posner advertising {branding real estate}

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Page 1: Posner Advertising {Branding Real Estate}

C A PA B I L I T I E S P R E S E N TAT I O N

CO M M E R C I A L / R E S I D E N T I A L

Page 2: Posner Advertising {Branding Real Estate}

MARKETING AT THE SPEED OF

CHANGE

Page 3: Posner Advertising {Branding Real Estate}

I t i s o u r b e l i e f

T H AT W E S H O U L D B E J U D G E D

n o t j u s t by

T H E A N SW E R S we s u p p l y

. . . b u t by T H E Q U E ST I O N S W E AS K .

1

Page 4: Posner Advertising {Branding Real Estate}

Th e P rove n Le a d e r i n

I N T E G R AT E D L I F E ST Y L E M A R K E T I N G

2

P O S N E R i s t h e awa rd -w i n n i n g a d ve r t i s i n g a n d m a r ke t i n g

a g e n c y t h a t co m b i n e s a fo u n d a t i o n i n b ra n d i n g w i t h

n ex t - g e n e ra t i o n m a r ke t i n g to o l s t h a t s e l l .

O u r i m p re ss i ve p o r t fo l i o i n c l u d e s co m m e rc i a l p ro p e r t i e s ,

m a s te r - p l a n n e d co m m u n i t i e s , h o te l s & re s o r t s ,

co n d o m i n i u m s , b ro ke ra g e o rg a n i z a t i o n s , a u c t i o n

co m p a n i e s a n d g ove r n m e n t a g e n c i e s .

O u r s t ra te g y i s to d eve l o p t a rg e te d , t ra c ka b l e , a d a p t a b l e

c a m p a i g n s t h a t d r i ve t ra f f i c a n d ex p e d i te s a l e s a n d l e a s i n g .

OV E R 2 0 B I L L I O N I N SA L E S

P R OJ E C TS I N 2 5 C I T I E S & 5 CO U N T R I E S

I N E V E RY P R I C E R A N G E

OV E R 3 0 0 S U CC E SS F U L B R A N D E D

CO M M E R C I A L P R O P E R T I E S

Page 5: Posner Advertising {Branding Real Estate}

CO N T I N U I T Y a n d

CO M M U N I C AT I O N

O N E S I G N A L™

3

At P O S N E R ,

we u n d e r s t a n d

o u r c l i e n t s ’ u n i q u e

s e l l i n g p ro p o s i t i o n .

Th ro u g h o u t t h e

c re a t i ve p ro ce s s ,

we co m m u n i c a te

a s i n g l e m e s s a g e

a c ro s s a l l c h a n n e l s .

We c a l l t h i s

O N E S I G N A L™

– a t i m e - te s te d p ro ce s s

t h a t l e a d s to

re l i a b l e , m e a s u ra b l e

a n d s u cce s s f u l re s u l t s .

L I ST E N

A N A LYZ EE X T E N D

R E F I N E C R E AT E

P R O D U C E ST R AT E G I Z E

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4

ST R AT E G I C P L A N N I N G

B R A N D I N G

A DV E R T I S I N G

I N T E R AC T I V E M A R K E T I N G

ST R AT E GY

B R A N DS

M E D I A

A DS

W E B

S O U N D ST R AT E G I E S , we l l o p t i m i ze d ,

w i l l P L AC E YO U I N F R O N T o f yo u r co m p e t i t i o n .

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5

CO M PA N I E S

w i t h w h o m we

WO R K .

