positioning master data management for success

Corvelle Drives Concepts to Completion

PositioningMaster Data Management

for Success

PPDM AssociationOctober 2010

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Yogi SchulzBiography

Partner in Corvelle Consulting Information technology related management

consulting Microsoft Canada columnist & CBC Radio host PPDM Association board member Industry presenter:– Project World - 4 years– CIPS Informatics - 7 years– PMI - Information Systems SIG - 2 years– Convergence - 4 years– PPDM Association - several years

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PresentationOutline

Objectives Release Strategy MDM Scoping Themes Conclusions Recommendations

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PresentationObjectives

Understand key considerations in scoping an MDM program for success

Illustrate how to build an effective MDM release strategy

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Global Vision - Local Focus

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Benefits ofFrequent Release Strategy

Earlier delivery of benefits Maintain organization commitment to the

MDM program Adapt MDM program more quickly when

business priorities change Smaller, more manageable number of

components per release Impact of an unsuccessful release smaller

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Release Strategy Comparison

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More, shorter releases

Fewer, longer releases

Number of plan adjustment opportunities:6 vs. 2

12 3 4

5 6

12

Cost of an unsuccessful release:x vs. 2x

Year 1 Year 2

Elapsed time to first function:91 days vs. 365 days

Start


MDM Scoping

Themes– Geographic Area Coverage– Reservoir Type Coverage – Functionality Features– Asset Life Cycle Coverage

Criteria– Business benefit– Complexity

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Geographic Coverageof MDM

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Geographic Area Name Benefit ComplexityContinent Americas Europe Middle East

Basin <basin name>Core property <property name>

HighLowHighHigh

HighLow

Low Low


Reservoir Type Coverageof MDM

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Reservoir Type Name Benefit ComplexityConventional Oil Natural Gas Natural gas by-products

Unconventional Shale gas Coal bed methane Mineable oil sands High

LowHigh

High

HighLow

Low Low


Functionality Featuresof MDM

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Functionality Feature Name Benefit ComplexityTerminologyVersioningData qualityCommon reference valuesCommon business rulesSystem of recordAggregation/HierarchyData stored once; used many timesData life cycle management

High

LowHigh

High

HighLowLow Low

LowHigh


Asset Life Cycle Coverageof MDM

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Asset Life Cycle Name Benefit ComplexityOpportunity inventoryGeology and prognosisAFE and cost tracking/reportingSurface and mineral landRegulatory and complianceWell design and constructionDrilling and completionFacilities and pipeline constructionOperation and work-overAbandonment and reclamation

HighLowHighHigh

HighLow

Low Low


PrioritizingMDM Releases

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Increasing Complexity

Benefit

Increasing

1

3

2

4

HighLow

HighHigh

LowLow

LowHigh


Invisible vs. Valuable Releases

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Master Datastore

SourceDatastore

SourceDatastore

SourceDatastore

SourceDatastore

ETL Layer

ETL Layer

Application Application Application Application


Conclusions

Potentially huge MDM programs require:– Local focus– Frequent release strategy

Focus on high benefit, low complexity MDM releases first to:– Deliver earlier benefits– Maintain organization commitment

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Recommendations

Deliver a sliver in each release Plan MDM programs using this approach

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Questions &Discussion

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Can you help usposition MDMfor success?Please

fill outevaluation

form


Positioning Master Data Management for Success

Corvelle Consulting300, 400 - 5 Ave. S. W.Calgary, Alberta T2P 0L6Phone: (403) 249-5255E-mail: [email protected]: www.corvelle.com

Yogi SchulzPartner of Corvelle ConsultingInformation technology related

management consultingMicrosoft Canada columnist & CBC

Radio hostIndustry presenterPPDM Association board member

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Business Department Maturity

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Business Department Name Sponsor StaffAdministrationGeologyGeophysicsPetrophysicsExploitation engineeringWell log analysisDrilling and completionsReclamationReservoir modelling

HighLowHighHigh

HighLowLow Low


Bibliography

E&P Prospect to Spud Life Cycle Solution– ESRI Petroleum User Group – 2010– http://proceedings.esri.com/library/userconf/pug10/papers/

samsons_integrated_prospect_to_spud_well_lifecycle_managment_system.pdf

The International Conference on Information Quality (ICIQ)– http://www.iciq2010.org/

MIT IQ Industry Symposium (IQIS)– http://www.eriqlab.org/mit/index.html

Monetizing Data Management– http://erwin.com/uploads/erworld/Monetizing%20Data

%20Management_09162010.pdf

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Bibliography

P2 Energy Solutions - integrated well lifecycle management tools– http://www.p2energysolutions.com/well-lifecycle

PPDM master data at heart of Oracle’s Digital Oilfield - February 2008– http://www.ppdm.org/community/

PPDM_data_at_heart.html Staying Relevant in Today’s Changing Data

Management Environment– http://erwin.com/events/detail/

staying_relevant_in_todays_changing_data_management_environment/

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