posner advertising {branding real estate}
TRANSCRIPT
C A PA B I L I T I E S P R E S E N TAT I O N
CO M M E R C I A L / R E S I D E N T I A L
MARKETING AT THE SPEED OF
CHANGE
I t i s o u r b e l i e f
T H AT W E S H O U L D B E J U D G E D
n o t j u s t by
T H E A N SW E R S we s u p p l y
. . . b u t by T H E Q U E ST I O N S W E AS K .
1
Th e P rove n Le a d e r i n
I N T E G R AT E D L I F E ST Y L E M A R K E T I N G
2
P O S N E R i s t h e awa rd -w i n n i n g a d ve r t i s i n g a n d m a r ke t i n g
a g e n c y t h a t co m b i n e s a fo u n d a t i o n i n b ra n d i n g w i t h
n ex t - g e n e ra t i o n m a r ke t i n g to o l s t h a t s e l l .
O u r i m p re ss i ve p o r t fo l i o i n c l u d e s co m m e rc i a l p ro p e r t i e s ,
m a s te r - p l a n n e d co m m u n i t i e s , h o te l s & re s o r t s ,
co n d o m i n i u m s , b ro ke ra g e o rg a n i z a t i o n s , a u c t i o n
co m p a n i e s a n d g ove r n m e n t a g e n c i e s .
O u r s t ra te g y i s to d eve l o p t a rg e te d , t ra c ka b l e , a d a p t a b l e
c a m p a i g n s t h a t d r i ve t ra f f i c a n d ex p e d i te s a l e s a n d l e a s i n g .
OV E R 2 0 B I L L I O N I N SA L E S
P R OJ E C TS I N 2 5 C I T I E S & 5 CO U N T R I E S
I N E V E RY P R I C E R A N G E
OV E R 3 0 0 S U CC E SS F U L B R A N D E D
CO M M E R C I A L P R O P E R T I E S
CO N T I N U I T Y a n d
CO M M U N I C AT I O N
O N E S I G N A L™
3
At P O S N E R ,
we u n d e r s t a n d
o u r c l i e n t s ’ u n i q u e
s e l l i n g p ro p o s i t i o n .
Th ro u g h o u t t h e
c re a t i ve p ro ce s s ,
we co m m u n i c a te
a s i n g l e m e s s a g e
a c ro s s a l l c h a n n e l s .
We c a l l t h i s
O N E S I G N A L™
– a t i m e - te s te d p ro ce s s
t h a t l e a d s to
re l i a b l e , m e a s u ra b l e
a n d s u cce s s f u l re s u l t s .
L I ST E N
A N A LYZ EE X T E N D
R E F I N E C R E AT E
P R O D U C E ST R AT E G I Z E
4
ST R AT E G I C P L A N N I N G
B R A N D I N G
A DV E R T I S I N G
I N T E R AC T I V E M A R K E T I N G
ST R AT E GY
B R A N DS
M E D I A
A DS
W E B
S O U N D ST R AT E G I E S , we l l o p t i m i ze d ,
w i l l P L AC E YO U I N F R O N T o f yo u r co m p e t i t i o n .
5
CO M PA N I E S
w i t h w h o m we
WO R K .