AVA LO N CO M M U N I T I E S

B AYSWAT E R D E V E LO P M E N T

B R AC K C A P I TA L R E A L E STAT E

B R OW N H A R R I S ST E V E N S

T H E B E E C H WO O D O R G A N I Z AT I O N

C A P E L L A H OT E L S A N D R E S O RTS

C I T I H A B I TATS M A R K E T I N G G R O U P

C U S H M A N & WA K E F I E L D

E ASTG AT E P R O P E RT I E S

F D I C

F I S H E R B R OT H E R S

F L ATOT E L

H E L M S L E Y H OT E L S

I C A H N E N T E R P R I S E S

J O N AT H A N R O S E CO M PA N I E S

T H E K I B E L CO M PA N I E S

M A R K E T I N G D I R E C TO R S

M E T R OV E ST E Q U I T I E S

O N E & O N LY R E S O RTS

P I TC A I R N P R O P E RT I E S

P L A Z A CO N ST R U C T I O N

P R O P E RT Y M A R K E TS G R O U P

T H E R E L AT E D CO M PA N I E S

R I TZ- C A R LTO N

R I G H A R OYA L H OT E L

R O S E ASS O C I AT E S

S C A N N A P I E CO D E V E LO P M E N T

TA R R AG O N CO R P O R AT I O N

T H E T R U M P O R G A N I Z AT I O N

TO L L B R OT H E R S

T WO T R E E S D E V E LO P M E N T

Z E C K E N D O R F O R G A N I Z AT I O N

Page 8: Posner Advertising {Branding Real Estate}

T R A D I T I O N A L S E RV I C E S

V E R B A L I D E N T I T Y

V I S UA L I D E N T I T Y

I D E N T I T Y PAC K AG E S

B R O C H U R E

P R O M OT I O N A L CO L L AT E R A L

P R I N T A DV E R T I S I N G

O U T- O F - H O M E A DV E R T I S I N G

D I R E C T M A I L

O U T D O O R S I G N AG E

SA L E S O F F I C E D E S I G N

6

Page 9: Posner Advertising {Branding Real Estate}

I N T E R AC T I V E S E RV I C E S

W E B S I T E D E S I G N & D E V E LO P M E N T

CO N T E N T M A N AG E M E N T SYST E M S (C M S )

B A N N E R A DS

A DS E RV I N G N E T WO R KS

B E H AV I O R A L TA R G E T I N G A DS

G E O -TA R G E T I N G O N L I N E B A N N E R S

S E A R C H E N G I N E O P T I M I Z AT I O N & M A R K E T I N G

E M A I L M A R K E T I N G

S O C I A L M E D I A C A M PA I G N S

M O B I L E CO N T E N T

I N T E R AC T I V E SA L E S O F F I C E E X P E R I E N C E S

R E P O R T I N G & A N A LY T I C S

7

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M E D I A S E RV I C E S

8

A M OV I E I S O N LY A

B LO C KB U S T E R I F P E O P L E S E E I T.

m e · d i · a[ m e e - d e e - u h ] – n o u n

1 . a p l . o f m e d i u m .

2 . ( u s u a l l y u s e d w i t h a p l u ra l ve r b) t h e m e a n s o f

co m m u n i c a t i o n , a s ra d i o a n d te l ev i s i o n , n ews p a p e r s ,

a n d m a g a z i n e s , t h a t re a c h o r i n f l u e n ce p e o p l e w i d e l y :

Th e med ia a r e cove r i n g t h e s p e e c h to n i g h t .

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9

A s a re s u l t t h e re i s a n o p p o r t u n i t y to b u y t ra d i t i o n a l m e d i a a t A R E D U C E D R AT E ,

ove ra l l m e d i a b u d g e t c a n b e re d u ce d a n d C P L (co s t - p e r - l e a d ) c a n b e m i n i m i ze d .

85%W I L L C U T

T H E I R

T R A D I T I O N A L

M E D I A B U D G E T

I N 2 0 1 0

( M A R K E T I N G P R O F S )

Page 12: Posner Advertising {Branding Real Estate}

T H E R E AC H

10

TRADITIONAL I N T E R N AT I O N A L

N AT I O N A L

R E G I O N A L

LO C A L

S P EC I A L I N S E R T S

ONLINE BEHAVIORAL

TARGETED

GEO-TARGETED

E N E WS

P R E M I U M

R OA D B LO C K

R U N - O F - S I T E

S E A R C H E N G I N E S

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11

T H E P O R T F O L I O

Page 14: Posner Advertising {Branding Real Estate}

T H E F R E D F . F R E N C H B U I L D I N G

5 5 1 F I F T H A V E N U E

FRESCO

FRESCO

8 0 0 M o n r o e - n e w n a m e s - 2 . 1 . 7

PMS 1807 PMS 152

URBAN BUILDERS COLLABORATIVE

FINAL LOGO ART

FONT: FUTURA BOOK

CITYPOINT

Page 15: Posner Advertising {Branding Real Estate}

RELATED GROUP

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R E L AT E D G R O U P

t h e we b s i te

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BROWN HARRIS

STEVENS

Page 18: Posner Advertising {Branding Real Estate}

B R OW N H A R R I S ST E V E N S

t h e we b s i te

Page 19: Posner Advertising {Branding Real Estate}

B R OW N H A R R I S ST E V E N S

t h e co l l a te ra l

Page 20: Posner Advertising {Branding Real Estate}

CAPELLA

CAPELLA HOTELS AND RESORTS

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H ow d o yo u e s t a b l i s h a n i d e n t i t y f o r a n ew h o te l b ra n d w i t h 6 s t a r s

w h e n 0 a s s e t s a re ava i l a b l e?

