CE$SE+ #-E ( %SC"(SE !( A$' (!)EPA!'+ !)S P(%UC! $ )A% C(P' ( %#!A" ,(. A"" (,,E$%ES /"" *E SUE% $ A C(U! (, "A/.

Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the UnitedStates & Canada and by international treaties. ! S ""E#A" A$% S!C!"' P()*!E% !(%S!*U!E+ PU*"S)+ (,,E ,( SA"E+ "CE$SE ( SU*"CE$SE+ #-E ( %SC"(SE !(

A$' (!)E PA!'+ !)S P(%UC! $ )A% C(P' ( %#!A" ,(. A"" (,,E$%ES /"" *ESUE% $ A C(U! (, "A/.

Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the UnitedStates and Canada and by international treaties. ! S ""E#A" A$% S!C!"' P()*!E% !(%S!*U!E+ PU*"S)+ (,,E ,( SA"E+ "CE$SE ( SU*"CE$SE+ #-E ( %SC"(SE !(

A$' (!)E PA!'+ !)S P(%UC! $ )A% C(P' ( %#!A" ,(. A"" (,,E$%ES /""AU!(A!CA""' *E SUE% $ A C(U! (, "A/.

POSSIBLE MARKETING STRATEGIES

SEGMENTATION STRATEGIES

#eographic

%eographic

Psychographics

*ehavioral

TARGET MARKET SELECTION STRATEGIES

Single1segent concentration

Selective specification

Prodct speciali3ation

ar4et speciali3ation

,ll ar4et coverage

DIFFERENTIATION STRATEGIES

Prodct itself

Services

Personnel

age

POSITIONING STRATEGIES

Attribte positioning

*enefit positioning

Use5application positioning

User positioning

Copetitor positioning

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Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. ! S""E#A" A$% S!C!"' P()*!E% !( %S!*U!E+ PU*"S)+ (,,E ,( SA"E+ "CE$SE ( SU*"CE$SE+ #-E ( %SC"(SE !( A$' (!)EPA!'+ !)S P(%UC! $ )A% C(P' ( %#!A" ,(. A"" (,,E$%ES /"" *E SUE% $ A C(U! (, "A/.

Prodct category positioning

6ality5price positioning

MARKETING MIX STRATEGIES

Product

$ew prodct developent

Prodct line

*rand

Pac4aging5labeling

Prodct life cycle decisions

Pricing

ar4p pricing

!arget1retrn pricing

Perceived1vale pricing

-ale pricing

#oing1rate pricing

Sealed1bid pricing

#eographical pricing

Price discont allowances

Prootional pricing

%iscriinatory pricing

Prodct i7 pricing

Promoting

Advertising

*illboards

Point1of1prchase displays

Sybols and logos

Pac4aging inserts

Sales prootion

Pblic relations

Personal selling

%irect ar4eting

Plac

Channel choice

ar4et logistics

nventory

!ransportation odes5carriers

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Copyright Envision Corporation. 2002. All rights reserved. Protected by the copyright laws of the United States & Canada and by international treaties. ! S""E#A" A$% S!C!"' P()*!E% !( %S!*U!E+ PU*"S)+ (,,E ,( SA"E+ "CE$SE ( SU*"CE$SE+ #-E ( %SC"(SE !( A$' (!)EPA!'+ !)S P(%UC! $ )A% C(P' ( %#!A" ,(. A"" (,,E$%ES /"" *E SUE% $ A C(U! (, "A/.

C!RRENT MARKETING STRATEGIES

elationship ar4eting

%atabase ar4eting