AVA LO N CO M M U N I T I E S
B AYSWAT E R D E V E LO P M E N T
B R AC K C A P I TA L R E A L E STAT E
B R OW N H A R R I S ST E V E N S
T H E B E E C H WO O D O R G A N I Z AT I O N
C A P E L L A H OT E L S A N D R E S O RTS
C I T I H A B I TATS M A R K E T I N G G R O U P
C U S H M A N & WA K E F I E L D
E ASTG AT E P R O P E RT I E S
F D I C
F I S H E R B R OT H E R S
F L ATOT E L
H E L M S L E Y H OT E L S
I C A H N E N T E R P R I S E S
J O N AT H A N R O S E CO M PA N I E S
T H E K I B E L CO M PA N I E S
M A R K E T I N G D I R E C TO R S
M E T R OV E ST E Q U I T I E S
O N E & O N LY R E S O RTS
P I TC A I R N P R O P E RT I E S
P L A Z A CO N ST R U C T I O N
P R O P E RT Y M A R K E TS G R O U P
T H E R E L AT E D CO M PA N I E S
R I TZ- C A R LTO N
R I G H A R OYA L H OT E L
R O S E ASS O C I AT E S
S C A N N A P I E CO D E V E LO P M E N T
TA R R AG O N CO R P O R AT I O N
T H E T R U M P O R G A N I Z AT I O N
TO L L B R OT H E R S
T WO T R E E S D E V E LO P M E N T
Z E C K E N D O R F O R G A N I Z AT I O N
T R A D I T I O N A L S E RV I C E S
V E R B A L I D E N T I T Y
V I S UA L I D E N T I T Y
I D E N T I T Y PAC K AG E S
B R O C H U R E
P R O M OT I O N A L CO L L AT E R A L
P R I N T A DV E R T I S I N G
O U T- O F - H O M E A DV E R T I S I N G
D I R E C T M A I L
O U T D O O R S I G N AG E
SA L E S O F F I C E D E S I G N
6
I N T E R AC T I V E S E RV I C E S
W E B S I T E D E S I G N & D E V E LO P M E N T
CO N T E N T M A N AG E M E N T SYST E M S (C M S )
B A N N E R A DS
A DS E RV I N G N E T WO R KS
B E H AV I O R A L TA R G E T I N G A DS
G E O -TA R G E T I N G O N L I N E B A N N E R S
S E A R C H E N G I N E O P T I M I Z AT I O N & M A R K E T I N G
E M A I L M A R K E T I N G
S O C I A L M E D I A C A M PA I G N S
M O B I L E CO N T E N T
I N T E R AC T I V E SA L E S O F F I C E E X P E R I E N C E S
R E P O R T I N G & A N A LY T I C S
7
M E D I A S E RV I C E S
8
A M OV I E I S O N LY A
B LO C KB U S T E R I F P E O P L E S E E I T.
m e · d i · a[ m e e - d e e - u h ] – n o u n
1 . a p l . o f m e d i u m .
2 . ( u s u a l l y u s e d w i t h a p l u ra l ve r b) t h e m e a n s o f
co m m u n i c a t i o n , a s ra d i o a n d te l ev i s i o n , n ews p a p e r s ,
a n d m a g a z i n e s , t h a t re a c h o r i n f l u e n ce p e o p l e w i d e l y :
Th e med ia a r e cove r i n g t h e s p e e c h to n i g h t .
9
A s a re s u l t t h e re i s a n o p p o r t u n i t y to b u y t ra d i t i o n a l m e d i a a t A R E D U C E D R AT E ,
ove ra l l m e d i a b u d g e t c a n b e re d u ce d a n d C P L (co s t - p e r - l e a d ) c a n b e m i n i m i ze d .
85%W I L L C U T
T H E I R
T R A D I T I O N A L
M E D I A B U D G E T
I N 2 0 1 0
( M A R K E T I N G P R O F S )
T H E R E AC H
10
TRADITIONAL I N T E R N AT I O N A L
N AT I O N A L
R E G I O N A L
LO C A L
S P EC I A L I N S E R T S
ONLINE BEHAVIORAL
TARGETED
GEO-TARGETED
E N E WS
P R E M I U M
R OA D B LO C K
R U N - O F - S I T E
S E A R C H E N G I N E S
11
T H E P O R T F O L I O
T H E F R E D F . F R E N C H B U I L D I N G
5 5 1 F I F T H A V E N U E
FRESCO
FRESCO
8 0 0 M o n r o e - n e w n a m e s - 2 . 1 . 7
PMS 1807 PMS 152
URBAN BUILDERS COLLABORATIVE
FINAL LOGO ART
FONT: FUTURA BOOK
CITYPOINT
RELATED GROUP
R E L AT E D G R O U P
t h e we b s i te
BROWN HARRIS
STEVENS
B R OW N H A R R I S ST E V E N S
t h e we b s i te
B R OW N H A R R I S ST E V E N S
t h e co l l a te ra l
CAPELLA
CAPELLA HOTELS AND RESORTS
H ow d o yo u e s t a b l i s h a n i d e n t i t y f o r a n ew h o te l b ra n d w i t h 6 s t a r s
w h e n 0 a s s e t s a re ava i l a b l e?