C R E AT E A B R A N D W I T H A U N I Q U E TO N E A N D ST Y L E T H AT AT O N C E E L I C I TS F E E L I N G S O F T R A N Q U I L I T Y,

S E N S UA L I T Y A N D E L E G A N C E .

C A P E L L A

C A P E L L A H OT E L S A N D R E S O R TS

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C A P E L L A

C A P E L L A H OT E L S A N D R E S O R TS

t h e a d s

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C A P E L L A

C A P E L L A H OT E L S A N D R E S O R TS

t h e a d s

Page 24: Posner Advertising {Branding Real Estate}

FISHER BROTHERS

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F I S H E R B R OT H E R S

t h e we b s i te

Page 26: Posner Advertising {Branding Real Estate}

F I S H E R B R OT H E R S

t h e b ro c h u re

take thelong viewAlwa ys .

You bui ld for the future ,

you inves t in your ch i ldren .

You cons truct qua l i ty bui ld ings ,

and mainta in them to la s t forever.

You put your own money and energy in to every pro jec t .

You bui ld loya l , endur ing bonds

with par tners , f inanc ia l ins t i tu t ions ,

employees , and advi sors .

You choose s t rong tenants wi th sound ba lance sheet s

and good prospec t s and serve

the i r needs a t tent ive ly and respec t fu l ly.

You g ive back generous ly to the country

that prov ides your fami ly wi th the opportuni ty

to crea te wea l th by working hard .

You hold fas t to your pr inc ip le s

and do not compromise

your reputa t ion for momentary reward .

(Time i s shor t . Memory i s long . )

18

R E A L E S TAT E

> Bedrock bel ief : uncompromisingly high standards require total control over every

aspect of the development and ownership process. Fisher Brothers bui lds, operates,

and leases i ts own propert ies—performing al l cr i t ical functions internal ly.

> Built more than 10 mil l ion square feet of Class A commercial space over the l i fe-

t ime of the partnership. Presently the f i rm owns, manages, and successful ly leases

over 6 mil l ion feet to major corporate tenants.

P R O P E R T Y P O R T F O L I O

PA R K AV E N U E P L A Z A , 5 5 E A S T 5 2 N D S T R E E T—A Skidmore, Owings & Merril l designed

bui lding of 1.2 mil l ion square feet at Park Avenue between 52nd and 53rd Streets.

Widely imitated for i ts many functional and aesthetic breakthroughs: 12 corner off ices

per f loor, column-free 45-foot inter ior spans, and an atr ium lobby featur ing a water-

fall-side café and European-style luxury retail arcades. It was one of the first buildings

to specif ical ly incorporate t rading f loors into i ts overal l design, and also one of the

f i rst to design a var iable ai r volume HVAC system for increased f lexibi l i ty of tenant

cool ing load. Headquarters for Swiss Re New Markets, ING Barings, McKinsey & Co.,

and several other major financial institutions.

2 9 9 PA R K AV E N U E —1.1 mil l ion square feet between 48th and 49th Streets. Head-

quarters for Fisher Brothers and North American headquarters for UBS Warburg.

Original ly bui l t over pr imary rai l t racks for the New Haven Rai l road, making i ts con-

struct ion and engineer ing a remarkable coordinat ion feat. Neighbor to the Waldorf-

Astor ia and steps from the newly and grandly restored Grand Central .

299 Park Avenue. Prime location,

high quality construction, and strict attention

to the needs and comforts of prestigious

corporate tenants. The Fisher Brothers

strategic formula— epitomized.

Park Avenue Plaza. One of several major

projects that propelled Fisher Brothers into the

front ranks of New York skyscraper developers.

re

al

e

st

at

e

in

ve

st

me

nt

s

13

Martin Edelman,

Tony Fisher, Arnold

Fisher and Richard

Fisher evaluate

submissions from the

five architectural firms,

including three Pritzker

Award Winners, who

were finalists for the

9-acre Con Ed site on

New York’s East River.

