positive outcomes of college/industry partnerships
DESCRIPTION
Positive Outcomes Of College/Industry Partnerships. Acknowledgements. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/1.jpg)
![Page 2: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/2.jpg)
Positive Outcomes
Of
College/Industry Partnerships
![Page 3: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/3.jpg)
Acknowledgements
The students and instructors of Nebraska Indian Community College (NICC) acknowledge the support and encouragement of the staff of Lakota Foods. Without their willingness to supply products and vital company information this marketing plan would not have been possible.
![Page 4: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/4.jpg)
NICC Mission
• The Nebraska Indian Community College provides quality higher education and lifelong educational opportunities for
Umonhon (Omaha), Isanti (Santee Sioux) and other learners.
![Page 5: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/5.jpg)
Vision Components
• NICC is envisioned as a comprehensive Tribal College.
• The college is distinctive in serving diverse people.
• The identity of the college is framed by a substantive commitment to multicultural learning.
![Page 6: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/6.jpg)
Project Demographics
• Instructors: Don Torgerson, MA,
Don Bad Moccasin
• Long distant learning (VTC)
• Nine students
• Major Course Objective:Develop a Marketing Plan
![Page 7: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/7.jpg)
Class Marketing Objectives
• Course Objectives– Implement marketing concepts and strategies
into tribal agri-business– Allow students a hands-on experience– Enhance creative and critical thinking skills– Applied marketing skills– Develop a code of ethics applicable in the
business environment
![Page 8: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/8.jpg)
Lakota Popcorn
• Lower Brule Sioux Tribe
• High quality
• Affordable products
• Native American traditions and values
![Page 9: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/9.jpg)
Hypothesis
• Lakota Popcorn suffers from the lack of name recognition and product distribution
![Page 10: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/10.jpg)
NICC Marketing Plan/Lakota Popcorn
• Mission Statement:
Lakota Popcorn produces high quality, affordable products for consumers in order to generate revenue to support economic and employment opportunities for the Lower Brule Sioux Tribe. We use our products to raise cultural awareness of Native American Traditions and Values.
![Page 11: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/11.jpg)
Target Markets
• Casinos
• High distribution centers– HyVee (Iowa Based Grocery Store)– WalMart (Tri-State)
• Gift Shops
• Theaters
![Page 12: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/12.jpg)
Consumer Survey
• Informal survey
• On and off campus
• 148 people surveyed
• Findings and Conclusion– Handout
![Page 13: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/13.jpg)
Survey Questions
• Do you eat popcorn?
• Do you eat microwave popcorn?
• Do you eat butter microwave popcorn?
• Do you eat low-fat/sodium?
• Do you eat natural popcorn?
• Gender?
• Number of children eating popcorn?
![Page 14: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/14.jpg)
Data Analysis
![Page 15: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/15.jpg)
SWOT Analysis
• Strengths– Capacity to produce more products– Ownership of production– Vertical integration implemented– Centrally located– Adequate capital– Support of the Lower Brule Sioux Tribe
![Page 16: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/16.jpg)
SWOT Analysis
• Weaknesses– Lack of brand recognition– Lack of marketing direction– Lack of marketing goals– Lack of an established distribution and retail
system
![Page 17: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/17.jpg)
SWOT Analysis
• Opportunities– Expansion of natural health foods– Enlarging environmental friendly packaging– Raise cultural awareness of Native American
Traditions and Values
![Page 18: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/18.jpg)
SWOT Analysis
• Threats– Variation in weather patterns– Strong competitions among the popcorn
producers– Established competitors in the snack food
industry– Cost of transportation– Consumer fickleness
![Page 19: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/19.jpg)
Resources You May or May Not be Sleeping With
• Industry partnerships rarely involve faculty type partners
• Look outside the box for ways to utilize skilled, interested stakeholders
• Pursue contacts for classroom visits and regular consultations, as well as co-teaching, lectures, etc
![Page 20: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/20.jpg)
May or May Not (cont.)
• Scan your environment for people who can motivate and possibly employ your students
• Provide support for your faculty to grow and develop
![Page 21: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/21.jpg)
Assessment Data
• Attendance/Retention – 15 registered– 9 stopped coming by week 4– The marketing module began in the 4th week– Remaining 6 students maintained an average
of 85% or above attendance – 6 successfully completed the class
![Page 22: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/22.jpg)
Observations
• High interest in the project
• The application of learned skills and knowledge
• Enhancement of group dynamics
![Page 23: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/23.jpg)
Enhancing Group Dynamic Skills
![Page 24: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/24.jpg)
Student Response/Learned Outcomes
• Hands on experience
• Piqued interest
• Opportunity to apply learned concepts and skills
• Ethical Practices: Personal/Business
![Page 25: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/25.jpg)
Challenges Faced in Developing a Educational/ Partnership
• Connecting class objectives with the business environment
• Conveying the purpose of the project in a precise format
• Gaining mutual trust
• Gathering data
![Page 26: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/26.jpg)
Future Opportunities
• Expand partnerships in agri-business/ business
• Explore Career Opportunities and Choices
• Student applying new found skills and knowledge
• Developing closer working partnerships
![Page 27: Positive Outcomes Of College/Industry Partnerships](https://reader035.vdocuments.mx/reader035/viewer/2022062804/56814907550346895db63cd4/html5/thumbnails/27.jpg)
Thank you!
Questions?