C R E AT E A B R A N D W I T H A U N I Q U E TO N E A N D ST Y L E T H AT AT O N C E E L I C I TS F E E L I N G S O F T R A N Q U I L I T Y,
S E N S UA L I T Y A N D E L E G A N C E .
C A P E L L A
C A P E L L A H OT E L S A N D R E S O R TS
C A P E L L A
C A P E L L A H OT E L S A N D R E S O R TS
t h e a d s
C A P E L L A
C A P E L L A H OT E L S A N D R E S O R TS
t h e a d s
FISHER BROTHERS
F I S H E R B R OT H E R S
t h e we b s i te
F I S H E R B R OT H E R S
t h e b ro c h u re
take thelong viewAlwa ys .
You bui ld for the future ,
you inves t in your ch i ldren .
You cons truct qua l i ty bui ld ings ,
and mainta in them to la s t forever.
You put your own money and energy in to every pro jec t .
You bui ld loya l , endur ing bonds
with par tners , f inanc ia l ins t i tu t ions ,
employees , and advi sors .
You choose s t rong tenants wi th sound ba lance sheet s
and good prospec t s and serve
the i r needs a t tent ive ly and respec t fu l ly.
You g ive back generous ly to the country
that prov ides your fami ly wi th the opportuni ty
to crea te wea l th by working hard .
You hold fas t to your pr inc ip le s
and do not compromise
your reputa t ion for momentary reward .
(Time i s shor t . Memory i s long . )
18
R E A L E S TAT E
> Bedrock bel ief : uncompromisingly high standards require total control over every
aspect of the development and ownership process. Fisher Brothers bui lds, operates,
and leases i ts own propert ies—performing al l cr i t ical functions internal ly.
> Built more than 10 mil l ion square feet of Class A commercial space over the l i fe-
t ime of the partnership. Presently the f i rm owns, manages, and successful ly leases
over 6 mil l ion feet to major corporate tenants.
P R O P E R T Y P O R T F O L I O
PA R K AV E N U E P L A Z A , 5 5 E A S T 5 2 N D S T R E E T—A Skidmore, Owings & Merril l designed
bui lding of 1.2 mil l ion square feet at Park Avenue between 52nd and 53rd Streets.
Widely imitated for i ts many functional and aesthetic breakthroughs: 12 corner off ices
per f loor, column-free 45-foot inter ior spans, and an atr ium lobby featur ing a water-
fall-side café and European-style luxury retail arcades. It was one of the first buildings
to specif ical ly incorporate t rading f loors into i ts overal l design, and also one of the
f i rst to design a var iable ai r volume HVAC system for increased f lexibi l i ty of tenant
cool ing load. Headquarters for Swiss Re New Markets, ING Barings, McKinsey & Co.,
and several other major financial institutions.
2 9 9 PA R K AV E N U E —1.1 mil l ion square feet between 48th and 49th Streets. Head-
quarters for Fisher Brothers and North American headquarters for UBS Warburg.
Original ly bui l t over pr imary rai l t racks for the New Haven Rai l road, making i ts con-
struct ion and engineer ing a remarkable coordinat ion feat. Neighbor to the Waldorf-
Astor ia and steps from the newly and grandly restored Grand Central .
299 Park Avenue. Prime location,
high quality construction, and strict attention
to the needs and comforts of prestigious
corporate tenants. The Fisher Brothers
strategic formula— epitomized.