The contract was

awarded to Pei Cobb

Freed & Partners and

Skidmore Owings &

Merrill.

R I C H A R D L . F I S H E R

Senior Partner

Chief Financial Officer

Richard L. Fisher, responsible for asset management and f inancial opera-

t ions, has resolutely steered the partnership through its last 25 years

of diversif ication. He is a member of the Board of Lincoln Center, and

Chairman of the Lincoln Center Real Estate and Construction Journal. A

Trustee of the University of Pennsylvania since 1990, Mr. Fisher has also

endowed a Chair in the Department of English, and is responsible for locating

the New York Penn Club at 30 West 44th Street. Mr. Fisher is also a Trustee

of his alma mater, Horace Mann in Riverdale, New York, a Vice President of

the Realty Foundation of New York, and a past member of the nat ional advi-

sory board of Chase Bank.

th

e

pa

rt

ne

rs

A R N O L D F I S H E R

Senior Partner

Chairman, Plaza Construction Company

Chairman, Fisher House Foundation

Arnold Fisher is personal ly responsible for the construct ion of more than 11

mil l ion square feet of space, with many of his accomplishments prominently

vis ible on the New York City skyl ine. His most noteworthy bui ldings include

Park Avenue Plaza—55 East 52nd Street, 299 Park Avenue, 1345 Avenue of

the Americas and 605 Third Avenue. He was named Chairman of the Board of

Fisher House Foundation, fol lowing the passing of founder Zachary Fisher,

and is also Chairman of the Board of the Hal l of Honor (home of the

Congressional Medal of Honor Society) , and heads up the Fisher Brothers

Annual Scholarship Fund for mil i tary chi ldren.

12

Steven Fisher, Arnold

Fisher, and Plaza

Construction Company

president Rich Wood

review plans for the

new NYU Law School,

a current Plaza project.

th

e

p

ar

tn

er

s

F I S H E R B R O T H E R S • 2 9 9 P A R K A V E N U E , N E W Y O R K , N Y 1 0 1 7 1 • 2 1 2 . 7 5 2 . 5 0 0 0F I S H E R B R O T H E R S

Page 27: Posner Advertising {Branding Real Estate}

NEW SEABURY BAYSWATER DEVELOPMENT

Page 28: Posner Advertising {Branding Real Estate}

H ow to ke e p t h e t a rg e t a u d i e n ce e n g a g e d ove r a 5 ye a r c a m p a i g n?

G I V E T H E C A M PA I G N L E G S W I T H A G R A P H I C E VO LU T I O N T H AT M A I N TA I N S

T H E I N T E G R I T Y O F T H E B R A N D.

N E W S E A B U RY

B AYSWAT E R D E V E LO P M E N T

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N E W S E A B U RY

B AYSWAT E R D E V E LO P M E N T

t h e a d s

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N E W S E A B U RY

B AYSWAT E R D E V E LO P M E N T

t h e a d s

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N E W S E A B U RY

B AYSWAT E R D E V E LO P M E N T

t h e a d s

Page 32: Posner Advertising {Branding Real Estate}

FIFTEEN CENTRAL PARK

WEST ZECKENDORF DEVELOPMENT

Page 33: Posner Advertising {Branding Real Estate}

H ow to m a ke a d y n a m i c d i re c t i m p a c t

o n a n exc l u s i ve a n d e l u s i ve I n te r n a t i o n a l a u d i e n ce?

N E G OT I AT E I N N OVAT I V E M E D I A B U YS S U C H AS B E I N G T H E F I R ST A DV E R T I S E R TO F U L LY W R A P

T H E I N T E R N AT I O N A L H E R A L D T R I B U N E D I ST R I B U T E D TO AT T E N D E E S O F T H E DAVO S G 8 CO N F E R E N C E .

