positive engagement when the chips are down
DESCRIPTION
What you can do to manage messages, channels in a time of an economic cul-de-sac. (Delivered at PR Week / Haymarket Strategic Internal Communications, December 2013)TRANSCRIPT
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Positive engagement when the chips are down – prioritise,
innovate and engage
Henk Geertsema Internal Communications Manager
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Context / scene
• £220 million savings (2011-17)
• Restructures
• Pay, terms and conditions review
• Close to 1,600 redundancies / retirements (voluntary) – first 4 years
• 17,500 employees
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Gaining insight
Analyze / triangulate
Delve into ‘likes’
At-source feedback
Share with contributors
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Images: informal poll – carbon reduction; healthImages: informal poll – carbon reduction; health
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Messages
Mix it up!
Formal v informal
Agenda overlaps
Build-in feedback
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g content / messages
Mix it up!
Formal v informal
Agenda overlaps
Build-in feedback
Fun
Savings
Collaborate
Revenue creation
Sponsorships
Measure and refine
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