Park Avenue Plaza. One of several major
projects that propelled Fisher Brothers into the
front ranks of New York skyscraper developers.
re
al
e
st
at
e
in
ve
st
me
nt
s
13
Martin Edelman,
Tony Fisher, Arnold
Fisher and Richard
Fisher evaluate
submissions from the
five architectural firms,
including three Pritzker
Award Winners, who
were finalists for the
9-acre Con Ed site on
New York’s East River.
The contract was
awarded to Pei Cobb
Freed & Partners and
Skidmore Owings &
Merrill.
R I C H A R D L . F I S H E R
Senior Partner
Chief Financial Officer
Richard L. Fisher, responsible for asset management and f inancial opera-
t ions, has resolutely steered the partnership through its last 25 years
of diversif ication. He is a member of the Board of Lincoln Center, and
Chairman of the Lincoln Center Real Estate and Construction Journal. A
Trustee of the University of Pennsylvania since 1990, Mr. Fisher has also
endowed a Chair in the Department of English, and is responsible for locating
the New York Penn Club at 30 West 44th Street. Mr. Fisher is also a Trustee
of his alma mater, Horace Mann in Riverdale, New York, a Vice President of
the Realty Foundation of New York, and a past member of the nat ional advi-
sory board of Chase Bank.
th
e
pa
rt
ne
rs
A R N O L D F I S H E R
Senior Partner
Chairman, Plaza Construction Company
Chairman, Fisher House Foundation
Arnold Fisher is personal ly responsible for the construct ion of more than 11
mil l ion square feet of space, with many of his accomplishments prominently
vis ible on the New York City skyl ine. His most noteworthy bui ldings include
Park Avenue Plaza—55 East 52nd Street, 299 Park Avenue, 1345 Avenue of
the Americas and 605 Third Avenue. He was named Chairman of the Board of
Fisher House Foundation, fol lowing the passing of founder Zachary Fisher,
and is also Chairman of the Board of the Hal l of Honor (home of the
Congressional Medal of Honor Society) , and heads up the Fisher Brothers
Annual Scholarship Fund for mil i tary chi ldren.
12
Steven Fisher, Arnold
Fisher, and Plaza
Construction Company
president Rich Wood
review plans for the
new NYU Law School,
a current Plaza project.
th
e
p
ar
tn
er
s
F I S H E R B R O T H E R S • 2 9 9 P A R K A V E N U E , N E W Y O R K , N Y 1 0 1 7 1 • 2 1 2 . 7 5 2 . 5 0 0 0F I S H E R B R O T H E R S
NEW SEABURY BAYSWATER DEVELOPMENT
H ow to ke e p t h e t a rg e t a u d i e n ce e n g a g e d ove r a 5 ye a r c a m p a i g n?
G I V E T H E C A M PA I G N L E G S W I T H A G R A P H I C E VO LU T I O N T H AT M A I N TA I N S
T H E I N T E G R I T Y O F T H E B R A N D.
N E W S E A B U RY
B AYSWAT E R D E V E LO P M E N T
N E W S E A B U RY
B AYSWAT E R D E V E LO P M E N T
t h e a d s
N E W S E A B U RY
B AYSWAT E R D E V E LO P M E N T
t h e a d s
N E W S E A B U RY
B AYSWAT E R D E V E LO P M E N T
t h e a d s
FIFTEEN CENTRAL PARK
WEST ZECKENDORF DEVELOPMENT
H ow to m a ke a d y n a m i c d i re c t i m p a c t
o n a n exc l u s i ve a n d e l u s i ve I n te r n a t i o n a l a u d i e n ce?
N E G OT I AT E I N N OVAT I V E M E D I A B U YS S U C H AS B E I N G T H E F I R ST A DV E R T I S E R TO F U L LY W R A P
T H E I N T E R N AT I O N A L H E R A L D T R I B U N E D I ST R I B U T E D TO AT T E N D E E S O F T H E DAVO S G 8 CO N F E R E N C E .