F I F T E E N C E N T R A L PA R K W E ST

Z E C K E N D O R F D E V E LO P M E N T

Page 34: Posner Advertising {Branding Real Estate}

F I F T E E N C E N T R A L PA R K W E ST

Z E C K E N D O R F D E V E LO P M E N T

t h e p u b l i c a t i o n w ra p

Page 35: Posner Advertising {Branding Real Estate}

t h e a d s

F I F T E E N C E N T R A L PA R K W E ST

Z E C K E N D O R F D E V E LO P M E N T

Page 36: Posner Advertising {Branding Real Estate}

CUSHMAN& WAKEFIELD

Page 37: Posner Advertising {Branding Real Estate}

1 4 5 0 B R I C K E L L

C U S H M A N & WA K E F I E L D

t h e a d s

C L A S S -A C O N V E N I E N C E A R R I V E S O N B R I C K E L L

On the choice Southern portion of Brickell, away from long-delay drawbridge

traffic jams and congested commuter traffic, 1450 Brickell’s strategic location

offers the time-saving advantages of a premium corporate location.

Surrounded by Five-Star hotels, including The Four Seasons, Conrad, the

Mandarin Oriental and JW Marriott, 1450 Brickell is minutes from Morton’s,

The Capital Grille and Miami’s finest dining.

T H E W A L L S T R E E T O F M I A M I

blue grey: 5415, 5455

Revised logo: 10/25/07change color to blue grey

M I A M I • F L O R I D A

A New Class A Office Building.Less Drive Time, More Business.

www.1450brickell.com

Disclaimer: No warranty or representation, express or implied, is made as to the accuracy of the information contained herein and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special conditions

imposed by our principals.

Maggie Guajardo Kurtz, Director

305.533.2867 E-mail: [email protected]

John T. Marshall, Director

305.533.2893E-mail: [email protected]

blue grey: 5415, 5455

Revised logo: 10/25/07change color to blue grey

M I A M I • F L O R I D A

A New Class A Office Building.Less Drive Time, More Business.

T h e W a l l S t r e e t o f M i a m i

C L A S S -A C O R P O R AT E

C O N V E N I E N C E

C O M E S T O M I A M I

On the choice Southern portion of Brickell, away from

long-delay drawbridge traffic jams and congested

commuter traffic, 1450 Brickell’s strategic location

offers the time-saving advantages of a premium

corporate location.

Surrounded by Five-Star hotels, including The Four

Seasons, Conrad, the Mandarin Oriental and JW

Marriott, 1450 Brickell is minutes from Morton’s,

The Capital Grille and Miami’s finest dining.

Disclaimer: No warranty or representation, express or implied, is made as to the accuracy of the information contained herein and same is submitted subject to errors, omissions, change of price, rental or other conditions,

withdrawal without notice, and to any special conditions imposed by our principals.

Maggie Guajardo Kurtz, Director

305.533.2867, E-mail: [email protected]

John T. Marshall, Director

305.533.2893, E-mail: [email protected]

www.1450brickell.com

Page 38: Posner Advertising {Branding Real Estate}

1 4 5 0 B R I C K E L L

C U S H M A N & WA K E F I E L D

t h e b ro c h u re

UPPER LEVEL PLAN25,122-24,092 Rentable Sq.Ft.

Floors 25-34

T h e D o u b l e - H e i g h t L o f t O f f i c e s

004477_1450Brick_single_gate.indd 12 4/1/08 12:58:14 PM

004477_1450Brick_single_gate.indd 3 4/1/08 12:56:04 PM004477_1450Brick_single_gate.indd 3 4/1/08 12:56:04 PM

MIAMI’S MOST STRATEGICBUSINESS LOCATION

1450 BRICKELL’s strategic location on the southern business portion of central Brickell Avenue, next to the newest off ice buildings,

the Four Seasons and the Espirito Santo, is away from the delaying drawbridges

and congested commuter traff ic, offering the t ime-saving advantages of a premium

corporate location.

004477_1450Brick_single_gate.indd 2 4/1/08 12:56:04 PM

Rising 35 stories above the heart of the priceless Brickell Business District, 1450 BRICKELL, Miami’s newest Class-A corporate tower, offers headquarter prominence with unparalleled water views and commuter convenience.

A New Class A Office Building.Less Drive Time, More Business.

004477_1450Brick_single_page.indd 2 4/1/08 1:11:55 PM

Page 39: Posner Advertising {Branding Real Estate}

t h e a d s

9 9 PA R K AV E N U E | 41 0 PA R K AV E N U E

C U S H M A N & WA K E F I E L D

Page 40: Posner Advertising {Branding Real Estate}

t h e a d s

H E R O N TOW E R

C U S H M A N & WA K E F I E L D

We are pleased to announce:

Aspect Communications Corporationhas leased the entire 4th floor

Parson Group, LLChas leased the entire 5th floor

Quest International Fragrances Companyhas expanded onto the entire 14th floor

Please contact us regarding future availabilty.