F I F T E E N C E N T R A L PA R K W E ST
Z E C K E N D O R F D E V E LO P M E N T
F I F T E E N C E N T R A L PA R K W E ST
Z E C K E N D O R F D E V E LO P M E N T
t h e p u b l i c a t i o n w ra p
t h e a d s
F I F T E E N C E N T R A L PA R K W E ST
Z E C K E N D O R F D E V E LO P M E N T
CUSHMAN& WAKEFIELD
1 4 5 0 B R I C K E L L
C U S H M A N & WA K E F I E L D
t h e a d s
C L A S S -A C O N V E N I E N C E A R R I V E S O N B R I C K E L L
On the choice Southern portion of Brickell, away from long-delay drawbridge
traffic jams and congested commuter traffic, 1450 Brickell’s strategic location
offers the time-saving advantages of a premium corporate location.
Surrounded by Five-Star hotels, including The Four Seasons, Conrad, the
Mandarin Oriental and JW Marriott, 1450 Brickell is minutes from Morton’s,
The Capital Grille and Miami’s finest dining.
T H E W A L L S T R E E T O F M I A M I
blue grey: 5415, 5455
Revised logo: 10/25/07change color to blue grey
M I A M I • F L O R I D A
A New Class A Office Building.Less Drive Time, More Business.
www.1450brickell.com
Disclaimer: No warranty or representation, express or implied, is made as to the accuracy of the information contained herein and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special conditions
imposed by our principals.
Maggie Guajardo Kurtz, Director
305.533.2867 E-mail: [email protected]
John T. Marshall, Director
305.533.2893E-mail: [email protected]
blue grey: 5415, 5455
Revised logo: 10/25/07change color to blue grey
M I A M I • F L O R I D A
A New Class A Office Building.Less Drive Time, More Business.
T h e W a l l S t r e e t o f M i a m i
C L A S S -A C O R P O R AT E
C O N V E N I E N C E
C O M E S T O M I A M I
On the choice Southern portion of Brickell, away from
long-delay drawbridge traffic jams and congested
commuter traffic, 1450 Brickell’s strategic location
offers the time-saving advantages of a premium
corporate location.
Surrounded by Five-Star hotels, including The Four
Seasons, Conrad, the Mandarin Oriental and JW
Marriott, 1450 Brickell is minutes from Morton’s,
The Capital Grille and Miami’s finest dining.
Disclaimer: No warranty or representation, express or implied, is made as to the accuracy of the information contained herein and same is submitted subject to errors, omissions, change of price, rental or other conditions,
withdrawal without notice, and to any special conditions imposed by our principals.
Maggie Guajardo Kurtz, Director
305.533.2867, E-mail: [email protected]
John T. Marshall, Director
305.533.2893, E-mail: [email protected]
www.1450brickell.com
1 4 5 0 B R I C K E L L
C U S H M A N & WA K E F I E L D
t h e b ro c h u re
UPPER LEVEL PLAN25,122-24,092 Rentable Sq.Ft.
Floors 25-34
T h e D o u b l e - H e i g h t L o f t O f f i c e s
004477_1450Brick_single_gate.indd 12 4/1/08 12:58:14 PM
004477_1450Brick_single_gate.indd 3 4/1/08 12:56:04 PM004477_1450Brick_single_gate.indd 3 4/1/08 12:56:04 PM
MIAMI’S MOST STRATEGICBUSINESS LOCATION
1450 BRICKELL’s strategic location on the southern business portion of central Brickell Avenue, next to the newest off ice buildings,
the Four Seasons and the Espirito Santo, is away from the delaying drawbridges
and congested commuter traff ic, offering the t ime-saving advantages of a premium
corporate location.
004477_1450Brick_single_gate.indd 2 4/1/08 12:56:04 PM
Rising 35 stories above the heart of the priceless Brickell Business District, 1450 BRICKELL, Miami’s newest Class-A corporate tower, offers headquarter prominence with unparalleled water views and commuter convenience.
A New Class A Office Building.Less Drive Time, More Business.
004477_1450Brick_single_page.indd 2 4/1/08 1:11:55 PM
t h e a d s
9 9 PA R K AV E N U E | 41 0 PA R K AV E N U E
C U S H M A N & WA K E F I E L D
t h e a d s
H E R O N TOW E R
C U S H M A N & WA K E F I E L D
We are pleased to announce:
Aspect Communications Corporationhas leased the entire 4th floor
Parson Group, LLChas leased the entire 5th floor
Quest International Fragrances Companyhas expanded onto the entire 14th floor
Please contact us regarding future availabilty.
Heron Tower70 East 55th Street
Carol J. Usher • [email protected]
David B. Glassman • [email protected]
Paul N. Glickman • [email protected]
I M A G E B U I L D I N G
S T R AT E G I C A G E N C Y S E R V I C E S
Remarkable tenant roster
Extraordinary installations
Outstanding concierge services
David B. Glassman 212.841.7827
Carol J. Usher 212.841.5074
Paul N. Glickman 212.841.7847
WE ARE PLEASED TO ANNOUNCE:
PNC BANKHAS EXTENDED ITS LEASE AND
EXTENDED ITS PRESENCE TO
THREE FULL FLOORS.
Heron Tower70 East 55th Street
THE PRIVATE FLOORS OF HERON TOWER
ENTIRE 10TH FLOOR 5,679 SQ.FT
ENTIRE 11TH FLOOR 5,679 SQ.FT
PARTIAL 8TH FLOOR 2,575 SQ.FT
TIME EQUITIES
Own Your FutureFor more information please visit: www.teofficecondos.com
or call Michael Rudder at 212.206.6072
Time Equities, Inc., 55 Fifth Avenue, 15th Floor, New York, New York 10003
T I M E E Q U I T I E S
t h e co l l a te ra l
For more information please visit: www.teofficecondos.com
or call Michael Rudder at 212.206.6072
Time Equities, Inc., 55 Fifth Avenue, 15th Floor, New York, New York 10003
Why Own?
Table of ConTenTs
p.2 What Is an office Condominium?
p.3-6 Why buy?
Advantages of Ownership
Additional Advantages for NFPs
Manhattan Office Market Capital Appreciation
Manhattan Office Leasing Market
p.7-8 What Is The Process for buying and selling office Condominiums?
Due Diligence
No Undisclosed Deferred Maintenance Issues
Executing The Contract
Available Financing
p.9-10 How Does an office Condominium building Work?
What is included in a TEI Condominium Unit?
Common Elements
Maintenance of the TEI Office Condominium Building (Common Charges)
Working Capital Reserve Fund
Maintenance of the Condominium Unit - Cleaning and Electric
Real Estate Taxes
What Is An Office Condominium?
An office condominium is a portion of an office building (referred to as a
“Unit”) that can be purchased, rather than leased, from the owner/developer
of the office building (referred to as the “Sponsor”). The owner of the office
condominium unit (the “Unit Owner”) holds title to the premises and has
full control over any and all design elements within the premises. Office
condominium units may also be purchased from another Unit Owner. The
condominium unit may be as small as a single office suite among many suites
on a floor of an office building, or it could consist of an entire floor of an
office building, or even several combined floors. Any construction or other
improvements made to the premises of the office condominium belong to
the Unit Owner.
With a team of principals and senior executives who share decades of
experience in their respective fields, Time Equities, Inc. (“TEI”), is New York’s
leader in office condominium sales. A privately held, full-service real estate
company, TEI has been acquiring quality real estate locations with good
market fundamentals and future potential for more than 40 years.