Heron Tower70 East 55th Street

Carol J. Usher • [email protected]

David B. Glassman • [email protected]

Paul N. Glickman • [email protected]

I M A G E B U I L D I N G

S T R AT E G I C A G E N C Y S E R V I C E S

Remarkable tenant roster

Extraordinary installations

Outstanding concierge services

David B. Glassman 212.841.7827

Carol J. Usher 212.841.5074

Paul N. Glickman 212.841.7847

WE ARE PLEASED TO ANNOUNCE:

PNC BANKHAS EXTENDED ITS LEASE AND

EXTENDED ITS PRESENCE TO

THREE FULL FLOORS.

Heron Tower70 East 55th Street

THE PRIVATE FLOORS OF HERON TOWER

ENTIRE 10TH FLOOR 5,679 SQ.FT

ENTIRE 11TH FLOOR 5,679 SQ.FT

PARTIAL 8TH FLOOR 2,575 SQ.FT

Page 41: Posner Advertising {Branding Real Estate}

TIME EQUITIES

Page 42: Posner Advertising {Branding Real Estate}

Own Your FutureFor more information please visit: www.teofficecondos.com

or call Michael Rudder at 212.206.6072

Time Equities, Inc., 55 Fifth Avenue, 15th Floor, New York, New York 10003

T I M E E Q U I T I E S

t h e co l l a te ra l

For more information please visit: www.teofficecondos.com

or call Michael Rudder at 212.206.6072

Time Equities, Inc., 55 Fifth Avenue, 15th Floor, New York, New York 10003

Why Own?

Table of ConTenTs

p.2 What Is an office Condominium?

p.3-6 Why buy?

Advantages of Ownership

Additional Advantages for NFPs

Manhattan Office Market Capital Appreciation

Manhattan Office Leasing Market

p.7-8 What Is The Process for buying and selling office Condominiums?

Due Diligence

No Undisclosed Deferred Maintenance Issues

Executing The Contract

Available Financing

p.9-10 How Does an office Condominium building Work?

What is included in a TEI Condominium Unit?

Common Elements

Maintenance of the TEI Office Condominium Building (Common Charges)

Working Capital Reserve Fund

Maintenance of the Condominium Unit - Cleaning and Electric

Real Estate Taxes

What Is An Office Condominium?

An office condominium is a portion of an office building (referred to as a

“Unit”) that can be purchased, rather than leased, from the owner/developer

of the office building (referred to as the “Sponsor”). The owner of the office

condominium unit (the “Unit Owner”) holds title to the premises and has

full control over any and all design elements within the premises. Office

condominium units may also be purchased from another Unit Owner. The

condominium unit may be as small as a single office suite among many suites

on a floor of an office building, or it could consist of an entire floor of an

office building, or even several combined floors. Any construction or other

improvements made to the premises of the office condominium belong to

the Unit Owner.

With a team of principals and senior executives who share decades of

experience in their respective fields, Time Equities, Inc. (“TEI”), is New York’s

leader in office condominium sales. A privately held, full-service real estate

company, TEI has been acquiring quality real estate locations with good

market fundamentals and future potential for more than 40 years.

Currently, TEI owns more than 16 million square feet of office, industrial,

retail and residential property in 25 states and four Canadian provinces,

and has approximately six million additional feet in development. The TEI

office condominium properties represent a significant portion of the overall

Manhattan office portfolio, backed by an experienced team of professionals

dedicated to exceptional management and meeting the specialized needs

and reporting requirements that quality office condominiums demand.

p.2

Advantages of Ownership. Owning an office condominium allows businesses the

ability to lock in their occupancy costs and insulate themselves from the ever-rising

expense of office leasing in Manhattan. Controlling office occupancy costs provides a

means for a Unit Owner to better control the future of their business. The benefits from

an investment perspective include the ability to write off depreciation and interest

expense, and profit from the long-term capital appreciation of such a valuable asset

(see Manhattan Office Market Capital Appreciation, p. 4). Furthermore, owners who

anticipate future expansion can purchase a larger unit and sublet the excess space to

a third party until the owner is ready to expand. As a result, the owner with a growing

business is not penalized by increased rental rates at the time of the expansion, and,

in the interim, the sublet tenant subsidizes the costs of the future expansion space.