Currently, TEI owns more than 16 million square feet of office, industrial,
retail and residential property in 25 states and four Canadian provinces,
and has approximately six million additional feet in development. The TEI
office condominium properties represent a significant portion of the overall
Manhattan office portfolio, backed by an experienced team of professionals
dedicated to exceptional management and meeting the specialized needs
and reporting requirements that quality office condominiums demand.
p.2
Advantages of Ownership. Owning an office condominium allows businesses the
ability to lock in their occupancy costs and insulate themselves from the ever-rising
expense of office leasing in Manhattan. Controlling office occupancy costs provides a
means for a Unit Owner to better control the future of their business. The benefits from
an investment perspective include the ability to write off depreciation and interest
expense, and profit from the long-term capital appreciation of such a valuable asset
(see Manhattan Office Market Capital Appreciation, p. 4). Furthermore, owners who
anticipate future expansion can purchase a larger unit and sublet the excess space to
a third party until the owner is ready to expand. As a result, the owner with a growing
business is not penalized by increased rental rates at the time of the expansion, and,
in the interim, the sublet tenant subsidizes the costs of the future expansion space.
In addition to the long-term financial incentives, owners enjoy managing their own
premises with the flexibility to control all aspects of design and function for their
specialized use and occupancy. Meanwhile, the management of the property and its
building systems are handled by the condominium’s management team, affording
the owner the best of both worlds. Furthermore, the investments that a Unit Owner
makes in construction and improvement costs are theirs to keep. Such an investment
in improvements under an office lease would be lost by the tenant at lease expiration
and become the property of the landlord. Finally, there is also an overall sense of
personal satisfaction that comes from owning your own office.
Why Buy?
Additional Advantages for Not-For-Profits. In Manhattan, a not-for-profit can become
exempt from real estate property taxes as an owner of an office condominium. There
are numerous financing sources for not-for-profit mortgages. Additionally, it is often
easier for not-for-profit organizations to raise one-time grants or donations to fund an
investment – such as the ownership of office space – than it is to request donations for
ongoing operating costs.
Manhattan Office Market Capital Appreciation. The Manhattan office market has
often remained resilient despite financial challenges affecting other segments of the
economy. Although the 2007 sub-prime crisis has had a negative impact on the major
lending institutions, office sales volume in Manhattan experienced its third consecutive
record-breaking year in 2007, with approximately $48 billion in sales. From 1997 through
2007, the annual appreciation for Midtown Manhattan office sales (class “A”) averaged
13.2%. This does not factor in sales during the first quarter of 2008, where average sales
reached an all time high of $1,015 per square foot.*
*Source: CBRE MarketView (Manhattan Snapshot) - June 2008; CB Richard Ellis
Sales Activity(Billions) Price PSF
$1,200
$1,000
$800
$600
$400
$200
$0
$50.0
$55.0
$45.0
$40.0
$35.0
$30.0
$25.0
$20.0
$15.0
$10.0
$5.0
$0.01997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
# of Deals 128 173 155 111 78 58 83 165 170 259 346 57
1Q08*
Historical Investment SalesManhattan Office - Annual Sales Activity
$253
$336$308
$340
$421 $443$475
$434
$549
$749
$875
$1,015
*Source: Cushman & Wakefield Capital Markets Group
*Includes transactions that have closed and are under contract
Weighted Average Midtown Class A Office Price PSFTotal Midtown and Midtown South Downtown
p.3 p.4
t h e a d s
T I M E E Q U I T I E S
Own your office. Own your future. Never pay rent again.
Time Equities, Inc., New York’s Leading Office Condominium Professionals
Midtown and Financial District Locations:
131 W. 33rd Street • 70 W. 36th Street • 125 Maiden Lane • 820 Second Avenue
Call now:
Michael Rudder at 212.206.6072. [email protected]. www.teofficecondos
The complete terms are in Offering Plans available from the Sponsor: File No.CD05-0565; File No.CD07-0638; and File No.CD07-0437, respectively. All information supplied is from sources deemed reliable and is furnished subject to errors, omissions, modifications, removal of the listing from sale, and to any listing conditions, including the prices. Any square footage dimensions set forth are estimates based on approximate rentable measurements. Useable square footage (SF) measurements are set forth in the Offering Plan.
Stop paying rent. Own your future.
Call nowMichael Rudder at 212.206.6072. [email protected]. www.teof f icecondos
The complete terms are in Offering Plans available from the Sponsor: File No.CD05-0565; File No.CD07-0638; and File No.CD07-0437, respectively. All information supplied is from sources deemed reliable and is furnished subject to errors, omissions, modifi cations, removal of the listing from sale, and to any listing conditions, including the prices. Any square footage dimensions set forth are estimates based on approximate rentable measurements. Useable square footage (SF) measurements are set forth in the Offering Plan.
OFFICE CONDOMINIUMS
FOR SALE
131 W. 33rd Street 70 W. 36th Street
125 Maiden Lane 820 Second Avenue
Midtown and Financial District Locations
010145_Real Deal Ad_v1.indd 1 8/15/08 4:02:32 PM
1 2 5 M A I D E N L A N E
T I M E E Q U I T I E S
t h e co l l a te ra l
THE FRED F. FRENCH BUILDING
METLIFE REAL ESTATE
T H E F R E D F. F R E N C H B U I L D I N G
M E T L I F E R E A L E STAT E
t h e co l l a te ra l
NORTHSIDE PIERS I I
TOLL BROTHERS
H ow to m a r ke t a s e co n d p h a s e o f a p ro j e c t
w h i l e t h e f i r s t p h a s e i s s t a l l e d w i t h o n l y 4 0 % s o l d ?
R E C R E AT E A N E W B R A N D E X P E R I E N C E BY:
G I V I N G T H E P R O D U C T L I F E BY I N T R O D U C I N G A P R O P E R T Y P E R S O N A L I T Y T H AT A P P E A R E D P R O M I N E N T LY
T H R O U G H O U T E V E RY E L E M E N T O F T H E I N T E G R AT E D C A M PA I G N
R E CO M M E N D I N G A D E S I G N E R TO C R E AT E M O R E ST Y L I S H F I N I S H E S D I F F E R E N T I AT E D F R O M P H AS E I
D E S I G N I N G A D R A M AT I C A L LY D I F F E R E N T SA L E S C E N T E R
N O R T H S I D E P I E R S
TO L L B R OT H E R S
N O R T H S I D E P I E R S
TO L L B R OT H E R S
t h e we b s i te
N O R T H S I D E P I E R S
TO L L B R OT H E R S
t h e a d s
N O R T H S I D E P I E R S
TO L L B R OT H E R S
t h e b ro c h u re
N O R T H S I D E P I E R S
TO L L B R OT H E R S
t h e s a l e s o f f i ce
N O R T H S I D E P I E R S S H OWS A 29% B O U N C E R AT E !
H Y B R I DS A R E N OT J U ST C A R S . T H I N K M O B I L E ( N OT G AS ) .
W I T H S M A R T P H O N E S ACCO U N T I N G F O R 24 % O F T H E U . S . M O B I L E P H O N E M A R K E T
AS O F Q 1 2 0 1 0 R I S I N G TO 3 3 % BY Q 4 , W E ’ R E P R E PA R E D.
N O R T H S I D E P I E R S
TO L L B R OT H E R S
t h e s a l e s o f f i ce
90 WEST STREETBRACK/KIBEL
9 0 W E ST ST R E E T
B R AC K / K I B E L
t h e we b s i te
9 0 W E ST ST R E E T
B R AC K / K I B E L
t h e b ro c h u re
9 0 W E ST ST R E E T
B R AC K / K I B E L
t h e c d p a c ka g e
s t a t e m e n t
Living.
s t a t e m e n t
Living.s t a t e m e n t
Living.
212.587.9099
90WESTSTREET.COM
9 0 W E ST ST R E E T
B R AC K / K I B E L
t h e d i re c t m a i l