In addition to the long-term financial incentives, owners enjoy managing their own

premises with the flexibility to control all aspects of design and function for their

specialized use and occupancy. Meanwhile, the management of the property and its

building systems are handled by the condominium’s management team, affording

the owner the best of both worlds. Furthermore, the investments that a Unit Owner

makes in construction and improvement costs are theirs to keep. Such an investment

in improvements under an office lease would be lost by the tenant at lease expiration

and become the property of the landlord. Finally, there is also an overall sense of

personal satisfaction that comes from owning your own office.

Why Buy?

Additional Advantages for Not-For-Profits. In Manhattan, a not-for-profit can become

exempt from real estate property taxes as an owner of an office condominium. There

are numerous financing sources for not-for-profit mortgages. Additionally, it is often

easier for not-for-profit organizations to raise one-time grants or donations to fund an

investment – such as the ownership of office space – than it is to request donations for

ongoing operating costs.

Manhattan Office Market Capital Appreciation. The Manhattan office market has

often remained resilient despite financial challenges affecting other segments of the

economy. Although the 2007 sub-prime crisis has had a negative impact on the major

lending institutions, office sales volume in Manhattan experienced its third consecutive

record-breaking year in 2007, with approximately $48 billion in sales. From 1997 through

2007, the annual appreciation for Midtown Manhattan office sales (class “A”) averaged

13.2%. This does not factor in sales during the first quarter of 2008, where average sales

reached an all time high of $1,015 per square foot.*

*Source: CBRE MarketView (Manhattan Snapshot) - June 2008; CB Richard Ellis

Sales Activity(Billions) Price PSF

$1,200

$1,000

$800

$600

$400

$200

$0

$50.0

$55.0

$45.0

$40.0

$35.0

$30.0

$25.0

$20.0

$15.0

$10.0

$5.0

$0.01997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

# of Deals 128 173 155 111 78 58 83 165 170 259 346 57

1Q08*

Historical Investment SalesManhattan Office - Annual Sales Activity

$253

$336$308

$340

$421 $443$475

$434

$549

$749

$875

$1,015

*Source: Cushman & Wakefield Capital Markets Group

*Includes transactions that have closed and are under contract

Weighted Average Midtown Class A Office Price PSFTotal Midtown and Midtown South Downtown

p.3 p.4

Page 43: Posner Advertising {Branding Real Estate}

t h e a d s

T I M E E Q U I T I E S

Own your office. Own your future. Never pay rent again.

Time Equities, Inc., New York’s Leading Office Condominium Professionals

Midtown and Financial District Locations:

131 W. 33rd Street • 70 W. 36th Street • 125 Maiden Lane • 820 Second Avenue

Call now:

Michael Rudder at 212.206.6072. [email protected]. www.teofficecondos

The complete terms are in Offering Plans available from the Sponsor: File No.CD05-0565; File No.CD07-0638; and File No.CD07-0437, respectively. All information supplied is from sources deemed reliable and is furnished subject to errors, omissions, modifications, removal of the listing from sale, and to any listing conditions, including the prices. Any square footage dimensions set forth are estimates based on approximate rentable measurements. Useable square footage (SF) measurements are set forth in the Offering Plan.

Stop paying rent. Own your future.

Call nowMichael Rudder at 212.206.6072. [email protected]. www.teof f icecondos

The complete terms are in Offering Plans available from the Sponsor: File No.CD05-0565; File No.CD07-0638; and File No.CD07-0437, respectively. All information supplied is from sources deemed reliable and is furnished subject to errors, omissions, modifi cations, removal of the listing from sale, and to any listing conditions, including the prices. Any square footage dimensions set forth are estimates based on approximate rentable measurements. Useable square footage (SF) measurements are set forth in the Offering Plan.

OFFICE CONDOMINIUMS

FOR SALE

131 W. 33rd Street 70 W. 36th Street

125 Maiden Lane 820 Second Avenue

Midtown and Financial District Locations

010145_Real Deal Ad_v1.indd 1 8/15/08 4:02:32 PM

Page 44: Posner Advertising {Branding Real Estate}

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